Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Feb 12, 2024 • 4min
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella SagarThis Year’s Super Bowl Is All About Reaching Gen Z by Alyssa BoyleSlate reports best year by Max TaniPerfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff
Feb 9, 2024 • 10min
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
This podcast discusses the cost of a 30-second Super Bowl ad, accreditation for black-owned publishers, the Trade Desk's pricing change, the growth of brand marketing in podcasting, YouTube's challenge to Netflix, and various podcasting articles including Spotify's earnings report and Joe Rogan's new partnership with Spotify.
Feb 8, 2024 • 5min
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Discussion on low-balling SSPs and podcast benchmarking. The Trade Desk's strategy and potential impact. Promising indications in podcasting and declining ad revenue for The New York Times. Cost-cutting measures by Warner Music. Contract negotiation breakdown between Universal Music Group and TikTok.
Feb 7, 2024 • 4min
Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan YuenMeet Podcast X-Ray by Dan MisenerToyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL”AI-powered podcast ad producer AudioStack raises £2.5m
Feb 7, 2024 • 7min
Reintroducing Podcasting
The podcast discusses the growth and advancements in the podcasting industry, including the introduction of the podcast Opportunity study and the first-ever South by Southwest Podcasting Sound Summit. It emphasizes the goal of promoting podcasting and increasing its visibility. The speakers also discuss the importance and growth of podcasting, attracting new listeners and viewers every year.
Feb 6, 2024 • 5min
What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Exploring the competition between Netflix and YouTube, with YouTube emerging as a real threat. Insights into the value of a $7 million investment in digital media and podcast ads. The impact of podcast advertising on consumer behavior and Spotify's positive fourth quarter earnings.
Feb 5, 2024 • 4min
Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More
Spotify's contract renewal with Joe Rogan, accreditation for black-owned publications, podcast advertising rates, promotions at Adelicious, BBC Sounds' Q4 report, and the nominees for the 2024 iHeartRadio podcast awards are discussed in this episode.
Feb 2, 2024 • 8min
Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More
This podcast covers Apple's automatic transcription feature for podcasts and the end of Spotify exclusivity for 'Call Her Daddy'. It discusses the Brand Podcast Summit, Triton Digital's podcast report, and a new report on direct-to-consumer podcast advertising. Other topics include Tom Webster's insights on podcasting, the launch of 'Black History, For Real' podcast, ESPN airing podcasts on their second channel, and an IAB study on internet users' attitudes toward advertising.
Feb 2, 2024 • 5min
Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More
Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study FindsRAJAR Data Release, Q4 2023Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen by Sarah Sluis…as for the rest of the news: As for the rest of the news… Audacy is set to lay off 25% of employees from Pineapple Street, Digiday shares thoughts from attendees of IAB ALM, and the spring thaw comes early as AdAge covers which agencies might be buying (or bought) after a slow 2023 for M&A.
Jan 31, 2024 • 5min
Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More
Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoyDigiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz…as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless, Acast’s Megan Davies talks about AI’s role in podcasting, and Triton Digital’s Sharon Taylor has published predictions for podcasting’s 2024 from nine industry leaders.
