

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

May 2, 2023 • 59min
327: Do Facebook Ads Confuse the Crap Outta You? Let’s Demystify Them With Tara Zirker
Today’s episode is a ‘have a pen and paper IN HAND to take notes” kind of episode. It’s nerdy and nitty gritty and every business owner needs to listen. We had the pleasure of bringing on a Facebook & Instagram Ads expert - Tara Zirker. --------------------------------- Show notes: https://theheartuniversity.com/327-do-facebook-ads-confuse-the-crap-outta-you-lets-demystify-them-with-tara-zirker --------------------------------- Post Partner: www.postpartner.com/heartandhustle Use code HEARTANDHUSTLE for $200 off your first order! --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! --------------------------------- Love Does by Bob Goff --------------------------------- Follow along with Tara: www.adsbythehour.com www.scalewithfuture.com www.instagram.com/tarazirker --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 25, 2023 • 40min
326: What To Do When a Client is Upset
When running a business, you will inevitably run into people who had a different expectation of what you were giving them, and when they don’t receive it will get angry. Very angry. So… what do you do when that happens? When a client starts raging, threatening to sue, leaving nasty emails, publicly slandering you… it can feel like a LOT. SO today we are sitting down and walking you through what WE do in circumstances like this, what we recommend, how to solve the situation as best you can, and how to do so with integrity and grace. --------------------------------- Show notes: https://theheartuniversity.com/326-what-to-do-when-a-client-is-upset --------------------------------- Post Partner: www.postpartner.com/heartandhustle Use code HEARTANDHUSTLE for $200 off your first order! --------------------------------- HoneyBook: share.honeybook.com/heart In addition to a FREE 7-day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 18, 2023 • 1h 6min
325: Pricing: A Step-by-Step Strategy to Raise Your Prices & Be Confident in Them with India Earl
Are you a business owner in any capacity that struggles with knowing HOW to price yourself, WHEN to price yourself, and just have a whole lotta FEELZ about pricing? Feeling unqualified to raise your prices, feeling icky charging big bucks, ALL that jazz? We had the iconic India Earl on the show to give us all the hefty kick in the butt we NEED on pricing psychology. --------------------------------- Show notes: https://theheartuniversity.com/325-pricing-a-step-by-step-strategy-to-raise-your-prices-be-confident-in-them-with-india-earl --------------------------------- Post Partner: www.postpartner.com/heartandhustle Use code HEARTANDHUSTLE for $200 off your first order! --------------------------------- The Heart Shop Apparel: www.theheartuniversity.com/apparel --------------------------------- The Heart Contracts: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- The Boy, the Mole, the Fox and the Horse by Charlie Mackesy: https://amzn.to/3GF0Woy --------------------------------- Follow along with India: www.instagram.com/indiaearl www.indiaearl.com www.indiaearleducation.com --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 11, 2023 • 33min
324: What To Do When Bookings Aren’t Coming In
What do I do if I’m not getting booked? Well friend there’s a LOT to unpack with this question because the answer isn’t just a one size fits all situation. There’s a variety of factors at play that could be causing your inbox to be the Sahara desert. Today we are giving you a bunch of questions to ask yourself about what you may be doing or not doing in your business and marketing that COULD potentially be the cause of your booking woes. --------------------------------- Show notes: https://theheartuniversity.com/324-what-to-do-when-bookings-arent-coming-in --------------------------------- Post Partner: www.postpartner.com/heartandhustle Use code HEARTANDHUSTLE for $200 off your first order! --------------------------------- The Heart Shop: www.theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Building A Storybrand by Donald Miller: https://amzn.to/3zzZmR5 --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 4, 2023 • 37min
323: The Art of Journaling with Sopha Rush
If you’ve ever wanted to start journaling or have tried to in the past, but have dropped it out of the pressure to keep it up or not knowing how to start in today’s conversation, Sopha shares her experience and heart on the topic of journaling in a way that’s so refreshing and simple. To start us off in today’s episode, Sopha shared the story of her unbelievable childhood and past which is SO powerful and so full of God’s grace. She then gives us a beautiful breakdown of the value of journaling, how to not feel daunted by it, how to find a rhythm for yourself, encouragement for anyone who’s currently feeling lost in a sea of unknowns or struggles, and so much more. --------------------------------- Show notes: https://theheartuniversity.com/323-the-art-of-journaling-with-sopha-rush --------------------------------- Content Pillars Freebie: www.theheartuniversity.com/pillars --------------------------------- Content Freebie: www.theheartuniversity.com/content --------------------------------- Heart Shop Website Templates: www.theheartuniversity.com/website-templates --------------------------------- A Lineage of Grace by Francine Rivers: https://amzn.to/3ZmB8V2 The Four Agreements by Don Miguel Ruiz: https://amzn.to/3FLnio0 --------------------------------- Connect with Sopha: www.instagram.com/sopharush https://www.facebook.com/sopharush https://www.tiktok.com/@sopharush 100 Days of Living Deeply Rooted: A Devotional Journal: https://amzn.to/3TKZ3MG --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 28, 2023 • 36min
