The Unofficial Shopify Podcast

In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store, and what you can do to avoid "dead ends" on your site and "save Christmas for your customers."Show LinksBloomberg: 2021 Gift Cards Expected to Surge Amid ShortagesBook: The New AbnormalThe Economist: America Inc and the shortage economyApp store: GovaloGovaloSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand.Show LinksSmart Holiday BootcampZipify PagesSmart MarketerBoomSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools.Show LinksDouble Your WDWHoliday Email GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns.You'll learn a three stage strategy to set your Facebook ads funnel up for success this holiday season.Our guest today is Kurt Bullock, founder of ecommerce marketing agency the Produce Department, and our strategic Facebook ads partner.Show LinksKB's Free BFCM Strategy GuideProduceDeptSuperMetricsPromote a discount using a shareable linkFacebook: Google Analytics URL BuilderSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.We learn:Dialing in messaging for 2021Improving deliverability (to offset lowered open rates)Why testing your offers is your biggest opportunityThe optional Klaviyo snippets you probably forgot to installOur guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.Show Linkschasedimond.comThe Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.Klaviyo Docs: How to Create an "Added to Cart" Event for ShopifyThe Very Good Bra@ecomchasedimondSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 100k in 6 months. The number of things she learned along the way is priceless.Her store, Your Soul Time, sells crystals and natural incense. Almost a year later their house is packed with inventory and they’re opening their first brick & mortar store and looking to scale beyond the local market.We learn:How she got her first sales without paid adsWhat she learned about good and bad packagingWhy she's not participating in Black FridayHer post-iOS14.5 Facebook adviceShow LinksYour Soul TimeStamped.ioSuper Spicy MediaTwitter: @mojcamarsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we discuss the global supply chain disruption affecting US store shelves. Turns out the mega ship got stuck in the Suez Canal was nothing compared to this.Why are limits on toilet paper back in stores?How many container ships are sitting in the water outside of Long Beach right now? Why does Amazon want to legalize weed? Turns out all of these things are related to supply chain disruptions.That's one epic traffic jam and it shows no signs of letting up before the holidays.As ecommerce professionals, what are we gonna do about it?

This episode is for you if...You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connected Retail" discussion with an experienced insider.OR you have a Shopify store and a Point-of-Sale but they don't talk, then you'll want to listen to the whole episode.Lots of industry analysis and insight in this one from our guest Kevin McKenzie, the CEO of SKU IQ. Aside from saving owners a ton of time avoiding the end of day double data entry across to systems that don’t normally connect, Kevin has a seriously impressive resume. As Chief Digital Officer at Westfield, he oversaw the development of all digital strategy and omni-channel initiatives. Before that, he was Sr VP of CNET Shopping.Show LinksSKU IQSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt.As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic.Prior to Givz, Andrew was treasurer for a nonprofit, where the pains of accepting donations drove him to start Givz.Show LinksGivz.com/unofficial - Get 3 months freelolibeautyCharity NavigatorSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey.Questions like...What's better: Free Gift with Purchase or flat discount rates?Do you buy extra inventory or clear out distressed inventory?What's Plan B if your BFCM sales don't meet your goals?SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.