The Heart & Hustle Podcast

Evie McLeod & Lindsey Roman
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Feb 11, 2020 • 32min

017: Bonus Q&A Episode: How to Deal with Difficult Clients, Should You Give Free or Discounted Sessions, and Our Thoughts on Associate Programs

Today we're diving into a little photography specific Q&A episode answering YOUR photography related questions. We got these questions from our Heart and Hustle community Facebook group. In this episode, we're talking about some frequent questions a lot of photographers have, especially the uncomfortable and sticky ones. We're tackling question like what to do when a bride gives you a Pinterest board shot list, how to deal with controlling parents, what to say when friends and family ask you to do a free session, and our thoughts on associate programs! Show notes: https://theheartuniversity.com/bonus-qa-episode-how-to-deal-with-difficult-clients-should-you-give-free-or-discounted-sessions-and-our-thoughts-on-associate-programs HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
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Feb 4, 2020 • 46min

016: Q&A with Evie & Lindsey: Workaholism, Confidence, Niching Down & Going Full Time

In this episode, we're doing a super fun Q&A. We're answering questions from YOU - our podcast listeners! We're covering how to set boundaries to avoid being a workaholic, how and when to go full time, how to cultivate confidence, how to find your niche, how to deal with unsupportive family or friends, our experience hiring a team, and budgeting as a freelancer. WOO it's packed. So brace yourselves cause this one's LOADED. Show Notes: http://theheartuniversity.com/016-qa-with-evie-and-lindsey/ HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com
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Jan 28, 2020 • 55min

015: Top Web Design Mistakes and How to Fix Them with Sarah Crook

In today's episode we're covering websites IN DEPTHHHHH with the incredible designer behind Evie's, Lindsey's, and The Heart University's websites, Sarah Crook. In today's episode we're covering websites in depth! Sarah gives SO much info, tips, strategies, and tools to make your website stand out among the masses and actually convert viewers into paying, loyal clients. We go over some of the biggest tips to make your website stand out, the most common mistakes to avoid when creating your website, homepage and pricing page design, navigation, mobile optimization, loading speed, when to hire a designer and when to do it yourself, design hacks to catch people's eyes, and SO much more. Seriously guys, this episode is JAM PACKED with so many tangible tips. Show notes: https://theheartuniversity.com/015-top-web-design-mistakes-and-how-to-fix-them-with-sarah-crook/ HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://alisabethdesigns.com/ https://www.hotjar.com/ https://www.pingdom.com/ https://www.speedtest.net/ https://showit.co/ https://www.squarespace.com/ Follow along: https://www.instagram.com/alisabethdesigns/ www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com
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Jan 21, 2020 • 1h 8min

014: How to Balance Motherhood & A Career

In today's episode, Lindsey and Evie are chatting about kicking booty as a mom AND a business woman. Lindsey and Evie sit down for raw heart to heart chat about balancing motherhood and a career. Lindsey breaks down her journey of never wanting to have kids to wanting all the babies, balancing how to prioritize your kids while also running a business, maternity leave, breastfeeding as a busy entrepreneur, traveling with kids, mom shaming, and so much more. Shownotes: http://theheartuniversity.com/014-how-to-balance-motherhood-a-career HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com
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Jan 14, 2020 • 1h 1min

013: Infusing Your Personality Into Your Business with Brady Clayton

Today's guest is one of Lindsey and Evie's favorite people on planet earth. He's hysterical. He's wild. He's the best dang videographer on the planet. Brady is a destination videographer and branding specialist who devotes his time and energy to his craft: visual storytelling. He's been our go to videographer for our personal businesses as well as The Heart University, for over a year now. He's soo incredible at what he does. If you follow Brady on Instagram, you KNOW he's known for his wild and entertaining personality. So today on the podcast we chatted with him ALL about how he infuses his personality into his business. He also shares what got him into videography in the first place, WHY he intentionally chooses to not film weddings - a traditional route most videographers take, and how a single gif landed him a HUGE deal with a mega company. We also couldn't do a podcast with Brady without sharing some crazy stories of how we met and what happened the week of filming our online course content a year ago. This is an episode you do NOT want to miss. Get ready to laugh a LOT and hear some FIRE truth brought to you by the one and only, Brady Clayton. Show Notes: https://theheartuniversity.com/013-infusing-your-personality-into-your-business-with-brady-clayton HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.instagram.com/bradysclayton www.youtube.com/bradyclayton www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity For any podcast inquiries: podcast@theheartuniversity.com
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Jan 7, 2020 • 42min

012: Goal Setting: Why It Can Make Or Break Your Business

Let's talk goal setting! This is a topic that Lindsey and Evie feel so passionately about. There is SO much power in strategic planning for your life and business. This episode applies to EVERYONE - not just the entrepreneurs out there. Lindsey and Evie are getting real, raw, and super passionate on today's show and talking about WHY it's so important to set goals for yourself and HOW it can affect your life or business forever. They aren't just talking big; they are talking truth. This can make or break you. If you're ready to get a good kick in the pants and start this year off with the vision and strategy needed to KICK BUTT… let's dive on in. Show Notes: HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com
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Dec 31, 2019 • 1h 5min

011: Facebook Ads: Everything You Need to Know with Max Sadik

Today Evie and Lindsey are welcoming one of their favorite people ever on the podcast, their marketing manager and Facebook Ad extraordinaire, Max Sadik. Lindsey and Evie hired Max last year when preparing to launch their first online course, and without a doubt Max was the best investment they ever could have made. Max is incredibly knowledgeable about Facebook and Instagram ads, but more than that, he's a freaking genius when it comes to tried and true marketing strategies. In today's episode he holds nothing back. Max breaks down what should and shouldn't be in your ad copy, he walks through multiple examples of setting up a sales funnel, what the heck a Facebook Pixel is, and so much more. If you've ever been curious about Advertising on Facebook and Instagram, this episode is for you! Show Notes Show Notes: http://theheartuniversity.com/011-how-to-leverage-the-power-of-facebook-with-max-sadik HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Facebook Business Manager: https://business.facebook.com/ Check out Max's step by step video on how to navigate Facebook Marketing. First, visit his website, Marketing By Max: marketingbymax.com. From here, you can find his Facebook group. In the group there is a section called "units" and inside that section there are all the educational videos. Follow along: www.instagram.com/maxim.sadik www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity For any podcast inquiries please email podcast@theheartuniversity.com
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Dec 17, 2019 • 29min

010: Why Your Online Vulnerability Isn't Working

Evie and Lindsey are well known as branding experts and you've probably heard them talk all about building a personal brand through showing up as yourself and sharing both your story and personality. In today's episode they address a colossal mistake they see people make when it comes to personal branding. This mistake is not only a pet peeve of theirs, it is also really damaging to your branding and doing the opposite of what you're hoping to do: attract a solid audience. Today, Evie and Lindsey discuss the difference between healthy vs unhealthy vulnerability. This can ultimately make or break your business. If you feel like you've been TRYING to brand yourself in a personal way and it just hasn't been working… LISTEN UP! Episode Links Show Notes: http://theheartuniversity.com/010-why-your-online-vulnerability-isnt-working HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity
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Dec 10, 2019 • 59min

009: Destination Adventure Photography & Living on the Road with Abbi Hearne

Today Lindsey and Evie welcome one of their best friends in the photography industry, the queen of adventurous elopements and an advocate for the outdoors, Abbi Hearne. Abbi is an adventurer, outdoor advocate, climber, skydiver, and photographer based in the Utah desert. She and her husband Callen run The Hearnes Adventure Photography, specializing in intimate weddings and elopements all over the American west but mainly in Moab, Yosemite National Park, and Alaska. They lived on the road full time for three and a half years and recently bought a house in Moab where they now spend Spring and Fall while still traveling 6+ months of the year. Abbi has built her business and lifestyle around adventure and time in the places she loves most. While her business thrives she emphasizes her own love of the outdoors, trying to never become "too busy" to enjoy life outside of work! The Hearnes are at the top of their niche, often setting the course for others pursuing adventure wedding photography, and have done so in non-traditional ways that go far beyond the tempting all-in mentality of early entrepreneurship. They have redefined the world of elopements, pushed the boundaries of adventure in wedding clothes, and done so while falling even more in love with the environment and the landscapes that drew them to this business in the first place. They dive ALL into how Abbi navigated her wedding photography business from Houston, Texas shooting big weddings to what she's known for now: serving the niche of epic, high end, adventurous elopement weddings. They discuss practical ways she raised her pricing over time, how she became a lover and advocate for protecting the outdoors, AND how to balance the leave no trace stance as a photographer whose job it is to shoot in the outdoors. Abbi brings such a unique and NECESSARY perspective to being a destination wedding photographer. If you're a photographer who has always dreamed of traveling and shooting destination elopements in especially beautiful places, this episode is a MUST listen. Show Notes: http://theheartuniversity.com/009-destination-adventure-photography-living-on-the-road-with-abbi-hearne HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.thehearnes.com https://www.facebook.com/thehearnesphotography/ www.instagram.com/thehearnes www.instagram.com/abbihearne www.instagram.com/callenhearne www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity
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Dec 3, 2019 • 25min

008: Why The Language You Use Matters

If you're the type of person who constantly is saying things like, "I'm just a stay at home mom" or "I'm an anxious person" or "I have nothing interesting to say" or anything along those lines, please give this episode a listen! Today's show is a short and sweet sucker punch of encouragement and truth that you NEED to hear and realize. The language you use and the words you speak over yourself have power. Lindsey and Evie give multiple examples of how that's the friggin truth, and practical ways to change your mindset in order to change the words you speak. If you're ready to stop speaking death over yourself, and START speaking LIFE, stick around because your mind is about to be blown. HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! Show Notes: If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: http://theheartuniversity.com/008-why-the-language-you-use-matters www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

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