

Next Level Pros
Chris Lee
Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Episodes
Mentioned books

Dec 26, 2024 • 1h 3min
#133: Increasing 30% year over year with no marketing? Will it still work?
Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business”
"Mentorship and understanding marketing are key for us."
"If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer."
"Creating a strong company culture with clear values has been a big focus for us."
Timestamps:
00:00 Paid Advertising as a Business Generator
02:20 Urban Oasis - Background and Growth
05:00 Early Days - Hands-on Work and Expansion
09:21 Deciding to Go All-In on the Business
12:06 Current Team Size and Challenges
15:48 5-Year Vision and Growth Plans
21:11 Marketing Quadrants and Strategies
25:00 Importance of Paid Advertising
32:23 Pricing Strategy and Profit Margins
38:46 Scaling Considerations and Overhead
47:39 Integrating Sales and Marketing
57:19 Lessons Learned from Next Level Pros
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Dec 6, 2024 • 53min
#132: Building Dubai Since 1991 - Adel Sajan
Welcome to a new episode of Next Level Pros! In this episode, we're thrilled to welcome Adel Sajan, an influential figure hailing from Dubai, where his family’s remarkable journey from humble beginnings to top real estate developers is nothing short of inspiring. Adel shares his unique experiences, from dramatic historical events impacting his family to his innovative approaches in business that have significantly shaped Dubai's skyline. Whether discussing the strategic shifts in his family business or exploring his personal entrepreneurial journey, Adel's insights are invaluable. Dive in as we explore the resilience and ingenuity behind his success.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"You gotta set yourself up for luck."
"Resilience is key in transforming challenges into opportunities."
"Understanding the pulse of the customer is crucial."
"You can’t just work hard; you have to work smart."
Timestamps:
00:00: Adel Sajan and the start of his family's escape from Kuwait.
05:23: Adel discusses his father’s business and their move to Dubai.
10:51: Early struggles and the strategic decisions in Dubai during the 1990s.
16:00: Values Adel gained from his dad and his early business experiences.
22:23: Strategic business decisions and the creation of Danube Home.
30:00: Adel shares his aggressive growth plans and how to achieve them.
37:27: Transition into real estate and approaching to affordable housing.
42:50: Luxury amenities and revolutionizing Dubai’s real estate market.
48:20: The motivation behind continuing the business legacy.
53:04: Adel’s vision for the future and advice for young entrepreneurs.
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Nov 18, 2024 • 42min
#130: How Jotform Founder & CEO Aytekin Tank Got Great at Solving One Problem
Welcome to a New Episode of Next Level Pros! In today's episode, we're thrilled to have Aytekin Tank, the mastermind behind the transformative software JotForm, which has dramatically altered the landscape of online forms. Aytekin will share his entrepreneurial journey, focusing on the pivotal role of sustained focus and compounded growth in achieving business success. He discusses the evolution of JotForm, from its inception as a simple form builder to a comprehensive suite catering to varied business needs, emphasizing automation and customer-centric development. Stay tuned as Aytekin shares the principles that kept him on track amidst the allure of new opportunities, providing invaluable insights for entrepreneurs at all stages.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"We hit oil by digging one hole 1000 feet deep, not 1000 holes one foot deep."
"Giving something away for free is the biggest marketing tool you can have."
"Automate your busy work to focus on what's truly important."
"Persistence is key; you need to learn to pivot and persevere through challenges."
Timestamps:
00:00 - Introduction to Aytekin Tank and the genesis of JotForm.
02:52 - Aytekin joins the show; background and initial motivations.
07:13 - The leap from employment to entrepreneurship.
10:34 - Learning from side projects and the transition to full-time on JotForm.
16:41 - The evolution from free to paid subscriptions and early challenges.
23:15 - Expanding JotForm's functionality beyond basic forms.
28:17 - Introduction of enterprise solutions and learning the ropes of sales.
32:20 - Growth and scaling challenges faced over 19 years.
35:16 - The critical importance of focus and saying no to distractions.
41:28 - Where to find Aytekin Tank and closing remarks.
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Nov 5, 2024 • 54min
#129: will.i.am Unplugged: Will AI take over the world?
Welcome to a new episode of Next Level Pros! In today’s conversation, our guest is Will.i.am—artist, tech innovator, and futurist. Will dives into a range of topics including his journey from music to technology, the future of AI governance, and his thoughts on Universal Basic Income (UBI). He shares unique insights into his creative process, the importance of collaboration, and how curiosity has driven him to pioneer in the tech space. This episode is a deep dive into what it takes to innovate fearlessly and the mindset needed to push boundaries in both art and technology.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"Curiosity is the fuel that drives innovation; stay curious, and you'll find the answers."
"We’re headed towards a world where companies run themselves with only a few people overseeing data."
"You don’t need to own something to find value in it, but own your data and your identity."
"True collaboration happens when minds gel, ideate, and challenge each other without ego."
Timestamps:
00:00 – The Future of AI and Business
06:56 – Creative Thinking and Influence
14:00 – Autonomous Vehicles
20:20 – Universal Basic Income Debate
26:57 – Data Ownership and Modern Society
29:32 – Craftsmanship vs. Planned Obsolescence
33:02 – Pioneering in Tech
39:34 – Learning at Harvard
47:29 – Pitching Success Stories
50:21 – Principles for Success
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

12 snips
Oct 23, 2024 • 1h 20min
#128: A company that helps you automate your profits, isn’t making profit.
Welcome to a new episode of Next Level Pros! In this episode, we're joined by Andrew Schultz, a budding entrepreneur who's navigating the challenges of turning his marketing firm, Profit Automation, into a profitable business despite its current unprofitable state. We'll dive deep into the issues holding Andrew back, including a detailed analysis of his financials and marketing strategies, along with some personal obstacles that are impacting his professional progress.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"I mean, when you asked me what my biggest challenge was, I don't know what I'm selling."
"Your secret sauce is identifying what the problem is around their customers in their pipeline, so you can pull them into action."
"I will help increase your conversion, or I will add another 2% to your conversion, or you don't pay anything."
"I haven't done a whole lot of marketing or talked to a lot of people about it, so I find it hard to believe that you have enough data to say that this doesn't work."
Timestamps:
0:00:00 Profit Automation is not turning a profit
0:04:13 Describing the Business
0:06:03 Explaining the Lead Conversion Offering
0:08:15 Identifying the Biggest Challenge - Packaging the Offer
0:13:25 The Pipeline Crisis and how to fix it
0:19:21 Addressing the Perception of Free vs. Paid Offers
0:20:24 Exploring Performance-Based Pricing Options
0:25:47 Shifting from Scarcity to Abundance Mindset
0:27:08 Comparing Eliminating Downside vs. Eliminating Risk
0:41:00 Identifying Strengths and Weaknesses in the Business
0:48:30 Refocusing on Sales and Marketing as the Priority
0:55:47 Balancing Personality Types within the Team
0:57:41 Shifting Mindset from Home Runs to Consistent At-Bats
1:03:29 Overcoming the Need for Certainty
1:11:08 Adopting a Scientific Approach to Testing and Measuring
1:17:07 Final Plan and Closing Thoughts
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Oct 15, 2024 • 1h 13min
#127: Risk the $600K in His Home or Play it Safe?
Welcome to a new episode of Next Level Pros! Join us as we delve into a compelling discussion with Seth Shaner, who shares his candid experiences about the financial and emotional challenges of being house poor. Discover how these challenges are impacting his business operations and family dynamics. Seth, who has a rich background in the restaurant industry, opens up about his journey through business failures, relocations, and the intricate balance of financial decisions and family life. Don't miss this deep dive into the real-world consequences of living beyond one's means.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"I always said I would never be house poor, but here I am because the house is the expensive part."
"You can't have high society desires overcome what your income is."
"Being in proximity to people you know can be helpful too."
"I'm not going to go in as the president of a company this big very often."
Timestamps:
00:00 - Introduction
04:15 - Seth discusses his early business failures
08:54 - How past business experiences and financial choices impact Seth
13:16 - Seth’s current financial strategies and his consulting work dynamics
17:25 - Emotional and financial challenges post-divorce
20:31 - Benefits of relocating for financial and family stability
30:08 - Past financial disasters and their influence on present decisions
34:43 - Seth discusses shifting focus from consulting to what he truly enjoys
39:42 - Strategies for utilizing resources effectively in business
50:57 - The potential impacts of moving to more affordable locations.
55:30 - The pros and cons of staying in California versus relocating.
01:05:22 - The impact of financial stress on mental and emotional health.
01:15:39 - Closing thoughts
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Oct 4, 2024 • 39min
#126: Race Car Driver Questions God
Welcome to a new episode of Next Level Pros! Join us today as we dive into the electrifying world of racing with none other than Lucas Di Grassi, the godfather of Formula E. From his early days racing go-karts to his profound insights into professional struggles and personal growth, Lucas shares his journey through the high-speed turns of his career and life. We explore not just the exhilaration of the race track but also the challenges and philosophical questions that come with being at the top of one's game.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"You can never be satisfied. You can always improve."
"Being happy could be an enemy of performance."
"Happiness is not a state. It is a moment."
"Imposter syndrome is real. You always question how good you are."
Timestamps:
00:00 - Introduction to Lucas and the world of Formula E
01:32 - The creation of Formula E and its impact
03:07 - Lucas's lifelong racing career and personal background
05:04 - Challenges in Lucas's personal and professional life
10:40 - The intersection of happiness and performance in sports
15:18 - Lucas's battle with imposter syndrome and aging in sports
19:03 - The clash of pragmatism and religious belief
22:34 - Debating the role of science and God in the universe
27:54 - The concept of E + R = O: Event plus Response equals Outcome
31:21 - Skepticism and self-examination in personal growth
35:07 - Leadership principles and the willingness to be wrong
37:19 - Lucas's take on social media and the importance of showing humanity
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest Podcast
Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Sep 24, 2024 • 55min
#125: Scaling Fails: How Financial Blind Spots Cost Him Big
Welcome to a New Episode of Next Level Pros! Join us in this insightful episode as we sit down with PR expert, Ulyses Osuna. Known for his remarkable work with top industry figures, Ulyses shares a candid look into the financial hurdles and strategic pivots of scaling a business. Dive deep into the practicalities of growth, the importance of understanding financial metrics, and how Ulyses recalibrated his business model to align better with both his professional and personal life.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"You can grow, but it doesn't work like that if you don't understand the underlying metrics."
"The right reasons to grow a business are about making it the vehicle for your life, not just your life itself."
"Scaling isn't just about growth; it's about smart, sustainable actions that align with your long-term vision."
"When you truly understand your business numbers, you unlock the power to scale effectively."
Timestamps:
00:00 - Introduction: The pivotal decisions in business growth
05:24 - Ulyses discusses the challenges of scaling too quickly
11:00 - Breaking down the cost of goods sold and gross margins
17:00 - Importance of fixed and variable costs in scaling
23:16 - The strategic recalibration for better business health
29:45 - The psychological impact of rapid business changes
36:05 - Sales strategies and maintaining quality during growth
42:11 - Leveraging existing resources to maximize output
48:22 - Effective financial strategies for sustainable growth
50:37 - Closing thoughts
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Sep 17, 2024 • 35min
#124: Next Level Pros - A New Chapter Begins
Welcome to a New Episode of Next Level Pros We’re excited to bring you this episode of what we used to call the Founder Podcast—now rebranded as Next Level Pros! Join Chris and Daryl as they dive into the essence of always striving for the next level in entrepreneurship and life. They discuss the importance of designing lives that impact the world through entrepreneurship, embracing change, and setting new directions with meaningful missions and core values.
Apply to be on the show:
https://forms.gle/hwDijQPFyKCEtHNs8
Highlights:
"If you are not actively progressing and working towards the next level, you are either maintaining or dying."
"Designing lives that impact the world starts with deliberate choice and action."
"Culture is built by design, and we're all about designing positive changes."
"Trust is gained one drop at a time but can be lost with one swift kick."
Timestamps:
00:02 - Introduction to Rebranding
05:00 - Core Values of Next Level Pros
07:51 - Designing the Mission Statement
10:00 - The Role of Financial Success
14:08 - Realizing the Importance of the Big Picture
18:12 - Encouraging Listener Engagement
20:00 - New Format of the Show
24:45 - Defining the Core Values (NEXT)
30:00 - Defining Trust and Excellence
32:59 - Balancing Trust in Character and Ability
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
https://linktr.ee/nextlevelpros
Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true
Watch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a
YouTube- https://www.youtube.com/@NextLevelPros

Sep 7, 2024 • 1h 16min
#123: Escaping the Broken Education System for Success with Jerome Maldonado
Welcome to a new episode of The Founder Podcast! Today, we're excited to have real estate investor and entrepreneur Jerome Maldonado joining us. Jerome has built an impressive $600 million real estate portfolio over the past 28 years, focusing on sustainable and workforce housing. What's fascinating about Jerome's journey is his unique perspective on working with immigrant business partners versus those from the US. He believes immigrants who aren't "jacked up" by the US education system often make better partners, as they're more eager to learn. Dive into Jerome's insights and lessons learned over his 30+ years in the industry and discover a new perspective on education.
Highlights:
"You know, what's great about America is that I love and I tell people, this is I'll take an immigrant as a business partner over somebody from the United States nine times out of 10."
"If I would have known 10 years prior that people would have really believed in me, I would have grown exponentially."
"What I caught it big is when we're going to the 2008 recession, I bought a bunch of subway stores."
Timestamps:
00:00 - Introduction
03:42 - Scaling Through Outside Capital
05:07 - Lessons Learned Over 28 Years in Real Estate
11:21 - Dealing with "Bottom of the Barrel" Employees
15:00 - Navigating Economic Challenges
21:00 - Dealing with Investor Emotions
24:40 - Adapting Strategies Amidst Rising Costs
27:51 - Transitioning to a More Hands-Off Role
37:59 - The Curious Case of American Food
50:16 - Jerome’s Tips for Better Relationships01:02:30 - Jerome’s Future Goals and Plans
01:12:50 - The Power of Enjoying the Now & Conclusion
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind: https://www.thefoundermastermind.com
Golf with Chris: https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast