I Love Marketing

Former FBI hostage negotiator Chris Voss shares valuable insights on negotiation for entrepreneurs. Topics include the power of negotiation, finding mutually beneficial solutions, turning bad situations around, resources for addiction recovery, learning from Chris Voss, the importance of goal orientation, negotiating with oneself, and the value of Genius Network.

Joe is officially away on his year-long sabbatical. Hear what he had to say about it in his last recorded interview with Ben Hardy. Here’s a glance at what you’ll learn from Joe, and Ben in this episode: Joe shares how his Business is going to self-manage while he is on his sabbatical How to become the best version of yourself and feel more rejuvenated Joe shares what is SCARING him the most about going on his sabbatical What people can expect from Genius Network while Joe is on his sabbatical One of the BIGGEST SECRETS to feeling more connected and happy with your life

Are you fishing in the right pond? Listen in as Dean Jackson and Joe Polish answer audience questions about increasing your Prospects and conversion rates with wildly effective marketing techniques. Here’s a glance at what you’ll learn from Dean and Joe in this episode: How to think about and use EFFECTIVE HUMOR in your marketing to get attention AND get more sales. Dean shares the MOST VALUABLE content you can send someone after you are in communication with them. Joe’s favorite marketing book of ALL TIME (PLUS: A lesson from one of the greatest copywriters who ever lived). Simple actions you can take to INCREASE the number of Prospects you reach AND increase your conversion rates. Should you use Facebook to lead generate? YouTube ads? Google searches? Here’s how to integrate ALL of them. An easier way to find more HIGH PAYING CUSTOMERS that are similar to your current BEST Customers. How to build a great Business by consistently marketing to the RIGHT prospects so they buy from YOU. Joe reveals one of his best working strategies for setting up PROFITABLE, SUCCESSFUL joint ventures. The difference between VISIBLE and INVISIBLE prospects (and how to intelligently deal with BOTH). THIS ONE GREAT BUSINESS STRATEGY can help you discover HIDDEN MONEY in your Business. The Business you’re REALLY in AND how to get and keep valuable LONG TERM Customers.

Are you setting yourself up for success by starting your day off right? Listen in as Hal Elrod, the Author and Creator of The Miracle Morning, shares his Miracle Morning formula and the results millions have experienced from implementing it. Here’s a glance at what you’ll learn from Hal, Dean, and Joe in this episode: Hal’s  incredible story of going from three different ROCK BOTTOMS (including cancer and financial ruin) to TOTALLY TRANSFORMING the quality of his life. What you (or the people you love) can do when you (or they) feel hopeless, like giving up, and even suicidal (AND: How Hal overcame losing the will to live). How to gain the UNWAVERING FAITH and “IRRATIONAL CONFIDENCE” needed to help make your biggest dreams come true. The SIX PRACTICES OF A “MIRACLE MORNING” for upleveling your mind, emotions and results (Do these every morning and be amazed!). A HUGE MYTH about “Affirmations” that ensures they WON’T work (Hal describes a better 3-Step Affirmation Formula that COULD work). THE ONE THING we ALL have control over NO MATTER WHAT (This can help you when you’re going through your toughest, darkest times). The ULTIMATE GOAL OF LIFE and how it can not only help you develop your SUPERPOWER but also get you what you REALLY want. The 3 MOST POWERFUL WORDS you can say to yourself that can help rid you of self-loathing, feel down on yourself and other negative feelings. THE SECRETS to: Inner peace; emotional well-being; TRULY knowing yourself; getting the best sleep you’ve ever had; and MORE! How to set up the start of your day with Your Miracle Morning to CONSISTENTLY experience peak physical, mental and emotional states. The “5 Step Snooze-Proof Wake Up Strategy For Recovering Snooze-A-Holics” (What to do if you don’t consider yourself a morning person). Hal’s BEST ADVICE FOR ENTREPRENEURS who have a product or service and want to build a successful, meaningful, FREEDOM-based Business.

Achieving bigger and better goals doesn’t have to mean more work, more stress, or even more knowledge to get it done. Listen in as Ben Hardy, Dan Sullivan, and Joe Polish share a simple formula to skyrocket your success. Here’s a glance at what you’ll learn from Ben, Dan, and Joe in this episode: The fastest way to make your visionary goals happen WITHOUT having to know “How” to make them happen. The story behind the creation of Dan and Ben’s new book, "Who Not How?" What you can do to make sure every working relationship you have is productive, simple, and fun. The two Entrepreneurial attitudes you need to increase your capabilities and your confidence. How to focus on your greatest passions, experience extreme flow and creativity, and get effortless results. Dan reveals the most important collaboration in his life and Business and WHY it works so well. The most common mistakes people make when trying to collaborate with other people (and what to do instead). Why “Who Not How” is one of the fastest, most effective methods for getting BIGGER, BETTER RESULTS. Dan talks about the connection between focusing on “Unique Ability” and finding the right WHOs. Take THIS action if you’re doing work you DON’T like but you want to HAVE MORE FREEDOM. How to do more of what you love, access almost any capability, and make your goals happen faster. The courage of committing to your “Unique Ability” (and how it makes your life 10x better). Why Entrepreneurs are motivated by “Freedom” and how it can lead you to your PURPOSE.

Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process.  Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384. Here’s a glance at what you’ll learn from Joe, Dean, and Michael in this episode: Michael shares how to both make money AND feel FULFILLED in the process of making money. Joe and Dean answer the question: “If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?” Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting. Dean and Joe both talk about what “marketing” is REALLY all about AND how to better utilize it. How to MASSIVELY increase your trustworthiness and keep your customers and teams happy. One of the best ways to credibly serve your mission or calling WITHOUT requiring “credentials”. The #1 differentiator for attracting more Business and standing out in any crowded marketplace. Why you’re ALREADY worth $1,000,000 (and how this realization can transform your life).

Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it. Here’s a glance at what you’ll learn from Lee, Dean, and Joe in this episode: How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI’s. Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset. How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator). The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!) Some of the best ways for Business owners to get more Customers even in a down market. How the “right phrase” can help your Customers feel comfortable with their decision to buy. What having an E.L.F. Business means to Lee (AND the greatest misconception about media). How to utilize tough times as a springboard for greater success (PLUS: What “success” means to Lee). What PR can (and can’t) do, and how to build relationships that bring you free PR opportunities. How to overcome adversities and obstacles when you’re struggling, overwhelmed, or in a bad place. The “10 Ways Method” for attracting attention, making more money and blowing people away.

Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now.  Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/382. Here’s a glance at what you’ll learn from Dean and Joe in this episode: How to STOP fighting for attention in crowded markets and START getting more business. The mindset you need to turn unconverted leads into increased revenue. How to create even more compelling offers and attract your ideal 5-STAR Customers. What to do to stand out and position yourself when you’re in a competitive market. How to take any hard-to-describe service and make it clearly valuable in people's eyes. A simple question you can ask your Clients to have your best marketing created FOR YOU. Advice for non-profits who want to raise more money and make a big impact in the world. Three units of your Business for finding Customers, getting results, and increasing referrals. One of the most effective ways to focus in the face of overwhelming amounts of information.  

What are the secrets to success that the greats aren’t telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/381. Here’s a glance at what you’ll learn from Kevin, Mark, Dean, and Joe in this episode: The greatest gift of being a mentor and having a mentor for success and achievement. Mark reveals the secret to finding and attracting the RIGHT mentor to guide YOU. The story of how Kevin and Mark met and why they co-wrote their new book “Mentor To Millions”. How to navigate B.S., deal with psychological complexity, and stay resilient no matter what. Strategies for cutting deals, structuring partnerships, and setting up winning collaborations. The formula to maximize mentorship, build almost anything you want, and impact millions. How recognizing bigger opportunities can help you build and leverage your personal brand. The fastest way to get your product and/or service into the hands of millions of people. Why it’s so important to value your mentors’ time, make things easy, and act on your mentors’ advice. The difference between “shark” deals, “generous” deals, and FAIR deals (PLUS: Why fair deals SCALE). How to integrate a deeper, more meaningful relationship with your family AND your Business. Five banks turned him down. He did THIS ONE THING, and the original bank ended up lending him $3 MILLION. Kevin walks you through the most effective pitch you can use to raise money for your idea or Business. How to think exponentially, expand your scope of possibility, and live the life you desire and deserve.

Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/380. Here’s a glance at what you’ll learn from Jason, Dean, and Joe in this episode: How to motivate your people so they experience greater cooperation, less complexity and more achievement. The 3 principles of culture change that increase productivity and align people better to outcomes and results. How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems. The process Jason implemented that increased engagement around innovation by 1000x in one organization. How you can drive better performance with leadership tools that gain influence and increase your revenue. One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world. What effective companies do to communicate and execute their mission in ways prospects and customers love. The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations. Three of the most important lessons Jason has learned over his career about change, getting results and success. A method for identifying any niche or markets real needs and delivering solutions that are ‘scale ready algorithms’. The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody. How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.