
The Heart & Hustle Podcast
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Latest episodes

Sep 23, 2021 • 1h 1min
179: Wanting to Scale a Product Shop? LISTEN to this, with Jacqueline Snyder and Minna Khounlo-Sithep
Are you someone wanting to or currently trying to scale a product shop? Don't’ ya dare go anywhere, because today on the podcast we are welcoming the gals behind The Product Boss - Jacqueline and Minna. Jacqueline is a fashion designer and product startup expert who has helped launch over a thousand product brands over the last 12 years, including celebrity brands. Minna is a product business expert with a vast knowledge of Amazon and product-based growth strategies. She has a Master of Business Administration(MBA) and over 15 years of entrepreneurial experience. Jacqueline and Minna are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching, and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy, and modern leadership Today we talk to Jacqueline and Minna all about how to market your products online, whether you should use organic marketing or paid ads plus tips on HOW to use organic marketing, how to get started without spending an arm and a leg, and keeping a low overhead. They also cover the biggest misconceptions people have about how to grow product shops and the biggest thing you might be overlooked when trying to scale. If you’re ready to dive into learning the nitty-gritty scoop on scaling a product shop, you’re right where ya need to be! Show notes: https://theheartuniversity.com/179-wanting-to-scale-a-product-shop-listen-to-this-with-jacqueline-snyder-and-minna-khounlo-sithep The Heart Shop: www.theheartuniversity.com/shop Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. Follow along with Jacqueline and Minna: www.theproductboss.com www.ayearofcontent.com The Product Boss Podcast www.instagram.com/theproductboss www.shoponeinfive.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 21, 2021 • 51min
178: WE'RE HOSTING A BUSINESS CONFERENCE
Did you hear the news!? We’re hosting our very first in-person conference!!!!! CUE THE CONFETTI. POP THE BOTTLES OF CHAMPAGNE. This conference has been a LONG freaking time coming and in today’s podcast episode we’re spilling ALL the details about this conference. When it is, where it is, why we are hosting an in-person business conference in the first place, our guest speaker lineup, who the conference is for, and SOOOOOOO much more. Presale tickets JUST went live on Monday, September 20th. We have 300 tickets total, 50 of them being VIP (which we explain the difference for you), so if you’ve been itching to meet us in person and attend an in-person Heart event… NOW is your chance, my friend. We cannot wait to share with you EVERYTHING behind this conference and what you can expect. Show notes: https://theheartuniversity.com/178-were-hosting-a-business-conference Gigi Pip: https://ctgro.com/VUumgWLeq Use code “heartandhustle” for free shipping when you use the link! Content Creation Guide: www.theheartuniversity.com/content The Heart Conference Nashville: www.theheartuniversity.com/conference The Heart Conference Facebook Group: https://www.facebook.com/groups/170106201881803/ Paige Griffith of The Legal Paige: Ep. 023 & Ep. 096 Zim Flores: Ep. 131 Angie Lee: Ep. 093 Jordan Lee Dooley: Ep. 003 & Ep. 149 If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 16, 2021 • 46min
177: Heartbreak, Hope, and Finding Your Strength with Bachelorette Desiree Siegfried
Today’s episode is for all our Bachelor Nation listeners out there. But legit even if you’ve never liked or watched the show DON’T skip this episode. The amount of truth and life-changing wisdom in this episode is just…. Today, we’re talking to Desiree Siegfried. The world met Desiree Hartsock Siegfried as a Bachelor contestant on Sean Lowe’s season of The Bachelor. She then went on to star in Season 9 of The Bachelorette and we all quickly fell in love with this down-to-earth girl looking for love. But those shows were only the beginning of her journey that led her to marry her husband Chris who she met on the show, becoming a mother of two boys, creating her Desiree Hartsock Bridal line, and launching The Heart of Purpose podcast. On today’s show, we have such a raw and powerful conversation with Desiree about how her story on The Bachelor shaped her into who she is today and all of the lessons she learned from both of her seasons. We talk about the drama of The Bachelor, behind-the-scenes scoops on what it’s like to fall in love on the show, being in the public eye and having so many opinions about you, and how she handled all of it. Throughout it all, Desiree talks about knowing who you are, confidence, fame, and standing firm in your beliefs and convictions. AND if you feel like you’re constantly falling for the wrong guys, Desiree gives some powerful advice for women in finding and fighting for healthy relationships in today’s culture. Show notes: https://theheartuniversity.com/177-heartbreak-hope-and-finding-your-strength-with-bachelorette-desiree-siegfried The Content Photo Minor: https://theheartuniversity.com/content-minor Daily Harvest: https://www.daily-harvest.com/?sscid=81k5_ny39p&utm_source=sas&utm_medium=cpc&utm_campaign=aff&utm_term=2908821 Use promo code: HEART for up to $40 off your first box! Follow along with Desiree: www.desireesiegfriend.com www.instagram.com/desireesiegfriend If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 14, 2021 • 42min
