

Build Mode
TechCrunch
On Build Mode, TechCrunch's Startup Battlefield Editor Isabelle Johannessen cuts through the startup mythology to uncover how founders survive the brutal early days, navigate impossible funding landscapes, and somehow keep their companies — and sanity— intact. Each season, Isabelle is joined by founders, investors, and operators to dig into specific aspects of the startup journey, from creative go to market strategies to founder mental health. The interviews are full of candid startup wisdom—think cap table drama, co-founder breakups, and pivot panic. So, if you’re starting a company or or even just thinking about it, this is your survival guide.
Episodes
Mentioned books

Aug 6, 2021 • 44min
Oleg Stavitsky, Endel
Oleg Stavitsky and his founding team at Endel are not your conventional startup founders: This artists' collective has been working together for years across multiple projects, and it just so happens that their latest collaboration ended up being a venture scale technology company. Endel is all about creating personalized soundscapes to trigger desired emotional and mental states, and the story of how it came to be is hardly your typical consumer app origin tale.Links for this episode:
Endel
Endel raises $5M to create personalized ‘sound environments’ that improve productivity and sleep
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Call us and leave a voicemail at (510) 936-1618
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Jul 30, 2021 • 54min
Julie Bornstein, The Yes
Julie Bornstein has a storied career that includes spearheading the e-commerce transformations of some of the world's most popular and successful retail brands. She was also at Stitch Fix as COO during a pivotal time just ahead of the fashion startup's IPO, but her latest move was to become a founder and start her own company for the first time. The Yes is an e-commerce retail app that aims to please shoppers, providing a personalized digital store for every user that includes the best brands form all over the world. Hear how she wrangled luxe high fashion and everyday favorites into a single destination for all tastes.Links for this episode:
The Yes
Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes
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Call us and leave a voicemail at (510) 936-1618
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Via email: found@techcrunch.com

Jul 23, 2021 • 56min
Aditi Shekar, Zeta
Aditi Shekar's childhood ambitions included literal world domination, but she ended up as an unstoppable entrepreneur instead. She's the co-founder and CEO of Zeta, a new kind of financial services company that's designed from the ground up for "multiplayer" banking — be it with a spouse, a trusted partner or anyone else. Aditi tells us all about how she's revolutionizing money management thanks to her drive and focus.Links for this episode:
Zeta
What should banking look like for modern couples?
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Call us and leave a voicemail at (510) 936-1618
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Via email: found@techcrunch.com

Jul 16, 2021 • 54min
Ashley Sumner, Quilt
Ashley Sumner's original concept for Quilt was all about meeting up in person — almost an Airbnb for conversations. But shortly after launch, the universe threw a wrench in the works, as a global pandemic shut down or severely limited in-person interaction almost everywhere, particularly among strangers connecting for the first time. Quilt made a pivot into the suddenly crowded social audio space, but Ashley explains how it kept its core focus and differentiation in the process.Links for this episode:
Quilt
Quilt, an audio social network focused on self care, raises $3.5 million in seed funding
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Call us and leave a voicemail at (510) 936-1618
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Via email: found@techcrunch.com

Jun 28, 2021 • 51min
Rob Schutz, Ro
Rob Schutz didn't expect to be working on a startup addressing the need for reliable, direct-to-consumer erectile dysfunction therapeutics, but that's where he ended up at Roman. The company has since pivoted to become 'Ro,' with a focus on digital health and telemedicine more broadly, as well as pharmacy services, but we talk to Schutz about how he went from Bark Box to human health, and what the experience of building his startup alongside his two cofounders was like.Links for this episode:
Ro
Ro raises $500M to grow its remote and in-home primary care platform
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Call us and leave a voicemail at (510) 936-1618
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Jun 19, 2021 • 52min
Sara Spangelo, Swarm
Sara Spangelo's startup Swarm now has nearly 100 of its satellites in orbit, but the journey to get here has had plenty of challenges. After a track record that included working at Google X, NASA's Jet Propulsion Laboratory and plenty more, Sara realized with her co-founder Ben that including low-bandwidth network capabilities on tiny satellites was not only possible, but offered massive cost-savings vs. the usual way of doing things. But our talk focuses on the challenges of being a first-time founder and CEO, and creating a whole new business model.Links for this episode:
Swarm
Swarm’s low-cost satellite data network is now available to commercial clients
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Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Jun 11, 2021 • 47min
Cory Siskind, Base Operations
Cory Siskind founded Base Operations after realizing that the enterprise operations security market lagged behind its equivalent information security departments in terms of tech and innovation. She tells us how she went from being dropped into a heap of responsibility for assessing street-level threats in Mexico City right out of school for large global companies, to creating a scalable, tech-powered solution that finally brings the industry out of the 70s.Links for this episode:
Base Operations
Base Operations raises $2.2 million to modernize physical enterprise security
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Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Jun 4, 2021 • 45min
Roslyn McLarty, The GIST
After realizing there was a serious lack of options for sports fans who happen to be women, or who just don't fit the typical mould addressed by the existent industry, Roslyn McLarty and her two co-founders created The GIST, a sports newsletter that has since grown into a podcast and a website, too. The GIST doesn't shy away from the human side of sports, nor does it treat sports like a secret club you need years of specialized knowledge to access.Links for this episode:
The GIST
Women-led sports media startup The GIST raises $1M to challenge sports reporting norms
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Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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May 28, 2021 • 53min
Leigh Honeywell, Tall Poppy
Leigh Honeywell has spent her career trying to prevent bad things from happening to people on the internet. She’s spent time at Slack, Heroku, and Microsoft, and is well-versed on both the technical and human sides of online harassment, and has seen first-hand how it can escalate to hacking or worse. That’s how she came up with Tall Poppy, a platform that helps organizations with a public-facing workforce, like media orgs, actively prevent this type of escalation. The Tall Poppy model turns what would be an unscalable business into a fast-growing startup. Links for this episode:
Tall Poppy
Tall Poppy aims to make online harassment protection an employee benefit
Leigh Honeywell on Twitter
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Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Via email: found@techcrunch.com

May 21, 2021 • 51min
Lindsay Tjepkema, Casted
As a career marketer, Lindsay Tjepkema was used to trying a lot of different strategies and seeing what works. She started to see one type of marketing consistently paying off, however — particularly for B2B brands. That's how she came up with the idea for Casted, a B2B podcast platform that makes it easy technically and in tiers of content for enterprise companies to create their own podcasts to reach their clients and potential customers.Links for this episode:
Casted
Casted raises $7M to scale its B2B podcast platform
Lindsay Tjepkema on Twitter
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Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Via email: found@techcrunch.com


