Christopher Lochhead Follow Your Different™

Welcome to this very special episode of Follow Your Different. We’ll talk about one of the most anticipated startups in Silicon Valley today, HalloApp. We sit down with HalloApp founders Neeraj Arora and Michael Donohue in the first and probably only – for some time – podcast. Michael and Neeraj were two of the senior leaders who built WhatsApp, a category defining company in the messaging category. Facebook purchased WhatsApp in 2014 for $22 billion, in one of the largest tech acquisitions of all time. Today, there are over 2.5 billion WhatsApp users, and it dominates the messaging category. Now, Michael and Neeraj are on route in pioneering a new category of “Real Relationship” app. It is a new model of communication app that is a combination of messaging and social functionality in a simple, private way. They have the audacity to think they can change the future again by being radically different, and I all for it. If you are interested to learn more about what they have to offer, stay tuned to this episode. WhatsApp Never Left Stealth Mode When asked about something that most people don’t know about WhatsApp, Neeraj and Michael share an interesting story. If you’ve ever notice, WhatsApp never really talks to the press that much. It turns out that this particular quirk is something that the WhatsApp founders have developed into almost a culture, or a code if you will. It goes as such: “Brass kicks up dust that gets into your eyes and makes you not focus on the product or the company” Simply put, the higherups on WhatsApp just wants to focus on developing their products and services and let it speak for itself. Why worry about tech press when they can just impress their users with their amazing product? Plus when you create the attention, it just means added distractions and things to facilitate. Which in turn leads to less focus on the product and more on keeping up appearances. So you could almost say that WhatsApp never came out of stealth mode. HalloApp with Neeraj Arora and Michael Donohue It seems that Michael and Neeraj plan to follow the same code on their new endeavor, which is HalloApp. They will follow the same strategy of focusing on the user and the product, with minimal distractions. This practice seems unorthodox and almost counterintuitive to what current companies are doing with their products, which is to hype up their products and make it popular even before its launch. Yet for them, the focus is not to become famous or popular as an app of choice for most people. Their aim is to solve a problem, and find users that are looking for a solution. In the end, they will let the product speak for itself. “I think the product should speak for itself. That's it. Like if you do a good job of it, if you create user loyalty and trust, you don't have to talk about anything about yourself or at all. Like, why do you need it, right? In the end, you should ask yourself the question, “why am I doing this?” And if the answer is I'm not getting to build a better product and more users, which is the case then then why would I do it?” – Neeraj Arora Neeraj and Michael on Fast Growth When asked further on PR and marketing, they believe the current way of pre-hyping the product won’t work for them. Their goal is to have users appreciate the product that they will share it to their family and peers, and let it grow almost naturally. It’s almost like they’re going back to the word-of-mouth approach in marketing, but digitally. As for making it big, Neeraj comments that having a fast growth for a company is not always a good thing. Sometimes it even hurts your company in the long run. Neeraj and Michael would rather take it slow and build a product that will last forever, rather than aiming for large numbers at Day One. “It actually hurts you, I think, fast growth. And fast growth is like the worst thing you can do for your product and your company. You would rather take a part of growing in a very thoughtful way and gr...

In this episode of Follow Your Different, Ray Wang is back to talk about how to survive and thrive in a world of Digital Giants. Ray Wang is the world’s number one Tech Analyst, and the founder of Constellation Research. He has a brand-new book called Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants. We talk about the points he wrote in the book, as well as other recent tech-related events and breakthroughs. This is a fascinating conversation with one of the smartest guys in tech, so you wouldn’t want to miss this episode. Tech Breaches and Cybersecurity When asked on the recent tech security breaches, Ray comments how we are vulnerable at the moment. It seems the current tech for protection available to the public is vastly outpaced by these breachers. As to why these tech breaches keep happening, Ray quotes the Willie Sutton Rule: “Because that's where the money is.” He also thinks it is scary that if it is occurring here in the US, then how about other countries that might have less defense mechanisms in place? While you can expect corporations to have systems in place to counter that, it can be harrowing for smaller companies. Ray’s advice is that your company should always have a back disaster recovery ready to go. So if your company was unlucky enough to get hit these breachers and ransomware hackers, you can just revert your system using that backup. You might lose a few hours work due to it, but it’s better than succumbing to these malicious entities. Ray Wang: Everybody Wants to Rule the World Ray shares that when you think Digital Giants, you think large corporations. While large corporations can be Digital Giants, the reverse is not always true. It’s not about the size or the market that the company dominates, it goes a bit deeper than that. With the cost of access to fast internet and tech becoming cheaper by the minute, more people are swarming the net as we speak. One commodity that is often overlooked when moving around the web is your personal information. “First thing is, you have to believe in the fact that your personal data, genomics, and digital exhaust should all be property rights. The reason that's important is because we have laws that talk about how you treat and give consent to property. Land rights, invention, IP and trademarks, right? The good news is property laws exist. And in every state, country, and jurisdiction, you just have to say, “look, your personal data is a property, right?” And if somebody wants to use it, you need their consent. Suddenly, boom, you actually now have a whole economy around data. You've actually put the ownership of data back in the hands of the people that are creating that data.” – Ray Wang So why is this important? Because for something that should be property, we seem to be giving it away easily in exchange for simple access. These Digital Giants then use that information to further benefit on our behalf, turning you into a product rather than a user. Amazon, the Ultimate Digital Giant Ray elaborates further by comparing Facebook and Google, and how these two Digital Giants operate. What’s fascinating is how Google is often perceived as the good guy, while Facebook is the bad one. When in truth, both giants have the same aim, it’s just that their delivery varies. While talking about these two giants, Ray brings up the ultimate digital giant, Amazon. Why is it the ultimate digital giant? Unlike Facebook and Google, who are focused on one or two aspects to dominate in, Amazon seems to have its fingers dipped into multiple cookie jars. “Amazon is the ultimate digital giant. I mean, it's got ads. It's got search. It even has subscriptions via memberships and prime. It's got the goods and the services and their own network that's on the back end. So that's really what's going on. We see a rise of these things called Digital Giants that have dominated markets, but they're battling each other out for every digital monetiz...

Trust is a cornerstone of society. It’s the seminal component that’s required for everything to work, including everything in business. Professor Sandra Sucher says that trust at every level of business and society has never mattered as much as it does right now. In this episode of Follow Your Different, Professor Sandra Sucher talks about The Power of Trust, and how companies could earn, lose, and regain people's trust. So if you are interested in learning about the different levels of trust across different levels in business, stay tuned to this episode. Why Trust is Important When asked what she thinks is the most important thing to learn about trust, Professor Sandra points out that it is important to know that trust is a type of relationship. It’s a relationship of almost like trusting your vulnerabilities to another person and believing in their actions. While not entirely quantifiable, this insight makes us aware of how we should handle trusting another person, whether in business or in our daily lives. “This is not like terra incognita, to any of us. And it says the trust is something you can get your arms around. It's not ether, nor magic. And it's not fairy dust. It's resolved.” – Professor Sandra Sucher Knowing this, we now have an idea as to where to think about how we can become a trustworthy person. Culture and Trust in the Company One of the things Professor Sandra have found in their research is that developing culture in a company is also based on trust. People often associate culture as a kind of reputation management, more on handling how people think about them and the company. Though it’s better defined as building trust from within. When the people in your company trust the management and the company, they will be more invested in making it better. They trust that the company is doing its best, so they should do their best as