Just Go Grind

Tyler Hayes is CEO of Atom Limbs, the world's first mind-controlled bionic arm. Tyler was previously Co-Founder of Bebo (acq. Amazon) and Executive Producer of Minka which won Grand Jury Award for Best Documentary Short at the FFF. About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Tyler Hayes in this Episode What Atom Limbs is doing today How Tyler started Atom Limbs and why he wants to end death The progress DARPA How Tyler built a world-class team for Atom Limbs Why Tyler decided to build in stealth initially Raising capital through crowdfunding with Wefunder The marketing behind Atom Limbs and a crowdfunding campaign more broadly How Tyler and his team are going about putting Atom Limbs into full production The tech transfer process from Johns Hopkins to Atom Limbs Thoughts on monetization for frontier tech How Tyler thinks through about pricing for Atom Limbs The products that Atom Limbs are developing and they're capable of Where most of Tyler's time is spent now with Atom Limbs Some of Tyler's favorite books The importance of finding "your people" Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Michael Barlow is the Co-Founder & CEO of Fernish ( https://fernish.com/ ), a premium furniture rental service that turns your space into a meaningful home you love. Pick from a curated selection of furniture essentials, knick-knacks, and things that just make you feel good. Pay monthly, and decide later what you want to keep, return, or swap out. About Our Partner This episode is brought to you by our sponsor WeAreNoCode. WeAreNoCode’s mission is to empower non-technical founders. The problem is that if you don’t know how to code, building your MVP or app idea is a frustrating process: Developers are expensive Looking for a perfect tech co-founder is time-consuming And learning how to code takes 3 years Their program is called, “The No-Code Startup” and it’s a no-code accelerator program that teaches founders how to build, launch and monetize their startup without hiring expensive developers or waiting for a technical co-founder. No-code is a disruptive new way of building software products that allows users to drag and drop functionalities to build powerful solutions like Uber, Airbnb, Twitter and much more. They have founders in over 12 countries and partnerships with organizations like UCLA Accelerator, Startup Boost and Scale Health. If you want to learn more or find out if no-code is a good fit for your startup, visit them at: www.wearenocode.com/justgogrind Some of the Topics Covered by Michael Barlow in this Episode What Fernish does and how they got started The conversation with Michael and his Co-Founder, Lucas Dickey, around starting a company together The customer development process early on for Michael and Fernish The point at which Michael decided to quit his job and jump into Fernish full-time Michael's experience with his first round of fundraising for Fernish How Fernish acquired its first customers and what the service looked like initially Building the team at Fernish How partnerships like Crate & Barrel and IKEA have had an impact on the growth of Fernish Michael's experience going through the Techstars LA accelerator and what he took away from it The impact of COVID-19 on Fernish How Michael looks at implementing flywheels within Fernish Merchandising for Michael and Fernish today What Michael is focused on most today with Fernish The Service Economy and where Michael thinks this is going in the future The evolution of the tech ecosystem in Los Angeles Impactful books in Michael's life

Eddy Badrina is CEO of Eden Green Technology ( https://www.edengreen.com/ ), a vertical farming technology company dedicated to changing the way we farm our food and feed our communities. He is also co-founder of BuzzShift, a digital strategy agency for mid-sized brands and organizations. Eddy has over thirteen years of experience in growing organizations, leading teams, and bringing brands to market. He has had mission-critical roles at the US Department of State, executive leadership at a White House Initiative, and director-level positions at two successful startups. Some of the Topics Covered by Eddy Badrina in this Episode What Eden Green is doing today and why Eddy joined as CEO How Eddy is looking at where to expand with the Eden Green technology Product-market fit and the value prop for Eden Green Technology The business model behind Eden Green and why they want to become the "Salesforce of produce" The three stages of what Eden Green offers as a product/service What most of Eddy's time is spent on today at Eden Green How Eddy has gone about creating the culture at Eden Green The job of a leader at a company and how you remove obstacles for others COVID-19 and how Eddy thought through it with the direction of Eden Green Why Eden Green gave away 21,000 pounds of produce in their community The future of vertical farming and agriculture Eddy's view on investor relations Books that have been impactful in Eddy's life Building a redemptive company How Eddy recharges outside of work Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Katica Roy is the CEO and founder of Denver-based Pipeline, an award-winning SaaS company that leverages artificial intelligence to identify and drive economic gains through gender equity. Katica is driven by a passion to eradicate economic inequality and champions the rights of refugees, women, and children. An award-winning business leader with more than two decades of experience in technology, healthcare, and financial services, Katica is credited as a rare combination of expertise in and passion for gender equity, people analytics, and sales operations. Some of the Topics Covered by Katica Roy in this Episode Why Katica started Pipeline Equity What Pipeline Equity does to help companies through augmented decision making How the increase in gender equity increases revenue at companies Why you can't change the gender pay gap by starting with pay Actionable ways that companies can move toward equity How founders can use data to achieve intersectional equity in their companies

Jessica honed her communications skills during her tenure at Point72, where she led communications for the firm’s venture capital arm — Point72 Ventures — in addition to serving as Vice President of corporate communications of the family office. She then went on to found Bevel ( https://www.bevelpr.com/ ), a leading public relations consultancy that works with venture capital funds, tech and fintech brands. Prior to Point72, Jessica had multiple sales and marketing roles at Moody’s, which included Head of Marketing Communications and Director of Global Sales, managing a book of $12.5M. She started her career at a mid-sized PR agency in NYC at the beginning of the financial crisis in 08’. Her clients included Oppenheimer Funds, RBC, RBS, and Jefferies. Jessica has received multiple awards for her work including PR News “Rising Stars 30 under 30” and Moody’s “Rising Star Award.” She holds her MBA of Finance from Zicklin School of Business at Baruch College and is a graduate of Quinnipiac University where she studied Public Relations. She currently serves on the Board for Children’s Cancer Recovery Foundation and volunteers a significant amount of her time doing public relations for non-profits focused on pediatric cancer. Some of the Topics Covered by Jessica Schaefer in this Episode What Bevel does and the types of companies they work with Jessica's experience working with Steve Cohen at Point 72 How Jessica decided to start Bevel PR Why Jessica ended up in communications How Bevel PR became the go-to fintech communication firm Some of the things Bevel PR does to help companies like Acorns and their strategy working with other companies When a startup should consider taking on a PR firm and what Bevel PR looks for in the companies they work with How Jessica has approached growing the team at Bevel PR and why she brings on people outside of the world of PR The unique pay structure Jessica uses for her own team at Bevel PR Building an internal communications team vs. hiring a firm like Bevel PR Proactive vs. reactive communications The expectations of the clients Bevel PR works with Working on a project with Dwayne "The Rock" Johnson and Acorns How Jessica looks at PR for Bevel PR, why she created a team internally, and what this team consists of COVID-19 and how Jessica has navigated the situation for Bevel PR The most challenging part of being in the public relations industry working with intense founders How Jessica recharges outside of work Jessica's advice for other founders Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Greg Spillane is the CEO of Fancy ( https://fancy.com/ ) a curated online retailer that provides a platform for consumers looking to discover the coolest and most innovative fashion, accessories, art, and gadgets from emerging brands and artists across the globe. About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Greg Spillane in this Episode What Fancy is, when it was started, and how Greg got involved Why Greg decided to join Fancy after it went through turmoil What Greg did initially to start turning Fancy around The business model behind Fancy and what the experience is for brands on the platform How Fancy goes about curating brands for their platform The importance of creating trust on the buyer side of a platform How content and storytelling play a role in selling products on Fancy Building community and bringing on guest curators for the platform How Greg decided to use crowdfunding to raise capital for Fancy and the benefits that came along with it Why Greg and Fancy chose to use Wefunder for their crowdfunding campaign Components involved in an equity crowdfunding campaign The customer acquisition strategy for Fancy The traction of Fancy today How Greg and his team improved conversions on Fancy How Greg has gone about building the team and culture at Fancy What Greg does to invest in himself and make sure he's performing at his best each day Books that have been helpful for Greg in his career Why Greg decided to get an MBA at USC Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Ruben Harris is the Co-Founder & CEO of Career Karma ( https://careerkarma.com/ ). Career Karma is a community of peers, mentors, and coaches that will help you land a dream career in Tech. You never pay a dime. The only cost is to help people behind you. Career Karma is always free for students because after they coach you to prepare and get enrolled in a bootcamp in their network, the school pays them a placement fee for helping you. Here are some cool investors that have joined them: Michael Seibel (CEO of Y Combinator), Betsy Ziegler (CEO of 1871), Jewel Burks (CEO of PartPic), Arlan Hamilton (Backstage Capital), Unshackled Ventures, Paul Judge (Tech Square Labs), Prakash Jankiraman (Nextdoor), Justin Rosenstein (Asana), Erik Torenberg, David Phillips (Hackbright), Sten Tamkivi (Skype, Teleport, etc), Mandela Schumacher-Hodge Dixon (Founder Gym), Edward Lando, Kevin Lee (Product Manager HQ), Kevin Olusola (Pentatonix), Anarghya Vardhana, and more About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Ruben Harris in this Episode What Career Karma is and what it's like to work with them How Ruben and his Co-Founders decided to start Career Karma Sending 1,900+ cold emails to break into investment banking and the process behind cold outreach Ruben's experience going through Y Combinator and what he did after getting rejected from YC the first time The importance of not lying to yourself and staying laser-focused Ruben's experience raising funding in the seed round for Career Karma What's fueled the growth in the last year (2020) Why user-generated content has been a key driver for Career Karma How Ruben and his team approach partnerships at Career Karma and what they look for in coding bootcamps How Ruben and his team manage so many different relationships The business model behind Career Karma How Career Karma will become a $100B company What Ruben and his team are doing with Reskill America The book Ruben is reading right now Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Tyler Bushnell is the Founder & CEO of Polycade ( https://polycade.com/ ) the only arcade machine that's been designed for classic and modern games, giving you the ability to play everything from the best new indies, retro classics, or the most graphics-intensive modern fighters. About Polycade (From Tyler) I grew up surrounded by gaming in a way that most kids could never dream of experiencing. My dad invented Atari and started Chuck E Cheese. I know. I still can't believe how crazy that is. From a young age, I was lucky enough to witness the power of gaming as a means of social bonding. My seven brothers and I were enveloped by games; we lived and breathed them. We built community around playing games together in person. It was this unique upbringing that allowed me to notice the massive market opportunity for gaming in today's world. Internet connectivity is changing the way we interact with one another. We're spending more time communicating virtually, we're losing face-to-face social connectedness, and we're becoming socially isolated. At the same time, modern video games are pushing players toward solitary gaming. The low-commitment experience that once made video gaming accessible and so popular in out of home environments has largely disappeared. We know that being around others builds trust and friendship, that face-to-face connection brings happiness, that replacing your real-world relationships with social media use is detrimental to your health. We know we need to spend more time out of our homes, off our phones, and be more in the moment. So why isn't technology working harder to connect people in real life and build communities that affect our well-being for the better? As children of Nolan Bushnell, my siblings and I were often reminded of the power of gaming to bring people together. We heard it in the stories of 100s of people who told my dad that they had met their significant other over a game of Pong and thanked him for his part in making that happen. We saw it with our own eyes. We recognize that we have an opportunity to provide the perfect catalyst for interaction. So we set out on a mission to make gaming social: getting people out of their houses, making new friends, and building community. Oh, and having some fun along the way too. We created Polycade. About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Tyler Bushnell in this Episode How Tyler decided to use Kickstarter to raise funds for Polycade initially How Polycade got started The benefits of using Kickstarter to test products The amount of preparation that went into Tyler's Kickstarter campaign for Polycade and how it went How Tyler built the initial prototype for Polycade Some of the early problems Tyler faced when created Polycade How Tyler approached pricing for this product Why Tyler decided to go through the Techstars accelerator and how Tyler's experience went The importance of understanding what a contract manufacturer is Getting introductions to about 140 investors through Techstars to raise a seed round The team behind Polycade today The customer acquisition strategy for Polycade Licensing for Polycade How Tyler has leveraged influencer collaborations to grow Polycade Working with Juelz Santana, Steve Aoki, and Lil John How growing up with a family of entrepreneurs (His dad, Nolan Bushnell, started Atari and Chuck E. Cheese) influenced Tyler Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Eric Gilbert is the Co-Founder of Treefort Music Fest ( https://www.treefortmusicfest.com/ ) an annual 5 day event in Boise, Idaho that's had over 133,000 attendees in 8 years and featured 1000s of bands from around the world. Treefort Music Fest is a five-day indie music festival, held at numerous venues throughout downtown Boise, Idaho every year in March. Over the first eight years it has expanded to also include Alefort, Artfort, Comedyfort, Dragfort, Filmfort, Foodfort, Hackfort, Kidfort, Skatefort, Storyfort, and Yogafort. Treefort is now a full-fledged multi-disciplinary event with a lot of dynamic collaboration and community engagement. Treefort is very active year round as an important champion for creatives. Invest in Treefort Music Fest: https://wefunder.com/treefort About Our Partners This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Some of the Topics Covered by Eric Gilbert in this Episode What Treefort Music Fest is and the different "forts" they have How Treefort Music Fest got started The planning behind the first Treefort Music Fest and how the first festival did from a business perspective The marketing behind the first festival Getting sponsors for Treefort Music Fest The differences from the first year to the second year Becoming a Certified B Corporation vs. becoming a non-profit What it takes to run Treefort Music Fest today and the team behind it How Eric and his team decided to crowdfund with Wefunder How the team behind Treefort Music Fest markets the events with a small budget Eric's advice around starting a festival Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Dan is the Co-Founder and Chief Grain Officer of ReGrained, a mission-driven ingredient platform that leverages technology and culinary science to transform beer waste into food. Dan is an entrepreneurial systems thinker and loves tackling seemingly intractable problems through creative entrepreneurship and cross-sectoral collaboration. Through ReGrained, he has become a thought-leader about food waste business models, "edible upcycling" and the circular economy for food. ReGrained has:-Forbes 30 under 30: Food and Beverage (2018) -Won Slow Money NorCal's Food Funded Pitch Competition (2017) -Finalist at FoodBytes! (2016) -Finalist at SXSW Eco-Reuse and Recycling Sector (2016) -Burt's Bees Natural Launchpad (2016) -Won a sustainable innovation award at Sustainable Brands 2016 and was selected for Burt's Bees Natural Product Launchpad. Dan holds an MBA in Sustainable Business from Presidio Graduate School and a BA in Economics from UCLA. More on ReGrained: ReGrained better aligns the food we eat with the planet we love. They are an ingredient platform created to promote an innovative model of food production that they've coined as “Edible Upcycling.” Powered by patent-pending technology, they reimagine perceived ends as beginnings by finding nutritious food streams that are currently being treated as inedible and render them into delicious and healthy food. They rescue these overlooked but awesome ingredients and put them back to work. Their goal: To improve the way we value food and the resources that support all life Their initial focus: Upcycling the nutritious grain created every time that beer is brewed. In the U.S. alone, billions of pounds of this latent supply chain are available every year. Brewing beer processes the sugar out of the grain. This gives them optimal access to protein, fiber, and micronutrients. They upcycle this grain into ReGrained flour. They incorporate this sustainable, delicious, and nutritious ingredient into every ReGrained product, starting with SuperGrain+ Bars wrapped in innovative 100% backyard compostable packaging. Their mission doesn’t stop at waste ─ they are a Certified B Corp and support environmental conservation and social impact through 1% for the Planet. About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Connect with Daniel Kurzrock and ReGrained ReGrained - https://www.regrained.com/ Invest in ReGrained - https://wefunder.com/regrained Wefunder discount through Just Go Grind - https://wefunder.com/raisemoney/justgogrind Some of the Topics Covered by Daniel Kurzrock in this Episode What ReGrained is doing to build a more sustainable food system Why Dan decided to tackle this problem How Dan turned his idea into a real business Why Dan didn't drop everything to go all-in on ReGrained right away How ReGrained was acquiring customers early on Why Dan wanted to be an ingredient company The insights gleamed along the way when trying to market ReGrained and the problem with their early slogan of "Eat Beer" How ReGrained Supergrain+ came about What upcycling is and why it's important The Upcycled Food Association and why Dan helped create it Doing research with the USDA Dan's experience raising capital for ReGrained and why they chose to do equity crowdfunding through Wefunder How Dan has gone about building his team at ReGrained Books that have been impactful for Dan How Dan recharges outside of work Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/