

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
Aliza Licht
How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.
Episodes
Mentioned books

Sep 27, 2020 • 51min
Beatrice Dixon on How to Transition from Side Hustle to Start-Up, Why You Need to Think Big, and the Value of Your Team
As the Founder & CEO of The Honey Pot Company, Beatrice Dixon is leaving her mark on the world of feminine healthcare. As one of the first 40 women of color to raise one million in venture capital, Beatrice is a powerhouse who has gone from a slew of various careers to becoming a successful entrepreneur. Like most Founders, Beatrice needed to solve her own health problem first. In this episode, you will learn the A-Z of how Beatrice built her company, her tricks to getting covetable retailer shelf space, how to raise money, and her counter-intuitive advice to Black founders.

Sep 13, 2020 • 42min
Mary Kate McGrath on How to Create a Content Strategy & Build Your Audience Anywhere
Mary Kate McGrath, Former Chief Content Officer of Gary Vaynerchuk's Gallery Media Group and the current Chief Operating Officer at Some Spider Studios, shares insights on building a content strategy. Topics include: the importance of testing and trying new content, engaging the audience with relatable content, paid vs organic growth on social media platforms, injecting brand personality into content, and audience growth on different social media platforms.

Sep 6, 2020 • 45min
Kelly Rutherford on Gossip Girl's Lily van der Woodsen, the Secret to Happiness, and Why the Only Way to Empower Yourself is to Shift Your Focus
With a career over three decades-long, Kelly Rutherford needs no introduction. Showcasing her acting skills in many well-known roles, she has played iconic characters such as Lily van der Woodsen on Gossip Girl and Megan Lewis on Melrose Place. In this episode, you will learn how Kelly channels love and light in her life's darkest times and how her work ethic of simply showing up and grabbing every experience has led her to unlock countless opportunities. This conversation is a delightful and eclectic mix of her journey from Kentucky to Hollywood and what her life on Gossip Girl was like. You'll hear about how Lily van der Woodsen came to be, what she thinks about the upcoming reboot, and, most importantly, why she believes that happiness is really about focus and that the only way to empower yourself is to shift your perspective.

Aug 30, 2020 • 42min
Jennifer Justice on Why No is More Powerful Than Yes, How to Secure Your Seat at the Table, and Why You Need to Take Credit For What You Have Done
Jennifer Justice is one of the most respected entertainment attorneys and executives in the industry. Known for being Jay- Z's personal attorney for 17 years, she, later on, was instrumental in building Roc Nation. In her new mission as CEO & Co-Founder of The Justice Department, Jennifer is laser-focused on advocating for women and finding their power through management, legal counsel, and strategy. In this episode, you will hear the story of a woman who unapologetically did it herself, why you shouldn't be afraid to ask for anything, why being competent is more important than being likable, and how being underestimated can be a superpower.

Aug 23, 2020 • 57min
Pulitzer Prize Winner Robin Givhan on Carving Out Your Niche, Growing a Thick Skin, and What Makes a Great Pitch
Robin Givhan is the longtime fashion critic of The Washington Post. She covers Fashion from a business, entertainment, and cultural phenomenon point of view. She is the first and only fashion writer to ever receive the Pulitzer Prize for Criticism, an honor she received in 2006. She is also the author of The Battle of Versailles and Michelle: Her First Year as First Lady. In this episode, you will learn about Robin's journey from rookie reporter to one of the most respected journalists today, how to handle criticism, what makes a good pitch, and her biggest "PR" pet peeves.

Aug 16, 2020 • 51min
Sandra Campos on Perseverance, Why Experience Matters More Than Your Title, and the Trick to Accomplishing Your Goals
When you're named a top 100 Latina Leader and a 2020 Top Woman in Retail, you've done something right. Sandra Campos has helped build consumer-led global fashion lifestyle brands for over twenty years for everyone from DVF to Selena Gomez. Her new venture, Fashion Launchpad, is a digital educational platform for the fashion, beauty, and retail community. As a single mom, Sandra knows the myth of work/life balance all too well. In this episode, you'll learn about Sandra's journey as a first-generation Mexican-American from Texas to the runways of New York, why experience is king, how to leave and break back into an industry, and so much more.

Aug 9, 2020 • 40min
Ara Katz on the Career Pivot, the Secret to Selling Your Idea, & Why You Shouldn't Be Attached to Your Professional Outcome
Ara Katz thrives on the career pivot and being at the forefront of whatever she is doing. Imagine starting a successful career as a film producer, leaving to embark on consumer tech for ten years, and then pivoting again to start a company focused on bacteria and probiotics? Now, as the Co-Founder and Co-CEO of Seed, she's making gut health cool. In this episode, you'll learn the power of storytelling, why your success lies in how you package your idea, and why you need to meet people where they are.

Jul 26, 2020 • 54min
Tai Beauchamp on How to Create a Personal Manifesto, Making Fear Your Friend, and Using Privilege to Lift Black Lives
Tai Beauchamp is an internationally recognized style influencer, award-winning producer, activist, media personality, and co-founder and chief brand officer of CBD wellness & beauty brand, BROWN GIRL jane, centering around women of color. In this episode, you'll learn how to define your purpose, why you need to tune other people out, and the merits of doing the work to get to the next level. You'll also hear our perspectives on Black Lives Matter and Anti-Semitism.

Jul 19, 2020 • 35min
Drew Elliott on Creating NOWstalgia, Dissecting Pop Culture and How to Get Your Audience to Love You
Drew Elliott, Senior VP, Global Creative Director at M·A·C Cosmetics shares insights on tapping into cultural zeitgeist, engineering demand-driven content, and the significance of NOWstalgia for brand longevity.

Jul 12, 2020 • 45min
Sophie Elgort on Why You Need to Be an Original, What it Takes to be a Successful Photographer, and How She's Championing Diversity Behind the Lens
Sophie Elgort is a photographer, filmmaker, and artist who has been featured internationally. She has worked with global brands and clients like Kylie and Kendall Jenner, and of course, her brother Ansel. As the co-founder of the non-profit, Through Our Lens, Sophie provides mentorship to teen girls of color, giving them the all-important access and the tools they need to get photography experience. In this episode, you will learn what it takes to be an image creator, why critique classes are essential to your craft, and why she believes in lifelong learning.