Mortgage Marketing Radio The Power of Relationships in Mortgage Lending
46:20
In this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals.
Special guest Brian Weiss shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners.
Takeaways
- Building relationships with real estate agents is crucial.
- Diversifying your sources of business is essential for success.
- Personal branding can help attract more referrals.
- Hosting classes can introduce you to new agents.
- You need a larger network of referral partners.
- The average loan officer has too few agents on their roster.
- Using proven processes can yield significant results.
- Engagement and conversations are key to building business.
- Combining traditional and modern methods is effective.
- Success stories from the community can inspire action.
Episode Resources:
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