
The Heart & Hustle Podcast
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Latest episodes

Mar 7, 2023 • 1h 5min
319: Live Coaching Call: Marketing to Local Demographics, Styled Shoot Tips, and Pivoting Your Business in Motherhood with Sarah Merck
We invited one of our students from our Photo Major course onto the show for a little mini- coaching call session, and BOY is it a good one. --------------------------------- Show notes: https://theheartuniversity.com/319-live-coaching-call-marketing-to-local-demographics-styled-shoot-tips-and-pivoting-your-business-in-motherhood-with-sarah-merck --------------------------------- Photography Posing Guide: www.theheartuniversity.com/candid --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- The Heart Shop Contracts: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- Follow along with Sarah: www.rootandbloomphotographs.com www.instagram.com/rootandbloomphotographs --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 28, 2023 • 32min
318: Why We Switched to One Podcast Episode Per Week
Today we’re chatting with you all about our decision to shift this podcast from 2 days a week down to one. We’re breaking down our reasons why, some logistical insight into this podcast and how we make money with it, our goals for it, and more. --------------------------------- Show notes: https://theheartuniversity.com/318-why-we-switched-to-one-podcast-episode-per-week --------------------------------- Pinterest Freebie: www.theheartuniversity.com/pinterest --------------------------------- HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 21, 2023 • 36min
317: Leaving Your 9-5: A Step by Step Plan to Put in Your Two Weeks Notice with Amy Porterfield
Today’s episode is an absolute GOLD MINE for all the wanna-be-entrepreneurs out there who are currently dreaming of leaving their 9-5 jobs but totally unsure how to do it. We brought on the best human we could think of to talk about this: our girl, Amy Porterfield. Show notes: https://theheartuniversity.com/317-leaving-your-9-5-a-step-by-step-plan-to-put-in-your-two-weeks-notice-with-amy-porterfield Niching Down Freebie: www.theheartuniversity.com/niche The Heart Shop Apparel: www.theheartuniversity.com/apparel Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! The Gap and the Gain by Dan Sullivan: https://amzn.to/3I5B0lR Follow along with Amy: Two Weeks Notice:https://amzn.to/3lxcDpM www.twoweeksnoticebook.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 14, 2023 • 50min
316: Q&A: Sex with our Husbands, Making a House a Home, & Adult Friendships
Today’s episode is spiicccyyyyyyy. We sat down for a fun lifestyle and relationship Q&A and the questions you sent us are GOOOD. Today we get into questions like how do you make a house a home, how do you cultivate Godly sexual and emotional intimacy with your husband, and how do we build healthy adult friendships and community in our lives. --------------------------------- Show notes: https://theheartuniversity.com/316-qa-sex-with-our-husbands-making-a-house-a-home-adult-friendships --------------------------------- Manual Mode Freebie: www.theheartuniversity.com/manual --------------------------------- The Heart Shop: www.theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF --------------------------------- Sheet Music by Kevin Leman: https://amzn.to/3YfUdbw --------------------------------- Intended For Pleasure by Ed & Gaye Wheat: https://amzn.to/3YlNyg7 --------------------------------- Intimately Us App: https://apps.apple.com/us/app/intimately-us-for-couples/id1498275746 --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 7, 2023 • 1h 10min
315: Live Coaching Call: Pricing Strategy, Buyer’s Psychology, and Money Mindset with Madi Richardson
Today we opened up the mic to Madi Richardson, a Kentucky based documentary family photographer, so she can ask us ANY and all questions she has for her business at the moment. She started us off STROOONGGG by diving headfirst into money mindset, pricing strategies, and communicating value to prospective clients. We spent almost the entire call live workshopping her business model and service offering, her current pricing, her ideal revenue and workload, running calculations, tackling tough mindset hurdles she’s facing, and loads of nitty gritty strategies of how to communicate your value to your ideal clients in a way that leaves them RUSHING to book with you. --------------------------------- Show notes: https://theheartuniversity.com/315-live-coaching-call-pricing-strategy-buyers-psychology-and-money-mindset-with-madi-richardson --------------------------------- Imposter Syndrome Freebie: www.theheartuniversity.com/imposter --------------------------------- The Heart Website Templates: www.theheartuniversity.com/website-templates --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- Follow along with Madi: www.instagram.com/madirichardson www.madirichardson.com --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 31, 2023 • 22min
