Just Go Grind

Justin Gordon
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Oct 24, 2020 • 48min

#213: Daniel Kaplan of Generator Ventures, a $55M Fund Focused on the Intersection of Aging, Senior Care, and Technology

Daniel Kaplan, a Senior Associate at Generator Ventures ( https://generatorvc.com/ ) is passionate about advancing senior care and aging. Generator Ventures partners with exceptional entrepreneurs who are leveraging technology to transform the aging experience. They believe that when high-tech, high-touch solutions are built to address the massive opportunities and challenges of the aging population, all stakeholders − seniors, caregivers, payers, providers, investors, and society − will succeed.  About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Daniel Kaplan in this Episode What Generator Ventures focuses on ($55M Fund, $1M-$3M checks) The value add of Generator Ventures and incredible team they have in the healthcare world Where Generator Ventures is sourcing deals from The number of new deals and follow on investments Generator Ventures typically is making in a year How COVID has impacted Generator Ventures The importance of speaking with customers as a VC and some of the questions Daniel typically asks How Generator Ventures supports their portfolio companies Daniel's experience as a mentor for Techstars' Future of Longevity Accelerator Go-to-market strategies in healthcare Some of the questions Daniel asks when he's reviewing the deck of a startup Why Daniel wanted to get into venture capital Opportunities within aging and senior care Value-based care What Daniel's role entails at Generator Ventures Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 23, 2020 • 51min

#212: Amelia Lin, Co-Founder & CEO of Saga, an Innovative Voice-Based Social App to Stay Close with Family and Friends

Amelia Lin is the Co-Founder & CEO of Saga, a voice based social app to stay close with family and friends. They help families save the life stories of loved ones on audio--it's like getting a personal podcast of your Grandma's childhood stories. Saga sends weekly prompts - they record and share. It's easy for anyone to use, they can dial a number from their phone to record, even without the app. Learn more at https://trysaga.com (They're hiring) About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Amelia Lin in this Episode What Saga is and how it works How Saga got started and what the initial version consisted of The evolution of Saga into an audio product Manually sending question prompts in the early days How Amelia decided what to charge early on for the product Amelia's experience fundraising for Saga and what she changed from her first time fundraising to her second time Use of funds for Saga after fundraising How Amelia is building her team and what she's looking for in new team members What's fueled the growth of Saga up until this point How Amelia is developing the product itself The various use cases for Saga How the different question packs are created for Saga The business model today with Saga How to continuously iterate on making a better social app The conversations with Amelia and her team around creating a magical experience with Saga Amelia's thoughts on whether she thought she'd be an entrepreneur at this point in her life Books that have been impactful for Amelia How Amelia recharges outside of work Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 22, 2020 • 38min

#211: Jonny Price, Director of Fundraising at Wefunder, the Largest Regulation Crowdfunding Platform

Jonny Price is the Director of Fundraising at Wefunder ( https://wefunder.com/ ) where he is working to empower entrepreneurs with capital and customers. He finds great entrepreneurs and helps them succeed on the Wefunder platform. About Our Partners This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Jonny Price in this Episode What Wefunder does What an accredited investor is The types of crowdfunding platforms and who should consider raising funds this way The process for an entrepreneur getting started with Wefunder How long the average crowdfunding campaigns takes from beginning to completion The pre-launch tasks a startup completes before their campaign goes live The benefits of regulation crowdfunding Potential downsides of crowdfunding Why thoughts around equity crowdfunding are evolving for VCs The process of getting a lead investor on Wefunder The two main value props of Wefunder The types of capital raised through Wefunder What separates Wefunder from other equity crowdfunding platforms How Jonny decided to join Wefunder The potential lift of the cap on regulation crowdfunding from $1.07M to $5M Wefunder being on track from $7M of investment volume this month The minimum and average investment on Wefunder Some of the best companies to come out of Wefunder What's next for crowdfunding Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 21, 2020 • 43min

#210: Yamandou Alexander CEO & Chairman of Makeba, a Fintech Company Enabling Emerging Markets to Transact Securely Without Credit Cards or Cash

Yamandou Alexander is the founder of Makeba ( https://www.makeba.money/cv-por/index.html ) a serial entrepreneur and philanthropist with decades of experience building technology and infrastructure projects in Africa. Makeba's Wefunder Campaign: https://wefunder.com/makeba Just Go Grind Wefunder Discount: https://wefunder.com/raisemoney/justgogrind  Some of the Topics Covered by Yamandou Alexander in this Episode How Makeba got started How Makeba is able to reduce merchant fees by 90% Deciding on which markets to enter Fundraising for Makeba and why they decided to raise money through Wefunder vs. other platforms The Wefunder process How Yamandou has gone about getting more people to invest through Wefunder Why Yamandou decided to get involved with fintech in Africa Competition for Makeba and how Yamandou views it The team behind Makeba The art of pitching your story as a founder How Makeba business acquires merchants for their platform What contributed most to Makeba's 35% monthly growth since January How Yamandou has determined his values as a founder Moving from France to the United States at 19 years old How Yamandou became an entrepreneur Yamandou's advice for someone interested in starting a company in the social impact space The big vision for Makeba and becoming the Alipay of Africa What Yamandou's day-to-day looks like now The three books Yamandou recommends Yamandou's advice for other entrepreneurs and people looking to change the world Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 20, 2020 • 49min

#209: Brentt Baltimore, Principal at Greycroft, a Full Lifecycle Investor, on His Journey Into VC, Becoming a Kauffman Fellow, BLCK VC, What Startup Founders Need to Know About Raising Capital, Equity Splits, and Scaling

Brentt Baltimore is a Principal at Greycroft. Based in the Los Angeles office, Brentt focuses on investment opportunities in enterprise software. He has led Greycroft’s investments in Mapped, Agni, Craft, and Smrt. Brentt is a Kauffman Fellow and a member of Class 25. Prior to joining Greycroft, Brentt led business development at Operator Inc., a venture stage company in the conversational commerce space and worked on technology commercialization at Numenta Inc., a machine intelligence research company. Brentt was also an Associate at Detroit Venture Partners. He began his career in investment banking at Credit Suisse in Los Angeles. Brentt graduated from Claremont McKenna College with a BA in Economics and holds an MBA from the University of Chicago Booth School of Business. About Our Partners This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Brentt Baltimore in this Episode What areas Greycroft is focused on Why Brentt wanted to get involved with venture capital and what was most appealing to him How Brentt joined Detroit Venture Partners The business of VC Why Brentt decided to get operator experience between venture roles Getting an MBA How Brentt ended up at Greycroft and why he chose it Why Brentt became a Kauffman Fellow and what the experience is like What early-stage founders need to know about raising capital Understand your "why" as a founder and being able to tell your story How Brentt is helping improve diversity in startups and venture capital with BLCK VC How early-stage founders should think through equity splits The operating and investing side of scaling a startup The most impactful book for Brentt Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 19, 2020 • 60min

#208: Jude Gomila, Founder & CEO of Golden and Investor in 200+ Companies, on Mapping Human Knowledge, Fundraising, Optimizing for Serendipity & Fun, and How to Become a Magnet for Great Opportunities

