The Unofficial Shopify Podcast

Also available on YouTube: https://youtu.be/mi3iKmZBxREWe’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small.Show Linkseditions.devShopify Editions | Summer '24SponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.Show LinksFaireShopify Help Docs: Faire wholesale marketplaceWholesaling to Boutiques: The PodcastFlourish Marketemilygreyco.comSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to turn your customers into your biggest advocates. Think about it: customers who love your brand can now champion it, and get a piece of the pie too. And if you're wondering how TikTok fits into this puzzle, we've got you covered. Noah shares insights on leveraging this platform to manufacture virality through short-form content, a strategy that's as intriguing as it is effective.But wait, there's more. We tackle the nuances of tracking sales, using landing pages effectively, and why engagement with smaller influencers might just be your golden ticket.Tune in to unravel the secrets of modern affiliate marketing and discover how you can turn your e-commerce store into a magnet for both customers and affiliates.Show LinksSocial Snowballapps.shopify.com/social-snowballInfluencer Marketing GuideTikTok Creator GuideSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also available with video on Youtube: https://youtu.be/-qxIqPtAYhEJoin us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness.Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigated high-stakes environments like Shark Tank and the Silicon Valley Bank crash.Discover how their focus on transparency, authenticity, and community support transformed challenges into opportunities, leading to a TV show with the Jim Henson Company.Tune in to hear their practical strategies for building a resilient brand in the children's market and how they balance creativity and business.Subscribe now for insightful stories and actionable advice.Show Linksslumberkins.comSlumberkins on AppleTVThe Toys That Made UsSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Join SEO expert Jason Berkowitz as he discusses e-commerce SEO tactics, keyword research, on-page vs. off-page SEO, link building strategies, and the impact of AI on SEO. Get actionable insights for Shopify stores to boost online visibility and drive conversions.

"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing assets and customer bases for quick wins and sustainable growth. Drew also gives listeners a peek into the key tactics that have helped him revive and profit from these acquisitions. If you’re looking to shake up your marketing strategy or simply want a fresh perspective on growth, this conversation is for you.Show Linksnerdmarketing.compostpilot.comDrew SanockiSponsorsZipifyFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also available on YouTube: https://youtu.be/DFUi5Cq8YuoWe're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.Show Linksminikatana.comKanpai Foods@theisaacmedSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Detroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empireWatch: https://youtu.be/OqGQTRpjuJQFrom her roots in Detroit, Mia dishes on turning a passion for fashion into a flourishing lifestyle empire, all while keeping it real and relatable.We dive into the highs and lows of building a brand, the game-changing role of social media, and how staying true to yourself can be your biggest asset in business.Expect unfiltered insights and raw stories from the frontline of building a business against all odds.Show LinksGlam-Aholic LifestyleIG: @miaraySponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Could you turn your geeky hobby into a thriving business?In this week’s episode of The Unofficial Shopify Podcast, we follow Mike Freeman, the mastermind behind Fourth Moon Toys, as he shares his transformative journey from a casual Star Wars collector to the owner of a booming online and retail business. Drawing on his experiences from the early days of internet trading to launching a niche market venture on Shopify, Mike reveals the challenges and triumphs of turning a passionate hobby into a successful enterprise. Tune in to discover how community engagement and a steadfast commitment to authenticity have shaped his business ethos and hear Mike’s insights on the evolving landscape of collectibles. Whether you're a collector, a Star Wars enthusiast, or an entrepreneur at heart, this episode offers a compelling look at the intersections of nostalgia, commerce, and innovation.Key TakeawaysNiche Knowledge is Power: Mike's deep understanding of Star Wars collectibles, down to the most minute details, has set Fourth Moon Toys apart in a competitive market.Community Engagement is Crucial: Actively participating in the collector community not only enhances credibility but also fosters a loyal customer base.Authenticity Builds Trust: Rigorous authentication processes ensure that customers receive genuine collectibles, solidifying trust and encouraging repeat business.Flexibility in Business Models: Transitioning from an online-only model to embracing physical retail can open new avenues for growth and customer interaction.Long-term Vision: Like Shopify's approach to business, focusing on long-term relationships and reputation over quick profits is vital for sustainable success.Show Links4th Moon ToysSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique products (recycled firehose American flags!) into a digital sensation earning 20,000 email subscribers monthly, thanks to his new chatty AI sidekick. Dive into the fun and quirky world of Jake's creation 'Josh' the sales bot, and uncover how AI is the secret sauce to customer engagement and skyrocketing sales. It's a blend of old-school crafting meets new-school tech. If you're looking for a new top of funnel strategy to engage prospective customers, this is it.Show Linksjakestarr.aiGoHighLevelManyChatRecycledFirefighterZappyChatKlaviyoPostScriptSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.