Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Aug 21, 2023 • 5min
Apple Partners with Linkfire, SXM partners with The Trade Desk, & More
Apple podcasts updates, SXM partners with The Trade Desk and Human for ad measurements. Fraud detection, Instagram Reels ads, Spotify's user growth, challenges of podcast monetization, launch of kids audio network, and allegations against YouTube's ad tech.
Aug 18, 2023 • 7min
Acast Partners with Podscribe, Amazon's building an SSP, & More
This podcast covers the latest developments in the business of podcasting, including Acast partnering with Podscribe, Amazon's development of an SSP, and the success of Mattress Firm's branded podcast. They also discuss the findings of the Share of Ear study, highlighting the importance of third-party verification in podcast advertising. Additionally, they cover topics such as Descript acquiring SquadCast, Triton Digital's podcast ranker, and the creation of the first-ever podcast advertiser directory.
Aug 17, 2023 • 4min
Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More
Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast Solutions.)What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita KhalidThe FTC updated its endorsement guidelines for the first time since 2009—and some people have questions by Katie Hicks…as for the rest of the news: Edison Research’s Q2 edition of the podcast network ranker is here, and Australian broadcaster SCA’s revenue fell 3.7% but audio assets continue strong performance.
Aug 16, 2023 • 3min
Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts deals, broken down by Kelsey Sutton
Aug 16, 2023 • 7min
Making a Podcast People Hate
The speaker discusses the power of targeting specific audiences in podcasts and highlights the upcoming study on the podcast landscape in America. They emphasize the impact of Joe Rogan's podcast and the value of having a clear topic area and ideal listener. The importance of polarizing people into camps of love and hate is also highlighted.
Aug 15, 2023 • 3min
Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds like a perfect fit for podcasting).
Aug 14, 2023 • 3min
Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year comparison of radio and podcastsMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMediaAnd for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Media and Audacy have terminated their partnership a year early.
Aug 11, 2023 • 9min
Podcasting Q2 Earnings, Spotify x Patreon, and more.
Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow their audio businessesQuick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360.
Aug 10, 2023 • 4min
Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download
Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad tech’s measurement titans are pivoting to attention and activationIndie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebooting reminds us all that the media business is still hard.
Aug 9, 2023 • 3min
The Download for August 9th, 2023
What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over a pie that is barely growing.’
