The Business of Healthcare Podcast with Tara Humphrey

Chris Rogers is the Co-Founder at Private Practice Surgery. His company is newly developing and provides marketing for Consultant Physicians and Surgeons. With an extensive background in healthcare marketing, Chris wants to provide a membership website where he’ll teach, advise and help Consultants market their practice more effectively to get more patients. Chris joins me on the podcast today to talk about his top tips on how to improve private practices – these are not just for Physicians or Surgeons – they can apply to any area that you are working in. We talk about sales and how some may feel having a private practice goes against the NHS ethos. Chris also gives his number one tip for anyone setting up a business themselves. There is lots of valuable advice in this episode for anyone on their business journey.   “I found that Consultants were nervous about promoting themselves or their practice because of the perception of private practice. I saw these things and saw the opportunity to help.” Chris Rogers   This week on The Business of Healthcare: Who Chris Rogers is. What his company Private Practice want to achieve. Top tips on how to improve private practices. How some feel private practice goes against the NHS ethos. Chris’ number one tip for anyone setting up a business. How to manage your time and your day. So much advice for anyone on their business journey.   Connect with Chris Rogers: Private Practice website Chris Rogers on LinkedIn   Work with me I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and 12 Primary Care Networks. I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 190 blogs.  For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

#107: Hired in a Pandemic |What to expect with no induction plan  In my last podcast, I talked to you guys and shared some advice on how to embed a new role whilst working virtually, If you are yet to listen to that episode, have a listen here.  Today I wanted to provide some advice to you if you are in a new role and you are working virtually.    If you are that new recruit;   What should you expect to do in the first 90 days?  What if you start doing something you initially were not hired to do?  Be proactive.  If you are not at full capacity, use this time to read, learn and get to know who people are in your organisation.  Be assertive, friendly professional and kind.  Work with me  If this podcast resonated with you, and you are a healthcare professional requiring some dedicated time to help you work through some of the challenges around building your business and selling your services, I would love to help you. Click here to work with me or email me at admin@thcprimarycare.co.uk.  For more weekly insights and advice sign up to my newsletter.  Improving the Business of Healthcare – One Episode at a Time   Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care. 

Preeti Minhas is Head of Diabetes, Cardiovascular and Respiratory and has a background being a Pharmacist. Preeti joins me today to talk about the importance of having values and how they have guided her throughout her life and career. She shares how it’s valuable to work alongside people with different values to yours and how it can shape your understanding of others. She talks about the importance of mentorship and we talk about parenthood – the practical side of managing family life. And she shares the importance of setting boundaries to take care of ourselves and ensure we stay happy, topped up and motivated.   “Being different and working with different people enables you to learn from one another and enables you to see things from a different perspective.” Preeti Minhas   This week on The Business of Healthcare: Who Preeti Minhas is and how we met. The importance of having values. What Preeti is about and how she is making decisions about her home life and career. How people with different values can shape our understanding of others. The power of mentorship. The practical side of managing family life. Setting boundaries to take care of ourselves, stay happy, topped up and motivated.   Connect with Preeti Minhas: Education for Health website Preeti Minhas on Linkedin   Work with me I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and 12 Primary Care Networks. I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 190 blogs.  For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

#105: How to embed a new role when working Virtually  In this episode I wanted to talk you through and share some advice on how to successfully embed a new role when you are working virtually, even though many of us are months and months into this pandemic and are used to working virtually it is a challenge introducing clinical roles when we don't have that face-to-face interaction with the team as we usually would, and in the field of primary care, and in my particular niche, which is working in primary care networks, I know many people have indirectly made the error of thinking once we've recruited, then we're sorted and they have underestimated how much time and attention and investment is required in making sure those new roles feel welcomed.  In order to successfully embed a new role, it starts before they join your organisation, and it starts in the design of the role. You have to think very carefully on what do you want the role to do?   Start at the very beginning  This all starts at the very, very beginning. Even before you've created the job description, what do we want this role to do? And it should be a collaborative effort. If you're in a primary care network, it is an exercise that is done with more than just the clinical director. We need all of the practices on board.   For those of you operating outside the field of primary care, you will need to work out who you need to be talking to, to make sure when you do recruit, everybody is as clear as they can be on what this person is going to be doing. And to design that role either virtually or in person, get out some post-it notes and process map what the patient journey looks like. Now, work out where the gaps are and then process map what that role would look like if you had your ideal role or that missing piece of the jigsaw in place.  Celebrate Small Wins  Another area where I feel like people overlook this, and this is celebrating small wins. So again, your new hire is working virtually. So if they have a good day, who are they going to tell? And the answer is, they're going to tell you, and then you're going to broadcast that into your organisation. If they don't feel comfortable doing it themselves.     For more weekly insights and advice sign up to my newsletter.  Improving the Business of Healthcare – One Episode at a Time   Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care. 

Dr Carmen Landrau is a Cardiologist and a Motivational Speaker who lives in Houston, Texas. Carmen is a really good friend of mine, we met back in 2017 in California and have stayed in touch ever since. She is part of my mastermind group that provides a sounding board of like-minded people to help each other achieve their goals. Carmen joins me on the podcast today to talk about our mastermind group – what it is, how it works and how we created it. She talks about having clarity of purpose and how this is key whether it’s to do with yourself, your job, your business or your project. Carmen shares her experiences and thoughts around leaving medicine and how it’s a big decision to leave a job or career, to help anyone else in a similar situation.   “It can be easy to get lost. But knowing that there are other people out there that I can relate to, people who are breaking boundaries and making it happen, who understand the struggles, that’s invaluable.” Dr Carmen Landrau   This week on The Business of Healthcare: Who Dr Carmen Landrau is and how we met. Thoughts about leaving medicine. Questions to ask yourself if you are thinking of leaving a job or career. What a mastermind group is and why you need one. How a mastermind works and how to create one. The importance of having clarity of purpose.   Connect with Dr Carmen Landrau: Dr Carmen Landrau website On Twitter On LinkedIn On Instagram On Facebook Work with me I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and 12 Primary Care Networks. I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 190 blogs.  For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

So far in our selling series, we have covered how to overcome your fear of selling and how to sell with confidence. This episode is geared to those of you who are employees. You may be in a leadership position and may sometimes fear your ideas are overlooked and not taken seriously. So, in this episode, I am sharing some ways to help you better formulate and share your big ideas. The Problem, The Plan and The Plant To begin with, your idea needs to be solving a problem. It needs to be clear that your problem is frustrating or time wasting, cumbersome, inefficient, or a costly issue that effects your patients, customers, team or key stakeholders. The Fish Bone Diagram is a great tool to use to help you start. It helps you identify all the things you will need to consider when developing a new project. I have created our very own THC Primary Care template for you to download here. It’s our most popular tool.   Present your Idea Informally The next phase is to present your idea informally and casually because again you are gathering data on how people think and feel about your proposition.  You must look for holes in your idea, potential pitfalls and seek feedback from others. This will help you gauge whether you think it will get the green light. If your idea gets shot down in flames and but you still think it’s got legs. You may have to play a longer game. The Long Game When I was a Business Development Manager at a university, it took us 3 years to get the approval to build a stem cell laboratory. Hopefully, your idea won’t take 3 years, but it may take some effort on your part to position, persuade, influence, compromise, scale back or scale up to bring people on board. The goal is to get the green light knowing that some people may still need convincing. To get through this you will need resilience. You will need to develop a thick skin, be approachable and you will need to know your stuff and become an expert. Keep it simple If you work in an organisation that makes decisions by committee there will inevitably come the time to present your big idea. This is your moment to shine. Your weeks of hard work will be worth it and again you need to position your idea like it’s a no brainer. Make it simple to communicate and understand. Remember, if you confuse people, you lose people! And remember to speak to people’s motivations and values. I would love to hear how you get on!   Don’t forget to grab our Fish Bone Diagram Download to help you shape your next big idea or project. For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

Dr Katrina Sheikh is an Acute Internal Medicine SPR and Chief Registrar at the Royal College of Physicians. Katrina went into medicine because she absolutely loves meeting people, hearing their stories and helping them, and she loves science, so the two combined into a career in medicine. Katrina joins me on the podcast today to talk about the importance of speaking up when something isn’t right. Katrina shares some of her experiences of working in a toxic environment and the steps she took to manage the situation. She shares the importance of documenting when things aren’t right and how to manage conflict and different working styles. And finally shares how kindness is not a weakness and that if you are kind, it doesn’t mean you are not strong. “I say to undergraduates who contact me about postgraduate study – What is going to make you happy? And then do it. Because life is too short to not do what makes you happy.” Dr Katrina Sheikh   This week on The Business of Healthcare: Why Katrina went into medicine. Katrina’s experiences of working in a toxic environment. The importance of speaking up when something isn’t right. The importance of documenting. How to manage conflict and different working styles. How kindness is not a weakness. Being kind doesn’t mean you are not strong.   Connect with Dr Katrina Sheikh: Dr Katrina on Twitter Dr Katrina on Instagram Dr Katrina on LinkedIn   Work with me I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and 12 Primary Care Networks. I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 190 blogs.  For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

