

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Jan 26, 2021 • 37min
110: Photography Q & A Episode
Today we’re answering ALL of your questions about PHOTOGRAPHY!! We’re going over YOUR questions that you submitted specifically about photography. If you’re a photographer and ready to uplevel your business, this episode is for you. We answer a bunch of your questions from how far in advance to open bookings, to how to organize your Lightroom to keep your computer from getting bogged down, and to answering the tough questions of "I feel like I’m trying everything and nothing’s working: how do I go full time, build clientele, and build my photography biz?! WHAT’S THE SECRET!?!". Show notes: http://theheartuniversity.com/110-photography-q-a-episode/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 21, 2021 • 46min
109: Why You HAVE to Start Using Video in Your Marketing with Krista Mashore
Do you struggle with putting your face on video? Do you feel like you have NO idea what to say, how to act, where to post, and how to not sound sales-y?? AHHHH so many things, right?!? Well, we have a treat for you today. Today we’re sitting down with the incredible Krista Mashore to talk ALL about video marketing. Krista is a former teacher with a Masters Degree in Curriculum and Instruction. She is the author of Four best-selling books focusing on digital marketing. Krista recently took her new business, from zero to 7.4 million dollars in just 25 short months using online digital strategies. Through her coaching, teaching, speaking, and training Krista is revolutionizing the way business owners market themselves online. Today’s episode is a good one and you’d better buckle up if you’re ready to get inspired AND given step by step tools ALL on video marketing. From why video is important and vital for your biz, to what to even talk about on video, to how to not sound sales-y, how to utilize a digital marketing funnel to take cold leads to paying clients, how to get started with Facebook ads for your videos, and MORE… this episode is packed full of tangible takeaways. You’ll walk away knowing how to make a splash online and show up as the authority (whether you have ANY experience or not!!!), how to serve your potential customers well, and THEN turn them into paying, satisfied customers. Show notes: https://theheartuniversity.com/109-why-you-have-to-start-using-video-in-your-marketing-with-krista-mashore/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/posing-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.getkristasbook.com Follow along: www.instagram.com/kristamashore www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 19, 2021 • 26min
108: Why You NEED to Pick a Niche
Are you multi-passionate? Do you have trouble narrowing down your focus? Do you feel like you have a million different interests and loves for business and you want to do them all? Maybe you’re currently not super focused on what you sell or offer, and you’re wondering WHY the heck you’re not making sales or getting booked as much as you would want. Well… we’re about to chat ALL things niche marketing in business, why we SOOO strongly believe you HAVE to pick a niche in your business, HOW to go about choosing between multiple passions/interests, and lots more! So buckle up cause we’re shooting it to ya straight in this episode. Time to get clear and focused on who you serve and what you offer! Let’s gooo!!! Show notes: http://theheartuniversity.com/108-why-you-need-to-pick-a-niche/ www.theheartuniversity.com/challenge www.theheartuniversity.com/guide-freebie If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 14, 2021 • 55min
107: Creating Binge-Worthy Content on Multiple Social Media Platforms with Jaci Marie Smith
Today’s episode is gonna be a refreshing, inspiring girl chat and you’re gonna wanna grab the drink or snack of your choice and buckle up for the goodness. We have the incredible honor of chatting with the beautiful Jaci Marie Smith. As a talented photographer from an early age, Jaci Marie Smith always had an entrepreneurial spirit and an eye for capturing the beauty around her. Today, her creative eye propels her work as a multi-platform social media content creator. Jaci co-hosts her podcast What We Said, is the co-owner of two vacation rental cabins, in addition to creating and running her well-known brand on YouTube, Instagram, and Tik Tok. In May, Jaci just launched her newest venture: a self-help course titled Balanced Boss, where she coaches men + women across the world to realize their full potential in both health and business. This girl is a boss and today’s conversation shows that so clearly. We sat down and talked to Jaci about everything from how to create consistent, quality content across multiple platforms to her tips on creating cohesive, on-brand photos, picking shoot locations, how to get into becoming a social media influencer, and her thoughts on Insta Reels vs TikTok. THEN (yeah, there’s more!!) we took a deep dive into her thoughts on confidence, comparison, productivity, discipline, and so much more. This episode is a breath of fresh air full of encouragement, relatability, and tangible tools you can use today to slay on Insta. So if you’re ready for it… let’s get to the goods! Show notes: https://theheartuniversity.com/107-creating-binge-worthy-content-on-multiple-social-media-platforms-with-jaci-marie-smith/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. What We Said Podcast Jaci Marie on Youtube Follow along: www.instagram.com/balancedbossco www.instagram.com/jacimariesmith www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 12, 2021 • 59min
106: Instagram Reels 101- How to do Them and What to Post
Instagram Reels! Reels came to the scene back in the Summer of 2020 and since people have either LOVED them, HATED them, or been mega confused on HOW the heck to use them. In today’s show, we’re answering YOUR biggest questions you’ve had about Reels. We are tackling why Reels are even important, and what they actually can do for your business. We give you a walkthrough tutorial if you’re SUPER confused and don’t even know where to start. We tackle questions like “Should I post reels to my regular feed or not?” “Should I be using hashtags with Reels?” “What do I do if I don’t have the music feature?” “Should I focus more on Tik Tok or Reels?” AND the biggest question you have when it comes to creating Reels…. What the HECK do I even make Reels about?” Show notes: https://theheartuniversity.com/106-instagram-reels-101-how-to-do-them-and-what-to-post/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 7, 2021 • 47min
105: How to Save for Retirement as an Entrepreneur with Michael Eckstein
I have a question for you. Who here has started saving for retirement? Raise your hand. Or don’t. Cause you haven’t. No shame. Another question. Who here knows how to pay themselves as an entrepreneur? Especially one whose work might be seasonal and fluctuates throughout the year? Raise your hand. Or don’t. No shame. Again. If your hand didn’t raise on either of those, this episode is for you. And lowkey even if your hand is raised, this episode is still gonna be gold. We’re chatting with Michael Eckstein, an accountant, and business advisor. He helps small business owners increase profitability, fix cash flow, and create a business strategy, so they can enjoy more date nights, take more vacations, and build their wealth. Today we sat down and chatted with him all about cash flow as an entrepreneur, knowing how to pay yourself, figuring out your hourly rate, and how we should go about saving for retirement. Because as entrepreneurs we don’t have that nice 9-5 company taking money out of our paycheck each month for a 401k. We gotta be proactive and do that ourselves. Michael breaks all of that down for us, and we have just an honest, real chat about money, saving, and legacy. Show notes: http://theheartuniversity.com/105-how-to-save-…michael-eckstein/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://ecksteinadvisory.com/ https://www.linkedin.com/in/michael-eckstein/ Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 5, 2021 • 39min
104: Your Business Horror Stories!!
A few weeks ago we popped into the Heart & Hustle Facebook group (if you’re not in there, come join! It’s a party. Link in show notes.) and we asked you to submit your business horror stories. We asked you to submit from the perspective of you as a client hiring or buying something, and not necessarily a business owner. So any experience you’ve had with ANY type of business that wasn’t ideal, that made you as the client not feel valued or respected. Today we’re diving in and chatting about your stories and turning them into a learning opportunity. Giving advice on how we could learn from each experience to make all of our businesses better! We intentionally asked for your submissions to be anonymous because the LAST thing we want to do is call out certain people or businesses. NOT AT ALL. Our intention with this episode is to learn from anonymous stories, on how to make our client experience better and ultimately be more successful business owners. We want to make sure that it is anonymous and know we are sitting here not trying to shame anyone as a business owner. We have done stupid mistakes and want to use this as an opportunity from a wider pool to teach from and how we can all improve. Things we aren’t even aware of. We want to all learn and grow together and are not trying to call out anybody. Show notes: http://theheartuniversity.com/104-your-business-horror-stories/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Dec 31, 2020 • 1h 4min
103: Burn Down What Didn't Serve You in 2020 and Carry Success Into 2021 with Dean Graziosi
If you’re feeling frustrated, overwhelmed, discouraged, tired, or just plain confused after this wild ride of a year… then we have a belated Christmas gift for you, my friend. We are so excited about today’s show as we have the INCREDIBLE honor of talking to the man, the myth, the legend: Dean Graziosi. If you’re not familiar with Dean… this man is incredible. He’s a multiple New York Times best selling author, entrepreneur, and investor. He has started or has been involved in 13+ companies that have changed lives all around the world. For over 20 years Dean has been dedicated to delivering self-education to those seeking transformation and success outside the normal path of traditional education. Recently, he and Tony Robbins launched the Knowledge Business Blueprint, intending to make self-education viable for millions. It began with the largest online training in history with over 200k people live and has since become a movement. Today, he’s gonna light a freaking FIRE under your butt and give you an ARSENAL of tools to CRUSH your goals + change the world as we say “so long” to 2020 and head into 2021. We were ready to get up and run a marathon or something equally intense after this talk with Dean and we know he’s going to leave you equally inspired, equipped, and ready to take on the world. Show notes: http://theheartuniversity.com/103-burn-down-wh…th-dean-graziosi/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.deanspodcast.com The Underdog Advantage book www.deansbook.com Follow along: https://www.instagram.com/deangraziosi www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Dec 29, 2020 • 40min
102: How to Utilize the Unexpected
2020 MAN AMMIRIGHT?!?! It’s been a crazy year for just about every single human on earth, us included, and today we wanted to talk about it. Well, not necessarily 2020 SPECIFICALLY, but in a roundabout way, yes. Today we’re talking about the unexpected. Those “plot twist” moments in life that leave your head spinning and your plans in ruins. I think we can ALL relate to that after this year, but what if we told you that the unexpected doesn’t necessarily mean something BAD. Say what?? Today we’re gonna have a good old-fashioned friend-chat talking about this crazy whirlwind of a year and all the curve-balls it's thrown at everyone, business owners in particular, and how to not just tolerate unexpected plot twists, but to HARNESS them to excel, grow, and succeed. It’s about to be a killer episode, so if you’re ready to head into 2021 with a fire under your butt, ready to succeed… keep listening! Show notes: http://theheartuniversity.com/102-how-to-utilize-the-unexpected/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Dec 22, 2020 • 1h 4min
101: Answering Your Assumptions About Us
Welcome back to another episode my friend! Today we’re doing something a little different and fun. Last week we on Instagram asked you to give us your assumptions about us. And then we intentionally didn’t look at the answers at all. So that way we could give you our honest, first impression reading them for the first time on this episode. It’s gonna be super fun and just a more lighthearted episode. If you want to get to know us even more, probably more than we’ve shared before, keep listening. You might get some tea today, I don’t know. So grab a glass of wine or a cup of coffee (whenever you’re listening to this haha) and sit down, while we answer your assumptions about us. It’s about to get real. Let’s do it! Show notes: http://theheartuniversity.com/101-answering-yo…mptions-about-us/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity