The Unofficial Shopify Podcast

Today, we step into the world of Adama Nesil, the creator of Candy Hackers. In a landscape dominated by sugary, processed treats, Adama has managed to carve a niche with gluten-free and dairy-free candies. But this is more than a story of culinary innovation. It’s about how a mother turned dietary restrictions into an advantage, capturing not just the palate but also the imagination of her audience. From her modest kitchen to TikTok fame and even to the corridors of a renowned UK chocolate factory, this episode explores the sweet blend of creativity, resilience, and smart business.Show Linkscandyhackers.comCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also on YouTube: youtu.be/LZlbfPiEYYYThis week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is upon us, but the message is clear: prepare, don't panic. The conversation shifts to the pros and cons of one-page checkouts and dives deep into the world of Google Analytics. If you're an international seller, the topic of duties and taxes will be of particular interest. And for the bootstrappers out there, the episode closes with indispensable advice on growing without a hefty ad budget.Show LinksGoogle Sales ChannelElevarDuties and import taxesDHL Duty and Tax CalculatorSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what really makes consumers click, literally and metaphorically.Show LinksWebtopiaJessie on LinkedInJessie on TwitterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In today's episode, we meet Amy Tucker, the founder of Salty Britches, a skin care line. Amy begins her journey with a straightforward aim: to make her son's ocean trips enjoyable and chafe-free. As we follow her from her kitchen to scaling challenges and Shopify dashboards, we see how solving a simple problem can take unexpected turns. Fast forward, and she's navigating the complexities of co-packers, military contracts, and even winter skin relief. This episode isn't just a lesson in entrepreneurship; it's about the intricacies of human need, the power of relationships, the surprising pathways of invention, and the unanticipated lessons you learn along the way.Show LinksSalty BritchesMcKevlin's Surf ShopJames Lawrence (Iron Cowboy)LegalZoomSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits.Show LinksStore Hero - Unofficial Shopify Podcast listeners get a 20% discount and monthly calls for 3 months with the founders.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lanes of ManyChat's storied past, from its 24-hour glory days to its more restrained present. But beyond the tech, there's a bigger question: In a world racing towards automation, where does the human touch fit? And how do you strike the balance between the convenience of a bot and the nuance of a human? Plus, some sound advice for anyone wading into these digital waters. This is a story of technology, of change, and, most importantly, of finding the human in the machine.Show LinksGROW AILinkedInDialogflowKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

See it on YouTube: youtu.be/cQXHEJOPgfcEver wondered how an accidental idea can morph into a thriving business? To find out, we're thrilled to have Braxton Manley, the innovative founder of Braxley Bands, sharing his entrepreneurial journey with us today. Braxton unfolds his unique journey from repurposing socks into Apple watch bands to establishing a successful DTC brand. He delves into his evolving product design philosophy, his knack for enhancing perceived product value, his approach to brand collaborations, and his exciting future plans.If you found Braxton's journey inspiring and enlightening, hit the subscribe button to never miss an episode of The Unofficial Shopify Podcast. Stay tuned, stay inspired!Show Linksbraxley.coPeace. Love. Hormones.Chisel Gumapps.shopify.com/tiktokSendlaneSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also on YouTube:  https://youtu.be/ioGVduoPnPMEvery six months, like clockwork, Shopify unveils its latest offerings. This summer's Shopify Edition is here, brimming with innovative features designed to help businesses of all sizes thrive. Join us as we unpack the contents of the latest Shopify Edition, a biannual event that showcases Shopify's latest and greatest features. We'll discuss how Shopify is expanding subscriptions access, facilitating product bundling, and more. Tune in as we untangle the threads of the latest Shopify narrative.Show LinksShopify Editions Summer ’23SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Ever wondered how to make the most of influencer partnerships without breaking the bank? Tomer Hen, founder of Switch Supplements and a recognized Forbes 30 Under 30 entrepreneur, has the answers. Uncover the power of product seeding and how to build authentic partnerships with influencers, even on a budget. Learn the art of engaging influencers with value-driven offerings, rather than cash payments. Tomer's expert advice will guide you through the process of identifying the right influencers for your brand and fostering lasting connections. Discover the secrets behind turning influencer love into real revenue, and get ready to revolutionize your approach to influencer marketing. For more tips and strategies from industry leaders, subscribe to The Unofficial Shopify Podcast today.Show LinksSwitch SupplementsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Video interview on YouTube: https://youtu.be/ISSTJFIUd8wGet ready to unlock the secrets of pricing optimization with data enthusiast and serial entrepreneur, Byron Myers. This episode delves into Byron's journey to transform e-commerce businesses by harnessing the power of data-driven pricing strategies. From understanding price elasticity to navigating segmented pricing, Byron lays out the steps to boost profitability. He also takes us behind the scenes of his wildly successful venture, GlimmerWish, purveyors of mermaid and unicorn themed hair care.Hungry for more insights into business growth and success? Don't wait, subscribe to The Unofficial Shopify Podcast today and step into the future of ecommerce.Show LinksGlimmerWishprofitprofessor.io - 50% discount, use code KURTSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.