

Sonia and Simon
Sonia and Simon
We are building a community of curious minds.
A show dedicated to inspiring conversations with industry leaders, sharp minds, and interesting stories that are shaping the future.
Are you in? Hit Subscribe.
A show dedicated to inspiring conversations with industry leaders, sharp minds, and interesting stories that are shaping the future.
Are you in? Hit Subscribe.
Episodes
Mentioned books

Dec 28, 2025 • 11min
We asked our Podcast guests to show a sentimental object... you won't believe NUMBER 3.
A compilation of some special moments from some of our biggest guests over the year. In this episode:-Marc Randolph-Emad Mostaque-Matt Kuperholz-Daniel Priestly

Dec 21, 2025 • 13min
We ask our podcast guests to share a significant item of theirs... here's the most surprising ones.
A compilation of some special moments from the podcast, including two items from your hosts, Sonia and Simon.

Dec 14, 2025 • 47min
What CONSUMER PSYCHOLOGY tells us about SOCIETY
Adam Ferrier discusses the psychological principles behind the Benjamin Franklin effect and cognitive dissonance, explaining how these concepts can be leveraged by brands to foster stronger connections with consumers. By encouraging customers to engage with them, brands can enhance their likability and loyalty, even in the face of negative feedback. The discussion highlights the importance of favor exchange in building relationships and the underlying psychological mechanisms that drive consumer behavior.He discusses:The Benjamin Franklin effect suggests that doing favors increases likability.Brands can enhance consumer loyalty by encouraging engagement.Cognitive dissonance plays a key role in how we justify our feelings.Even negative feedback can lead to increased brand affinity.Engaging customers through reviews fosters a sense of contribution.Psychological principles can be powerful tools in marketing.Favor exchange is crucial in building brand relationships.Understanding consumer behavior is essential for effective marketing.Brands that listen to feedback can improve customer relations.Creating opportunities for engagement can enhance brand perception.

Dec 7, 2025 • 44min
Burnout, Porn Addiction & Digital Life. The Mental Health Truth No One Tells You
Is social media rewiring our brains? Are we more burnt out, distracted, and disconnected than ever before? Kruti Kanojia, co-founder of Healthy Gamer, to unpack the real impact of screens, burnout, parenting, and modern mental health.Kruti reveals:The hidden signs of burnout & compassion fatigueHow short-form content is destroying attention spansThe truth about screen time for kids (and how to use it well)- Why purpose, meaning & community are the real antidotes to addiction and lonelinessWhat it’s like supporting the person who supports the internet’s mental healthWe also dive into dating in the digital age, rising loneliness across generations, porn addiction, online communities as the new “third space,” and how to actually protect your mental wellbeing in a hyper-connected world.https://www.healthygamer.ggCheck out more from Healthy Gamer https://www.youtube.com/@HealthyGamerGG

Nov 30, 2025 • 59min
The visionary behind Elon Musk's MARS MISSION
Robert Zubrin discusses his passion for Mars exploration, the potential for human settlement on the Red Planet, and the technological and societal implications of such a venture. He shares insights into the resources available on Mars, the challenges of space travel,and the role of entrepreneurial space companies like SpaceX in making interplanetary travel a reality. Zubrin also reflects on the influence of science fiction in shaping our vision of the future and the importance of maintaining an open future for humanity.

Nov 23, 2025 • 46min
Wim Hof's COLD EXPOSURE method is a GAME-CHANGER for Daily Health.
Wim Hof shares his profound journey from a challenging birth to becoming a global figure known for his unique methods of breathwork and cold therapy. He discusses the origins of his mission, the simplicity and effectiveness of the Wim Hof Method, and the science behind breathwork and cold exposure. Hof emphasizes the importance of emotional healing, overcoming fear, and the potential for personal transformation through his techniques. He also shares insights into his daily routine and the future of his method in mainstream wellness.

Nov 16, 2025 • 1h 9min
Netflix's Rise: Lessons from the Co-Founder
Marc Randolph, co-founder of Netflix, shares his entrepreneurial journey, insights on starting a business, and the evolution of Netflix. He emphasizes the importance of taking action, learning from failures, and the value of a strong company culture. Randolph reflects on pivotal moments in Netflix's history, including the challenges faced against Blockbuster and the significance of mentorship in entrepreneurship. He also discusses the power of writing and the need for entrepreneurs to embrace their curiosity and creativity.

Nov 9, 2025 • 48min
Burning man, why creativity and community thrive here
Marian Goodell, CEO of Burning Man, shares her journey from an attendee to a leader of one of the world's most unique cultural events. She discusses the essence of Burning Man, its principles, and the impact it has on individuals and communitiesworldwide. Marian also reflects on the challenges and joys of maintaining the event's core values as it grows.

Nov 2, 2025 • 1h 4min
Why 56% of all marriages FAIL.
James J. Sexton ESQ. , a divorce lawyer, discusses the evolving reasons for divorce, the emotional complexities of relationships, and the importance of communication. He shares personal anecdotes, insights on gender differences in marriage, and the significance of prenups. The discussion also touches on the impact of divorce on children and the lessons learned from his experiences in hospice care. Ultimately, Sexton emphasizes the need for open dialogue and understanding in relationships to foster connection and prevent disconnection.He discusses:-The fundamental reasons for divorce have not changed, but their manifestations have evolved with technology.-Disconnection is often the root cause of marital issues, not infidelity itself.-Divorce law was a natural fit for James due to his background in psychology and debate.-Men and women often approach relationships and conflict differently, impacting their marriages.-Prenups are essential for defining expectations and ensuring safety in relationships.-Communication is key; discussing feelings and concerns can prevent larger issues.-The emotional weight of divorce is significant, and each case is unique to the individuals involved.-Understanding the dynamics of love and loss can help individuals navigate their relationships better.-People often use their children as leverage during divorce due to fear and anger.-It's important to have difficult conversations early in a relationship to set the stage for future Discussions.

Oct 26, 2025 • 50min
Emad Mostique is SAVING HUMANITY from A.I.
In this conversation, Emad Mostique discusses his vision for saving humanity from the potential dangers of AI, emphasizing the need for alignment and ethical considerations. He shares his personal journey, including his son's diagnosis and the creation of AI systems to support healthcare. Emad introduces his company, Intelligent Internet, which aims to build open-source AI solutions for various sectors, including healthcare and education. He addresses concerns about privacy, the future of work, and the importance of community in navigating the challenges posed by AI. The discussion also touches on the implications of AI on capitalism and the nature of identity in a rapidly changing world.He discusses:-AI's impact will be exponential and requires alignment.-The journey to create AI was personal for Emad.-Open-source AI can democratize technology access-AI can enhance healthcare by providing second opinions.-Privacy is crucial in AI development.-Education must adapt to include AI tools.-The creative industries will evolve with AI.-AI safety is a collective responsibility.-AI may disrupt traditional capitalism.-Community support is essential in an AI-driven future.Read Emad's Book 'The Last Economy' here: https://ii.inc/web/the-last-economy


