Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for segmenting campaigns, the art of crafting killer product titles, and leveraging audience signals to make your ads pop.
Chapters
- (00:00) Google Ads
- (09:45) Google Performance Max and Demand Generation
- (17:59) Crowdfunder and Google Ads
- (25:14) Google Ads and ROI for Success
- (28:43) Optimizing Google Ads and Customizing Feeds
- (36:18) Google Ads Tactics and Optimization
The future of Google Ads is knocking, with automation and YouTube Shorts taking the front seat. Menachem drops some serious knowledge on feeding the system with data for optimal results and shares tips for conquering the ever-changing landscape of Google Ads.
If you're ready to elevate your Google Ads game, this is the episode you don't want to miss.
Show Links
- JXT Group
- Keyword Planner
- eCommerce ROAS Calculator
- Google & YouTube Shopify app
- Product feed apps
- Menachem's article on SearchEngineLand
- JXT's guide to Performance Max
- linkedin.com/in/menachemani
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
- StoreHero - Get a unified view of your sales, marketing & profitability metrics.
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Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
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