176: Is Making Money Bad? Talking Money & Finances from a Biblical Worldview
Today we’re chatting about the money mindset from a Biblical perspective. If you’ve ever struggled with a love of money or a fear of money. If you’ve struggled to charge what you think you should because you’re trying to stay “humble,”. If you struggle with thinking that you never have enough money and that you’re always lacking in it. AND If you believe that as a Christian you should ONLY be making enough money to barely break even and that’s it, this episode is for you my friend! Show notes: https://theheartuniversity.com/176-is-making-money-bad-talking-money-finances-from-a-biblical-worldview HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! The Heart University Educational Courses: www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 9, 2021 • 48min
175: How to Make Your Instagram & Brand Not Suck with Bri Summers
If you’re someone who wants to learn how to create a visual brand and social media presence that doesn’t suck? Today’s podcast guest is literally about to blow your mind. The literal QUEEN of aesthetics and beautiful design, Bri Summers of Brighten Made is on the show today! Brighten Made is a branding and web design studio that empowers lifestyle and wellness brands to brighten the world. Bri built Brighten Made from the ground up during her evenings and weekends after feeling unfulfilled working in the corporate world. Bri is inspired by the beach, anything boho, bold patterns and textiles, natural light, artistic interiors, vintage photographs, traveling, and sunsets. Today Bri dropped tip after tip for you on how to nail your design when it comes to your branding, your website, your graphic design, and your Instagram. Seriously, this episode is full. We chat about everything from curating your IG feed and how to come up with a strategy that will help your visual grid stand out and POP, all the way to the biggest design mistakes you might be making on your website and graphics, how to build your own brand from scratch when first getting started, how to get into the graphic design world, and SO much more. We covered so much ground in this episode I guarantee there’s something here for you. Are you ready to uplevel your visual and design game and stand out from the competition? Show notes: https://theheartuniversity.com/175-how-to-make-your-instagram-brand-not-suck-with-bri-summers Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! Follow along with Bri: www.instagram.com/brightenmade www.brightmade.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 7, 2021 • 27min
174: Scared to start an email list?! Here’s what you NEED to know.
A beast of a concept that can leave a lot of small business owners feeling overwhelmed and confused. We’re talking EMAIL LISTS! Now I know what you may be thinking… “freaking heck guys, there’s so much to think about as an entrepreneur?! I have Instagram, Facebook, Twitter, TikTok, and now EMAIL LISTS?!?!” But take a deep breath. Cause we’re about to make this super easy to understand and super exciting to tackle. Today, we’re covering the basic principles and strategies you need to understand when it comes to building an email list. Why is it even important? What platforms should you consider? Who needs an email list? What are the first steps to getting started building one? ALL of those answers and more coming at you on today’s show. It’s time to stop putting off email lists and tackle them sooner rather than later. It’s not as hard as it may seem. Show notes: https://theheartuniversity.com/174-scared-to-start-an-email-list-heres-what-you-need-to-know Website Templates: www.theheartuniversity.com/website-templates The Posing Minor: www.theheartuniversity.com/posing-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Sep 2, 2021 • 1h 1min
173: How Internships Can Be a Powerful Model in Your Business with Our Content Creator KT Howie
Welcome back to our Team Interview Series! Today we have a freaking TREAAATTT for you! Today, we’re talking to our girl KT Howie. KT is our Content Creator and Community Manager at The Heart University. She’s the brains and brawn behind most of our Heart Instagram content and the beast behind our video editing for courses, PDF and graphic design, and quite literally so much more. But she didn’t start there! She started as an intern for Lindsey a couple of years ago and that is a WILD story in and of itself. Today she shares her journey of dreaming of living in NYC to the huge pivot and surrender to the Lord she made that led her to land an internship with Lindsey in Hawaii. From there she’s just continued to grow with us as a company and is now a full-blown team member who is invaluable to our daily operations. There are LITERALLY so many reasons why you need to listen to this podcast episode it's not even funny. We covered SOOOOO much with KT. If you’ve ever wondered what a unique and powerful internship model looks like, or what it’s like to be on the content creation side of The Heart team, or how Lindsey and I kinda threw her into the deep end of social media when she first started. Or if you’ve ever struggled with making something an idol in your life or battled with the belief that giving up your big dreams to trust what God has for you automatically means that you’re settling for less than what you want, Ohhh KT has some words for you. It’s such a powerful, fun, and real interview today. And we know you’re gonna get so much goodness out of KT’s story and her wisdom. Show notes: https://theheartuniversity.com/173-how-internships-can-be-a-powerful-model-in-your-business-with-our-content-creator-kt-howie The Lightroom Challenge: www.theheartuniversity.com/challenge Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along with KT: www.instagram.com/kattkattykatt www.kthowie.com Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Aug 31, 2021 • 37min
172: How to Pivot Your Brand Without Losing Your Audience
In today’s episode, we’re talking about something that a lot of entrepreneurs might encounter at one point or another in their business career- pivoting. Let’s face it. People change. Our interests change. Our lives change. And sometimes that means our businesses have to change with it. Knowing HOW to navigate a change of direction in your business can be tricky. It brings up questions like “What if people don’t like the new direction I’m going in?”, “How can I pivot without losing my followers?”, and “How can I serve 2 audiences at the same time?” Well, today we’re tackling the big question on pivoting and going into all those nitty-gritty questions to help YOU navigate a business or brand pivot. We have both done it with our photography businesses into business coaching, and multiple other things so we have LOTS of nuggets for you. Show notes: https://theheartuniversity.com/172-how-to-pivot-your-brand-without-losing-your-audience The Heart Shop: www.theheartuniversity.com/shop The Content Photo Minor: https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Aug 26, 2021 • 1h 2min
171: How to Land Brand Deals with a Small Following with Julie Solomon
Have you ever thought: “Ugh, I’d love to work with some brands and land some brand partnerships but I have a small following on Instagram.” Well, today is your lucky day! In today's podcast episode we are speaking with the wildly wonderful Julie Solomon. Julie is a brand strategist, digital marketing expert, and host of the chart-topping podcast The Influencer Podcast with a Tennessee accent, sweet husband, two beautiful babes, and a passion for helping creative visionaries! As an expert in marketing, PR, and personal branding, Julie's supported businesses, authors, and personal brands over the last decade in growing their impact and income with the power of influence. Julie spearheaded book campaigns that broke New York Times Best-Selling records and worked with dozens of best-selling authors who have collectively sold over 100 million books worldwide as well as trained, mentored, and taught tens of thousands of entrepreneurs how to pitch to the media, gain exposure, and strategically grow their businesses. Julie shows up today with SO much information. We cover everything from what pitching is, what follower count you need to have to land paid brand deals, how to find the right brands to pitch to, how to get them to actually notice you and pay you, how to find your uniqueness, your zone of genius, and so much more. Julie ended out the conversation by giving some MUCH needed permission on own what ONLY you can do, and learning to let go of the rest. Seriously, we cover a LOT of ground in our conversation with Julie today, so if you’re ready to start making money on your Instagram REGARDLESS of your follower count (yep, even if you have 350 followers). Show notes: https://theheartuniversity.com/171-how-to-land-brand-deals-with-a-small-following-with-julie-solomon Gigi Pip: https://ctgro.com/VUumgWLeq Use code “heartandhustle” for free shipping when you use the link! Content Creation Freebie: www.theheartuniversity.com/content Follow along with Julie: www.pitchitperfect.net www.pitchitperfect.net/webinar www.juliesolomon.net www.juliesolomon.net/shine www.instagram.com/julssolomon If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Aug 24, 2021 • 1h 4min
170: Our Men Tell All Pt. 2 with Lindsey, Andrew, Evie, & Landon
Recently on the Heart & Hustle podcast, my husband Landon and Lindsey’s husband, Andrew, took over the podcast. A couple of months ago, you send in questions for them to answer and they didn’t disappoint. They spilled the tea on ALL the things: marriage/relationship, behind the scenes of the Heart, day-to-day life and so much more. It was a doozy, and we learned a few things we didn’t know about the boys and their opinions about us. Because we loved the boys’ episode so much that we decided to have them join one more time. This time, we’ll all be answering your questions together. Who knows what’s going to transpire. Are you ready to dive into even more juicy deets?! Show notes: https://theheartuniversity.com/170-our-men-tell-all-pt-2-with-lindsey-andrew-evie-landon HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! The Heart University Courses: www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity