

Point Of The Story
Sara Joelle
Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all.
New episodes every Thursday!
New episodes every Thursday!
Episodes
Mentioned books

Jan 16, 2025 • 29min
Millionaire Marketing Strategies: How I'm Making $1M in 2025
Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to," no "maybe" — I WILL.
And no, I haven’t joined a pyramid scheme. I’m just a girl, standing in front of a podcast mic, refusing to gatekeep her millionaire dreams. Let’s get into it.
TOPICS & TANGENTS
— Why talking about money is so damn difficult, but we should do it anyway
— A rant on MLM girl bosses
— My Millionaire Moment Substack: real revenue breakdowns + behind-the-scenes tea
— Why passive income is the biggest Internet scam on Planet Earth
— My 2025 goal: 1,334 website copywriting course sales and how I plan to get there
— What I learned from affiliate marketing (and how I made over $10K from a single blog post)
— Why I’m obsessed with workshops — and what’s coming next
POINT OF THE STORY
I'm becoming a millionaire this year. I invite you to do the same.
GIVEAWAY
How many times did I say the F-word in this episode? First person to DM me the correct number on Instagram wins a prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. And listen all the way to the end for a special bonus offer!
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack (All of the offers mentioned in the episode will be linked there!)
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Tonic Site Shop (code: "BTLCOPY" for 15% off everything always)
— Dubsado
— Flodesk (code: “BTLCOPY” for 50% off your first year)
— Showit
— Thrivecart
— Tori Sprankel’s Showit Templates at Eldest Daughter (code: “btlcopy”)
— Fran’s Dubsado Templates
— The Boutique Lawyer
— Lethal Legal
This episode was edited by Adrienne Cruz.
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TIMESTAMPS
00:00 Intro
01:20 Some Disclaimers
04:52 Millionaire Moment Newsletter
05:28 How I'm Going To Make $1 Million
10:04 All The Ways I Make Money Right Now
21:46 Initial Strategies
26:34 Point of the Story
Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Jan 16, 2025 • 38min
How To Get A Fucking Grip
Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me.
On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute trash.
TOPICS & TANGENTS
— Why you should treat your days like recipes
— The difference between de-stressing and removing stress (game-changing, I swear)
— A confession related to my Sephora birthday gift[s]
— Why waiting until Monday to get your life together is a scam
— Habit stacking and how it’s more effective than a complete overhaul of your life
— Doing what works for YOU instead of blindly following other people’s advice
— What it means to swallow a frog (apparently it’s not as common a saying as I thought)
— BONUS: Two proven strategies for getting a fucking grip after a break up
POINT OF THE STORY
You CAN get a fucking grip. It won't be easy, but if you focus on getting a little bit closer each day and doing what works for you, you definitely will.
GIVEAWAYS
How many times did I say the F-word in this episode? DM me your guess on Instagram @pointofthestorypod, and you might win a cute little prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Follow @xanthe.appleyard, @cominguproses.co, and @kleistcreative on Instagram.
— I said “down bad” so many times I might as well link the song.
— Book Recommendation: The Wedding People
This episode was edited by Adrienne Cruz.
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TIMESTAMPS
00:00 Intro
02:12 It's Time To Get a Fucking Grip
06:07 Create Your Unique Recipe
10:43 Make Your Recipe Bite Sized
12:37 Don't Wait for Monday
14:27 Don't Try To Do It All
16:04 Don't Focus on the Numbers
22:05 Your Journey is Not Linear
25:18 Pay Attention to What Works
29:28 Bonus: Breakup Tips
33:34 Point of the Story
Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Jan 16, 2025 • 55min
30 Things I've Learned By 30
This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious realizations that hit me like a truck. If you’re a fellow overachiever, procrastinator, or someone just trying to get a grip (same), this one’s for you.
Spoiler: This episode is not 30 minutes, and you knew it wouldn’t be.
TOPICS & TANGENTS
— My YouTube lifestyle girlie era and how it inspired this list
— Why your body can’t tell the difference between nerves and excitement (because science)
— The life-changing power of “If you don’t ask, the answer is always no”
— How I would easily create a whole business around pubic hair design
— “Reach-out” vs. “reached-out-to” friends (you need to know which one you are!)
— Why rejection is just redirection (and why I’ve chosen to make lemonade out of bruised lemons)
— Why eating cheese when you get COVID is the most vile activity on Earth
— There are sooooo many more lessons in this episode — get cozy because it’s packed!
POINT OF THE STORY
What you’re not changing, you’re choosing. We have so much time, and you’re the one holding the pen — you get to choose how your story goes, even when life hands you bruised lemons.
GIVEAWAY
Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Fable reading app
— Sarah Kleist’s To-Done List
— Xanthe Appleyard’s Leisure Ethic
— Book Recommendation: You Are a Badass at Making Money by Jen Sincero
— Newsletter about the time I figured out the person about to wax my butthole was one of my best friends in middle school
This episode was edited by Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome Back Twice!
04:29 Nerves vs. Excitement
06:30 If You Don't Ask...
09:10 You Can't Force People
10:50 Someone Else's Opinion...
14:40 You're Allowed to Change
16:04 Ditch the Extremes
19:44 You Can Choose Your Mood
22:09 Do What Works For You
24:54 Your Money Mindset Matters
25:58 Tiny Tasks
27:40 If You Think You Can...
28:27 Expensive With Inexpensive
29:11 Swallow the Frog
30:10 Bruised Lemons and Pubic Hair Design
33:18 Boundaries Are Important
35:21 Don't Drink the Poison
37:18 Availability is Not Capacity
39:35 You Don't Always Get Context
40:30 People Aren't Thinking About You
40:51 Nothing is Cringe
41:03 Don't Wait for Monday
42:01 Changed Plans
43:15 You Can't Expect...
44:07 You Can't Date for Potential
45:10 Losing Friends
46:21 Two Types of Friends
48:44 Always Have Snacks
50:24 Rejection is Redirection
51:26 What You're Not Changing...
52:15 Point of the Story
Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Jan 16, 2025 • 10min
The Intro
Welcome to the first ever official episode of Point of the Story! I’m your host, Sara Noel — website copywriter, marketing mentor, unapologetic squirrel, and girl who absolutely will not keep an episode under 30 minutes (except maybe this one).
In this episode, I’m diving into what this podcast is, who it’s for (spoiler: you), and why I’m so freaking pumped to yap with you every week.
TOPICS & TANGENTS
— My third-time’s-the-charm podcast journey (and why the first two flopped)
— My dad’s annual Christmas rant about me talking too fast
— What you can expect: lots of swearing, random tangents, but I promise — we’ll always get back to the point (eventually).
— The four-seasons-a-year format (but also, ADHD means I reserve the right to switch things up whenever I want)
— Substack suggestion box for episode feedback and requests
— Our very own Slack channel for the Point of the Story community!
POINT OF THE STORY
I’m excited you’re here.
GIVEAWAY
Tag me in your story while you’re listening, and you could win a Starbucks gift card for your nasty bean water fix.
Follow the pod on Instagram @pointofthestorypod and me @btlcopy (not the sandwich — although I do love a good BLT).
Love u, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
This episode was edited by Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome!
01:43 Who This Podcast Is For
03:38 What I'm Talking About
05:00 How I'm Structuring This Thing (Or Not)
07:39 Join Us On Slack!
09:24 Giveaway and Conclusion

Jan 7, 2025 • 3min
Calling All Squirrels
Welcome to Point of the Story — the only podcast you won’t need to listen to on 2x speed!
I’m Sara — website copywriter, marketing mentor, unapologetic squirrel, and now, the host of what will hopefully become your new favorite podcast.
Point of the Story is for the online business girlies trying to market and grow their brands, the ADHD brains that never shut off, the moms juggling business, babies and bullshit, and everyone in between.
We’re talking all things marketing, motherhood, confidence, productivity — and, of course, managing life as a 30-something squirrel brain, trying to figure out how to do it all (or, at the very least, how to not feel bad about not doing it all).
New episodes drop every Thursday — so, if you want to laugh, learn, and commiserate with someone who truly GETS IT — follow along @pointofthestorypod.
It’s about to get real squirrel up in here.
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Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
Join the Point of the Story community on Slack.
Leave feedback or episode requests in our Suggestions Box.
To stay up to date with all things Point of the Story, follow on Instagram and Substack.
Follow me on Instagram, Threads, and Substack.
Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
Check out my website betweenthelinescopy.com.
This episode was edited by Adrienne Cruz.


