Point Of The Story 6 Ways To Bring In More Business During A Slow Season
So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT.
Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through six things you can do when business feels slow — things that actually work, things that I’ve done myself, things I tell my clients to do all the time, and things that make you feel like you're taking control instead of waiting for the universe to drop money in your lap.
So if you're side-eyeing your Stripe dashboard like it owes you an explanation, grab your notebook and hit play.
TOPICS & TANGENTS
— The six strategies I swear by for getting more business, even in a slow season
— What to do when your dream clients are too busy lounging on the beach, eating watermelon salsa, and devouring smutty romance novels to think about hiring you
— Why people are still spending money (even when the world is crashing down, and it feels like they aren’t)
— The sneaky Facebook group strategy that’s landed me so many clients
— What the “lipstick effect” has to do with your offers
— The number one reason your marketing might not be working (and how to fix it)
POINT OF THE STORY
Stop waiting, start selling. You can either sit around and stress about a slow season, or you can take action and bring in business!
GIVEAWAYS
Tag @btlcopy in your stories for a chance to win your next bean water on me!
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Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— My 28 Days Sales Challenge and its related Instagram post
— Pinterest blogging masterclass with Sarah Burk
— Book a website copy audit with me
— Sales Series - my mini sales page course
— Blog post: “How To Write A Minimal Services Page”
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Join Vix Meldrew’s new membership VOLUME
— Sarah Kleist- Showit website designer
— Lindsay Clarke - Mariko Studio
— Tori Sprankel - Eldest Daughter Studio
— Katie Campbell - Social media strategist
— The Curious Collective - Therapists with ADHD
— Rachael Shepard-Ohta - Hey Sleepy Baby
— Facebook groups: Create and Cultivate + Women in Marketing
This episode was edited by Adrienne Cruz.
TIMESTAMPS
00:00 Intro
04:07 Rekindle an Old Collaboration Flame
07:10 Recreate Your Last ‘Ideal Client’ Project
12:31 Put Your Name Out There!
18:08 Blog More, Pinterest More
20:11 Tell Your Biz Friends You’re Open for Work
21:10 Make Sure Your Services Page is Ready for New Leads
25:23 Point of the Story
Mentioned in this episode:
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