Food Chain Wars
Brooks Hitzfield
The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
Episodes
Mentioned books
Nov 28, 2020 • 45min
State of Regenerative Ag (with Gabe Brown)
In this episode, we explore the latest trends, opportunities, & challenges Gabe Brown & his team at Understanding Ag are seeing in the growing practice of Regenerative Agriculture.
Nov 13, 2020 • 28min
The Most Overlooked Way to Grow Revenue
In this episode of GrazeCart, Brooks and Blaine encourage listeners to spend LESS time focusing on acquiring new customers, so that you can spend more time focusing on the most overlooked revenue expansion strategy.
Oct 30, 2020 • 24min
Top 3 Beef Cuts You Probably Aren't Selling
In this episode of GrazeCast, Dr. Allen Williams is in the studio to share three value-adding beef cuts that you should be selling that you probably aren't.
Oct 16, 2020 • 38min
Top Three Tips for Establishing & Maintaining Producer Partnerships
In this episode of GrazeCast, we're talking with special guest Johnny Wood of US Wellness Meats about the power of producer partnerships. He'll share his top three tips for establishing and maintaining meaningful partnerships to help you keep up with demand and diversify your offerings.
Sep 30, 2020 • 25min
Top 3 Most Important Things You Should Include on Your Homepage
The team at Seven Sons has been refining their homepage since 2005. Why spend so much time focusing on a homepage? Your homepage is your first impression, and it's often the gatekeeper between a brief online visitor and a loyal customer. In this episode of GrazeCast, Brooks and Blaine will share three key attributes to make an engaging homepage.
Sep 16, 2020 • 33min
Top Three Email Campaigns for Conversion & Retention
Whether you're a startup or simply new to marketing, you may feel overwhelmed with a torrent of tools you can use to promote your business. It can be difficult to know where to focus your energy. In this episode, we'll explain why email is king at Seven Sons, even in today's world of social media and influencers. Brooks and Blaine will each share their three favorite emails they use at Seven Sons, and they'll talk about the impact these emails can have on your customers.
Aug 27, 2020 • 41min
Three Strategies to Retain More Customers Online
COVID19 has gained most online food brands a lot of exposure and new customers (which was likely a lot of work to keep up with). In this episode, we talk about tangible strategies you can implement to retain as much of that exposure as possible so that your hard work doesn't go to waste.
