I Love Marketing

Joe Polish and Dean Jackson discuss their consulting blueprint to design successful businesses. They talk about the importance of lifetime customer relationships, focusing on target markets, creating compelling advertising, delivering world-class service, and orchestrating referrals. The hosts also share nostalgic moments about jawbreakers and Martha Stewart while highlighting the value of free marketing strategies for business success.

Posted in BlogPodcast Play Audio Bill starts off with an embrassing admission Bill shares the most important advantage a marketer can have Dean speculates about why people are afraid to be outrageous PLUS: Joe and Dean talk about Bill after he leaves the call Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio Tim starts out with a World Exclusive announcement Dean and Joe get Tim’s definition of marketing How often is the right amount to blog? PLUS: Tim shares the MOST important thing to practice Download MP3 | Download Transcript

Posted in BlogPodcastPlay Audio Dean and Joe talk about Blake’s approach to giving and business Joe interviews Blake about the one for one model Blake talks about how he can grow his business while he’s travelling PLUS: Dean and Joe’s big surprise… Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio     How Dean’s DNA differs from Gary’s DNA Joe and Dean make (another) BIG announcement Why your undertaker isn’t on twitter PLUS: how Kevin Smith is changing an entire industry Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio How Gary got started in the “flower” business How to tap into the future of the Thank You Economy Why social equity is really becoming the big win PLUS: Gary’s big prediction about the future of your fridge Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio   Dean and Joe make a big announcement Curriculum advice from 2 college drop outs Our very best advice to aspiring marketers Big win for anyone in the car dealer business. Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio Joe shares tales from Richard Branson’s Necker Island Dean talks about a better way to look at your marketing budget How to create “self-funding-money-wells” PLUS: Another round of Yellow Pages Roulette! Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio Dean’s first thought when the yellow pages arrive on his doorstep Joe shares his “how to think in copy headlines” approach Dean shares “how to think about target markets” approach PLUS: an awesome ready-to-steal idea for anyone in the aquarium biz Download MP3 | Download Transcript

Posted in BlogPodcast Play Audio Joe shares a super simple $3,000,000 idea YOU could use today Dean shares the concept of 5-Star-Prospects Exactly how often you should mail or email your list PLUS: Dean shares lessons from his Hot Dog business Download MP3 | Download Transcript