As a career marketer, Lindsay Tjepkema was used to trying a lot of different strategies and seeing what works. She started to see one type of marketing consistently paying off, however — particularly for B2B brands. That's how she came up with the idea for Casted, a B2B podcast platform that makes it easy technically and in tiers of content for enterprise companies to create their own podcasts to reach their clients and potential customers.

Links for this episode:

• Casted
• Casted raises $7M to scale its B2B podcast platform
• Lindsay Tjepkema on Twitter

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