The Unofficial Shopify Podcast

Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually.Key Takeaways:"A clean list is a well-delivered list"How to segment abandoned cart flows for personalized contentThe right ratio of plain text vs HTML emailsThe most important thing to split testChuck started his post college life working in the world of ecommerce and marketing and quickly made the leap into the realm of UX/ID. Over the course of a few years he was privileged to consult on projects with companies like GoPro, Mozilla, and LG. Thanks to retail experience he brought a unique perspective regarding consumer electronics and a desire to make navigating the world a simpler, more enjoyable experience.In 2015 Chuck returned to marketing, advertising, and growth with a broader appreciation for aesthetics and usability. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.When not working, you can find Chuck adventuring, fishing offshore, or in the kitchen.Links MentionedNomad Goods - Use code UNOFFICIAL for 20% in-stock goods until October 1st.KlaviyoTinuitiTone SMS RecoveryNomad Sticker PackKurt's Vinyl PlotterSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss:The ethics of financing solutionsLaunching your products like YeezyRumors: An update on Native Checkout IntegrationsNews: A Shopify data leak, and a Shopify Partner arrested by the FBIAre Nikkola, Madewell, and Shinola authentic brands?And then we test drive the Shinola store.Links MentionedHow Madewell Bought And Sold My Family's History - BuzzFeedPageSpeed Anxiety ToolNS8 co-founder Adam Rogas charged with securities fraudThe Real History of America's Most Authentic Fake Brand - IncShinolaSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved.Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – for people who invest in self-care.Asutra is woman-owned and women-led; 77% of their team are people of color; and 100% of their staff would recommend Asutra as a great place to work.Key Takeaways:How a "luck sail" led to the purchase of AsutraWhy she shifted from Amazon to DTC on ShopifyThe double edged sword of selling in national retail chainsThe unexpected way Venus Williams got involvedHow a social mission impacted their hiring processStephanie is an enthusiastic board member of Equality Illinois, which advocates for LGBTQ rights; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.Links MentionedAsutraPointer CreativeProduct Recommendations: Spray Pain Away Magnesium Oil, Chill Pain Away CBD Magnesium, Menthol Pain Cream, Melt Pain Away Body ButterPurpose WorkforceWeb SavvySponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss:An Income Store court case updateAWAY Travel has a sale, DTC Twitter takes noticeGymShark's billion dollar valuationAnd then we tear down the Gymshark store.Links MentionedIncome Store ReceivershipAttorneys Quitting? (Income Store Update)Emilia Gardner's Income Store YouTube PlaylistAWAY TravelIs Gymshark worth $1.4 Billion?Reflecting on My Failure to Build a Billion-Dollar Company, Part 2 - Sahil Lavingia, Gumroad’s founder, shares what he’s learned along the way about strategy, product, and growthGymSharkSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shape of a credit card designed to keep your phone charged on the go, a "jumper cable" for your phone.Key Takeaways:The great mindset advice (provided by a Zoltar fortune telling machine)What goes into a successful Kickstarter, and how its changedWhy they're proudly omni-channelWhy its worth listening to a few bad ideasNomad dreams up and builds out award-winning modern, minimalist accessories for smartphones and smartwatches. They've successfully crowdfunded on Kickstarter (2012), Indiegogo (2013) and CircleUp (2014) and sell direct to consumer on their Shopify-powered site as well as through select retail and distribution partners in the US and globally.Links MentionedNomad GoodsKickstarter: ChargeCardNOMAD Sticker PackSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This episode is available as a video interview on YouTube:  youtu.be/S3-9NZ1OLV8In this listener Q&A episode aimed at optimizing for Q4, we discuss:Which cart type is bestWhat we're doing differently this Black FridayThe problem with PageSpeedKlaviyo Email Flow & Campaign tipsHow to promote without discountingAnd we close with a breakdown of when Shopify Plus makes sense.Links MentionedKurt's MAME CabinetHerb'n'Eden InterviewEtsy: Paul's Maltese FalconGymSharkGymShark Page SpeedPingdom ToolHoliday Email GuideStory Brand (Kurt called it Brand Story in the show, that's wrong.)Shopify PlusSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This bonus episode of The Unofficial Shopify Podcast is presented by Rewind.The secret to productivity & success isn't a system, it's a mindset. Metalsmith and entrepreneur Megan Auman returns to The Unofficial Shopify Podcast to discuss how she's cultivated an "investment mindset" and the power of mindset in business.Key Takeaways:How to take a vacation as a entrepreneurDon't be so hard on yourselfCultivating mindfulnessHow to make big financial decisionsMegan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Her newest class, Sell Without Shame, helps artists and makers find and articulate the value in their work.Links Mentionedmeganauman.comDesigning an MBAIG:@meganaumanSponsorsRewindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Quinton Lewis sells soap. A lot of soap. So much soap that customers wait weeks for their order to be produced. And he only started in the last few years.Quinton is the co founder of Herb'N Eden. He is currently the head of Marketing & Operations at Herb'N Eden.In this episode, we'll walk through his journey, including a detailed overview of their content marketing strategy.Links MentionedHerb'N EdenHerb'N Eden Brand StoryIG:@herbnedenSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also available in live hi-def action on YouTube:  youtu.be/khPjZKvOPhsIn this episode:Our Q4 BFCM predictionsWhat's up with USPS?KeySmart's Andy Bedell talks switching themesand we teardown the official Joe Biden merch storeLinks MentionedForbes: Trump Admits To Blocking USPS Funding Over Mail-In VotingKeySmartJoe Biden storeOculus Quest VRSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Alex Brown has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M video views.You'll learn:Is crowdfunding still relevant?The one thing that makes or breaks product launchesHow a video-first strategy launched their brandThe conditions for viralityThe three questions to ask yourself to build an incredible brand storyWhat to do when you feel overwhelmedSince exiting Beard Club, Alex has been advising multiple companies and speaking around the world on branding and content marketing. He currently runs the first e-commerce brand accelerator program for brands on pace for 8+ figures, and is an advisor to NGO’s helping building entrepreneurial ecosystems.Show LinksEcommerce RockstarsCoolBox KickstarterThe Beard ClubThis is Marketing (Book)Evolved Enterprise (Book)Ecommerce RockstarsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.