LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht Drew Elliott on Creating NOWstalgia, Dissecting Pop Culture and How to Get Your Audience to Love You
Jul 19, 2020
Drew Elliott, Senior VP, Global Creative Director at M·A·C Cosmetics shares insights on tapping into cultural zeitgeist, engineering demand-driven content, and the significance of NOWstalgia for brand longevity.
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Childhood Makeup Passion
- Drew Elliott loved makeup from a young age and even did special effects makeup in elementary school.
- His mother supported his creativity by building a theater stage in their basement for performances.
Roxy Nightclub Door Host
- Drew worked the door at NYC's Roxy nightclub, a key networking role at a famous party venue.
- He met celebrities and honed his people skills balancing kindness and authority despite being small in stature.
Pop Culture Drives Decisions
- Pop culture drives consumer decisions by providing spectacle and excitement.
- Creating new, surprising experiences fuels audience engagement across industries, from nightclubs to cosmetics.