The Copywriter Club Podcast

Clients need strategy. But they don't always know that's what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My guest for the 459th episode of The Copywriter Club Podcast is copywriter Kristen Vanderhoek who specializes in strategy. She spills the secrets for selling strategy to your prospects on this episode. Click the play button below, or scroll down for a full transcript. Stuff to check out: CursorAndInk.com The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Is strategy a big part of your copywriting business? If it isn’t now, it probably should be. This is The Copywriter Club Podcast. Every client needs a strategy. But they don’t always see it that way. They just want the emails or the web site or the launch plan. But it’s the strategy that ensures that the deliverables go to the right person, include the right message, have the right call to action—all at the right time. Clients want the deliverables and the benefits of the strategy, but they don’t always connect the two. So it becomes your job as the copywriter or content strategist to connect the dots for them, to show how strategy leads to better copy and content. On this episode of the podcast, my guest is Kristen Vanderhoek, a copywriter who focuses on brand strategy. We talked about how to approach strategy projects—Kristen shared exactly how she does it. And we talked about how you sell strategy to clients who usually just want to deliverable. We also talked about Kristen’s HOME framework, the step-by-step process she follows when working with clients to ensure they get well-thought out, strategic copy and design. Finally, one of Kristen’s differentiators is her white-glove service. She takes steps to make working with her feel like a high-end experience and makes sure her clients aren’t left wondering what’s going on, or feeling like they overpaid because the presentation at the end of the project isn’t just a file hand-off. If you’re a copywriter who is ready to level up the projects you work on and the way you deliver that work to your clients, you’ll want to listen to this interview. Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Kristen Vanderhoek… Transcript coming....

Lacy Lieffers, an author and book marketing coach, shares her expertise in helping writers navigate the book-writing process. She discusses the importance of setting clear goals and treating writing as a priority, along with strategies for structuring a manuscript effectively. Lacy delves into the decision between using a real name and a pen name, highlighting its impact on branding. She also emphasizes the power of books as business tools, offering insights on marketing and building credibility in the industry.

What does it take to write in the health and wellness niche? I asked copywriter Kristen Driscoll about that on this 457th episode of The Copywriter Club Podcast. The wellness niche is booming and now is the time for good copywriters to jump in. Want to know why? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Kristen's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Writing for the health and wellness industry takes a special set of skills. And that’s what we talking about today on The Copywriter Club Podcast. One of the questions I get asked the most as a copywriting coach is which niche pays the most. I’m on the record as a big proponent of niching… our own research which you’ll find published on our blog shows that copywriters who write in a single niche make almost two times more than copywriters without a niche. And copywriters who are focused on 2-3 niches make 30% more than writers without a niche. But not all niches are equal. Some niches pay more than others… the financial niche is one of those and we’ve published several episodes in the past talking about that niche… look for our interviews with Clayton Makepeace, Kyle Milligan, Jake Hoffberg and Ridge Abraham. Most of those episode are a few years old. Partly because of its reputation as a profitable niche, it’s hard to break into work with the high-paying financial publishers. Another niche that is generally thought of as high-paying is the health and wellness niche, especially writers who work with supplement makers, fat loss products and medtech. So what do you need to know to break into this lucrative niche? I asked Kristen Driscoll, a health copywriter, to talk a bit about how she broke in and the work that she does. It’s a roadmap for your own path to success with wellness clients if you choose to follow it. We talked about how Kristen found her first client in the niche, why she chose health as the industry she wanted to work in, and why wellness is a such a massive opportunity for writers today. I think you’ll like this discussion that Kristen and I had so stick around. Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Kristen Driscoll… Hey, Kristen, welcome to the podcast. I am really excited to talk to you about how you became marketing strategist and a direct response copywriter for health and wellness brands and all of the things. So tell us your story. Kristen Driscoll:  Well, thank you so much for having me on. I think, like many direct cop direct response copywriters and marketing folks... so that was my first career, and then I was a full time yoga teacher for 14 years, and still teach yoga. And also a lot of kind of some similarities there that I could draw upon with copywriting and getting started. So from moving on from copywriting or moving on from full time yoga teaching, is when I discovered copywriting and went full off the deep end and kind of immersed myself in in learning the craft, because it really is a craft, you know, some getting those principles down, I think, is key for a longevity of a career.

Brian McCarthy, a former copywriter turned mindset coach, shares insights on overcoming mental blocks that hinder success. He dives into the pervasive issues of burnout and imposter syndrome, offering strategies to build confidence and consistency. The conversation emphasizes the need to align passion with purpose, encouraging listeners to redefine success. Brian advocates for embracing variety in writing to revitalize creativity and suggests practical approaches to tackle less enjoyable tasks, ultimately fostering a healthier mindset for thriving in the industry.

Divya Agrawal, a seasoned SaaS and Tech copywriter, shares her expert insights on using LinkedIn to attract clients. She discusses the evolution of content strategies, stressing the importance of tailored posts and personal storytelling. Divya emphasizes the significance of understanding buyer personas and competitive positioning to enhance B2B content. She also offers tips for building confidence on LinkedIn, from engaging with others to managing posting frequency, ensuring you stand out in a crowded market.

Join John Bejakovic, a savvy copywriter and author known for his insights on marketing and persuasion, as he unpacks the Ten Commandments of influence. He shares his two-year journey writing his book, revealing the importance of ethical communication. Discover how addressing product flaws can build trust, and learn the art of guiding thoughts through effective questioning. John emphasizes storytelling's role in persuasion and dives into the ethical dilemmas marketers face, providing invaluable lessons for anyone looking to enhance their influence.

Discover 21 creative strategies to connect with clients in the world of copywriting. Learn essential do's and don'ts for client outreach, and why securing initial clients matters more than getting lost in setup tasks. Explore the potential of unpaid projects to generate valuable referrals while understanding the balance of worth. Plus, check out useful resources like the Client Finding Ignition Kit and engaging platforms to enhance your client acquisition journey.

Topaz Hooper, a copywriter and founder of American Copywriter Co, shares her insights on navigating economic downturns. She emphasizes the importance of resilience and adaptability in freelance work. Topics include practical strategies for expense management, fostering client relationships, and diversifying income streams. Topaz also discusses the value of networking and maintaining a positive mindset during challenging times. Her experiences underscore the need for copywriters to evolve and innovate to thrive in a fluctuating market.

Andrea Sager, an attorney and founder of The Legalpreneur, offers invaluable legal insights for small businesses. She shares her journey from big law to helping entrepreneurs establish a solid legal foundation. Topics include the necessity of forming an LLC to protect personal assets and the significance of well-structured contracts to avoid pitfalls. Andrea also discusses navigating the legal complexities of AI-generated content and the importance of trademarks in safeguarding intellectual property. Tune in for essential advice that every copywriter and business owner should know!

Matt Barker, a Copywriter turned LinkedIn Audience Building Strategist, has over 170,000 followers on LinkedIn. In this insightful chat, he shares strategies for engaging potential clients through tailored content and profile optimization. Matt highlights the common pitfalls in audience growth and shares techniques to overcome self-promotion anxiety, especially for introverts. He emphasizes authentic connections over engagement pods and the importance of understanding your audience's emotions to effectively convert followers into clients.