

The Agency Accelerator
Rob Da Costa
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
To learn more about Rob, his coaching and training, visit the website
Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
To learn more about Rob, his coaching and training, visit the website
Episodes
Mentioned books

Dec 16, 2021 • 17min
My Year In Review (The Good, The Bad And The Ugly)
It's that time of the year again, where I stop, take a pause to look back on my year and evaluate what went well, what didn't go so well and what I have learned. So that’s the focus of today’s episode.
In this episode of The Agency Accelerator Podcast, I share all the things I did in my business that worked well, the not-so-good stuff and the key learnings.
Based on these learnings, what am I going to do differently next year?.
I know you can listen to lots of gurus online who claim to have all the solutions and paint an amazing picture of themselves and their business. But I wanted to be really honest in sharing this: the things that I screwed up with, the money I spent on things that I shouldn't have, the things that I did well, and the plans I have for next year.
Time Stamp
[00:55] What went well for me in 2021?
[4:00] The importance of assessing metrics
[4:34] My 4-day working week
[06:00] What didn't go so well for me in 2021?
[07:50] Fixing my website!
[08:44] The importance of having a strategy and plan before jumping into execution
[09:25] What are my key learnings for the year?
There are no shortcuts!Do your due diligence before you work with any suppliers Keep focused and avoid shiny objectsKeep a record of all your software subscriptions
[11:23] What I am going to do differently in 2022
Launch a new websiteStreamlining and measuring my marketingFocus on YouTube content
[14:00] Keep distractions at bay!
[14:30] Use more batching
[15:00] Keep focused and do less!
Quotations
“...there are no shortcuts. Every genuine, robust business development strategy delivers in the medium to long term, and so if you're looking for instant gratification, you're always going to be very disappointed...” - Rob Da Costa
“...you need to keep focused, have a plan for the year as there are lots of shiny objects competing for your time and there are no quick fixes.” - Rob Da Costa
“Remove all the distractions and keep focused on the task at hand.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Rob Da Costa’s YouTube Channel The Self-Running AgencyThe Agency Selling SystemThe Build, Nurture, Convert BlueprintGet in touch with Rob at robert@dacostacoaching.co.uk

Dec 9, 2021 • 37min
LinkedIn Content Strategies with Tracey Burnett
What are the latest trends in creating compelling and engaging content on Linkedin?
In this week's episode of The Agency Accelerator Podcast, I’m joined by one of my repeat and popular guests, Tracy Burnett. Tracey is a LinkedIn marketing expert, who helps business owners generate more business using LinkedIn.
In this episode, Tracy shares the latest trends, ideas and tips in creating content strategies for LinkedIn.
Make sure to grab a pen and paper for note-taking because this will be another action-packed episode.
Time Stamp
[02:15] Is it worth switching to Creator mode?
[03:11] The key ‘new things’ in using LinkedIn
[04:41] Why has LinkedIn limited the number of connection requests you can make each week?
[06:09] How to publish newsletters on LinkedIn (new function)
[07:36] The four (4) pillars in creating content
[09:48] Understanding how to make the algorithm work for you
[14:01] The importance of getting debates in your posts
[15:03] Why are hashtags important and how many should you use?
[15:38] How to research your hashtags
[17:09] Why you should create your own hashtag
[19:12 How many times a week should you post on LinkedIn?
[21:10] Are Pods worthwhile?
[24:58] The importance of creating high-quality content rather than any old content!
[26:11] How to create content that your audience cares about
[26:53] Being authentic & human in your posts
[32:19] Tracey’s advice to her younger self
Quotations
“...every single, robust, deliverable business development strategy takes time.” - Tracey Burnett
“I think that asking yourself this question when you're writing a post of ‘Will my audience care about this?’ is actually a really good benchmark to decide whether it’s a good post or interesting.” - Rob Da Costa
“Don't feel you need to be everywhere... Keep your marketing simple.” - Tracey Burnett
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Tracey Burnett - LinkedIn #linkedinwithtraceyburnettEpisode 37: LinkedIn Learning - Interview with Tracey BurnettRob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Dec 2, 2021 • 14min
Planning For The New Year
As we head to the New Year, I wanted to share a few ideas with you to make sure that you start the new year in your agency or your freelance business on the right foot and with a robust plan.
So in today’s episode of The Agency Accelerator Podcast, I dig into what you should be doing with your business's long-term vision and how to break it down from a year to quarter, quarter to monthly, and then weekly set of goals.
Time Stamp
[1:37] Am I a believer in having New Year’s resolutions?
[1:58] The importance of having a plan
[2:36] Tips to creating your vision
[4:09] Why it’s vital to connect personal aspirations and goals with your business vision
[5:57] Understanding finance, people and external factors in your planning
[9:34] The importance of creating a dynamic business plan
[11:28] How changing your environment can help you create an inspired business plan
Quotations
“You need to have a plan because you need to have a sense of where your business is headed.” - Rob Da Costa
“Be in control rather than letting external factors dictate your direction.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
FREE Tool and Resources! Creating a Scalable and Sustainable Agency Rob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Nov 25, 2021 • 34min
Building an Agency with an Entrepreneurial Mindset, with Kevin Urrutia
In this week's episode of The Agency Accelerator Podcast, I am joined by Kevin Urrutia.
Kevin started out as a software developer and moved into eCommerce, starting Chester Travels (selling suitcases), growing to $1.5 million in 18 months. He also started a home cleaning business which he grew to $3 million in 18 months. He now runs a digital agency, Voy Media.
And if that wasn't enough, he is also the co-author of 'Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing.'
In this episode, Kevin shares his journey from entrepreneur to growing and selling a business. We also explore what drove him to transition into the world of digital marketing, the best tips he could give aspiring entrepreneurs, and how having the right mindset will help you grow your agency.
Make sure to grab a pen and paper for another action-packed episode with Kevin Urrutia.
Time Stamp
[2:30] What drove Kevin to transition from technology and entrepreneurship to digital marketing
[3:11] The importance of having the right mindset
[3:28] Understanding how and why Kevin started various businesses
[5.29] Overcoming hurdles at different stages of growth
[6:46] Why having your systems in place is essential for sustainable growth
[7:10] How finding the right people has changed in midst of the pandemic
[9:20] Dealing with the shortage of great marketing people
[11:33] The battle of keeping your clients happy without overservicing - don’t be a charity!
[13:09] What are the early stage hurdles for start-up agencies?
[16:08] Why having a sales process is so important for a growing agency
[18:56] Sales strategies to win more clients (without relying on referrals and word of mouth)
[20:56] The importance of building your brand: ‘Am I building the brand as me? Or am I building the brand as a bigger business?
[24:06] The deciding factors and key advice in selling an agency
[26:25] How to achieve a ‘good entrepreneurial mindset'
[30:10] The biggest trends and future predictions of digital marketing
[31:58] Kevin's advice to his younger self
Quotations
"I've always wanted to do my own thing, and that has always driven me. It's like that concept of 'Hey, I'm my own boss. I have my own things and building my own like products or companies.'" - Kevin Urrutia
"I always say that clients are the spark that gets their business going, but they also become the roadblock to growth in the end because they kind of have to get out of their own way. And they've got to realise that other people, they need to let other people do the work and other people may not do it as well as them or in the same way as them, and that's okay." - Rob Da Costa
"To have an entrepreneur mindset, you have to be willing to just try new stuff." - Kevin Urrutia
“Don't be scared of failing, because we all fail in order to move forwards.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
"I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode." If that sounds like you, please consider the rating and review my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!
Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now!
Useful links mentioned in this episode:
Kevin Urrutia - Email Kevin at kevin@voymedia.comRob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Nov 18, 2021 • 16min
The Anatomy Of A High-Converting Email
What is the anatomy of a high-converting email?
If you are a regular listener to this podcast, then you know I am a massive fan of using a mailing list as a central part of your business development strategy.
A lot of people buy into the concept of building a list and regularly emailing that list but then they get stuck because they don't know what to send or their open/engagement levels are disappointing so they get disheartened and quit!
So in today's episode of The Agency Accelerator Podcast, I dig into what makes a great email and how to structure an email to maximise engagement.
This episode is brought to you by my brand new programme: The Build, Nurture and Convert Blueprint, which is the A to Z of building a complete email marketing machine to attract new subscribers, nurture them and then convert them into loyal customers.
I'm providing a special offer for podcast listeners.
Join my brand new email marketing & list building programme, The Build, Nurture, Convert Blueprint. Use 'PODCAST20' at checkout to get a 20% discount.
Time Stamp
[1:50] The importance of building an email list
[2:28] Understanding the three (3) crucial parts of a successful email
[3:07] #1: Getting the subject right
[4:16] Different types of subject lines
[5:52] Tips in writing emails
[6:21] #2: Using P.S as a way to sell products or services
[7:46] #3: Writing the body of an email
[8:37] How to add value to your readers
[9:27] Which is better: text-based email vs well-designed graphic email?
[10:16] The concept of “Pain, Agitate and Solve’ to structure a high-converting email
[12:21] The ideal frequency in sending emails
[13:10] The average benchmark rates for conversion, click-through rates and engagement
[15:25] NEW! Email Marketing and List Building Programme: The Build, Convert and Nurture Blueprint
Quotations
“..no matter how powerful the content of your email is, the subject line determines whether your email is going to be opened, ignored or just thrown straight in the trash.” - Rob Da Costa
“I think you should send emails at least once a week or twice a month, but certainly no less frequently than that, because people will forget you.” - Rob Da Costa
“Try and get 1% better every time you write an email. Remember, doing something imperfectly is much better than waiting till you can do it perfectly.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
The Build, Nurture, Convert Blueprint Programme - Promo code: 'PODCAST20'Rob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Nov 11, 2021 • 34min
Outbound Business Development With Christian Banach
How agencies use outbound marketing and business development to accelerate their growth.
That’s what we’re talking about in this week’s episode of The Agency Accelerator Podcast.
I'm really excited to have Christian Banach to join me today on this episode because he has a different view from mine about lead generation and business development.
One of the reasons why I love having guests on the podcast is because I don't always agree with them or I don't always have the same viewpoint. But at the end of the day, their viewpoints are valid and clearly working for them and their customers.
So today we are discussing and debating outbound lead generation, cold calling, cold emailing and more. So, make sure you grab a pen & paper since there are some great advice and action point takeaways.
Time Stamp
[2:03] How Christian transitioned from being a concert promoter to the agency world and how his businesses have developed throughout the years
[4:17] Working with giant brands such as Allstate and Toyota
[5:12] Christian’s perspective about word of mouth marketing
[6:48] Tips in dealing with new clients
[8:12] Why it is so critical to identify your niche
[10:04] How a cold calling outbound communications strategy works
[12:04] Why multi touch points and channels are important
[13:07] How to use personalisation marketing strategies
[15:11] Understanding clients’ businesses and the best lead generation practices
[18:54] The importance of nurturing your own network first
[20:33] Is hiring an in-house business development person for SMEs necessary?
[23:47] How the Pandemic has affected the business development landscape over the years
[28:35] Three (3) business development tips to improve your relationship generation
[30:36] Christian’s advice to his younger self
Quotations
“One of the first things that we do with our clients is to audit their body of work and try to understand what we call a ‘pivotal problem’.” - Christian Banach
“You need multiple touches in order to really start to build awareness and get people to respond. So, multi-touch multi-channel is very important. ” - Christian Banach
“It's interesting that sometimes people are looking for the juicy fruit at the top of the tree for their new clients. But meanwhile, there's some ripe fruit that's fallen on the ground that they could be nurturing.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Christian BanachCloudways Rob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Nov 4, 2021 • 17min
The Importance Of List Building
Why is it so important to focus on building your email list?
In this week’s episode of The Agency Accelerator Podcast, we explore the important topic of list building and strategies to grow your email subscribers.
As you know, when I interview guests, I always ask them if they go back in time and give their younger selves one piece of business advice, what would it be? And if I asked myself that question, it would be, ‘Hey, Rob, start building your email list sooner.’
If you're still questioning why list building is so important (because maybe you spend a lot of time doing social media, and that delivers some leads for you), just consider this: when you are building your social media profile and followers, you're building an asset for someone else's business but when you build your list, you are building an asset in your business.
Listen to this episode as I share more reasons you should be focusing on list building and HOW to win more subscribers.
Time Stamp
[1:59] How to help your clients find you
[2:28] 7 important facts why an email list is one of your businesses most valuable assets
[2:53] #1 You are 6x more likely to get higher click-through rates through emails instead of a social media post.
[3:02] #2 Email is 40 times more effective at acquiring new customers than social media.
[3:09] #3 Email marketing can generate up to 80% of your website traffic.
[3:19] #4 You ‘own’ your email list whilst you ‘rent’ your social media. That means with your email list you are building a genuine asset in your business. With your social media, you are helping build someone else’s business!
[4:08] #5 Email is the most scalable way to make sales with new customers and build a deeper relationship with existing customers.
[4:19] #6 You can reach far more potential customers with email than you can with social media.
[4:55] #7 For every £1 you spend on your email list you can expect £42 ROI.
[6:08] More tips in building your email list
[6:43] The importance of having a clear niche
[8:25] Reasons why you should understand the buyer’s journey
[9:42] Four types of emails
[10:41] Understanding the value of email marketing
[11:29] NEW! The Build, Nurture, Convert Blueprint Programme
[13:46] How to get the balance in your email marketing
Quotations
“..when you build your list, you are building an asset in your business. When you are building your social media profile and followers, you're building an asset for someone else's business.” - Rob Da Costa
Your audience is looking for you and it’s your job to help them find the solutions you're offering.” - Rob Da Costa
“You build and nurture your email list and when your prospect is ready, you convert them.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Cloudways The Build, Nurture, Convert Blueprint ProgrammeRob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Oct 28, 2021 • 35min
Whitelabelling with John Horn
In today’s episode of the Agency Accelerator Podcast we are discussing whitelabelling: either white labelling your services or buying in services from another agency.
This is an important topic since many agencies/freelancers want to sell their services on a white-label basis to other agencies or want to partner with other agencies to provide white label services to their own clients.
So in this episode of The Agency Accelerator Podcast, I am joined by John Horn, the Managing Partner at StubGroup, a Premier Google Partner ranked in the top 1% of all Google Partners worldwide.
Amongst many topics, John shares how he has built his white labelling services agency, how to structure agreements, set the pricing right, tips in maintaining client relationships, ways to avoid the common pitfalls, and more.
Many agencies and freelancers start out by whitelabelling their services, as a great channel to win business. As they grow they may want to offer their customer’s services that are not in their specialism, so whitelabelling is a great way to do this without the risk of hiring new staff.
So get ready for this action-packed episode.
Time Stamp
[3:00] How John landed in the world of white labelled services
[5:54] What is white labelling and why would an agency want to white label their services?
[7:27] The risks in hiring people
[8:49] How to price correctly and ensure that you are paid for your worth
[14:34] Maintaining a strong relationship with your whitelabel partner by establishing strong lines of communication
[16:35] Brand as you or your partner?
[17:19] Tips in selecting a good white label service partner
[20:12] How to figure out if an agency should hire an in-house team or outsource
[23:54] The importance of transparency in communicating with clients
[25:43] How to maintain a balanced and equal partnership
[26:38] Reasons why you should avoid ‘toxic’ partners
[27:44] What are the deciding factors to consider if it’s right to transition from white label services and bring them in-house
[30:28] How did John manage to teach 85,000+ students online?
[31:41] John’s advice to his younger self
Quotations
“..there has been so much change in the Pay Per Click World. What you did yesterday may not work today.” - John Horn
“So the ideal relationship that we're always striving and looking for in partners is where there's going to be transparency in communication.” - John Horn
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Cloudways John Horn: LinkedInStubGroup: Online Advertising That Actually WorksRob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Oct 21, 2021 • 18min
Managing Your Imposter Syndrome
Let's face it, we all suffer from imposter syndrome at some point or another.
The key message here is that you are not alone, and your best bet to manage your imposter syndrome is to change the relationship you have with your inner critic.
