Food Chain Wars
Brooks Hitzfield
The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
Episodes
Mentioned books
Apr 8, 2021 • 25min
Three Keys to Rock Perishable Shipping
In this episode, Brooks and Blaine will share the three most important lessons they've learned during their 4-year journey of transforming into a farm delivery business.
Mar 25, 2021 • 14min
Introduction to I.C.E.
In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.
Mar 25, 2021 • 14min
Introduction to I.C.E.
In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.
Mar 11, 2021 • 31min
Three Tips to Amaze Every Customer
In this episode, you'll hear Blaine and Brooks provide their take on Shep Hyken's book Amaze Every Customer, Every Time. They'll unpack their biggest breakthroughs and ways the book has changed their approach to customer service.
Feb 19, 2021 • 18min
Top 3 Marketing Metrics (to know if you're going in the right direction)
In this episode of GrazeCast, Blaine and Brooks reveal the top marketing metrics they watch at Seven Sons.
Feb 5, 2021 • 22min
The Top SEO Fundamentals
In this episode, you'll learn a handful of ways you can improve your search rankings, by implementing the foundational things Google & other browsers look at when determining your SEO value.
Jan 22, 2021 • 21min
Top Three Tech Tools to Increase Productivity
Leveraging technology is one of the most effective strategies for getting more done, with less effort! In this episode, our goal is to help you do exactly that, by reviewing a few of our favorite tools, that have helped us do exactly that.
Jan 9, 2021 • 20min
Building an Effective Tripwire
In this episode, you'll hear Blaine and Brooks unpack their experience using Tripwire Offers, as well as an overview of: How the customer decision-making process works Why the Tripwire makes it easy for them to say YES The 7 attributes of an irresistible Tripwire Offer What products your Tripwire Offer must include.
Dec 26, 2020 • 30min
Top 3 Changes our Farm is Making in 2021
If you fail to plan, you plan to fail. The goal of this episode is to help kick-off your 2021 goal setting by sharing the top changes & opportunities our farm is pursuing to make 2021 a home-run year!
Dec 12, 2020 • 33min
Top 3 Ways to Grow Your Email List (with Chad Graue)
Email lists are one of the greatest assets to online brands, which is why we've invited our email-marketing domain expert; Chad Graue, to share his advice on how to grow your email list.