314: How to Pay Yourself as an Entrepreneur
Today is about to get a little nitty gritty and we are HERE for it!!! Raise your hand if you’re an entrepreneur who has ever had the question “Wait.. How do I pay myself? How much do I pay myself? How much should I set aside for taxes? HELP?!” Our hands are raised too. We’ve been there, friend, TRUST US. --------------------------------- Show notes: https://theheartuniversity.com/314-how-to-pay-yourself-as-an-entrepreneur --------------------------------- Instagram Bio Freebie: www.theheartuniversity.com/bio --------------------------------- Basecamp: www.basecamp.com/heart Use the link above to try Basecamp for free! --------------------------------- Honeybook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- Profit First by Mike Michalowicz: https://amzn.to/3Hs4uLX --------------------------------- Episode 61: https://podcasts.apple.com/us/podcast/061-profit-first-with-mike-michalowicz/id1487265198?i=1000486588502 --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 24, 2023 • 48min
313: Behind the Scenes with Evie's Past Bride with Sulli Lichnovsky
We’re back today with part two of our series interviewing past brides of ours. Today, welcome to the show Sulli Lichnovsky one of Evie’s past brides from 2021. Sulli was a fun bride to interview because she’s also a photographer who is IN this industry as well. So she has a dual perspective which brings another element to today’s conversation. Today we ask Sulli some hard-hitting questions about her experience working with Evie, things Evie did that blew her away, AND some things Evie could have done better. We ask her for her top tips on choosing vendors for her wedding, and if she had to redo her wedding all over again...what would she change. --------------------------------- Show notes: https://theheartuniversity.com/313-behind-the-scenes-with-evies-past-bride-with-sulli-lichnovsky --------------------------------- Goal Setting Freebie: www.theheartuniversity.com/goals --------------------------------- Basecamp: www.basecamp.com/heart Use the link above to try Basecamp for free! --------------------------------- Contract Templates: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 17, 2023 • 28min
312: Describe Your Daily Routine
A rough idea of our daily routines in a typical work week! We want to preface that every single person is in a different season of life, and has different capacities, demands on their time, priorities, etc! So this episode is us sharing an average day in our life, but it is by no means the pinnacle of perfection for the world at large. --------------------------------- Show notes: https://theheartuniversity.com/312-describe-your-daily-routine --------------------------------- Hooking Your Potential Clients Freebie: www.theheartuniversity.com/ghosting --------------------------------- Basecamp: www.basecamp.com/heart Use the link above to try Basecamp for free! --------------------------------- The Heart Shop: www.theheartuniversity.com/shop --------------------------------- https://shop.familyteams.com/products/family-plan-calendar --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 10, 2023 • 48min
311: Behind the Scenes with Lindsey's Past Bride with Raziel Rizzo
Today’s episode is the start of a two-part series that we’re STOKED about. We reached out to a past bride of Lindsey’s, Raziel Rizzo. She photographed her and her husband Caleb’s wedding in San Francisco last February. We asked Raz to be on the show to interview her as a past bride to truly spill the tea on what it was like working with Lindsey as her photographer. --------------------------------- Show notes: https://theheartuniversity.com/311-behind-the-scenes-with-lindseys-past-bride-with-raziel-rizzo --------------------------------- Camera Gear Freebie: www.theheartuniversity.com/gear --------------------------------- Basecamp: www.basecamp.com/heart Use the link above to try Basecamp for free! --------------------------------- Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jan 3, 2023 • 24min
310: What To Do When Clients Inquire Via DM or Facebook Message?
How many times have you received a Facebook message or Instagram DM from a potential client inquiring to work with you? EVERYONE’S hands are raised right now. It happens. So what do we do about it? Should we keep all communication in that social media message thread? Should we just send a link to our website? What is the correct protocol here to set us up for success to make it more likely we’ll actually book that client vs scare them away? --------------------------------- Show notes: https://theheartuniversity.com/310-what-to-do-when-clients-inquire-via-dm-or-facebook-message --------------------------------- Editing Style Freebie: www.theheartuniversity.com/style --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Heart Shop Apparel: www.theheartuniversity.com/apparel --------------------------------- www.theheartcontracts.com --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity