The Agency Accelerator The Importance Of List Building
Why is it so important to focus on building your email list?
In this week’s episode of The Agency Accelerator Podcast, we explore the important topic of list building and strategies to grow your email subscribers.
As you know, when I interview guests, I always ask them if they go back in time and give their younger selves one piece of business advice, what would it be? And if I asked myself that question, it would be, ‘Hey, Rob, start building your email list sooner.’
If you're still questioning why list building is so important (because maybe you spend a lot of time doing social media, and that delivers some leads for you), just consider this: when you are building your social media profile and followers, you're building an asset for someone else's business but when you build your list, you are building an asset in your business.
Listen to this episode as I share more reasons you should be focusing on list building and HOW to win more subscribers.
Time Stamp
[1:59] How to help your clients find you
[2:28] 7 important facts why an email list is one of your businesses most valuable assets
[2:53] #1 You are 6x more likely to get higher click-through rates through emails instead of a social media post.
[3:02] #2 Email is 40 times more effective at acquiring new customers than social media.
[3:09] #3 Email marketing can generate up to 80% of your website traffic.
[3:19] #4 You ‘own’ your email list whilst you ‘rent’ your social media. That means with your email list you are building a genuine asset in your business. With your social media, you are helping build someone else’s business!
[4:08] #5 Email is the most scalable way to make sales with new customers and build a deeper relationship with existing customers.
[4:19] #6 You can reach far more potential customers with email than you can with social media.
[4:55] #7 For every £1 you spend on your email list you can expect £42 ROI.
[6:08] More tips in building your email list
[6:43] The importance of having a clear niche
[8:25] Reasons why you should understand the buyer’s journey
[9:42] Four types of emails
[10:41] Understanding the value of email marketing
[11:29] NEW! The Build, Nurture, Convert Blueprint Programme
[13:46] How to get the balance in your email marketing
Quotations
“..when you build your list, you are building an asset in your business. When you are building your social media profile and followers, you're building an asset for someone else's business.” - Rob Da Costa
Your audience is looking for you and it’s your job to help them find the solutions you're offering.” - Rob Da Costa
“You build and nurture your email list and when your prospect is ready, you convert them.” - Rob Da Costa
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Useful links mentioned in this episode: