New Books in Communications

Photography is unique in its ability to know and describe the world deeply. The podcast explores the factors behind the diminishing photographer-subject relationship, the division between amateur and professional photographers, and the impact of photography as an academic subject on criticism and perception.

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon.Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics: Cable Television and the Fragmenting of America from Watergate to Fox News (Princeton UP, 2023) tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment--frequently at the expense of fostering responsible citizenship.In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today's rampant polarization and scandal politics--the intentional restructuring of television as a political institution is. She describes how cable innovations--from C-SPAN coverage of congressional debates in the 1980s to MTV's foray into presidential politics in the 1990s--took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval.24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump by playing to narrow audiences and cultivating division instead of common ground. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Analyzing Social Narratives (Routledge, 2015) is one of the concise and informative volumes in the Routledge Series on Interpretive Methods, whose titles we have been featuring on New Books in Interpretive Political and Social Science. Its author, Shaul Shenhav, organizes the book’s contents around four concepts: story, text, narration and multiplicity, each of which we discuss in this episode. Reflecting on his early experiences of learning about narrative through the love of literature, he explains why narrative analysis matters as much for political science as it does for the humanities, and talks us through some of the operations that he sets out in the book. He considers the relevance of narrative to other types of textual and discourse analysis, and discusses how interpretive political and social scientists can contribute to research and debates on large language models.Nick Cheesman is associate professor in the Department of Political and Social Change, Australian National University where he co-convenes the Interpretation, Method, Critique network. He is also a committee member of the Interpretive Methodologies and Methods group of the American Political Science Association. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In The Other Side of Empathy (Duke UP, 2023), Jade E. Davis contests the value of empathy as an affective or critical tool. Whether focusing on technology, colonialism, or racism, she shows how empathy can obscure relationships of dominance, control, submission, and victimization, arguing that these histories taint the whole concept of empathy.Drawing on digital archives of photographs, memoirs, newspapers, interviews, and advertisements regarding nineteenth-century ethnographic museums and human zoos, Davis shows how empathetic responses erase culpabilities from those institutions that commodify difference. She also contends that empathy’s mediation through digital technology cannot lead to more ethical actions, as technology only connects representations of people rather than the people themselves.In empathy’s place, Davis proposes mutual recognition as a way to see and experience others beyond colonial modes of empathy. Davis illustrates that moving beyond empathy allows for a more nuanced understanding of the colonial past and its ongoing impact while providing for a more meaningful affective engagement with the world.Jen Hoyer is Technical Services and Electronic Resources Librarian at CUNY New York City College of Technology. Jen edits for Partnership Journal and organizes with the TPS Collective. She is co-author of What Primary Sources Teach: Lessons for Every Classroom and The Social Movement Archive. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Online privacy is under constant attack by social media and big data technologies. But we cannot rely on individual actions to remedy this—it is a matter of social justice. In The Private Is Political: Networked Privacy and Social Media (Yale UP, 2023), Alice E. Marwick offers a new way of understanding how privacy is jeopardized, particularly for marginalized and disadvantaged communities—including immigrants, the poor, people of color, LGBTQ+ populations, and victims of online harassment.Marwick shows that there are few resources or regulations for preventing personal information from spreading on the internet. Through a new theory of “networked privacy,” she reveals how current legal and technological frameworks are woefully inadequate in addressing issues of privacy—often by design. Drawing from interviews and focus groups encompassing a diverse group of Americans, Marwick shows that even heavy social media users care deeply about privacy and engage in extensive “privacy work” to protect it. But people are up against the violation machine of the modern internet. Safeguarding privacy must happen at the collective level.Jake Chanenson is a computer science Ph.D. student at the University of Chicago. Broadly, Jake is interested in topics relating to HCI, privacy, and tech policy. Jake’s work has been published in top venues such as ACM’s CHI Conference on Human Factors in Computing Systems. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

From cell phone footage of police killing unarmed Black people to leaked racist messages and even comments from friends and family on social media, online communication exposes how racism operates in a world that pretends to be colorblind. In When the Hood Comes Off: Racism and Resistance in the Digital Age (U California Press, 2023), Rob Eschmann blends rigorous research and engaging personal narrative to examine the effects of online racism on communities of color and society, and the unexpected ways that digital technologies enable innovative everyday tools of antiracist resistance.Drawing on a wealth of data, including interviews with students of Color around the country and analyses of millions of social media posts over the past decade, Eschmann investigates the influence of online communication on face-to-face interactions. When the Hood Comes Off highlights the power of the internet as an organizing tool, and shows that online racism can be a profound wake-up call. How will we respond? Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