Today we're going to talk about imposter syndrome, a psychological pattern in which an individual doubts their skills, talents or accomplishments, and has a persistent internalised fear of being exposed as a fraud!
Once we realise we all suffer from imposter syndrome and we can do something about it, we can start to take control.
So in today’s episode of The Agency Accelerator Podcast, I share some strategies for changing your inner voice from a critic to a more supportive (coaching) voice and 6-steps to overcome that negative voice in your head to have a better relationship with your inner critic and consequently tone down your feelings of being an imposter and being found out!
Time Stamp
[1:29] What is imposter syndrome?
[2:32] Keypoint #1: Everyone suffers from imposter syndrome at some point or another, including all the most successful entrepreneurs.
[3:01] Keypoint #2: It's not about getting rid of imposter syndrome, it's about having a more healthy relationship with your inner voice.
[3:23] Keypoint #3: There are certain traits that entrepreneurs have that can lead to imposter syndrome:
[3:33] How being a ‘perfectionist’ can lead to imposter syndrome
[4:04] How being an ‘expert’ can lead to imposter syndrome
[4:47] How being a ‘poor delegator’ can lead to imposter syndrome
[5:09] How trying to be superman/superwoman can lead to imposter syndrome
[5:25] Tips to manage that inner voice in your head
[6:03] The 21-day challenge to change a behaviour
[7:17] How to overcome your imposter syndrome
[9:36] Why the idea of journaling can help
[10:48] How to find the balance between your successes and failures
[13:06] 6 Steps in managing imposter syndrome
[13:12] Step #1: Acknowledge that everybody suffers from this and talk about it.
[13:22] Step #2: Separate feelings from facts.
[13:44] Step #3: Develop a healthy response to failure and mistakes
[14:14] Step #4: Write the rules and recognise that you have as much right as the next person to be wrong, to have an off day or to ask for help.
[14:35] Step #5: Do what professional athletes do and visualise success e.g. spend time beforehand picturing yourself making an amazing presentation or public speech.
[14:54] Step #6: ‘fake it till you make it’ or ‘act as if.’
Quotations
“..the key message in today's episode is that you are not alone, and your best bet to manage your imposter syndrome is to change the relationship you have with that voice in your head, that inner critic.” - Rob Da Costa
“I find having a realistic to-do list every day really helps because it helps me feel accomplished… I'm focused on the most important things in my business through moving my business forward and with no distractions.” - Rob Da Costa
“We need to be kind to ourselves.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Cloudways Rob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Oct 14, 2021 • 39min
Business Development With Katie Street
How effective and efficient is your business development? Do you have a process in place that generates a consistent flow of ideal clients?
If not, then listen to today’s podcast interview with my guest, Katie Street, the Founder and Managing Director of Street Agency.
As you will hear, successful business development starts by getting your agency’s positioning clarified then building robust marketing plans that deliver outreach campaigns and leads
Katie explains that we need to lead by solving our client’s problems and by providing value in our marketing (‘serve not sell’).
Time Stamp
[1:51] How Katie landed in the business development world
[6:17] The key differences between successful and less successful agencies in the aspect of growth and new business
[11:47] Reasons why sales and marketing are important for your agencies growth
[14:14] Tips in developing easy, consistent and reusable content
[20:24] How to learn the language of your target audience
[23:48] The best practices in winning new business opportunities
[28:15] How to attract high-quality leads
[32:36] The biggest impact of the pandemic for new businesses
[37:23] Katie’s advice to her younger self
Quotations
“ I think initially, most agencies go wrong because they don't actually reserve the time or give the new business the time, respect, and money that it needs to really flourish.” - Katie Street
“Doing something is better than nothing. Do things that are going to be. You could say we're all different. Do something that's going to be easy for you and think about how you can reuse that content.” - Katie Street
“The biggest piece of advice that I can give is to think about your audience and what their problems are (and you'll know this because your audience is your clients). If you're solving problems for your clients all the time, you'll start to see trends because that is what we agencies do. We do solve problems usually.” - Katie Street
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Cloudways Katie Street: katie@street.agency; LinkedInRob Da Costa’s YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk