The Unofficial Shopify Podcast

In this episode, we discuss listener-suggested topics: bookkeeping, profitability, and pre-orders.And then we tear down the official LEGO store.Links MentionedBenchShipScoutCrowdfunderProduct Filter & SearchLEGOSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

A recovering banker and management consultant, Melita Cyril had her eyes (and ears) open for different entrepreneurial ideas during her maternity leave. When her baby boy suffered from eczema and she struggled to find the right socks for his sensitive feet, she started Q for Quinn - a company that sells gentle, comfortable socks for the entire family.We talk through:Her journey as a "mompreneur" of a family apparel brandStrategies to increase AOVs, despite selling a low priced itemWhy and how she incorporated social impact into her missionHow she get early tractionMelita is a mom of two kids and in addition to running Q for Quinn, she is also a children’s book author. Melita holds an MBA from the University of Toronto and a BSc (Hons) Economics from the London School of Economics.Links MentionedQ for Quinn - Use code KURTSPECIAL to save 15% on socks (because everyone can use more comfortable socks.)SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss what an accessibility lawsuit costs, why Google PageSpeed is our Emperor Palpatine, building better blog pages in Shopify, and finally we tear down the official Minor League Baseball store.Links MentionedBrickloot LEGO LED KitsPaul's favorite light bulbsKurt's Merino Wool ApparelKurt's Favorite JeansRevTim Hipp, freelance transcriptionPingdom ToolsDoubleYourWDWSmallPetSelectThe Beard Mentor BlogMinor League Baseball StoreSnowCommerceSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

From planning & scheduling your content for Instagram to what does and doesn't work in 2020, our guest today lays out a complete strategy to organic Instagram marketing that anyone can use to market their Shopify store starting today. We finish the episode with answers to your top Instagram questions.Our Instagram expert in this episode is Leslie Eugene. Over the years, she's developed a reputation for helping fashion & beauty online brands build communities around their product or services that convert their audience into paying customers and brand evangelists. While social media plays a vital role in that conversion, there’s another distinctive key that makes all the difference in her success: her passion for great social media marketing.Your questions answered:What’s the drawback in switching to a business account on Instagram - how much organic reach do you lose?What are the top 3 things small business should be doing on social that they probably aren’t?How often would you recommend posting in IG stories?How should an Ecom Store social media strategy change over the course of the store's maturity e.g pre-launch, launch, growth, maturity, etc.When does it make sense for a business to hire for organic social media?Does high engagement on your page reduce ad costs?Links MentionedPretty HautePlanolyIconosquare@miaray, @iamminglee - Examples of great Instagram accountsSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In today's episode:Why now may be a good time to upgrade your themeThe broken promises of accessibility and what to do about itAnd finally an Away Travel teardown that goes off the railsLinks MentionedKeySmartTurbo Changelog The Ship of TheseusCORSA PerformanceAccessiBeAwaySponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

After raising $164,775 on Kickstarter, this husband & wife team is disrupting carbon fiber manufacturing.You'll the hear answers to:How they raised $164,775 on Kickstarter to start their businessHow a revenue share agreement empowered their businessThe exact influencer outreach strategy they usedHow niche group buys are growing their manufacturing businessGabriel Mountjoy is a graduate of the Cal Poly Mechanical Engineering Department in San Luis Obispo, CA. He and his wife, Ann Mountjoy, founded Common Fibers in 2013 after invention of a carbon fiber hinge. For the past six years they have developed composite products for the automotive, aerospace, medical, construction, and consumer goods industries. With two patents, they are building a passionate team that will continue to disrupt the composites industry and change how manufacturing is currently done.Links MentionedKickstarter Carbon Fiber Wallet Campaign (2014)Book: How to shoot video that doesn't suckGabe's wallet store: Common Fibers - 30% off with code ETHERCYCLE at checkoutRefersionCFGroupBuyCrowdfunderNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

In this episode, we discuss:Kurt's run-in with a KarenHow to optimize your main menu navigation for higher conversionsA spicy website teardown of Chicago condiment institution Marconi FoodsLinks MentionedMain Menu examples: KeySmart, Hoonigan, Proven Winners DirectTeardown: Marconi FoodsSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Years ago, Dan Demsky wanted to buy a merino wool t-shirt for travel to lighten his load... and he couldn't find one. It haunted him. He knew this product should exist, and after a business coach told him he shouldn't do it, he spent 18 months on research and development that resulted in a crowdfunding campaign that raised $380K USD.That brand was Unbound Merino, purveyors of quality merino wool clothing. Today, Unbound Merino is a multi-million dollar global brand selling in over 100 countries.Its not all puppies and roses: they had positioned the brand as a travel accessory, impacting their sales in a pandemic world.Key Takeaways:The grassroots campaign strategy that drove their initial successThe difference between publishing and launching your storeHow the pandemic has created a new mentality for their businessLinks MentionedUnboundMerinoIndieGogo: Unbound Merino - The ultimate travel hack SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we have an uncomfortable and necessary conversation about racism.If you disagree with anti-racism or feel that this conversation doesn't belong in our show, then unsubscribe.George Floyd, Breonna Taylor, Ahmaud Arbery, David McAtee, and countless others should be alive.Links MentionedNational Bail Fund NetworkBombasSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager

Through his love of vintage clothing, Rory Westbrook founded True Vintage out of his bedroom while still a student at the University of Portsmouth. Growing quicker than he could have anticipated, True Vintage has consistently doubled their annual revenue year-over-year since inception.Using a combination of digital marketing strategies (including brand collaborations with Tommy Hilfiger and Urban Outfitters) Rory and the True Vintage team have built an engaged instagram following of over 300,000 people.Links MentionedTrue VintageShoppex - Receive a 15% discount when you book a demo and quote KURT in the sign 􏰀up process.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.