British Hong Kong was a historical anomaly in the Cold War. It experienced no "hot war" or organized movement for independence, and yet it was a key battlefield of Asia's cultural Cold War thanks largely to its unique location right next to Mao's China. The large influx of filmmakers, writers, and intellectuals from the mainland after 1948-1949 made the colony a hub of mass entertainment and popular publications in the region. Po-Shek Fu’s book Hong Kong Media and Asia’s Cold War (Oxford University Press, 2023) is the first systematic study of Hong Kong's cultural Cold War. Based on untapped archival materials, contemporary sources, and numerous interviews with filmmakers, magazine editors and student activists, this book sheds lights on the contest between Communist China, Nationalist Taiwan, and the US to mobilize the colony's cinema and print media to win the hearts and minds of ethnic Chinese in Southeast Asia and around the world. At the front and centre of this propaganda and psychological warfare was the emigre media industry. British Hong Kong was, in fact, a crossroads in the Cold War where the global, the regional, and the local intersected.Dr. Fu is a Professor of History, Asian American Studies, Global Studies, where he has taught since 1995. He has also been a Distinguished Visiting Professor at Chinese University of Hong Kong and a Visiting Zijiang Professor of Humanities at East China Normal University, Shanghai. He earned his Ph.D. at Stanford. Professor Fu has been the author, editor, or co-editor of many books, including: The Cold War and Asia Cinemas (Routlege, 2019), China Forever: Shaw Brothers and the Making of A Diasporic Cinema (University of Illinois Press, 2008), Between Shanghai and Hong Kong: The Politics of Chinese Cinemas (Stanford University Press, 2003), and Passivity, Resistance, and Collaboration: Intellectual Choices in Occupied Shanghai, 1937-1945 (Stanford University Press, 1993). He has also published many articles and won major awards, including an Institute for Advanced Studies Fellowship, Fulbright Research Scholar award, a Mellon Faculty Grant, and a John D. and Catherine MacArthur Fellowship.Michael G. Vann is a professor of world history at California State University, Sacramento. A specialist in imperialism and the Cold War in Southeast Asia, he is the author of The Great Hanoi Rat Hunt: Empires, Disease, and Modernity in French Colonial Vietnam (Oxford University Press, 2018). When he’s not reading or talking about new books with smart people, Mike can be found surfing in Santa Cruz, California. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Picture Research: The Work of Intermediation from Pre-Photography to Post-Digitization (MIT Press, 2023) focuses on how pictures were saved, stored, and searched for in a time before scanners, servers, and search engines, and describes the dramatic difference it made when images became scannable, searchable, and distributable via the internet. While the camera, the darkroom, and the printed page are well-known sites of photographic production that have been replaced by cell phones, imaging software, and websites, the cultural intermediaries of mass-circulation photography—picture librarians and researchers, editors, and archivists—are less familiar. In this book, Nina Lager Vestberg artfully details the range of research skills, reproduction machinery, and communication infrastructures that was needed to make pictures available to a public before digitization.Drawing on documents and representations across a range of cultural expressions, Picture Research reveals the intermediation that has been performed by skilled workers in a variety of roles, making use of pre-photographic, photographic, and digital machineries of capture, accumulation, extraction, and transmission. Tracing a history of the modern pictorial economy from the pre-photographic 1830s to the post-digitized 2010s, it makes visible and explicit the invisible labor that has built—and still sustains—the visual commodity culture of everyday life.Jen Hoyer is Technical Services and Electronic Resources Librarian at CUNY New York City College of Technology. Jen edits for Partnership Journal and organizes with the TPS Collective. She is co-author of What Primary Sources Teach: Lessons for Every Classroom and The Social Movement Archive. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In Imperiled Whiteness: How Hollywood and Media Make Race in "Postracial" America (University Press of Mississippi, 2023), Penelope Ingram examines the role played by media in the resurgence of white nationalism and neo-Nazi movements in the Obama-to-Trump era. As politicians on the right stoked anxieties about whites “losing ground” and “being left behind,” media platforms turned whiteness into a commodity that was packaged and disseminated to a white populace. Reading popular film and television franchises (Planet of the Apes, Star Trek, and The Walking Dead) through political flashpoints, such as debates over immigration reform, gun control, and Black Lives Matter protests, Ingram reveals how media cultivated feelings of white vulnerability and loss among white consumers. By exploring the convergence of entertainment, news, and social media in a digital networked environment, Ingram demonstrates how media’s renewed attention to “imperiled whiteness” enabled and sanctioned the return of overt white supremacy exhibited by alt-right groups in the “Unite the Right” rally in Charlottesville in 2017 and the Capitol riots in 2021.Anna E. Lindner received her doctorate in Communication from Wayne State University. On Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications