LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht cover image

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Latest episodes

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Jul 31, 2024 • 38min

Breaking Fashion Norms: Tanya Taylor’s Fearless Path to Success

From the get-go, Tanya Taylor's upbringing set her apart. Growing up with parents who traveled the world with the Red Cross, Tanya was immersed in a rich tapestry of cultures and experiences. Her childhood home brimmed with diverse artifacts from around the globe, from Indonesian carved wooden temples to Thai silks. This exposure cultivated an insatiable curiosity and an appreciation for the world’s diversity, laying the groundwork for her fearless approach to fashion. In this episode of Leave Your Mark, I sit down with Tanya to discuss her journey and the driving forces behind her brand. Though Tanya initially pursued a degree in finance at McGill University, her creative spirit led her to Parsons School of Design. Here, she found her tribe and realized her true calling. Her subsequent internship at Elizabeth and James under Mary-Kate and Ashley Olsen allowed her to blend her business acumen with her design passion. This experience was instrumental in shaping her understanding of the industry and inspiring her to create her own brand. Entering the fashion industry is no small feat, and Tanya’s journey was significantly shaped by the mentorship she received through the Vogue Fashion Fund. Collaborating with industry veterans like Anna Wintour, Jenna Lyons, and Diane von Furstenberg provided her with invaluable insights and guidance. Tanya’s journey and insights offer a beacon of inspiration to anyone looking to carve their own path in the fashion industry. Tanya’s brand stands out not just for its vibrant prints and hand-painted elements but also for its emphasis on size inclusivity. Inspired by her mother's fluctuating confidence tied to available clothing options, Tanya set out to create a brand that offers comfort and empowerment to women of all sizes. Her approach to fashion is deeply rooted in making every woman feel confident and comfortable in her own skin. In this episode, Tanya provides insights into her brand's success, leadership style, hiring practices, and how she cultivates creativity within her team. Whether you're an aspiring fashion designer or an established professional, this episode offers valuable lessons on following passion, embracing creativity, and building a successful brand.
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Jul 24, 2024 • 19min

LinkedIn Personal Branding: What to Post and What to Avoid

Ever wonder if your LinkedIn posts are hurting or helping you professionally? Do you ever consider how people in your network feel consuming them? Are you someone that people want to mute? In this episode of 'Leave Your Mark,' I focus on effective personal branding on LinkedIn, sharing practical tips on how to post valuable and engaging content without coming off as self-centered or insincere. The episode explores common pitfalls like oversharing, bragging, and creating disingenuous posts. It also provides actionable advice on crafting posts that foster a positive personal brand. 00:00 Introduction: Are You Being Muted on Social Media?00:36 The Importance of LinkedIn for Professionals01:18 Shaping Your Narrative: Dos and Don'ts02:15 Avoiding the Bragging Trap03:18 Creating Value-Driven Posts05:03 Engagement Strategies and Pitfalls09:05 Balancing Vulnerability and Professionalism11:48 Authenticity vs. Disingenuous Content13:37 Final Thoughts on Personal Branding
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Jul 17, 2024 • 21min

Redefining Self-Care: Erica Diamond on Burnout Prevention and Time Management

In this episode of 'Leave Your Mark,' I sit down with Erica Diamond, a certified life and career coach, yoga and meditation teacher, and founder of the women's empowerment brand EricaDiamond.com. We discuss prioritizing self-care, recognizing burnout, and practical tips for time management. Erica shares her personal journey from a young entrepreneur facing burnout to a wellness advocate, providing actionable advice on managing stress, setting boundaries, and incorporating self-care into daily routines. You'll also learn about the importance of delegation, the power of walking and breathing exercises, and the concept of 'smart care.'
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Jul 11, 2024 • 20min

Is JLo Over? Analyzing the State of Jennifer Lopez's Personal Brand

Jennifer Lopez has a lot going on right now, and her personal brand isn't telling a pretty story. You might assume her celebrity woes are due to overexposure, but I have a different take. You see celebrities, they're not like us. They don't like to pay attention to the chatter, and lord knows they don't like reading the comments. But when you find yourself performing in an almost empty stadium in Italy, it's time to take a long, hard look at yourself and do a brand audit. Can JLo reset and evolve, or is she over? Analyzing perceptions from social media, I delve into criticisms of JLo's public image, including her perceived lack of relatability and fan engagement. Drawing from my experience as a former fashion publicist who has worked with JLo, I make some recommendations for JLo's necessary rebrand if she wants to stay relevant in today's social media-driven world.
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Jul 3, 2024 • 40min

How Larissa Thomson Leaned Into Her Intuition to Ideate the Launch and Reinvention of Onda Beauty