In episode 99, I talked you through how to overcome your fear of selling and why we should sell our services and our time. If you are yet to listen to that episode, have a listen here. Today, I am going to talk you through how to sell with confidence. Get Organised Define and refine your offer for your ideal community or client. You need to be able to tell people what you do and what you can help them achieve. You need to agree your price - and keep it consistent. Showcase your credentials and expertise. I talked you through this in episode 99. Self-belief When I have total belief in how I can help someone, I really don’t have any fears or doubts in promoting or selling my offer. So, I invite you to consider the level of belief you have in your service. If you are going to run a successful business then I suggest this is an area you invest in, perhaps in the form of a coach to help you see how amazing you really are. Asking for the Sale Notice I do not say ‘pitch’! I do not pitch to potential clients - we just talk. I’ll ask them how they are, what they are struggling with and what they have tried in the past. I will ask them if it’s OK if I share a little of what we do and how I think we can help them. The only sales trick I use is the scarcity technique. This is a tried and tested method, and you will see this every day in the form of early bird pricing, introductory offers and limited tickets. Simple, easy, not salesy and it works. Dealing with rejection Sales is a numbers game. The more people you have in your network, community, your funnel, your pipeline, the more opportunities you have for people to say yes. So, you need to get out there and ask in a way that feels good to you and maintain this energy when people say no. Remember: people will say no and that’s OK. A visualisation exercise Close your eyes and visualise doing your job and loving it. Or visualise a moment when a client has praised you for the work you have done together. Savour that feeling. That is the energy you must hold and embody when you make your next call or email. That energy has so much power. Use it. Work with me If this podcast resonated with you, and you are a healthcare professional requiring some dedicated time to help you work through some of the challenges around building your business and selling your services, I would love to help you. Click here to work with me or email me at admin@thcprimarycare.co.uk. For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

Alexander Young is the Founder and CEO at Virti, a company that uses XR, artificial intelligence and gamification to help employees learn faster and remember their training for longer. Alex’s background is in the NHS having trained as a doctor specialising in Trauma and Orthopaedic surgery. He is a self-confessed technology and learning geek which has spurred him to become a serial entrepreneur, founding several companies in his career to date, with his most recent being Virti.   Alex joins me on the podcast today to talk about his company Virti and how they are looking to the future to incorporate artificial intelligence and simulated learning into healthcare. He also talks in-depth about Angel investment, really getting under the skin of the process he went through to get investment for his business. This is another leadership masterclass for you as we share the importance of communicating the values, benefits and technical side of your organisation as well as your skills and expertise.   “The healthcare workforce will go above and beyond to better themselves and learn as quickly as possible to help patients.” Alexander Young   This week on The Business of Healthcare: Who Virti are and what they do. How Alex and his business are looking to the future. How artificial intelligence and simulated learning can be incorporated into healthcare. The importance of the right messaging and communication. How to show your values and technical side of your organisation. The process of getting investment for your health-related business.   Connect with Alexander Young: Virti website Virti on Twitter  Virti on Instagram Alex Young on Twitter Alex Young on Linkedin   Work with me I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and 12 Primary Care Networks. I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 190 blogs.  For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

As we are soon to be approaching our 100th podcast episode, I wanted to address the topic of selling. Whether that is selling products and services or selling ideas, I know many of you find this challenging for various reasons, and likewise, I have also struggled with this. The topic of selling is HUGE, so I won’t attempt to cover everything in just one episode. Today I will cover: Background on my own consultancy I run a consultancy specialising in supporting Primary Care Networks, general practices, GP federations providing business consultancy and interim project and operational management. We also work with healthcare entrepreneurs and people wanting to establish a service in the field of health. The fear of selling and why we buy I think many people fear selling their services because they do not want to come across as too salesy, they do not want to put people off and be seen as annoying. I also think there is a big fear that they won’t be liked. Valuing your own and other people’s expertise Today I’m asking you – would you expect your employees to turn up to work for free? If you hired their services, would you expect a personal trainer, an assistant, an accountant, or a solicitor to work for free? You have the expertise; you have the qualifications and the track record. You already give tonnes of value for free. The next imperative step is to get paid. How to show someone your credentials and expertise There are many ways you can showcase your credentials and expertise. I share some of the things that I do including: Blog writing Free resources Guest speaking Sharing testimonials Sharing Case studies Sending weekly newsletters Tips and advice on social media Offering help in WhatsApp groups. What could work for you? Keep listening and over the next few weeks, I will talk you through how to sell and more importantly how to sell with confidence.   Work with me I offer two key services: Interim primary care network management support Coaching calls for healthcare professionals Now if this podcast resonated with you and are a healthcare professional requiring some dedicated 1-2-1 to help you work through some of the challenges around building your business and selling your services, I would love to help you. Click here to work with me. For more weekly insights and advice sign up to my newsletter. Improving the Business of Healthcare – One Episode at a Time Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.