I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books
Feb 6, 2012 • 57min
The One Where Dan Sullivan Talks with Dean about Cheese and Whiskers - I Love Marketing With Joe Polish And Dean Jackson - Episode #55
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Dean explains his cheese and whiskers theory and what the idea has done for him How to remove any possible risk for your prospect How to create offers that are effortless to accept PLUS: How to do a “Cheese Audit” on your marketing materials MP3 | Transcript
Feb 2, 2012 • 1h 10min
The One About Lead Conversion - I Love Marketing With Joe Polish And Dean Jackson - Episode #54
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Why generating just leads is not enough Using education based marketing to get your prospects to do business with you more frequently What to do after you’ve compelled someone to call you. How to begin with what you already have The amazing 9 word emails that revives dead lead. Dean shares his top 3 ideas (it’s more like 4 or [...]
Jan 23, 2012 • 1h 7min
The One With Perry Marshall And Tom Meloche - I Love Marketing With Joe Polish And Dean Jackson - Episode #53
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Perry and Tom talk about selling stuff and the business side of Facebook that most entrepreneurs miss The difference between Google and Facebook Advertising What you can do with Google that you can’t do with Facebook and vice versa The number one thing that you must get about Facebook (you won’t want to miss this one) How to use Google [...]
Jan 16, 2012 • 1h 2min
The One With Tim Paulson - I Love Marketing With Joe Polish And Dean Jackson - Episode #52
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Lessons from The Hair Club for Men Dean exclusively reveals his secret movie How to create a mafia offer that is too good to refuse Why you probably need a coach Download MP3 | Transcript
Jan 9, 2012 • 1h 3min
The One About Money - I Love Marketing With Joe Polish And Dean Jackson - Episode #51
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Dean and Joe share their philosophies about money Dean shares his limiting-belief-busting process Joe makes a secret admission around the 40 minute mark PLUS: How to work with Dean and Joe on YOUR business Download MP3 | Transcript
Jan 3, 2012 • 1h 16min
The One To Start The Year Off - I Love Marketing With Joe Polish And Dean Jackson - Episode #50
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Dean and Joe’s take on mission statements Getting to the substance of what it is your selling Why people fear selling and the difference between amateurs and pros Dean’s best practices Joe takes a break to talk about some nonsense Joe gets back on track and shares what’s in his tool belt We laughed, we cried – The first year of [...]
Dec 5, 2011 • 1h 10min
The One About Your Annual Marketing Calendar - I Love Marketing With Joe Polish And Dean Jackson - Episode #47
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Dean and Joe share their approach to marketing calendars How to pick your very best opportunities for the next year What to do NOW before the end of the year to get your focus PLUS: How to be someone who gets stuff done Download MP3 | Transcript
Nov 28, 2011 • 1h 2min
The One With Ryan Deiss (Idea Incubator) - I Love Marketing With Joe Polish And Dean Jackson - Episode #46
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Ryan stops by the I Love Marketing hotel room studio Dean and Joe ask Ryan about his biggest lessons Ryan shares how to tell if you’re CEO material PLUS: Ryan shares the most valuable METRIC to track Download MP3 | Transcript
Nov 21, 2011 • 58min
The One With Craig Ballantyne (Early to Rise) - I love Marketing With Joe Polish And Dean Jackson - Episode #45
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Dean and Joe interrogate the editor of Early to Rise Craig shares his best strategies for engaging by email How to get in the groove of writing great content every day PLUS: How to immediately re-engage your email readers Check out Craig’s “12 rules for my life” article at EarlyToRise.com Download MP3 | Transcript
Nov 14, 2011 • 1h 1min
The One With Jon Benson (Video Sales Letters) - I Love Marketing With Joe Polish And Dean Jackson - Episode #44
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Dean and Joe grill Jon Benson on the success of video sales letters How Jon took his conversion rate from 1% to 6% on his sales page The most important elements of video sales letters PLUS: Jon shares his favorite psychological triggers 3X Marketing Formula Download MP3 | Transcript