In this episode of Leave Your Mark, I welcome my longtime friend and former industry colleague, Larissa Thompson. We discuss Larissa's path from graphic design to the fashion industry and eventually co-founding Onda Beauty in 2016. She aimed to create a beauty and spa destination dedicated to a curated collection of clean, conscious, and safe beauty products. Larissa shares her journey of identifying a gap in the market, manifesting her vision, and building a community in a trusted space to discover, learn, and experience clean beauty products.The episode also delves into her many challenges, including the sale and eventual repurchase of Onda Beauty from bankruptcy. With anecdotes about friends helping during tough times and the importance of authenticity, Larissa gives a deep insight into her personal and professional growth through these experiences. The episode is filled with career advice, entrepreneurial spirit, and the importance of following one's intuition.
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Jun 28, 2024 • 5min

3 Takeaways from Last Night's Presidential Debate That Can Impact Your Career

There are millions of people doing commentary on last night's presidential debate. You don't come to the Leave Your Mark podcast for political commentary. Instead, I have broken down the three most important takeaways from the debate, based on my book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perspective., ones that can significantly impact your career.
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Jun 26, 2024 • 17min

Personal Branding Myths with Aliza Licht

In my first solo episode of the Leave Your Mark podcast, I dive into the common myths of personal branding. Does it make you cringe or does it make you credible? There are many misconceptions surrounding strategy, and I address common misconceptions about personal branding, such as the idea that it is primarily about self-promotion or that it requires complete transparency. I also deliver tactical and specific actionable advice on how to build a personal brand that accurately reflects your professional identity and values, underscoring the value of taking up space confidently. This episode serves as a teaser of much more advice in my book, ON BRAND, and how to manage your personal brand effectively, both online and offline.
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Jun 19, 2024 • 40min

Insider Secrets of Influencer Marketing with Aliza Freud

In this episode of Leave Your Mark, I sit down with Aliza Freud, founder and CEO of SheSpeaks, to discuss the evolution of influencer marketing and the nuances of understanding women's consumer behavior. We explore Aliza's experiences from her time at American Express, the concept of the female reality gap, and the importance of authentic influencer collaborations. The conversation highlights how She Speaks uses data and qualitative research to help brands target their audience effectively, as well as the ongoing challenges and successes in the influencer industry, particularly for women. We also explore how the industry has shifted towards content that is native to social platforms and the continuing battle for pay equity among female influencers. This insightful discussion provides actionable career advice and underscores the importance of diversification, authenticity, and understanding consumer benefits over product features.
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Jun 12, 2024 • 36min

The Shocking Truth About Career Setbacks and Success with Amy Shoenthal

In this episode of 'Leave Your Mark,' I sit down with my friend, Amy Shoenthal, a seasoned journalist, marketing consultant, and author of The Setback Cycle: How Defining Moments Can Move Us Forward, a USA Today bestseller. We all know what failure feels like, but what if we are sleepwalking into a setback? What does that feel like? How do we proactively protect ourselves against it, or is it a defining movement that will ultimately move us forward? Amy and I discuss the pervasive nature of setbacks, especially in the context of societal and professional challenges. Amy shares insights from her book, which includes stories of leaders who have overcome significant obstacles to create impactful ventures. We explore the concept of setbacks through a four-phase framework: Establish, Embrace, Explore, and Emerge. The conversation also delves into the importance of resilience, combating self-doubt with an 'inner hype person,' and the role of continuous learning and personal branding in navigating and rebounding from setbacks.
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Jun 5, 2024 • 31min

Alix Strauss on Seizing Second Chances and the Emotional Spectrum of Loneliness and Human Connection

Sex & the City meets Six Feet Under was how Alix Strauss' novel, The Joy of Funerals, was described by the LA Times 20 years ago. Inspired by a 1988 piece for the Lives section of the New York Times Magazine, this trend, culture, and lifestyle journalist and award-winning and four-time published author discussed her obsession with funerals. As an only child, Alix's personal experiences and unique perspective on life are deeply intertwined with her work. She felt the greatest connections to others at family funerals, the only occasions when she would see most of her relatives. The Joy of Funerals is a collection of humorous short stories that will both captivate and disturb you. But this trend journalist and author was way ahead of her time. In this episode of Leave Your Mark, I sit down with Alix to discuss her decision to give her groundbreaking and controversial book a second chance by rereleasing it for its 20th anniversary at a time when grief and a loneliness epidemic are even more prevalent in today's society. Alix shares her personal experiences, and the profound narratives explored in her work, shedding light on the human desire for connection amidst life's extremes. The discussion also touches upon the broader implications of social media, pandemic influences, and the changing landscape of storytelling.Host's note: This episode was recorded prior to October 7th.

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