PM vs PMM

The final episode of our pricing series, we talk about what to think about when giving your packages monetary value. It is not an easy path, but an important one. We discuss the different revenue models, and how a SaaS organization can get creative to attract more user buy-in. Later we chat about Amazon shutting down their fitness product Halo.

We continue the pricing series, now that we have chatted about the strategies and research needed to plan out product pricing. It is time for packaging and how to what different structures companies can use to get the right value for their product. In this podcast we go over the 5 plans that dominate B2B SaaS. Later on, we chat about social media what innovation looks like in that space.

We continue the exploration of ideas around pricing, taking a look at how to find, categorize and cater to the different customers you may have for one product. We chat about how different messaging approaches are appropriate at different stages of the sales cycle and making sure that the language of the decision maker is embedded into your product. We then go on to look at SnapChat and take a walk down memory lane, discussing our own experiences with the app. 

As we continue our exploration of SaaS pricing, we tackle strategy. What are the key ideas to keep in mind when thinking about what the actual dollar amount should be for a service or product? How do past customers effect the pricing decision you make for prospects? We answer these questions and many more in this episode, and also talk a little about regulating ChatGPT near the end. Listen to know what we think.

This is the first episode of a multi episode series that we will be doing around pricing, a sensitive and complicated topic that a lot of B2B SaaS organizations struggle with. We are reading a book by a pricing mogul and talk about the over arching ideas that are shared in it, listen to know what book! We then give our opinions around the open letters going around calling for a halt for AI development.

In this episode we take a look at project documentation from a product manager lens. We chat about about different documents product managers use to specify project requirement, use case, resource needs and more. Realizing that this document is pretty similar to a positioning messaging document that marketing maintains, we took a look at ways to reduce double work and increase collaboration between the teams. We then look at a new news app in the market Artifact create by the founders of Instagram.

In this episode we dive into an important asset that every person in a company is connected to, the elevator pitch. Starting with the basics, what it is, the uses and more. Further we challenge the idea of product marketing working on this essential asset in a silo. Listen further to learn about our take on community and crowd funding. 

In this episode we chat about the onboarding process for different product. Based on the target audience this process can be drastically different, and making sure that it is done with the customer at the center is essential for product success. We then chat about the new Amazon and Panera deal. 

In this episode we take the process of product validation to another level, development. We chat about challenges people face when building a MVP and how to make sure that resources are used wisely. Then we also chat about how to get development teams to be more involved in product design and testing. After we take a look at what privacy concerns the US government has for TikTok.

In this episode we take a look at an important part of product or feature development, that is idea validation. In order to make sure a new product/feature will be successful in the market teams need to do market research and answer key questions such as: Who is the target customer? What problems are we solving? and so on. We then take a look at recent policies surrounding internet governance.