Jude Gomila is the Founder & CEO of Golden ( https://golden.com/ ) a company on a mission to map out human knowledge and accelerate discovery and learning, and an investor in more than 200 companies including Carta, Gusto, Airtable, Boom, Ginkgo, Benchling, Ironclad, Superhuman, Linear, and Relativity. Jude was also previously the Founder of Heyzap, a company which was incubated at Y Combinator, raised $8M, and was acquired in Jan. 2016 by RNTS Media for $45M. About Our Partner, Pivot CMO This episode is brought to you by Pivot CMO ( https://www.pivotcmo.com/ ). Whether you’re a startup and you’ve just launched your product or a larger business, accelerate your growth with performance marketing solutions from our partner, Pivot CMO. Pivot specializes in performance marketing solutions that have helped countless companies double or even triple in the first few months of working with them. They’re boutique, extremely data-driven, and launch and iterate quickly. 84% of their clients double their revenue. Pivot CMO is focused on digital marketing channels like Facebook/Instagram, Google, Pinterest, and TikTok. Their founders are involved with every account so you don’t get a low-level account manager, but instead a highly skilled and experienced, outsourced CMO.  They’ve helped a number of Y Combinator and venture-backed companies along with fortune 500 companies, so no matter the size or stage of your company, use Pivot to help with all of your marketing and growth needs.  To book a free consultation visit pivotcmo.com. Some of the Topics Covered by Jude Gomila in this Episode What the mission is of Golden The initial focus area for Golden when Jude first started it Some of the constraints Jude found when trying to build a system to map human knowledge The use cases for Golden Where Jude's personal interest in the idea of Golden comes from How the fundraising process was for Jude and Golden and how it compared to raising money in 2009 for Heyzap What kept Jude going while trying to fundraise in 2009 even though it was an incredibly difficult time to raise capital Finally getting an investment from Union Square Ventures as well as Naval Ravikant Choosing between dinner and a call with Naval Ravikant and getting him on Jude's board How Jude's investors were most helpful for him as he built Heyzap Incentive structures Why Jude got started with Angel investing and how extreme frugality helped him invest in more companies How Jude manages relationships with so many founders as an Angel investor Making your own luck How Jude gets access to so many deals as an investor How to be useful, become a magnet, and attract great investments Optimizing for serendipity vs. networking How Jude thinks about applying the Pareto Principle (80/20) in his business Resource allocation at a startup The next steps for Golden Happiness, what it means, how to define it, and how to measure it Why you should have some level of discomfort in your life Living at the edge of uncertainty Optimizing for fun Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 18, 2020 • 47min

#207: Brett Munster, Principal at Sway Ventures, on Breaking Into VC, Hiring Top Talent for Your Startup, Equity Splits for Founders, and How Founder Roles Evolve as a Startup Scales

As Principal at Sway Ventures, Brett Munster focuses most of his investment activities on the seed and earlier stages for the fund. In addition to evaluating new investments, Brett’s responsibilities include coordinating the due diligence process across all investment opportunities for the fund, monitoring the performance of the fund and modeling portfolio allocation, and working directly with many of Sway’s existing portfolio companies. Brett draws on his experience as a two-time entrepreneur and former operations executive to assist early-stage companies in their growth. Prior to joining Sway Ventures, Brett ran day-to-day operations for AMO, a loss mitigation company, where he oversaw a portfolio of distressed assets that grew to over $2 billion. Brett began his career at zAthlete.com, a sports social networking startup that he launched during his final semester at UC Berkeley and sold in 2009. Soon after, Brett launched his second start-up Visual Icon, a platform designed to help bring Hollywood content online. Brett graduated from the Haas School of Business at UC Berkeley and was an infielder and captain of the baseball team. He also holds an MBA from the University of Southern California where his focus was on entrepreneurship and technology commercialization. About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Brett Munster in this Episode An overview of Sway Ventures  Why Brett wanted to get into venture capital Networking for a year to get his job at Sway Ventures How Brett's startup experience has influenced his time at Sway Ventures Brett's experience at a sports social network that was eventually acquired Why Brett decided to get an MBA from USC What Brett actually did to break into venture capital What the day-to-day looks like for Brett as a venture capitalist at Sway Ventures Navigating the global pandemic with portfolio companies at Sway Ventures The typical challenges startups face and how Brett is helping them through these at Sway Ventures How a startup can hire top talent Equity splits for founders How founder roles change as a company scales How Brett prioritizes his time each day Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 17, 2020 • 45min

#206: Jeroen Corthout, Co-Founder of Salesflare, a Simple Yet Powerful CRM for SMBs Selling B2B and the #1 CRM on Product Hunt

Jeroen Corthout is the Co-Founder of Salesfare ( https://salesflare.com/ ) a simple yet powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com. You can set it up in just a minute at salesflare.com.  About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Jeroen Corthout in this Episode What Salesflare is and who it's focused on Why Jeroen decided to start a CRM company and the problem he was solving solving How the Salesflare product itself is different from the other 600 CRMs available on the market The impact of Salesflare's Product Hunt and AppSumo launch Bringing in more than 5,000 people through AppSumo What Jeroen did to prepare for their Product Hunt launch Issues that came up after the huge AppSumo launch The customer acquisition strategy for Salesflare after their launches The content marketing machine Jeroen built for Salesflare and the focus on SEO while making the content shareable on social media Tools that Jeroen uses on the content marketing side of the business Jeroen's incubator and accelerator experience Jeroen's fundraising experience The Founder Coffee series Jeroen started The traction Salesflare has achieved so far The big vision for Salesflare Jeroen's favorite books Why Jeroen offers bonuses to employees who get enough sleep How Jeroen recharges outside of work Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 16, 2020 • 46min

#205: Rick Smith, Co-Founder & Managing Director at Crosscut, One of the Top Venture Capital Firms in Los Angeles, on Helping Founders and Becoming the Firm of the Future

Rick Smith is a Co-Founder and Managing Director at Crosscut, one of the top venture capital firms in Los Angeles. Crosscut is a seed-stage venture capital firm, looking to invest $1-3 million in early-stage companies with hyper-growth potential. About Our Partners This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Rick Smith in this Episode An overview of Crosscut, including how much they invest and the areas they invest in How the global pandemic has impacted Crosscut How many meetings Rick is having with entrepreneurs before a term sheet now vs. pre-COVID What a first meeting vs. the next few meetings look like for a founder talking with Crosscut in the 2-4 weeks before a term sheet is offered Seeing 4,000 - 5,000 business plans per year, doing 400 - 500 meetings, making 10 investments The process of finding a Chief of Staff for Crosscut and why they decided to pursue including this role at the firm PledgeLA, investing in South LA, and diversity & inclusion initiatives Rick's advice around hiring for startups How Crosscut is investing in becoming the firm of the future Equity splits for founders Deal flow at Crosscut and why they co-invest Investing in first-time founders vs. repeat founders Rick's first exit at Crosscut Rick's advice for others looking to become investors Investing out of Crosscut V Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/
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Oct 15, 2020 • 45min

#204: Ambyr Childers, Actress on the Hit Netflix Series, YOU, and Founder & CEO of Ambyr Childers Jewelry, a Company Creating Meaningful Jewelry for the Modern Woman

Ambyr Childers ( https://www.ambyrchilders.com/ ) actress and entrepreneur, started her namesake jewelry line with a desire to create timeless pieces that inspire and empower those who wear them.  From early on, Ambyr had a special connection with her grandmother who taught her that jewelry holds an invaluable truth and can be worn as a talisman to empower a woman's strength in her femininity. Learning the stories behind each treasured relic sparked the desire to embrace her heritage and the ancient symbols that surround it.   Raised by her entreprenurial parents and beloved grandmother, it came as no surprise when she felt a yearning to create something meaningful of her own to share with the world. So, as a token of beauty and a celebration of women and friendship, her signature design, the Rise Totem, was born. Encompassing the heart and soul of the brand, it is meant to serve as a daily reminder of our inner strength and connection with the feminine force.  Ambyr Childers’ jewelry is thoughtfully designed and crafted with the hope and intention of being cherished forever. Their mission is to delicately capture the magic of ancestry, infuse meaning and symbolism into luxurious yet practical jewelry, and embolden the wearer to Rise and Shine. About Our Partners This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Ambyr Childers in this Episode How Ambyr's entrepreneurial parents impacted her Why Ambyr decided to really take her jewelry company serious The constant shifting of priorities as an entrepreneur What Ambyr's day-to-day looks like now Managing running a business as a solo founder How social media impacts Ambyr's business What Ambyr's social media strategy looks like today How Ambyr uses social media and email to engage with people How Ambyr designed her staple jewelry piece for her brand Developing new products Partnerships The biggest challenges for Ambyr as a first-time founder How Ambyr sources her products and the importance of getting mentorship What's next for Ambyr's company and where she's looking to expand Balancing acting with a business Why Ambyr decided to become an actress Books that have been helpful for Ambyr as an entrepreneur How Ambyr was able to land a prominent role in the show You on Netflix How Ambyr Childers recharges Staying true to your mission as an entrepreneur Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

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