PM vs PMM

In this episode of the PM versus PMM podcast, we discuss building an initial outreach strategy for a product with no users. We emphasize the importance of diversifying your beta testers, conducting organic marketing research, and considering paid marketing based on the right platforms. We also explore the challenges and strategies behind defining a brand that resonates with the target audience. The news topic covers the launch of Threads, a new app from Meta (formerly Facebook), designed to compete with Twitter. We highlight the app's rapid growth and potential implications for the social media landscape.

In this episode, the focus is on the dynamic world of product management and marketing roles. We delve into the different levels and hierarchies within product management, shedding light on the responsibilities and skill sets required at each level. If you're curious about product management and marketing or aspire to excel in these roles, this episode offers valuable insights and advice. We then move on and have a really fun chat about the new default Microsoft Word font.

In this episode we delve into the significance of the Ideal Customer Profile (ICP) in product development and marketing. We emphasize the essential elements of an ICP, including budget, industry, geography, legality, and product/service limitations, and how it aids in effectively targeting customers. Stressing the dynamic nature of ICP as a tool, continuously adapting it throughout a company's journey. We then celebrate Apple's remarkable achievement of surpassing a 3 trillion market value, attributing it to Apple's exceptional marketing strategy and its consistent ability to exceed market expectations, thereby driving sustained growth and revenue across its products and services.

We travel into the world of CSm calls, throughout the podcast you have listen to us go on and on about listening and getting feedback from customers. In this episode we each share our top three strategies on how to get the most of CSM calls we join. Later on we discuss the strategic messaging Apple used when introducing the new Vision Pros!

In this episode we talk about how to manage risk in a experiment. We provide insights on how to optimize resources, and do the right research to set exciting achievable goals. Getting feedback from customers, running surveys, and more can help founders figure out who their target audience is and what their goals are. In the news, we chat a little about how Reddit is making some pricing changes in efforts to become profitable. 

In this episode we are joined by special guest Sanjana to discuss the topic of managing up in the workplace. We emphasize the importance of understanding your boss's goals, priorities, and communication style in order to build a strong working relationship and succeed in your career. We also highlight the need for open communication, setting boundaries, and having empathy towards managers who may be learning the ropes themselves. Additionally, the we touch on the recent news of the destruction of the Kakhovka Dam in Ukraine, leading to significant flooding and displacement of people, underscoring the devastating impact of such natural disasters.

In this episode of the PM versus PMM podcast, we discuss communicating with engineers and share our top tips for effective communication. We emphasize the importance of learning the basics of coding and technical language, actively listening to engineers' perspectives and ideas, choosing the right channels for communication, and involving engineers in product conversations. In the news segment, we talk about Google's recent announcements at Google IO, including the integration of AI into productivity tools and the introduction of Project Starline, a futuristic video chat experience. 

In this episode of the PM versus PMM podcast, Arjun and I discuss the importance of product pivots. We share our insights on why and how companies should consider making strategic changes to their products or services to stay ahead of the competition and meet evolving market conditions. In our news segment, we discuss the US government's commitment of $500 million to develop tech hubs in middle America. We explore the potential benefits of creating these hubs, such as job creation, talent distribution, and reduced cost of living in tech hotspots.

In this episode, my co-host Arjun and I dive into the topic of commitment in product development and entrepreneurship. We emphasize the significance of being open to new ideas, maintaining curiosity, and using judgment to evaluate opportunities. Drawing from our own experiences, we discuss the importance of committing to ideas and making necessary pivots based on our judgment. In the news segment, we shed light on Byju's, a prominent Indian tech startup that has recently secured a staggering $1 billion in funding for its online learning platform. 

A skill that all product people need to master is influencing without authority. With PM and PMM job roles being some of the most collaborative in any organization, many times we are trying to get buy-in from multiple different departments with different goals. In this episode we talk about three ways to develop this skill and be successful in our perspective roles. We then give a shout out to Twitter's new CEO.