322: Getting Started: 11 Things To Do When FIRST Starting a Business
In today’s episode, we’re going to go through the top 11 things you need to do when you first start a business. We’re covering the more technical business side of things that people so often look over and forget in their haste to start posting on Instagram and Facebook. --------------------------------- Show notes: https://theheartuniversity.com/322-getting-started-11-things-to-do-when-first-starting-a-business --------------------------------- Burnout Freebie: www.theheartuniversity.com/burnout --------------------------------- HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- https://theheartuniversity.com/photography-starter-kit --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 21, 2023 • 51min
321: How to Shoot Your Shot: What Valentina Garcia did to Land a Job on Our Team for The Heart Conference
Have you ever had a moment where you saw an opportunity and SO desperately wanted to reach for it but yet feel so intimidated, overwhelmed, or unsure of HOW to even go about pitching yourself for an opportunity?? Is your hand raised? Great, you’re in the RIGHT PLACE for today’s episode! Today we had the JOY of talking to one of our favorite humans on earth, Valentina Garcia. --------------------------------- Show notes: https://theheartuniversity.com/321-how-to-shoot-your-shot-what-valentina-garcia-did-to-land-a-job-on-our-team-for-the-heart-conference --------------------------------- Community Freebie: www.theheartuniversity.com/community --------------------------------- The Heart Shop Apparel: www.theheartuniversity.com/apparel --------------------------------- The Heart Contracts: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- Follow along with Val: www.instagram.com/itsvalentinagarcia www.instagram.com/inovativmedia --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 14, 2023 • 31min
320: Sales Tactics that Actually Work in Getting Your Customer to Buy
Let’s face it: as entrepreneurs, half of our job is marketing. Trying to communicate the value of our products or services in a clear, ethical, and results-generating way. A lot of us weren’t born natural salesmen. Many entrepreneurs start out as creatives or artists who just LOVE something so much they have to share it with others. We break down 7 of our favorite sales strategies that we use regularly in our brands that we believe in and feel aligned with. --------------------------------- Show notes: https://theheartuniversity.com/320-sales-tactics-that-actually-work-in-getting-your-customer-to-buy --------------------------------- Productivity Freebie: www.theheartuniversity.com/productivity --------------------------------- The Heart Shop: www.theheartuniversity.com/shop --------------------------------- Primally Pure https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 7, 2023 • 1h 5min
319: Live Coaching Call: Marketing to Local Demographics, Styled Shoot Tips, and Pivoting Your Business in Motherhood with Sarah Merck
We invited one of our students from our Photo Major course onto the show for a little mini- coaching call session, and BOY is it a good one. --------------------------------- Show notes: https://theheartuniversity.com/319-live-coaching-call-marketing-to-local-demographics-styled-shoot-tips-and-pivoting-your-business-in-motherhood-with-sarah-merck --------------------------------- Photography Posing Guide: www.theheartuniversity.com/candid --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- The Heart Shop Contracts: www.theheartcontracts.com Use the link above for 10% off! --------------------------------- Follow along with Sarah: www.rootandbloomphotographs.com www.instagram.com/rootandbloomphotographs --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Feb 28, 2023 • 32min
318: Why We Switched to One Podcast Episode Per Week
Today we’re chatting with you all about our decision to shift this podcast from 2 days a week down to one. We’re breaking down our reasons why, some logistical insight into this podcast and how we make money with it, our goals for it, and more. --------------------------------- Show notes: https://theheartuniversity.com/318-why-we-switched-to-one-podcast-episode-per-week --------------------------------- Pinterest Freebie: www.theheartuniversity.com/pinterest --------------------------------- HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! --------------------------------- The Heart Courses: www.theheartuniversity.com/courses --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity