

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Feb 25, 2021 • 57min
119: Chicken or Egg: Should You Focus on Content Creation or Selling with Chris Williams
It’s a marketing deep dive as we welcome Chris Williams onto today’s episode. We chatted with Chris about all things content creation or selling, which you should focus on, and HOW to create content that connects, and HOW to sell in a way that’s genuine and authentic. Chris has over 20 years of experience in entrepreneurship, for-profit leadership, and socially responsible market engagement. He has helped creative agencies build wealth and agency owners develop innovative winning strategies. His expertise includes lead generation, creative team building, and allowing owners to focus on what they do best. Apart from leading his agency, Chris hosts a private mastermind for creative agency owners looking to scale and optimize their businesses, as well as another mastermind on launching a successful mastermind group in eight weeks or less. Chris was such a delight to talk with, and after today’s conversation, you’re going to walk away feeling SO inspired, ready to tackle your marketing strategy with fresh eyes, and having the knowledge to know what to do when and how to do it. Show notes: http://theheartuniversity.com/119-chicken-or-e…h-chris-williams/ For all resources for the creative entrepreneur: www.theheartuniversity.com/shop Content Photo Minor: www.theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/chriswilliamshq www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 23, 2021 • 44min
118: Q &A Episode: How to Advertise Yourself, Build Your Instagram Following, and Tips for Hiring People on Your Team!
Today we’re answering some GOOD questions sent in. Questions like “Are Instagram guides beneficial and if so how can I use them?” “What's the best way to advertise yourself when starting?” “How to build a following on Instagram” “How to know when you should start charging..” “Tips for hiring people on your team” And… “How to know when it’s time to rebrand while still making sure current clients know who you are.” OOOHHH those are some incredible questions. And I can’t wait to dive on in. So don’t ya dare go anywhere, my friend! Answers to your biggest Q’s coming right now! Show notes: http://theheartuniversity.com/118-q-a-episode-…ple-on-your-team/ Lightroom editing challenge: www.theheartuniversity.com/challenge www.theheartuniversity.com/guide-freebie Freelance team members: Upwork, Fiverr, and People Per Hour. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 18, 2021 • 60min
117: Finding Your Identity as an Entrepreneur & Mother with Chelsie Antos
Today we’re talking to Chelsie Antos. Chelsie is an entrepreneur, movement maker, wife, and mom. After founding Trades of Hope, a multi-million dollar company empowering women, she has gone on to begin the Outside Fam, Surf Girls Design and other successful businesses doing good in the world. She is passionate in her belief that being a mom and an entrepreneur can co-exist together and bring great fulfillment. If you’re a woman who’s ever felt like you have to choose between kids or building a business, or you’re currently a mom struggling to balance the two, this episode is about to change your life. Chelsie is the QUEEN of motherhood (she’d probably argue that, but seriously she’s incredible) and today, we interview her all about how she balances the two, her top tips to make intentional space for both kids and work, and how she handles + embraces the messiness of life so beautifully. We also chat about how she balances technology and screen-time with her kids while also being an entrepreneur who needs to be on screens a lot, how to instill confidence in your kids, and how YOU can step up to the plate and be the greatest mom AND biz owner combined. Show notes: http://theheartuniversity.com/117-finding-your…th-chelsie-antos/ HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/courses Follow along: www.instagram.com/chelsieantos www.instagram.com/tradesofhope www.instagram.com/surfgirlsdesign www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 16, 2021 • 51min
116: Answering Your Assumptions About Us Pt. 2
Today we’re back with part 2 of answering your assumptions about us. You seemed to like the first episode so much we’re back to finish up more assumptions since we got so many. If you missed the first episode we did answer your assumptions about us go back to episode number 101 and listen to that one if you haven’t already! If you haven’t yet listened to that to catch you up a little, we polled you guys on Instagram asking to give us assumptions about us. We didn’t look at them before recording the first assumptions episode, and the ones we didn’t get to that we’re gonna chat about today - we still haven’t seen. So on today’s episode, you’re still getting our raw reaction to reading your assumptions about us! Let’s just dive right in and get to the juice!! Show notes: https://theheartuniversity.com/116-answering-your-assumptions-about-us-pt-2/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 11, 2021 • 55min
115: From Pizza Delivery Boy to Million Dollar Days, How to Sell What You Know with Dan Henry
Dan Henry went from selling water bottles on the side of the road to an 8 Figure Earner by selling his advice online. Dan is a Wall Street Journal, Amazon & USA Today Bestselling Author who’s sold over $15 million of his own digital products and has been instrumental in helping to create several internet millionaires. He’s been featured in Forbes, Entrepreneur Magazine, Business Insider, and more. If you’re an entrepreneur of any kind, you’ve undoubtedly seen his ads on your Facebook timeline. We sat down and had an open, candid conversation about the mindset shifts you have to make in order to truly become successful. Dan isn’t afraid of offending anyone, and if you’re trying to build a life you love, you NEED what he has to say. He tells a story of the latest conference he attended and what the difference was in conversations at a table full of 6 & 7 figure entrepreneurs, vs a table full of 8 figure entrepreneurs. We also get into the fear behind knowing when to get into coaching, mentoring, and selling your knowledge online. He tackles the lie holding many people back of “I’m not qualified enough to teach.” At the end of the episode, we even ask Dan a personal question we have within our own education company: 'how do you get people to consume your entire course?'. Show notes: https://theheartuniversity.com/115-from-pizza-delivery-boy-to-million-dollar-days-how-to-sell-what-you-know-with-dan-henry/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Text Dan at (352 )251-0811 The ultimate playbook on selling digital products: getclients.com/hearthustle Follow along: www.instagram.com/danhenry www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 9, 2021 • 30min
114: Am I Ready to Mentor or Coach?!?!
If you’ve been considering becoming a mentor or coach and you’re wondering: 'Am I ready?! Should I do it?!'. This will help you know if you’re ready, what to be prepared for, and more. If you’ve ever felt, thought, or imagined these questions, you better listen: 'Oh, I have nothing to offer' or, 'Man I should get into education that’s where all the money’s at' and, 'What does education even mean or look like?!' These are questions you should ask yourself to see if you are ready to start educating others. Show notes: http://theheartuniversity.com/114-am-i-ready-to-mentor-or-coach/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/posing-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 4, 2021 • 52min
113: Here’s Your Exact Instagram Content Blueprint for the Next Month with Allee Williams
Does creating content and posting to Instagram overwhelm the CRAP out of you? You’re just freaking tired, there’s SO much you feel like you have to be posting, and you’re just plain exhausted. You’re over it. The algorithm. Everything. You constantly are wondering if you should or shouldn’t post something? Everyone says to be personable, so should you share your dog? You don’t know. Today we have the talented Allee Williams on the show - and when we tell you this episode is LITERALLY a free social media marketing coaching call - we're NOT kidding. Allee speaks directly to your heart today and gives you a 4 step plan to knowing WHAT content to post on Instagram every day, week, and month. She breaks down 4 different content pillars that you can apply to ANY industry of business you’re in. She’s a firehose of marketing GOLD and if you skip this episode I guarantee you’ll be missing out big time. Allee was raised in a small town in Kentucky and got her start in marketing with sports marketing and Coca-Cola. After feeling called higher, she fundraised her way to a residential entrepreneurial program in Silicon Valley when she was just 23. Since, she has started multiple companies, worked in ministry at Propel Women + Christine Caine Ministries, and is a nationally recognized digital strategist with her agency Malibu Social! She is a business mentor and a podcast host focused on cultivating transformation in the lives of women ready for more in life, faith, and business. You can see why we HAD to have her on the show. Today Allee is going to give you JUST as much food for your business strategy as she does for your soul. She’s incredible. Shownotes: https://theheartuniversity.com/113-heres-your-exact-instagram-content-blueprint-for-the-next-month-with-allee-williams/ www.theheartuniversity.com/challenge www.theheartuniversity.com/guide-freebie If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/rightupyourallee www.instagram.com/malibu.social www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 2, 2021 • 42min
112: Business Horror Stories: Wedding Photography Edition
A few weeks ago we were chatting with a photographer friend about a heartbreaking horror story she had heard about. It inspired us to start chatting about wedding photography specific horror stories on our Instagrams. And the messages we got following the discussion were HEARTBREAKING AND DISGUSTING. SOOOO many people sent messages about their experience with their wedding photographer that left a bad taste in their mouth and regret every time they looked at the photos from their wedding day. It made us realize that we do NOT talk enough about client experience and treating people well in the service-based industry, especially the photography industry. About a month ago we did episode 104 which was chatting business horror stories in general. And today’s episode is more of the same - but this time specifically just within the wedding industry. Show notes:http://theheartuniversity.com/112-business-hor…tography-edition/ www.theheartuniversity.com/shop https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 28, 2021 • 46min
111: Double Your Revenue in 90 Days by Building a Business That Runs Itself with Simon Severino
Now, for the entrepreneur out there who is burnt out, whose wheels have been spinning because you’re doing ALL the things. You’re a one-woman show and you're tired, you miss your kids, don’t have time for your spouse or partner? You started your business to give your life freedom but right now it feels like your business is running you? If that’s you, my friend, we sat down for a conversation with Simon Severino to talk about how YOU can design a business that can run itself without you, which will increase your profit and scale your business more than you could ever imagine. Simon is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches do only one thing: double the revenue of service-based businesses in 90 days. Simon also teaches Growth Strategy in select business schools and is the host of the Strategy Show podcast. Are you ready to be challenged? It’s going to require you to loosen the tight fist you have on every aspect of your business. Simon breaks down why it’s SO important as an entrepreneur to stop thinking you're the star of the show, and instead switch to a galaxy mindset (you’ll understand that more when you listen!) He chats practical steps of what to do to get started expanding your team, what to look for when finding the right people for your team, and how to successfully replicate your magic. If you’re sitting there in your solopreneur office, stressed out of your mind, but afraid to hire on a team of associates to expand your business? Simon is going to challenge you today because the reality is if you’re a service-based business and you’re just doing it yourself, there’s only SO far you can grow. So let’s get your life back and learn how to strategically build a team of avengers ready to take off into the galaxy! Show notes: http://theheartuniversity.com/111-double-your-…h-simon-severino/ Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.strategysprints.com/tools Follow along: www.instagram.com/strategysprints www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 26, 2021 • 37min
110: Photography Q & A Episode
Today we’re answering ALL of your questions about PHOTOGRAPHY!! We’re going over YOUR questions that you submitted specifically about photography. If you’re a photographer and ready to uplevel your business, this episode is for you. We answer a bunch of your questions from how far in advance to open bookings, to how to organize your Lightroom to keep your computer from getting bogged down, and to answering the tough questions of "I feel like I’m trying everything and nothing’s working: how do I go full time, build clientele, and build my photography biz?! WHAT’S THE SECRET!?!". Show notes: http://theheartuniversity.com/110-photography-q-a-episode/ www.theheartuniversity.com/website-templates www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity