Mortgage Marketing Radio

Katie Grimes is the #1 Female Loan Officer in Kansas and a Top 100 Female Loan Officer in the Nation. She emphasizes the importance of authenticity and creating deep connections with referral partners.While social media is valuable for branding and visibility, she believes that REALTOR referrals are the most direct route to clients who need her services. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents.Katie also discusses the NAR situation and how she supports agents through the changes. Check the links below for resources mentioned in the podcast.Enjoying the Podcast?Leave Us ReviewEpisode Resources:Connect With Katie on InstagramKatie's WebsiteGO CoachingReady to Double Your Agent Referrals?Book Your Call With Geoff Here

In this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recent Forward Event. He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises.Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current market conditions and insert themselves into the conversation around the NAR settlement.Episode Resources:Sharran's YouTube ChannelPodcast Facebook GroupGet More Agent Referrals!Book Your Call With Me Here

Today's episode is me with my first recap of the Forward Event. I've attended the event for three years in a row and this year's event was the best yet.The Forward Event is hosted by my friends Neel Dhingra and Trevor York.The first speaker for day one was Rory Vaden with Brand Builders Group. Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate.In this episode, I share my key takeaways from Rory's talk. This is a good one you'll want to take notes for reference later.Key takeaways:Personal branding is the digitization of your reputation and is crucial for building trust in today's market.Focus on one to three social media platforms where you already engage and stop trying to be everywhere.Identify the problem you solve and become an ambassador for it.Collect testimonials and reviews to build trust and credibility.I'll be doing a recap of key takeaways from the Forward Event speakers each week as a bonus podcast episode.Don't miss an episode! Subscribe today.Ready to Double Your Agent Referrals?Scheduled Your Call With MeJoin Our Podcast Facebook Community

In this insightful episode of Mortgage Marketing Radio, I sit down with special guest Brian Covey, Executive Vice President at Revolution Mortgage. Brian shares his wealth of experience and knowledge, offering valuable advice for professionals in the mortgage industry and beyond. As a former pro soccer player and Olympic team member, Brian draws fascinating parallels between the worlds of sports and business.Connect With Brian:WebsiteLinkedInInstagramReady to double your agent referrals without cold-calling or chasing? Lead with education and attract agent referrals on demand.Book your call with me to learn more.Enjoying The Podcast?Leave Us a Review

Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.Key Takeaways:Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.Being transparent about your journey and starting point can help build trust and engagement with your audience.While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.Enjoying the Podcast? Leave Us a Review HereEpisode Resources:Connect with Raquel on LinkedInCheck Out Raquel's YouTube ChannelReady to Double Your Agent Referrals?Book a Call With Me Here

Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market.Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.Dustin introduces the TLOP MLO Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals.Connect with Dustin Owen:YouTube: The Loan Officer PodcastWebsite: TLOP OnlineLinkedIn: Dustin Owen on LinkedInEnjoying the Podcast? Leave Us a Review!Are you getting value from the podcast? Please take a moment and leave us a review below.TAP HEREReady to Double Your Agent Referrals Without Cold-CallingSchedule Your Call With Geoff

In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.We talk about Josh’s new Shredit app, which simplifies the video editing process for social media content. We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible journey so make sure you listen to the end.I've been using Josh's new app and it's saving me lots of time and frustration with creating and posting videos to social media.Check out the new Shredit App: CLICK HERE.Use the PROMO CODE: RADIO to save 15%Episode Resources:Follow Josh on InstagramCheck Out the SHREDit App*Use PROMO CODE: RADIO to save 15%Double Your REALTOR Referrals

In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with the process rather than the outcome.Highlights:Implementing classes and education can help generate business and increase realtor referrals.Executing the fundamentals, such as building relationships and having conversations, is crucial for success in the mortgage industry.Evaluating and improving accountability metrics can drive business growth.Focusing on controllable factors and falling in love with the process leads to long-term success.Consistency and persistence are key in achieving desired results.Episode Resources:Double Your Agent Referrals in 90 DaysJoin the Podcast Facebook GroupFollow Me Online:YouTubeInstagram

In this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.**Top 5 Keys You'll Learn**1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids!3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally.4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency.5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach.**Fun Fact from the Episode:**Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences.Notable Quotes:"Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne"The right CRM system can give you the most precious resource back—your time." - Geoff ZimpferEpisode Resources:Check Out Shape CRMDouble Your Agent Referrals

This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback.We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals.Episode Resources:The Agent Referral Xcelerator is Launching June 11thGet on the Waitlist Here