well. “So if you don't have trust inside the company, kiss it goodbye. It's not going to get it outside the company.” – Professor Sandra Sucher   Trust is a Judgement Call Professor Sandra also defines trust as a judgement call people make, based on different factors that they perceive from someone. In terms of business, it could be with regards to their competence, their motives, and whose interests they are serving, among other things. Another thing to note is that people also focus on how companies treat their people. So it’s not just about getting results. How you accomplish your goals also matter. Professor Sandra thinks that one of the key things that set them apart from other research is their focus on Impact. While that previous point pertains to knowing how they interact with equals and those who work below them, a person or company’s impact pertains to how they affected others with their actions, whether directly or indirectly. This is quite important because then, you are basing your judgement on actual experience rather than information from second to third hand information. With all this information, at hand, we make our judgement call. Are they competent? Do they care about other people’s interest? Have their actions impacted you in some way? If that was the case, did they take accountability for unintended impacts? So while you can’t entirely quantify how Trust can be gain or lost by a company, having these parameters to have an estimate is a great way of gauging the current level of trust. To learn more about Professor Sandra Sucher and The Power of Trust, download and listen to this episode. Bio Sandra Sucher Sandra Sucher is a professor of management practice at Harvard Business School, where she has been teaching for the last twenty years. She's an advisor to the Edelman Trust Barometer, and has spoken about trust at Edelman and numerous companies and at Harvard Business School events. She provides expert commentary for Bloomberg, The New York Times, The Washington Post, The Wall Street Journal, NPR and Fortune. Prior to teaching at Harvard,

We are living at a time where the world needs breakthroughs more than ever. People who want to develop the ability to create a different future have never been more in demand. Though in order to do this, we need models and framework, as well as ideas and inspiration to help create those breakthroughs in our lives and businesses. In this episode of Follow Your Different, Dr. Michael Wade shares with us on how to see the world with fresh eyes and the power of different thinking. He also explains how to navigate such that your breakthroughs can actually come to life, and so much more! Professor Michael Wade’s new book, Alien Thinking, blows open much needed research and insight in this regard. ALIEN is actually an acronym that he and his co-authors came up with, and it stands for Attention, Levitation, Imagination, Experimentation, and Navigation. If you want to know the story behind it, stay tuned to this episode. The Definition of a Breakthrough The conversation starts of by establishing their definition of a breakthrough. When talking about a breakthrough, Dr. Mike thinks that it should be something a large improvement, or something that hasn’t been done before. It has to be enough to take something to the next level. “It’s not just having an idea, which is hard enough. It’s about taking that idea and kind of break through the process to become a breakthrough solution.” – Dr. Michael Wade Which is not to say that small changes and incremental innovation is bad. They are great for optimizing those big breakthroughs you have further down the line. It can also help you reach some short-term goals for yourself. Dr. Mike just chooses to focus on studying and looking an eye out for breakthrough innovations. Exponential Breakthroughs are Harder to Reach When asked why people seem to find it easier to go incremental than exponential, Dr. Mike thinks that we are simply not built for it. It takes extra effort to break away from the norm and challenge our usual assumptions about how things are done. If you can’t even bring yourself to challenge those assumptions and preconceptions, making a breakthrough will just be a pipe dream. ALIEN Thinking with Dr. Michael Wade Dr. Mike talks about how they try to break down what it means to do something original in an original way. This is because having an exponential or radical innovation often requires being original. Which is why the title of the book, Alien Thinking, fits so well with the idea. Aside from the acronym it stands for, the metaphor of the alien can help you see things in a fresh perspective. “Every day, we go through life without really questioning things after a while. So what we’re challenging people to do when they read the book is to see the world like an alien, and see things for the very first time without preconceived notions about the way things should work. So a lot of what we talked about in the book is about is about how to do that how to regain that ability to see things in, in new ways with fresh eyes.” – Dr. Michael Wade To hear more from Dr. Michael Wade and how to see the world through Alien Thinking, download and listen to this episode. Bio Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. His areas of expertise relate to strategy, innovation, and digital transformation. He obtained Honours BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. Previously, he was the Academic Director of the Kellogg-Schulich Executive MBA Program. Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs. RESEARCH AND THOUGHT LEADERSHIP Michael has published works on a variety of topics, including digital business transformation, innovation, strategy, and digital leadership. He has published nine books,

We are living in a time of historical, cultural, and racial consequence in the United States. People are asking very big questions about fundamental design points around their life. How do they want to work, live and play? Many thoughtful Americans are also asking themselves about our country’s design, and the kind of future they want for themselves and their family. In this episode of Follow Your Different, we talk about all these and more with Pastor Quentin Mumphery. Pastor Quentin is a native of Chicago's South Side and is the founder and senior pastor at New Hope covenant church. Pastor Quentin is also the co-author with Eddie Yun, Pastor Dave Ferguson and myself, of a Harvard Business Review post about justice deposits, encouraging people, people in companies for that matter to move some of their cash deposits to black owned banks. If you want to learn more about it, stay tuned to this episode. Being a Pastor in Today’s Society Pastor Quentin shares how he grew up on the south side of Chicago, and some of his influences growing up. He muses that Chicago has always been a great yet troubled city, and has the best and worst of everything. Everyone is exposed to the same extremes, though their reactions can be quite different. People clamor for change and a better future, while at the same time focus on finding ways to live at the moment. This dynamic tension of sorts is the reality that each of us is living with at the moment, and which Pastor Quentin hopes to understand. “I'm a believer that people want the best, but sometimes do the worst. And I think that part of that is just the human condition.” – Pastor Quentin Mumphery Serving God in Different Ways Pastor Quentin talks about his inspirations in church, and how they approach serving the Lord and the community in different ways. As a teen in a youth ministry of the church, they would go where the hurting people were. Whether it was the best place in town or places where you wouldn’t normally expect a man of cloth to be in, they would go and pray. “Part of what I believe it means to be a man of God and a man of faith is that we don't just run and turn our head when trouble is there. The scriptures call us to be soft and light. And I believe part of that is showing up where light is needed.” – Pastor Quentin Mumphery When given the example of St. Christopher, Pastor Quentin wholeheartedly agrees and states that there are a lot of ways you can serve God. You just have to find the best way you can do it. Taking Things into Perspective Pastor Quentin talks about the theological and philosophical sides of being good or bad. We often see people do bad things and justify them because they are doing it for a good cause. But according to who though? If you flip that and see it from the other side’s perspective, you’re the bad one doing the awful things to them. “I tell this to people all the time, too. I said, every one of us are the villain in someone's story. The thing is when we tell our own story, we're always the hero. We're always the hero, right? Anything bad to happen, it's always someone did this to me.” – Pastor Quentin Mumphery So Pastor Quentin tells us to keep this question in mind: “Who determines whether you’re good?” It will help in considering other people’s perspective, and prevent the mindset of always having the moral high ground on things. To hear more from Pastor Quentin Mumphery and his questions for America, download and listen to this episode. Bio A native of Chicago’s south side, Pastor Quentin M. Mumphery is the Founder and Senior Pastor of New Hope Covenant Church, A contemporary urban church with classic experience in a modern environment, located on Chicago’s south east side. Pastor Mumphery previously served as Lead Pastor of Windsor Park Lutheran Church, as well as Associate Pastor of New Life Covenant Church Southeast, under the leadership of Pastor John Hannah. Pastor Mumphery received his foundation in the Kingdom at the Salem Ba...

According to NOAA, the US National Ocean Service scientists estimate that 50 to 80% of the oxygen production on earth comes from the ocean. Furthermore, the ocean absorbs 50% more carbon dioxide than the atmosphere does. Scientists also estimate that about 1 million species of animals live in our oceans. So to say that the oceans matter is an understatement. It's a fact that our oceans are the reason for life on our planet. Our guest today Captain Paul Watson says, “We are the ocean.” In this episode of Follow Your Different, Captain Paul Watson shares his experience as a Sea Shepherd and what it takes to dedicate your life to be on a cause that matters to you. Captain Paul Watson is the founder of Sea Shepherd, a nonprofit focused on saving marine wildlife through direct interventions with poachers and the like. He was also a co-founder of Greenpeace, and talks about why he parted ways with the organization. That said, whether you love him or hate him, every second of this dialogue is riveting. So stay tuned. Dedication to His Cause When asked about how he got started in his cause, Captain Paul shares that even as a child, he had always helped animals that needed it. He would free them from traps that he found around his hometown. Captain Paul then took it to the next level by cofounding Greenpeace Foundation back in 1969, and eventually established Sea Shepherd in 1977. As for the challenges he has faced, there was a particular one that stuck with him. This was back in 1973, when he was a volunteer medic for the American Indian Movement. Even as they were surrounded and overwhelmed, Russell Means said this to him: “Well, we're not concerned about the odds. And we're not concerned about winning or losing, we're here because it's the right place to be the right thing to do in the right time to do it. Don't worry about the future, focus on the present, what we do in the present will define what the future will be.” – Russell Means   The Sea Shepherd Society Captain Paul talks about the activities of the Sea Shepherd Conservation Society, and their partnerships with several countries to protect marine wildlife. As most of their activities tend to cross over country boundaries, cooperation and coordination with local authorities is important in having an effective campaign. He then further explains that 40% of the fish that is caught in the world is illegally caught. By illegal, it either was caught by fishing vessels crossing country boundaries without permission, by illegal or unsustainable means, or by overfishing certain species of fish due to demand. Yet no one questions how their favorite fish arrives in the market. Worse still, not all of the fish that are caught are for human consumption. “The other problem we have is that a good percentage of the fish caught isn't even eaten by people. It's fed to animals to pigs to chickens to house cats, to domestic salmon to fur bearing animals. 2.8 million tons of fish go just for cat food all the time.” – Captain Paul Watson   Plundering the Oceans Captain Paul points out that it's sad that not a lot of people seem to understand how devastating it would be for everyone if we continue this way. Plundering the oceans is causing incredible diminishment in both its biodiversity and interdependence. As he said before, we are the ocean. If the ocean dies, we die. Simply put, the ocean is the life support system of our planet. The ocean plays a huge role in our lives: from providing many households with food, down to the air we breathe.  Did you know that 70% of the oxygen we breathe are generated by Phytoplankton? Yet since 1950, we have lost 40% of our phytoplankton populations in the sea. This means less oxygen for everyone. This also means less food for certain marine life, which then provide nutrients to phytoplankton to thrive. Hence the destructive cycle continues. “The real problem that we have is we have this anthropocentric point of view, we look on the planet,

In 2020, Amazon.com became an essential service in America. The company is now worth $1.6 trillion, and has become one of the greatest B2B companies in history, the Category King of E-commerce. Amazon Web Services is also the fastest growing B2B tech company ever. It’s shocking that one company is dominating on both the consumer and enterprise technology side in a way that we’ve never seen one company do before. On this episode of Follow Your Different, our guest today is the expert on the Amazon Way. As a matter of fact, he wrote the book on it.  John Rossman is an extraordinarily sought-after author, speaker, and thinker in business, because he is teaching all of us how to be like Amazon. John Rossman is the author of The Amazon Way, a former Amazon Leader and Managing Partner at Rossman Partners.   In his new book, John breaks down the Amazon leadership principles and how we can learn to innovate and compete in the digital era. So if you’re interested in learning more, you’ll love everything about this conversation. Compete Differently John Rossman shares what his inspiration was to making the book. For him, it was a matter of getting the word out and letting people know what you can learn from Amazon’s business strategies. You can then use these to incorporate into your business culture and leadership approach so you can better compete in the market. “That's kind of the fair way that I play. And I just love the notion of like, we got to compete differently and that is what you Amazon is teaching us. That's what I try to take away and give to my readers.” – John Rossman The American Story John talks about a bit of history on how Amazon came to be, and thinks that it doesn’t get highlighted enough that Amazon and Jeff Bezos is the American Story people aspire to have. He’s someone who bet on himself, left his cushy job and went all in on his idea. It took Amazon literally two decades to become the juggernaut we know them to be right now, and it was not without its problems. Though despite these problems, Amazon continued to push on and in these bad times came the leadership principles that they continue to follow to this day. “Those are the leadership lessons I learned so much from and his consistency in beliefs, like them or not, at least they're consistent, and they're super well-articulated. And so I think that that is a big story that that doesn't get told enough.” – John Rossman Pushing On Despite Criticisms John recalls how it was like in the early 2000s, particularly on how media and the public perceived Amazon. Other entrepreneurs and business leaders didn’t believe that they could succeed, and they were always doubted. Yet when you look at Amazon today, it’s as though it is an essential service for everyone. That’s saying a lot for something that is owned by a private entity. He also shares how Amazon handled the situation once the pandemic hit. Unlike other businesses and services that bided its time and waited, Amazon focused their attention on how to deliver the best service they could despite the on-going situation. To say it paid off would be the understatement of the year. “All you remember the days of like, the grocery store shelves being barren and everything, right? Amazon was the answer, dude on toilet paper for Fox, and food and things like that. They did an amazing job at quickly shifting, and the thing I was pointing out to everybody is like, it didn't happen by accident.” – John Rossman To hear more from John Rossman and on how your business can be like Amazon, download and listen to this episode. Bio John Rossman Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought-after speaker on creating a culture of operational excellence and innovation. Mr.

In this episode of Follow Your Different, we continue our run of legendary authors with today’s guest, Scott O’ Neil. He is the author of a hot new book called Be Where Your Feet Are: Seven Principles to Keep You Present, Grounded, and Thriving. Scott O’Neil is the CEO of Harris Blitzer Sports and Entertainment. Which makes Scott the CEO of: The Philadelphia 76ers of the NBA The New Jersey Devils of the NHL The Prudential Center in Newark, New Jersey Dignitas, a pioneer in eSports A number of minor league teams A Venture Fund Real Estate developer / investor An Innovation Lab Today, we get to hear what it takes to manage not one, but two of North America’s elite professional sports teams, and how they have dealt with COVID and its effect on the category. We also dig in to Scott’s view on what sports role is in society, and how leaders should deal with social change and justice. Of course, we’ll have Scott pop the hood on how they turned the 76ers around and make them a winning team again. So if you love taking the long term in business and trying to figure out how business can make a difference as well as be successful, you're going to love everything about this episode. The Role of Sports in Society Scott talks about his enthusiasm on work, and being able to do so in areas that could use the work generated by his businesses. Though at the end of the day, he says that he is more of a “run to work, run home” type of guy. He also shares his thoughts on the role of sports in a society. While there are some that argue that it shouldn’t have that much of an impact and influence, it is undeniable that it’s there. The question now is, how do you use that influence to make the world a bit better than before. “The argument is, sports shouldn't have this kind of influence and impact. And I say, great, it does. I actually have an opportunity to help people and drive change in communities and bring people together and create community. Coming off a pandemic, where we've had a year of being isolated, I don't think there's a better platform to build and deliver what we need more than anything else in the world right now, which is connection, and a bit of escapism, and community. And to do that where I get to do it every day is quite a blessing.” - Scott O’Neil The New Roaring 20’s When asked about how some companies are already gearing up for the end of the pandemic, Scott thinks that we are on the verge of a new Roaring 20s, much like what happened in the 1900s. He is not far off the mark on this. Wall Street Journal has reported that companies today have more cash on hand than at any point in history, and the US consumer is wealthier now than at any point in US history. Which sounds so insane in the heels of this pandemic. As the desire of people to reconnect and the mental health strain of being isolated escalates, there will be a huge demand for the category that builds up community and togetherness in the future, as everything opens up again. “So you can imagine to watch an NBA game and be the only fan which I was at the game. I had this incredible boost of mental health, which I think is going to be the next great challenge over the decade. I think all this isolation and separation and anxiety that that we are feeling is going to put quite a bit of strain on us as leaders, as dads and moms, and people in the community. As we've set out to define what that new normal is, I just felt the boost of of kind of happiness and energy and connection. I will say that I think these roaring 20s are going to be coming at us just like they were in the 1900s.” - Scott O’Neil Being Role Models Scott then shares his insights on players and executives as role models for the future. While he thinks that our Frontliners make for better role models, players should not disparage themselves in this regard. Being in a sport that has a massive reach, whether you are an NBA player or an eSport star, means that you have an audience that you can infl...

Creativity, innovation, and collaboration. These are words that get thrown around a lot in business. Yet too many business environments and company culture cultivate the exact opposite. In this episode of Follow Your Different, we discuss what business leaders, entrepreneurs, and creators of all times can learn from some of the greatest musicians in the world. Our guests today are Panos Panay & Michael Hendrix, the authors of a rockin’ new book called “Two Beats Ahead: What Musical Minds Teach Us About Innovation”. Dr. Deepak Chopra says, “For a long time, researchers have that musical intelligence can awaken the non-linear mind to healing, creativity, and innovation. This book is a roadmap for innovators, entrepreneurs, and those seeking new avenues for exploring and reimagining the future.” You’ll want to stay tuned for this dialogue about the power of music as an insight to innovation and creativity. Pay close attention to why musicians are constantly creating and not editing, the power of curiosity, and their thoughts on how to build a legendary team. Music is Everywhere When asked why music seems to be all around and how it affects us, Panos Panay thinks it’s because music is primordial. Even as we are in our mother’s womb, our sense of hearing develops before everything else and we get exposed to our mother’s heartbeats. For him, there’s something really elemental about music that is unlike anything else. “It's the most basic human sense. It's what connects us to our humanity. And I would say what connects us to the broader universe. That's the universe is made of sound. Ultimately, we are made of sound.” – Panos Panay Building Designs that Delve into the Unconscious Michael Hendrix talks about Embodied Cognition. Simply put, it is the understanding of the world though our bodies, specifically through our five senses. What got him interested on the topic was when he started to wonder why some designs do better than others. What he found is that it all boils down to how it feels when using said design. If you are given two tools with the same functionality but one feels more weighted or balance, chances are you’ll buy that one over the other. “There's been plenty of studies that show that we humans give importance to thing that have weight. So in design, and we that's translated, for example, the tension on a car door is increased to make the car deal for heavier when you shut it. So you feel safer in the car, because they're actually been valued. They've been engineered to be so light to make the fuel efficiency better. But if you didn't have that tension, you wouldn't have the resistance. And you would go, oh man, this thing's too flimsy.” – Michael Hendrix Panos adds that this was a problem with the early designs for electric vehicles, which they discussed in the book. They were designed to be lightweight for energy efficiency, but that backfired on itself. People thought it was too light, therefore it might not be as safe as traditional vehicles. So that’s one more thing to think about when creating your product designs. Something Different Michael talks about their book, Two Beats Ahead, and their thought process when writing it. First and foremost, they didn’t want it to be like most business books out there. While they are informative and helpful to some, it’s not exactly fun reading them. So they are committed to not writing one of those books. They want something that is not repetitive and redundant to the point of making you exhausted by the end. Their aim was to write a book that was full of surprises and fun to read from cover to cover, while sharing their thoughts and insights at the same time. “As we were talking about beginning, the first chapter is about listening. It's about opening yourself up to the things or the unexpected around you, not prejudging them. So we thought what a better way to start the book than to start the book with 12 blank pages. That before you read anything,

There’s scams, crimes, and frauds. Then there’s what Bernie Madoff did. CNBC says that he committed the nation’s biggest investment fraud. The Wall Street Journal called it “the biggest ponzi scheme in history.” At sentencing, Judge Denny Chin called Madoff’s crimes “extraordinarily evil”. In the end, many people lost everything they had. For those who are unaware, Madoff stole $19.5 billion, which he said had grown to $64.8 billion. Though not a single dollar or penny was ever invested in anything. He stole it, plain and simple. Jim Campbell joins us in this episode of Follow Your Different, as we cover his book about the topic. His book, Madoff Talks, is already being considered as an authoritative source on this massive crime committed by Bernie Madoff that impoverished thousands of investors around the world. What you are about to hear is a deep, shocking, and riveting dialogue that takes you through it all. From how Madoff did it, to the systemic problems with US regulators and the ongoing failure of the SEC. The Hows and Whys of the Book When asked how the book came to be, Jim talks about how he had built a connection with Bernie Madoff. What started as a simple correspondence culminated in over 400 pages of communication over several years. Jim figured that with all the information he has, it would be a shame to not do anything with it. So began his mission to investigate and sort out the truths and lies about Madoff’s claims. As to why he wrote the book, he had 3 major motives for it: He wanted to know how Bernie’s mind operated The architecture of the whole failure: It was not just Madoff acting alone, but the system enabling him to do so Whether or not Madoff's family knew about it  “The mission to expose the failure of the system is the real takeaway of the book. People were interested in the sexy part: Bernie talking, what did Ruth know, and how the heck did he get away with it. Which is all fascinating and riveting stuff, but the takeaway is this is what had happened and how it happened.” – Jim Campbell How Madoff Exploited the System Jim shares how Madoff worked his way around the system, subverting 5 SEC investigations before someone finally figured it out. Madoff did so by exploiting the system itself, in small ways to keep it unnoticeable. What surprised Jim is how Madoff ran a legitimate, squeaky-clean company to hide his other dealings. So while the company took the brunt of investigations, they couldn’t catch him on anything. Simply because there was nothing to catch on that front. He further explains that the SEC did not have the right examiners on the case. They kept exonerating him on the wrong crime, which was Frontrunning. The final piece of it was the examiners were never allowed to talk to anyone else in the firm except for Bernie or his right-hand man. “So he blocked them, he took advantage of the silos, and they kept investigating the wrong (thing). They chased the wrong rabbit.” – Jim Campbell Penalties, or Lack Thereof Jim goes on to iterate how Bernie Madoff gamed the system and played to its weaknesses. By studying how individual silos operate and the lack of communication thereof, he got away with a lot of things. What’s fascinating and horrendous at the same time is that he could’ve easily been called out on his subterfuges had people been more thorough in their line of work. Yet Bernie had a trick for this as well, by usually calling in right before the weekend or after trade hours and seemingly burying details in “paperwork”, or having to check in a foreign office that doesn’t really exist. When asked if heads rolled after the whole ordeal was made public, here’s what Jim Campbell had to say: “The SEC reports were excellent reports. None of them were censored, so you got to give them credit. Except they issued it on a Labor Day weekend, with hardly any coverage. Eight people were demoted at the SEC, none at the management level. So yeah, nobody was penalized.