

Christopher Lochhead Follow Your Different™
Christopher Lochhead
Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg
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Aug 16, 2021 • 1h 27min
231 The Science and Technology of Growing Young with Sergey Young
In this episode of Follow Your Different, we’ll have a dialogue that just might change how you think about aging, and maybe even life itself. Who better to have this dialogue than with Sergey Young, author of the book called The Science and Technology of Growing Young.
Sergey believes that entrepreneurs and startups are already creating the longevity, technology, and category breakthroughs needed to design a new category of human that lives to 200 and beyond. He also believes that people in the future will have a health span well past 150, and that most of us living right now can get to 120.
We dig deep into this new into what’s happening in this new mega category of longevity. We also talk about what Sergey calls the near and far horizons of longevity breakthroughs, and how the conversion of bio and tech is already saving and extending lives.
The Science and Technology of Growing Young
Sergey talks about the journey on writing his book, The Science and Technology of Growing Young. He misses it so much that he’s already thinking about his next book, which will be as legendary as the current one.
When asked about any particular topic in the book that he wanted to discuss, Sergey points to the last chapter, which talked about the morality of immortality. The reason for this is that his publisher thinks that the last chapter deserved its own book. To which Sergey responded:
“My response was like, each chapter in the Growing Young book deserves to be a separate book. Because human health, happiness, or desire to live longer is such a complex subject. So you can do like 1000 books on the back of that.” – Sergey Young
Sergey Young on the Morality of Immortality
Following up on the publisher’s comment, Sergey believes that the morality of immortality is probably the most contentious topic, because it is always very shocking. He shared that most polls, depending on the country, have 60 to 80 percent of the people saying no to life extension.
“I was always surprised why. And what I learned is, we have created the science and technology to extend our lives. But we haven't created life that we want to extend.” – Sergey Young
This is because when most people hear about longevity of life, they think it’s just to extend their lives for 5-10 years. Though in this case, Sergey’s book discusses working on healthspan, and not necessarily lifespan.
“What I want to do is to insert another 20 to 25 years, right in the middle of your life cycle, to give you more time on Earth, to be with your loved ones, to realize your dreams, to change your career, and to have kids from multiple generations.” – Sergey Young
Sergey Young on Virtual Avatars
Sergey then talks about virtual avatars, and what he thinks will be a good use for it in the future.
He shares that he misses his conversations with his grandfather, and would give anything to be able to talk to him again. Virtual Avatars could be a way to have such moments with your love ones, even as they have moved on.
“I'm actually expecting this with a weird combination of excitement and fear. At the same time, like many of us, I always try to think about the application of this new technologies, which sounds scary. But if applied in the right person at the right time, they actually doing a lot of good things.” – Sergey Young
Sergey also mentions Elon Musk and the research on neuro link. While some people think this is really against human nature, it might eventually be helpful to those suffering from neuro-genetic diseases. Also, being able to integrate with computers mean that we can explore more depths and harsher environments without sacrificing human life.
If you want to hear more from Sergey Young and his thoughts on how to grow young, download and listen to this episode.
Bio
Sergey Young is a longevity investor and visionary on a mission to extend healthy lifespans of one billion people. To do that, Sergey founded Longevity Vision Fund to accelerate life extension technological breakt...

Aug 9, 2021 • 1h 21min
230 Aliens, UFOs, And UAPs with Harvard’s Top Astronomer Dr. Avi Loeb, Author of Extraterrestrial
In this episode of Follow Your Different, Dr. Avi Loeb makes a return to give us an update about his work after he released his book, Extraterrestrial. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversation with him (FYD episode 202).
Dr. Avi Loeb is the most credential scientist and astronomer ever to say that we have been visited by something outside of our galaxy that is alien in nature. In 2021, Professor Loeb published a book called Extraterrestrial, The First Sign of Intelligent Life Beyond Earth. For me, the ideas shared in this book can be a game changer for humanity.
This time, Professor Loeb tells us why you can't use the internet without using quantum mechanics, and about the connection between theoretical physics and Bernie Madoff. Also, if you have been paying attention to UFOs, Dr. Loeb unpacks what he thinks the US government's latest disclosures on the existence of UFOs really mean.
All these and more on this episode, so stay tuned to the end.
Dr. Avi Loeb on Letting the Scientists Handle Science
When asked whether he had a particular though he’d like to share, Professor Loeb remarks that he wishes that these unidentified phenomena in the sky be explored through scientific experiments. There have been a lot of people giving their thoughts on the matter, but they’re simply not qualified to give such statements.
While data might be sensitive and are often classified, at the very least have someone with a scientific background deliver the explanation to such events. Rather than a politician who is not equipped to assess the nature of these phenomena, it’s better to have an expert digest the information and deliver it in a concise manner.
“These are serious people and they had access to the classified information, they talk about it seriously. But they cannot really assess the nature of this phenomenon, and they were trained as either politicians or administrators.
When you go to a shoe maker, you don't expect the shoe maker to make you a cake. I mean, it makes no sense for them to make statements that are scientific.” – Dr. Avi Loeb
The Stigma and Taboo of Anomalies
Regarding the UFO sighting report, Professor Loeb comments that there could be a lot more that have not been reported. This is because of the stigma of bringing up UFOs or certain unusual phenomenon. In this day and age, it’s almost seen as a taboo to discuss such things.
Professor Loeb finds it strange that it is the case. For some reason, anomalous evidence is unpopular, almost to the point of being shunned. Though if you look at the history of science, these anomalous evidences are what brought a lot of progress in different fields.
“Why is anomalous evidence so unpopular? To me, it's really strange, because if you look at the history of science, most of the progress was a result of experimental anomalies. We saw something that we didn't expect, we learn something new about nature. What you need to do, of course, is to verify that the evidence is robust. If it's robust, then nature's telling you, you didn't really understand me. Here is something new that you have to figure out.” – Dr. Avi Loeb
Quantum Mechanics
Professor Loeb shares that it was the same before with Quantum Mechanics. Nobody really expected it, and it was something that was discovered through experiments. Although scientists like Albert Einstein resisted the notion at first. He even sought out to disprove it at some point.
Yet today, we build new technology and instruments that are based on these principles, particularly in communication. We might not fully understand it yet, but it shouldn’t stop us from exploring these anomalous behaviors and find out more about what nature has to offer.
“Quantum mechanics is definitely a facet of reality. We know that we use it and so forth, but we don't fully understand it. And nature is under no obligation to make itself agree with our preconceptions.

Aug 2, 2021 • 1h 11min
229 How To Live A Creative Life with NYT Bestselling Fiction Author of “Did I Say You Could Go” & “Wife 22” Melanie Gideon
Many of us would like to be more creative. Some would even aspire to make a living with their creativity. Yet without legendary role models like Melanie Gideon, it’s hard to learn what it really takes.
Melanie Gideon is willing to get real with us and go deep about her experience in making it happen. She is a New York Times bestselling fiction author of monster hits like Wife 22, The Slippery Year, The Valley of the Moon, and much more. Her new book, Did I Say You Can Go, is one of the most anticipated novels of 2021.
In this episode of Follow Your Different, we dig into what it really takes to be a professional fiction writer and how Melanie works on her craft. If you care about creativity, I think you're going to fall in love with Melanie and what she has to share on the topic.
Melanie Gideon on Tours
The discussion starts off with a question about Melanie, and how she approaches book tours as an introvert. She shares that it can be quite an excruciating experience for her. She loves the writing aspect of her craft: from thinking of the story’s design and structure to writing and even editing it afterwards.
“I do (love editing) because you're streamlining the story. You are sometimes finding the story in the editing. And you're just making it tighter and creating what you want for your reader. What I want for my reader is to create a page turner where they just have to know what happens next, no matter what genre I'm writing in. That is what I endeavor to do. So I love that.” – Melanie Gideon
Though Melanie says she’s starting to like the publishing aspect more nowadays, since everything can be done online. Being able to do it from the comfort of your home, and engaging with fellow authors rather than just having a conversation with herself was a nice change of pace. Not only that, her family can attend her virtual book events now that everything is online, not to mention all her fans from different places.
How to be Like Melanie
A lot of people certainly would love to achieve their dreams like Melanie. I remember asking her once how she did it. Her response was:
“I just didn’t stop writing” – Melanie Gideon
She thinks not giving up is a huge part of being successful. This applies to a lot of things in life, but for Melanie it is more so when it comes to writing. Plus, her urgency and passion for storytelling was always there to drive her forward.
“You know, since I was eight years old, I read voraciously. I always just wanted to be in another world alongside the world I was living in. I was a weird little kid. And I would walk around in the woods, and hope that I would find the portal to Narnia.
As I grew older, and I became more serious about writing, I realized that every book that I wrote, I was creating a portal to another world that I got to live in for however long it took me to write the book. So that was magic. I found the secret that solved the mystery.” – Melanie Gideon
Melanie’s Approach to Writing
While some people get inspiration to hit them from their surroundings, Melanie prefers to go out and look for it herself. She often goes out to find inspiration, to find the story.
For some writers, they wait for the story to materialize, to develop in their mind and they go from there. That does not work for Melanie.
“I'm always actively looking for the story that will make something flutter inside me. And I know I have to follow that. It might not be the book that I write. But it will probably bring me to another path and another path, and eventually I'll stumble upon it.” – Melanie Gideon
When asked where she goes to find her story, Melanie shares that she reads, a lot. Magazines, articles, sometimes other fiction novels that strike her interest. Which is interesting, as most writers would say, “I don’t have time to read, I’m too busy writing”. Clearly, Melanie is not like most writers.
To hear more from Melanie Gideon and her new book, Did I Say You Can Go, download and listen to this episode.

Jul 26, 2021 • 1h 14min
228 Make It, Don’t Fake It with #1 Amazon Author Sabrina Horn
We live at a time when there’s plenty of dumb and unquestioned business and live advice floating around the internet. Most of it comes from an avalanche of problematic stupidities from hustle porn stars. There’s also “Follow your passion”, which doesn’t always work out. Of course, there's the tried and true, "Fake it until you make it." Our guest today, Sabrina Horn, is the opposite of that.
Sabrina Horn has seen those situations play out in her career as a Communications Entrepreneur and eventually, CEO of HORN Strategy, LLC. Her new book, “Make it, don’t fake it” is out, and has hit no.1 on the Amazon charts as soon as it was released.
In this episode of Follow Your Different, what you’ll hear from her is a fun, no BS dialogue about what success really takes. If you’re interested in hearing more from Sabrina Horn, stay tuned to this episode.
Catching Up with Sabrina Horn
I talk with Sabrina Horn about the Silicon Valley days. When asked if a lot has changed over the years, Sabrina shares that it has changed, but not by much. According to conversations she’s heard around, CMOs often last for around 4 years before moving on. A few years ago, the shelf life for CMOs is usually 18-24 months before moving on to another or building their own company.
Sabrina then asks if I would go back.
“Not for two seconds. I hung up my gloves, I have no desire to, and I got nothing left to prove. Most importantly, I love my life the way it is. Now I get to make a difference at scale through podcasting and writing. I'll do some advising and I still enjoy that very much, particularly under the right circumstances. But no, I don't have any desire to do it. I'm at a different stage of my life like you are right, I'm in the throw down the rope stage, not continue to collect merit badges stage.” – Christopher Lochhead
Sabrina agrees and thinks that even while outside Silicon Valley, the podcasts and books still fills a hole and affects the overall meta in the industry.
Make It, Don’t Fake It
We then talk about Sabrina’s new book, Make It, Don’t Fake It. What’s amazing about the book is that it’s almost sort of a hybrid between a business book and a memoir. There were a lot of stories from personal experiences, the most of the advice that was given has a real-life situation that she has personally been through.
Sabrina shares that this structure was intentional.
“(These are) The stories of my profession and my career, bring the message that I wanted to deliver to life. And I didn't want to write a book and do a ton of, you know, external research and take yours and do surveys. I thought, I've got 25 years of running a company. That's my research. “ – Sabrina Horn
The Problem with Faking It
Sabrina then shares one of the things that the book tackles right from the get-go. It’s the mantra of “Fake it until you make it”. Because the biggest problem with this mantra is that you’re exposed. Either you get caught up in the lie, or get exposed right from the onset.
“It is initially which was sort of an innocent like tongue in cheek, little quip, right has, has become like a way of doing business a way of living. it's an it's a really bad excuse for bad behavior. And it's not just, you do it at work, you do it in your personal life. And in nine times out of 10, you get caught.” – Sabrina Horn
While one would think that the biggest problem with faking it is getting caught, there is another aspect of it. If you think you’ll just fake it and learn along the way, that means you are not working optimally for the job you have. Instead on improving yourself and doing better, you are playing catch-up to get the skills you said you already have.
So it is better to just be yourself. Tell them what you can and cannot do, so everyone knows what to expect from you. Nowadays, being authentic can be refreshing, and it might even earn you the respect of the person who you are trying to impress.
To learn more from Sabrina Horn and her new book, “Make It,

Jul 21, 2021 • 1h 2min
227 A.I. And The Future with Greatest Chess Player Ever Garry Kasparov and Noodle.AI CEO Steve Pratt
In many circles, Chess is viewed as the ultimate display of intellectual might. If you think about it, chess is a fighting game that is purely intellectual and excludes all chance. In this episode of Follow Your Different, we talk to one of Chess’ ultimate combatants, Garry Kasparov.
At age 22, Garry Kasparov became the world’s youngest chess champion, and from 1984 to his retirement in 2005, he was ranked the number one Chess player on the planet for a record 255 months of his career. He is also known as the man who competed against an IBM supercomputer in 1997.
Today, Garry Kasparov is a political activist and an outspoken critic of Vladimir Putin. He is also the chairman of the Human Rights Foundation, and the author of the best-seller called Deep Thinking, Where Machine Intelligence Ends and Human Creativity Begins.
In addition to all of this, he’s also working with a few advanced technology companies, in which I had the pleasure of meeting him. He has started working with a good friend of mine, Steve Pratt of Noodle.AI. So listen in as the three of us talk about Covid-19, the relationship between humans and machines, and how Garry jokes about being the first knowledge worker to have his job taken by a computer.
Garry Kasparov and Steve Pratt on COVID-19
When asked how they were doing nowadays, Steve comments that it felt strange now that everything is slowly opening up. Nowadays, it seems weird when you see people not wearing masks when you go out, as compared to only a few months ago of masks and lockdowns.
Garry shared that while it is slowly opening up in America and Europe, the rest of the world is going through a very different experience. He laments the current situation in Russia particularly, where his family and friends reside.
“We know from history that the innovative power of undemocratic states is cannot be compared to the power of the free mind. It's not an accident that the virus came from China, but the response came from the United States.” – Garry Kasparov
Garry also points out the disparity on how people trust the vaccines compared to the Russian-made Sputnik vaccine. He attributes this mostly to having the proper data to prove its efficacy, which the Sputnik vaccine is sorely lacking at the moment. While there are vaccines that have lower efficacy rates compared to those made by Pfizer and Moderna, they’re still widely preferred due to the fact that they have data and tests to back those numbers up.
Working Together and Freeing the Mind
When asked if the low vaccination rates can be attributed to the vaccine or implementation, Garry answered that it was both happening at the same time. While the vaccine hesitancy was expected due to the lack of data on their vaccine, Russian government tried to promote Sputnik as the ultimate cure against COVID. They went as far as donating it to other countries, some of which flat-out refused, which further damaged its credibility.
Moving away from Russia, Garry then compared China and the United States’ response to the virus. He notes that while China had a huge head start in studying the COVID virus, it still took them a while to create a vaccine that had low efficacy ratings. Enter US and the combined effort of the public and private sectors, and you have two working vaccines in just 10 months, both of which boast great efficacy.
“So again, it's very important to recognize that it's this the free world, when we lift all the restrictions on risk. It could realize the wildest dreams, and somehow, I think the pandemics served us well, because it proved that we have to go back to the spirit of innovation and become pioneers, to become explorers. What's important, again, the free world has potential, and now this potential have been exposed in a positive way.” – Garry Kasparov
Human and A.I.
We then talked about technology and A.I., how people are still against it in fears of somehow making an evil sentient A.I. that will rule us all.

Jul 19, 2021 • 1h 25min
226 Real Digital Relationships | HalloApp Launch with Founders Neeraj Arora & Michael Donohue
Welcome to this very special episode of Follow Your Different. We’ll talk about one of the most anticipated startups in Silicon Valley today, HalloApp. We sit down with HalloApp founders Neeraj Arora and Michael Donohue in the first and probably only – for some time – podcast.
Michael and Neeraj were two of the senior leaders who built WhatsApp, a category defining company in the messaging category. Facebook purchased WhatsApp in 2014 for $22 billion, in one of the largest tech acquisitions of all time. Today, there are over 2.5 billion WhatsApp users, and it dominates the messaging category.
Now, Michael and Neeraj are on route in pioneering a new category of “Real Relationship” app. It is a new model of communication app that is a combination of messaging and social functionality in a simple, private way.
They have the audacity to think they can change the future again by being radically different, and I all for it. If you are interested to learn more about what they have to offer, stay tuned to this episode.
WhatsApp Never Left Stealth Mode
When asked about something that most people don’t know about WhatsApp, Neeraj and Michael share an interesting story. If you’ve ever notice, WhatsApp never really talks to the press that much. It turns out that this particular quirk is something that the WhatsApp founders have developed into almost a culture, or a code if you will. It goes as such:
“Brass kicks up dust that gets into your eyes and makes you not focus on the product or the company”
Simply put, the higherups on WhatsApp just wants to focus on developing their products and services and let it speak for itself. Why worry about tech press when they can just impress their users with their amazing product?
Plus when you create the attention, it just means added distractions and things to facilitate. Which in turn leads to less focus on the product and more on keeping up appearances.
So you could almost say that WhatsApp never came out of stealth mode.
HalloApp with Neeraj Arora and Michael Donohue
It seems that Michael and Neeraj plan to follow the same code on their new endeavor, which is HalloApp. They will follow the same strategy of focusing on the user and the product, with minimal distractions.
This practice seems unorthodox and almost counterintuitive to what current companies are doing with their products, which is to hype up their products and make it popular even before its launch.
Yet for them, the focus is not to become famous or popular as an app of choice for most people. Their aim is to solve a problem, and find users that are looking for a solution. In the end, they will let the product speak for itself.
“I think the product should speak for itself. That's it. Like if you do a good job of it, if you create user loyalty and trust, you don't have to talk about anything about yourself or at all. Like, why do you need it, right? In the end, you should ask yourself the question, “why am I doing this?” And if the answer is I'm not getting to build a better product and more users, which is the case then then why would I do it?” – Neeraj Arora
Neeraj and Michael on Fast Growth
When asked further on PR and marketing, they believe the current way of pre-hyping the product won’t work for them. Their goal is to have users appreciate the product that they will share it to their family and peers, and let it grow almost naturally. It’s almost like they’re going back to the word-of-mouth approach in marketing, but digitally.
As for making it big, Neeraj comments that having a fast growth for a company is not always a good thing. Sometimes it even hurts your company in the long run. Neeraj and Michael would rather take it slow and build a product that will last forever, rather than aiming for large numbers at Day One.
“It actually hurts you, I think, fast growth. And fast growth is like the worst thing you can do for your product and your company. You would rather take a part of growing in a very thoughtful way and gr...

Jul 12, 2021 • 1h 4min
225 Everybody Wants To Rule The World with #1 Tech Analyst Ray Wang, Chairman of Constellation Research
In this episode of Follow Your Different, Ray Wang is back to talk about how to survive and thrive in a world of Digital Giants.
Ray Wang is the world’s number one Tech Analyst, and the founder of Constellation Research. He has a brand-new book called Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants. We talk about the points he wrote in the book, as well as other recent tech-related events and breakthroughs. This is a fascinating conversation with one of the smartest guys in tech, so you wouldn’t want to miss this episode.
Tech Breaches and Cybersecurity
When asked on the recent tech security breaches, Ray comments how we are vulnerable at the moment. It seems the current tech for protection available to the public is vastly outpaced by these breachers.
As to why these tech breaches keep happening, Ray quotes the Willie Sutton Rule: “Because that's where the money is.”
He also thinks it is scary that if it is occurring here in the US, then how about other countries that might have less defense mechanisms in place? While you can expect corporations to have systems in place to counter that, it can be harrowing for smaller companies.
Ray’s advice is that your company should always have a back disaster recovery ready to go. So if your company was unlucky enough to get hit these breachers and ransomware hackers, you can just revert your system using that backup. You might lose a few hours work due to it, but it’s better than succumbing to these malicious entities.
Ray Wang: Everybody Wants to Rule the World
Ray shares that when you think Digital Giants, you think large corporations. While large corporations can be Digital Giants, the reverse is not always true. It’s not about the size or the market that the company dominates, it goes a bit deeper than that.
With the cost of access to fast internet and tech becoming cheaper by the minute, more people are swarming the net as we speak. One commodity that is often overlooked when moving around the web is your personal information.
“First thing is, you have to believe in the fact that your personal data, genomics, and digital exhaust should all be property rights. The reason that's important is because we have laws that talk about how you treat and give consent to property. Land rights, invention, IP and trademarks, right?
The good news is property laws exist. And in every state, country, and jurisdiction, you just have to say, “look, your personal data is a property, right?” And if somebody wants to use it, you need their consent. Suddenly, boom, you actually now have a whole economy around data. You've actually put the ownership of data back in the hands of the people that are creating that data.” – Ray Wang
So why is this important? Because for something that should be property, we seem to be giving it away easily in exchange for simple access. These Digital Giants then use that information to further benefit on our behalf, turning you into a product rather than a user.
Amazon, the Ultimate Digital Giant
Ray elaborates further by comparing Facebook and Google, and how these two Digital Giants operate. What’s fascinating is how Google is often perceived as the good guy, while Facebook is the bad one. When in truth, both giants have the same aim, it’s just that their delivery varies.
While talking about these two giants, Ray brings up the ultimate digital giant, Amazon. Why is it the ultimate digital giant? Unlike Facebook and Google, who are focused on one or two aspects to dominate in, Amazon seems to have its fingers dipped into multiple cookie jars.
“Amazon is the ultimate digital giant. I mean, it's got ads. It's got search. It even has subscriptions via memberships and prime. It's got the goods and the services and their own network that's on the back end. So that's really what's going on. We see a rise of these things called Digital Giants that have dominated markets, but they're battling each other out for every digital monetiz...

Jun 28, 2021 • 1h 16min
224 The Power of Trust with Harvard Business School Professor Sandra Sucher
Trust is a cornerstone of society. It’s the seminal component that’s required for everything to work, including everything in business. Professor Sandra Sucher says that trust at every level of business and society has never mattered as much as it does right now.
In this episode of Follow Your Different, Professor Sandra Sucher talks about The Power of Trust, and how companies could earn, lose, and regain people's trust. So if you are interested in learning about the different levels of trust across different levels in business, stay tuned to this episode.
Why Trust is Important
When asked what she thinks is the most important thing to learn about trust, Professor Sandra points out that it is important to know that trust is a type of relationship. It’s a relationship of almost like trusting your vulnerabilities to another person and believing in their actions.
While not entirely quantifiable, this insight makes us aware of how we should handle trusting another person, whether in business or in our daily lives.
“This is not like terra incognita, to any of us. And it says the trust is something you can get your arms around. It's not ether, nor magic. And it's not fairy dust. It's resolved.” – Professor Sandra Sucher
Knowing this, we now have an idea as to where to think about how we can become a trustworthy person.
Culture and Trust in the Company
One of the things Professor Sandra have found in their research is that developing culture in a company is also based on trust.
People often associate culture as a kind of reputation management, more on handling how people think about them and the company. Though it’s better defined as building trust from within. When the people in your company trust the management and the company, they will be more invested in making it better. They trust that the company is doing its best, so they should do their best as well.
“So if you don't have trust inside the company, kiss it goodbye. It's not going to get it outside the company.” – Professor Sandra Sucher
Trust is a Judgement Call
Professor Sandra also defines trust as a judgement call people make, based on different factors that they perceive from someone. In terms of business, it could be with regards to their competence, their motives, and whose interests they are serving, among other things.
Another thing to note is that people also focus on how companies treat their people. So it’s not just about getting results. How you accomplish your goals also matter.
Professor Sandra thinks that one of the key things that set them apart from other research is their focus on Impact. While that previous point pertains to knowing how they interact with equals and those who work below them, a person or company’s impact pertains to how they affected others with their actions, whether directly or indirectly. This is quite important because then, you are basing your judgement on actual experience rather than information from second to third hand information.
With all this information, at hand, we make our judgement call. Are they competent? Do they care about other people’s interest? Have their actions impacted you in some way? If that was the case, did they take accountability for unintended impacts?
So while you can’t entirely quantify how Trust can be gain or lost by a company, having these parameters to have an estimate is a great way of gauging the current level of trust.
To learn more about Professor Sandra Sucher and The Power of Trust, download and listen to this episode.
Bio
Sandra Sucher
Sandra Sucher is a professor of management practice at Harvard Business School, where she has been teaching for the last twenty years. She's an advisor to the Edelman Trust Barometer, and has spoken about trust at Edelman and numerous companies and at Harvard Business School events.
She provides expert commentary for Bloomberg, The New York Times, The Washington Post, The Wall Street Journal, NPR and Fortune.
Prior to teaching at Harvard,

Jun 21, 2021 • 59min
223 How To Produce Breakthroughs With “Alien Thinking” with Dr. Michael Wade
We are living at a time where the world needs breakthroughs more than ever. People who want to develop the ability to create a different future have never been more in demand. Though in order to do this, we need models and framework, as well as ideas and inspiration to help create those breakthroughs in our lives and businesses.
In this episode of Follow Your Different, Dr. Michael Wade shares with us on how to see the world with fresh eyes and the power of different thinking. He also explains how to navigate such that your breakthroughs can actually come to life, and so much more!
Professor Michael Wade’s new book, Alien Thinking, blows open much needed research and insight in this regard. ALIEN is actually an acronym that he and his co-authors came up with, and it stands for Attention, Levitation, Imagination, Experimentation, and Navigation. If you want to know the story behind it, stay tuned to this episode.
The Definition of a Breakthrough
The conversation starts of by establishing their definition of a breakthrough. When talking about a breakthrough, Dr. Mike thinks that it should be something a large improvement, or something that hasn’t been done before. It has to be enough to take something to the next level.
“It’s not just having an idea, which is hard enough. It’s about taking that idea and kind of break through the process to become a breakthrough solution.” – Dr. Michael Wade
Which is not to say that small changes and incremental innovation is bad. They are great for optimizing those big breakthroughs you have further down the line. It can also help you reach some short-term goals for yourself. Dr. Mike just chooses to focus on studying and looking an eye out for breakthrough innovations.
Exponential Breakthroughs are Harder to Reach
When asked why people seem to find it easier to go incremental than exponential, Dr. Mike thinks that we are simply not built for it. It takes extra effort to break away from the norm and challenge our usual assumptions about how things are done.
If you can’t even bring yourself to challenge those assumptions and preconceptions, making a breakthrough will just be a pipe dream.
ALIEN Thinking with Dr. Michael Wade
Dr. Mike talks about how they try to break down what it means to do something original in an original way. This is because having an exponential or radical innovation often requires being original.
Which is why the title of the book, Alien Thinking, fits so well with the idea. Aside from the acronym it stands for, the metaphor of the alien can help you see things in a fresh perspective.
“Every day, we go through life without really questioning things after a while. So what we’re challenging people to do when they read the book is to see the world like an alien, and see things for the very first time without preconceived notions about the way things should work. So a lot of what we talked about in the book is about is about how to do that how to regain that ability to see things in, in new ways with fresh eyes.” – Dr. Michael Wade
To hear more from Dr. Michael Wade and how to see the world through Alien Thinking, download and listen to this episode.
Bio
Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation.
He is the Director of the Global Center for Digital Business Transformation.
His areas of expertise relate to strategy, innovation, and digital transformation.
He obtained Honours BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. Previously, he was the Academic Director of the Kellogg-Schulich Executive MBA Program.
Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs.
RESEARCH AND THOUGHT LEADERSHIP
Michael has published works on a variety of topics, including digital business transformation, innovation, strategy, and digital leadership. He has published nine books,

Jun 14, 2021 • 1h 43min
222 America’s Time of Great Questioning with Pastor Quentin M. Mumphery
We are living in a time of historical, cultural, and racial consequence in the United States. People are asking very big questions about fundamental design points around their life. How do they want to work, live and play? Many thoughtful Americans are also asking themselves about our country’s design, and the kind of future they want for themselves and their family.
In this episode of Follow Your Different, we talk about all these and more with Pastor Quentin Mumphery. Pastor Quentin is a native of Chicago's South Side and is the founder and senior pastor at New Hope covenant church.
Pastor Quentin is also the co-author with Eddie Yun, Pastor Dave Ferguson and myself, of a Harvard Business Review post about justice deposits, encouraging people, people in companies for that matter to move some of their cash deposits to black owned banks. If you want to learn more about it, stay tuned to this episode.
Being a Pastor in Today’s Society
Pastor Quentin shares how he grew up on the south side of Chicago, and some of his influences growing up. He muses that Chicago has always been a great yet troubled city, and has the best and worst of everything.
Everyone is exposed to the same extremes, though their reactions can be quite different. People clamor for change and a better future, while at the same time focus on finding ways to live at the moment. This dynamic tension of sorts is the reality that each of us is living with at the moment, and which Pastor Quentin hopes to understand.
“I'm a believer that people want the best, but sometimes do the worst. And I think that part of that is just the human condition.” – Pastor Quentin Mumphery
Serving God in Different Ways
Pastor Quentin talks about his inspirations in church, and how they approach serving the Lord and the community in different ways. As a teen in a youth ministry of the church, they would go where the hurting people were. Whether it was the best place in town or places where you wouldn’t normally expect a man of cloth to be in, they would go and pray.
“Part of what I believe it means to be a man of God and a man of faith is that we don't just run and turn our head when trouble is there. The scriptures call us to be soft and light. And I believe part of that is showing up where light is needed.” – Pastor Quentin Mumphery
When given the example of St. Christopher, Pastor Quentin wholeheartedly agrees and states that there are a lot of ways you can serve God. You just have to find the best way you can do it.
Taking Things into Perspective
Pastor Quentin talks about the theological and philosophical sides of being good or bad. We often see people do bad things and justify them because they are doing it for a good cause. But according to who though? If you flip that and see it from the other side’s perspective, you’re the bad one doing the awful things to them.
“I tell this to people all the time, too. I said, every one of us are the villain in someone's story. The thing is when we tell our own story, we're always the hero. We're always the hero, right? Anything bad to happen, it's always someone did this to me.” – Pastor Quentin Mumphery
So Pastor Quentin tells us to keep this question in mind: “Who determines whether you’re good?” It will help in considering other people’s perspective, and prevent the mindset of always having the moral high ground on things.
To hear more from Pastor Quentin Mumphery and his questions for America, download and listen to this episode.
Bio
A native of Chicago’s south side, Pastor Quentin M. Mumphery is the Founder and Senior Pastor of New Hope Covenant Church, A contemporary urban church with classic experience in a modern environment, located on Chicago’s south east side.
Pastor Mumphery previously served as Lead Pastor of Windsor Park Lutheran Church, as well as Associate Pastor of New Life Covenant Church Southeast, under the leadership of Pastor John Hannah. Pastor Mumphery received his foundation in the Kingdom at the Salem Ba...