Christopher Lochhead Follow Your Different™

On this episode of Christopher Lochhead: Follow Your Different, let’s ask what is the role of business, beyond just business. Today marks the 5th day into the Russian invasion of the Ukraine, the first attack of its kind since Sept. 1, 1939 – the start of World War 2. So let’s talk about how this affects businesses, and how businesses can affect it. Roll Call for Companies According to the Wall Street Journal, the US is still buying 8% of its oil from Russia. On the commercial side, there has been no announcements by companies such as McDonalds, KFC, Burger King, and Papa John’s to name a few, on closure of their branches in Russia, temporary or otherwise. On the tech side of things, there have also been no word from Jeff Bezos, Bill Gates, Mark Zuckerberg, nor from Google CEO Sundar Pichai, Microsoft CEO Satya Nadella, as well as CISCO CEO Chuck Robbins and Oracle CEO Safra Catz on their stance and plans as things progress in Russia. I'm disheartened, somewhat defeated, and absolutely fucking royally mad about the silence from Silicon Valley on this topic. There are some exceptions, of course. Criticize the man all you like, but Elon Musk made a commitment to keep the Ukraine connected to the internet via his Starlink satellite internet. Less than 48 hours after he made that promise, a shipment of Starlink terminals arrived in the Ukraine. Businesses Getting Involved in War There are those on the web that criticize people who celebrate when big corporations do something in the situation. My response to them is this: “Anyone who supports in any way, a free democratic society, who is being invaded, attacked, and mass murdered is a hero.” – Christopher Lochhead Now, if you wish to join me in making a financial contribution, we took a list of charities helping in the Ukraine(published by NBC News). You can check out that list of charities and I encourage you to crack open your wallet and see if you can make a difference for the people of Ukraine. You can also donate to Doctors Without Borders as they mobilize to help Ukraine and nearby countries that were affected. The Role of Businesses beyond Business As a business owner or entrepreneur, you might be asking – how exactly can businesses help in this situation? Well, imagine what would happen if all the tech security companies pulled the plug on the Russian government and on major Russian enterprise. Imagine if all tech infrastructure companies pulled the plug on Russia. Imagine if all of the SAS application companies, the database companies, the gaming companies, the IT operations companies shut down Russia's digital world, the digital world is as important today as the analog world. if they manage to shut down the Russians government's ability to do things in the digital world, we're going to shut down a lot. Of course, there are certain companies and certain situations where it makes sense to keep doing business. In Russia, for example, communication, and social platforms is critical for Russian citizens to be able to see and hear what their government is doing in the Ukraine. So what leaders do in times of crisis matters, what you and I do in times of crisis matters. If the US federal government will not stop buying Russian blood oil, will we stop doing business with Russia? Will our CEOs put peace before profits? Or will businesses do whatever they want to do? It's easy to be great when everything's great. But what defines our lives is who we choose to be in times of crisis. Bio Christopher Lochhead  We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, Ray Wang is back. Like always, we are in for a treat as we go deep into a whole bunch of topics. Ray Wang is the world’s number one Tech Analyst, and the founds of Constellation Research. He is the author of the bestselling book; Everybody Wants to Rule the World. Ray also hosts his own very popular podcast, called DisrupTV. So sit back and join us as we have a deep dialogue about Metaverse, the current status of Web 3.0, and the recent major events that are still affecting everyone to this day. Ray Wang on the Metaverse Economy The conversation starts off about the Metaverse and the Metaverse Economy. Ray explains that people’s concept of the Metaverse are still in the infancy stages right now. When they hear metaverse, they think AR, VR, or maybe gaming. Simply put, it’s 2D becoming 3D. Yet according to Ray, there are bigger implications, particularly in the market it will bring in the future. “The metaverse economy is something that we're seeing as a $21.7 trillion market by 2030.” – Ray Wang That sounds like a big number, because it is. Right now, publicly traded tech companies are valued at around $24 trillion. But if you look at it closely, these companies are gradually shifting into the digital space, which is what we now call as “metaverse”. Slowly but surely, the big companies have been positioning themselves in a strategic spot for when the technology catches up to the concept. Ray Wang on Web 3.0 All of these changes have been possible by the advent of Web 3.0, which is powered by the blockchain and cryptocurrency. But what exactly is Web 3.0? In order to explain it, you have to understand what the previous iterations were. Web 1.0 is basically a “Read” aspect of the internet. You can have access to websites, but there aren’t a lot of ways to interact with them. Web 2.0 changed that, moving into the “Read/Write” era of the internet. Now there are more services and functions that we can use over the net, but it comes at the exchange of data and information about the users. Web 3.0 aims to give the users control over their data, like how blockchains can track every step of the transaction made, or how some can limit the amount of data or even restrict outgoing data from their device and browsers, much like what Apple did to Facebook and other social media platforms. Or at least that’s the idea scenario. But according to Ray, it all depends on who’s holding the reins to the operation. “These Metaverse economies by design are hopefully going to favor privacy and anonymity of the user, right? It's gonna be about creating transparency of the seller and protecting your privacy in a transaction. That's the intent, right? But like all good technology, it's really about the people behind the intent.” – Ray Wang Transparency vs Privacy Speaking of data control, Ray mentions the recent move by Apple to give users the option to turn off data tracking from various apps has got Facebook bothered. Likely because that’s how Facebook gets most of its revenue by using said data to do targeted advertising and such. Moreover, showing that it could be done could open the floodgates to other tech companies to add such a feature in the future. It seems Apple is taking it a step further, allowing its users to encrypt emails and essential use the iCloud as their own personal VPN when doing their business over the internet. On the other hand, as FANG companies (Facebook, Amazon, Netflix, Google) seems to be reaching their saturation point (particularly Facebook and Netflix), Facebook moved to launch the Metaverse and rebranded the company to Meta. Though the metaverse itself seems like a mega category waiting to happen, the issue lies on the fact that it doesn’t seem to be well-defined yet as to what its goals are. People have a vague idea, and some ideas that support the concept already exist. But it all seems like a premature move by Facebook,

We are currently at the start of a radical change in education of all levels. On this episode of Christopher Lochhead: Follow Your Different, Ted Dintersmith explains what the future of school will be like as the new category of humans begin to shape it anew. Ted Dintersmith had a career in venture capitalism, but has now dedicated himself in the field of education and improving it. He is the author of a bestselling book, What School Could Be. It is quite an interesting read, and I would recommend you picking it up to learn more about the current state of education. On this dialogue, we discuss how school can be reimagined, redesigned, and recreated to become legendary. We also discuss what parents, students, and education leaders can do now to develop young people to thrive in the new world. Also, to hear about my thoughts and position on Spotify and the recent Joe Rogan scandal, please listen to the intro of this episode.   The Current School Systems are Outdated The dialogue starts as Ted points out how relevant the difference is between Native Digitals and Native Analogs are. If you are not aware what a Native Digital is, check out one of our previous episodes (FYD 250) that talks extensively on the matter. It is important to recognize the difference, because then you’ll realize that the current school systems are still being run by Native Analogs that prepare students for a world that’s Native Analog. With the rapid growth of technology and the birth of Native Digitals and services that cater to them and them alone, a Native Analog school system will and is slowly becoming obsolete.   The First Step is Recognizing the Problem The other issue according to Ted, is that when you talk to Native Analogs, they don’t think there’s a profound difference on the matter. Whereas Native Digitals can easily spot the difference. “You realize that, when you live in a digital world, you have control over what you do. You're able to go deep on what you're interested in, the content is either really compelling, or you just switch to something else. Plop that same kid over into school, and oftentimes, it's programmed, scripted, boring content that the student has no interest in or voice in, that the teacher really is not that interested in either. But some state legislator, some College Board, or some curriculum writer says, “This is what you got to learn.” And the kids just check out, because I think kids find school boring. They don't feel they have any real sense of purpose in it. And they know there's an alternative universe that's much more compelling.” – Ted Dintersmith   Ted Dintersmith on What School Could Be The conversation steers to the topic on what the future of school should look like. Ted was then asked this question: “Besides the baseline subjects such as history, math, science, etc., should the student have the agency to say, “I really want to focus on this or that”?” Ted shares that he has seen schools that have employed these types of learning system. What he saw was that students were very engaged, and they were easily retaining what they were learning. Also, both student and educator were really excited to be in the classroom every day. Unfortunately, these school systems were quite rare across classrooms in America. One issue was the disconnect between what students find enjoyable and engaging, to what the current system thinks the student needs to have a good career when they finish their education. Add to that the rift that growing between Native Analog frameworks and curriculum, and the gap grows bigger.   To hear more from Ted Dintersmith and how we can bring the current school systems to a new era, download and listen to this episode.   Bio About Ted   Links Connect with Ted Dintersmith today! Website | What School Could Be | LinkedIn   Other Related Links: Category Pirates: The Digital Education Crisis NPR: More than 1 Million fewer students are in college CNBC: More Colleges face bankruptcy but top schoo...

On this episode of Christopher Lochhead: Follow Your Different, we ask the question: Will the future of the United States of America look more like Star Trek or Road Warrior? With us to answer that question is Alec Ross. Alec Ross is the author of The New York Times bestseller, The Industries of the Future. And he has a brand-new bestseller out called The Raging 2020s: Companies, Countries, People and the Fight for our Future. Alec is a distinguished visiting professor at the University of Bologna business school, and he's a venture capitalist at Amplo, a global VC firm. If you have listened to our recent episode with Dr. Cedric Alexander, this dialogue will serve as a great continuation on the State of America (FYD 259), albeit from a different perspective. If you haven’t, why not give it a listen as well? Alec Ross on Channeling Your Rage The conversation starts on the topic of Alec Ross’ new book, The Raging 2020s. While the term “raging” often has the connotation of being good, it also can have a bad meaning. While it can denote people having a rolling good time, it can also mean anger, on the verge of violence. Which is not to say that we should always suppress our anger. For Alec, powerful emotions like that can be a huge part of the creative progress. “Figuring out how you can harness emotion, anger, volatility, and produce beautiful words, beautiful music, (and/or) beautiful oil on canvas. Also, the greatest athletes are those who know how to focus their rage.” – Alec Ross For Alec, it’s all about focusing and channeling those powerful emotions into something creative or productive, rather than letting it take over your life. The Raging 2020s Exploring further into the book, Alec explains that he wrote The Raging 2020s to show in part why everybody seems so angry right now. As discussed earlier, anger and rage could be channeled into ways that it could be productive. But when the rage becomes more collective, and entire segments of society are angry, what you get is violence. “I do feel like a lot, there is rage coming right now in America, both from the parts of America that have nothing to lose, as well of those parts of America that have something to protect, and believe that they can't necessarily grow what they have.” – Alec Ross Oftentimes, this is what happens when the when there isn't a shared sense of what we can get together. For Alec, it is something both interesting yet terrifying to observe. Star Trek or Mad Max? Alec then talks about the question that is in the heart of his new book. Which is, will our future look more like Mad Max, or Star Trek? If you aren’t familiar, Star Trek is set on a future where humanity has reached for the stars and enjoys continued progress and abundance. Whereas in Mad Max, we get a dystopian future with scarce resources and chaos all around. Alec says the future is entirely up to us. “The degree to which the future does look more like Star Trek or more like Mad Max, is entirely up to us. And I do think that if you have a mindset and an approach that's rooted in production and creation, as opposed to destruction, that's the beginning of any sort of progress.” – Alec Ross To hear more from Alec Ross and how the United States of America will end up in the future, download and listen to this episode. Bio Alec Ross is a New York Times best-selling author and Distinguished Visiting Professor at l’Universitá di Bologna Business School. He is the author of the recently published The Raging 2020s: Companies, Countries, People and the Fight for Our Future. His prior book The Industries of the Future has been translated into 24 languages and been a best-seller on 5 continents. He is a Board Partner at Amplo, a global venture capital firm and sits on the board of directors or advisors for companies in the fields of technology, finance, education, human capital and cybersecurity. He is also an adviser to investors, start-ups and government leaders to help them understan...

On today’s special episode of Christopher Lochhead: Follow Your Different, we have a deep conversation about the State of America. The United States of America is facing some meaningful challenges right now, and who better to help us unravel everything than Dr. Cedric Alexander. Dr. Cedric Alexander had a 40-year career in policing, public service, and mental health. He is the former police chief and Public Safety Director in DeKalb County, Georgia. He is also the former police chief of Rochester, New York, where he served as the federal security director in the TSA. Dr. Alexander also served on President Obama’s Task Force on 21st century policing. He is also the author of the hit book, The New Guardians: Policing in America’s Communities for the 21st century. Now, you often see Dr. Alexander on TV, or even up on a stage giving a speech. But unlike the TV where you only get a few minutes with him, today we go deep in an incredibly thoughtful conversation in a way that you only can on a real dialogue podcast.   Dr. Cedric Alexander on the Upcoming Elections The conversation started off on the topic of the upcoming midterms on 2022, and the subsequent presidential election on 2024. Particularly, on whether people could expect violence during these times, with regards to the events that unfolded last election. Being a former lawman himself, Dr. Cedric Alexander can’t help but think about it as well. With regards to what happened in the 6th of January in 2021, it has certainly created a great deal of pause and concern for the country. As for his perspective, Dr. Alexander thinks that there is too much politics and taking sides involved that the Right and the Left are so divided. He finds it difficult to take sides with one or the other, because his concern and ideas require both sides to work together to fix the nation. “It's very difficult to me for me to take sides with one over the other, because I think politics get played all the way around. What I'm concerned about is not their politics, but this nation as we know it.” – Dr. Cedric Alexander   Sit Down and Talk When asked if there is a chance for both sides to have a more civil dialogue as opposed to inciting violence whenever they don’t get the desired results, Dr. Alexander has this to say: “My thought is that both sides of the aisle, in my humble opinion, struggle for good leadership. Leadership that is not grounded in the party you belong to. Leadership that is grounded in the fact that we have to work together to find a way, or we’re going to continue to be in this very risky posture that we are in right now. “  – Dr. Cedric Alexander In order to avoid a repeat of what happened on January 6, it’s going to take leadership coming from both sides of the aisle. Not political leadership, but humanistic leadership. A leadership with proper morals, and one that comes from the heart.   The Perpetuation of the Election Fraud Claims They then talk briefly about the continuous perpetuation that the election was stolen, despite numerous proofs and actual recounts done in some states. Dr. Alexander says that this is a dangerous precedent. “We're almost at a point where even if I show you that clear evidence of anything, is still not believed. That is dangerous, brother.” – Dr. Cedric Alexander According to him, this also all boils down to leadership problems, as some of the leaders themselves are perpetuating this belief, in order to curry favor or not be ostracized by their party.   To hear more from Dr. Cedric Alexander and the State of America, download and listen to this episode.   Bio Dr. Cedric L. Alexander A visionary leader who has served over four decades in law enforcement and public service, there’s few more qualified to speak on the growing strife between race, communities, and the police. In his frequent, high profile commentary on CNN’s Amanpour, NBC News, and MSNBC, he poses the hard questions about systemic racism in our country and the need for police refo...

What is the source of human motivation? In this episode of Christopher Lochhead: Follow Your Different, Dr. Ayelet Fishbach shares the real science behind what motivates people to get things done. Dr. Ayelet Fischbach is the author of the no.1 bestselling and deeply researched book, Get It Done: Surprising lessons from the science of motivation. She is an award-winning psychologist at the University of Chicago Booth School of Business and the past president of the Society for the Study of Motivation. What you are about to hear is a powerful dialogue about what it really takes to get and stay motivated, and ultimately get it done. Dr. Ayelet Fischbach on Tying Productivity with Activity The conversation starts with Christopher commenting that he feels that he has been less productive compared to his previous career. This was mostly due to his past work being so fast-paced and packed with activity, that he feels he is not as effective as he once was. Dr. Fishbach responds that this is something that people often get confused about, which is associating productivity with activity. Sometimes people bombard themselves with a lot mundane tasks and call it a productive day, rather than getting something meaningful done that actually makes progress. “If you took the day to think about a new idea, if you had a new idea for a book today, that would play an incredible day, right? Like, these are the best days for you. And they don't involve their eight meetings. Back-to-back meetings are often a waste of time and we just fill up our time with all this nonsense.” – Dr. Ayelet Fishbach You Can’t Put a Schedule on Creativity One of the things that can be hard to put a schedule on is getting the motivation or inspiration to be creative. You could of course schedule times where you can get yourself in the “zone” to be creative, but it is not a guaranteed thing most of the time. Dr. Fishbach agrees with this, and says that sometimes, you need to allot time and bandwidth for it to happen. This means that you might have to allow big chunks of your day on just letting your mind think. You might even have to shelve it for later, or sleep on an idea to let it develop further in your head. “Well, creativity requires that you are able to sleep on something that you are able to, to think about it without reaching a conclusion without having the solution yet.” – Dr. Ayelet Fishbach Dr. Ayelet Fishbach on the Definition of being Productive That being said, what is the definition of being productive or effective? What does it mean to get things done? To answer this, Dr. Fishbach shares the story behind her book’s cover. While thinking of a cover for her book, one of the designs her publisher presented had a to-do list. Dr. Fishbach said that that particular design would not work. Because for her, being productive does not mean having a to-do list. “(Having a list) is not what I mean by getting things done. (You start off by) thinking about what goals are important for you. Okay, what gets priority? Is it your creativity? Is it taking care of something, of someone, and how these goals work with each other? So we start by identifying where we want to be, what we want to do, and then that the second element is monitoring your progress. The third element is managing all the other things that are going on in your life. You never want just one thing. So what happens with the rest? And the fourth is gathering social support. Who in your life is helping you? Who stands in the way? How do you get closer to the people that are helping you be the person that you want to be? This is a very broad overview of the framework of my world, the book, Get it Done, and not the to-do list.” – Dr. Ayelet Fishbach To hear more from Dr. Ayelet Fishbach and how you can get things done, download and listen to this episode. Bio Dr. Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making.

For some, entrepreneurship is a way up in the world. For others, it’s a way out of their current situation. But no matter what the motivation, entrepreneurship is ultimately an opportunity to create a different future. Not only for the entrepreneur themselves, but for their customers, employees, and ultimately an entire community. This is the reason why me and our guest, “IRON” Mike Steadman, love entrepreneurship. “IRON” Mike Steadman is a retired combat Marine officer. He is also a three-time National Collegiate boxing champion in the military. He’s the founder of Iron Bound Boxing and Education, which is a non-profit in New Jersey. He also founded a company called Dog Whistle Branding, a marketing agency that helps veteran-owned businesses with podcasting, brand, and category design. In this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with “IRON” Mike Steadman as we talk about all things entrepreneurship, including topics such as helping veteran entrepreneurs. This is a conversation you’re going to find incredibly inspiring and empowering, so stay tuned. “IRON” Mike Steadman on Losing the Ability to Communicate The conversation starts as Mike responds to a comment about sounding like a podcaster. He shares that being a podcaster helped him become better at public speaking. Now, when he does interviews, people are surprised on how Mike can do it all in one take. Nowadays, being able to communicate with each other in a clear and articulate way seems like an outlier than the norm. Mike thinks that this is due to the internet and the anonymity it provides, that we lost something essential when talking to other people. “I think we’re struggling with it. It’s because we’ve lost the ability to communicate with empathy. That’s the thing, right? You can communicate, share your opinion, or something. But you can also be an asshole about it. And I don’t think we are very empathetic anymore.” – Mike Steadman “IRON” Mike Steadman on being the Loudest in a Conversation One of the problems we have with communicating nowadays is that there seems to be a lot of yelling going on. Some do it mostly for attention, others to push their ideas further than the others. For Mike, it’s a matter of respecting the people you are conversing with. “If you're the loudest person in the room, you're also the weakest person in the room. And sometimes I think yelling is, I don't want to call it a cop out, right? But yelling is we just write (comments), we don't know how to communicate. We don't know how to respect people's opinion.” – Mike Steadman “IRON” Mike Steadman on Social Media It is ironic that “social media” has made a lot of people antisocial. Mike thinks it is because people find it easier to just hide behind a computer screen and interact with people that way. Unfortunately, some people who start a business has the same mindset. But for Mike, it’s just not the best way to do things. Regardless of whether you’re doing things digitally or analog, you still need to communicate with people properly and build proper relationships with them. “I’ve been saying (that) business is a contact sport. Unfortunately, I think a lot of the generation now when they start a business, they think they can just go on social media. But human to human, you still have to look someone in the eye (and) talk to him convey your value. And I think the default (now) is social media. Even dating girls, the default is an app. So I think we have lost the ability to communicate, actually.” – Mike Steadman To hear more from “IRON” Mike Steadman and how Social Media is both the cause and the cure for proper communication, as well as how he helps veteran entrepreneurs connect with the current market, download and listen to this episode. Bio “IRON” Mike Steadman is a serial entrepreneur based in Newark, NJ, who's committed to improving the economic and social outcomes of urban youth and military veterans through boxing, entrepreneurship,

In this episode of Christopher Lochhead: Follow Your Different, you will hear one of the most inspiring, horrifying, and yet deeply moving conversations from our guest, Valerie Edmondson Bolaños. Valerie Edmondson Bolaños is the founder of an extraordinary NGO called Warrior Angels Rescue. She started her own NGO in the way of Hurricane Maria. It was a Category Five storm that devastated her home island of Puerto Rico back in 2017. What started off as an effort to rescue her own family grew into a much larger scale over time. Since August of 2021, Valerie and the Warrior Angels Rescue has been evacuating girls, women, and their families from the humanitarian crisis that is escalating in Afghanistan after the United States left. What you’re about to hear is really one of the most inspiring mission-driven founders you can listen to. We hope that it moves you as well. Valerie Edmondson Bolaños on the Afghanistan Situation The conversation starts as Valerie gives a perspective of what the situation is in Afghanistan at this moment after the United States withdrawal last August of 2021. “It’s pretty horrific, which should come as no surprise. We’ve noticed (that) just in the three months that we’ve been working there. It just descended from an absolutely apocalyptic situation into the depths of hell. The messages and videos that we’re receiving directly from the families that we’re helping that are in our evacuation lists are just horrifying. I’ve had nightmares, and I’m not even living through it firsthand.” – Valerie Edmondson Bolaños These horrors stem from the local terrorist organizations who are trying to root out those who have worked with the US forces when they were still on the ground. They torture and beat them publicly, while abducting and interrogating those who they think had close ties or worked directly with the US forces. This was on top of the different terrorist organizations jockeying for power amongst themselves, which adds another layer of suffering for those on the ground. The Taliban Taking Away the Power Valerie shares that are a lot of shortages on the ground. The economy has all but shut down entirely because people are in hiding. People who had decent homes and careers had to leave almost everything to stay with families that are less conspicuous. “The Taliban is literally trying to take away power from the people who have even the slightest bit of power. And so much power comes from being educated and being having a profession. So they want to quash any potential viable resistance to their takeover by not only literally taking away power and electricity and connectivity from everyone, but they're targeting middle class families and upper class families. So everyone's gone into hiding, which means that most of the mechanisms that keep society going and keep the economy going are completely shut down.” – Valerie Edmondson Bolaños While the medical care is not completely gone, it’s can still be hard to get in the current circumstances. There are simply too much people that are now relying on volunteer medical professionals who are scared but also want to save as many lives as they can. How the Pandemic Factors In On the topic of medical care, Valerie was asked about the COVID spread and deaths in Afghanistan. She shares that there isn’t really any visible evidence of any data being collected at this point. Not to mention any effort for vaccination programs to speak of. “There's no data being collected. People aren't going to hospitals for the most part, because then they're afraid they'll be killed. So yeah, I don't I don't think any data is really coming out, or being collected. I mean, that would require a functioning government, which is not what the Taliban has created.” – Valerie Edmondson Bolaños The pandemic really added a few levels of complication of how volunteer NGOs like the Warrior Angels Rescue can operate on the ground, as not only are you worried about getting shot,

Today on Christopher Lochhead: Follow Your Different, Morgan Wright is back to talk about all things Security: new geopolitical threats, the new domains of warfare, and how they look at evil crimes through the eyes of the legendary public servants who solve them. This is a very fun, insight-packed real conversation with one of America’s highest profile crime fighting voices. Morgan Wright is an internationally recognized expert on cybersecurity and terrorism, identity theft, and privacy. He was also a senior adviser to the US State Department, anti-terrorism program, and a senior law enforcement adviser for the 2012 Republican National Convention. Morgan has developed solutions in defense, justice and intelligence for the largest technology companies in the world. He is now also the co-host of a red-hot new podcast called Game of Crimes. This new podcast shines a light to the men and women who serve and protect. So if you are looking for an in-depth update on how our cybersecurity stands today, stay tuned to this episode. Game of Crimes with Morgan Wright We open up on the topic of Morgan’s new podcast. Game of Crimes is a podcast that he co-hosts with Steve Murphy, and it is a long-form true crime podcast. Morgan shares that they were inspired with Follow Your Different, where they go deep into the topic and explore multiple topics related to the guests. They enjoyed the format so much that most episodes end up as two-parters, because they find a lot to explore on each guest and topic. “Our interviews are long. When I mean (long), we're they're always a two--parter. So that's actually been a fun part because it kind of gets you back into it.” – Morgan Wright There’s a risk to doing two-parters, but the payoff is if you get people hooked, they’d have to hear both episodes to get more of their fix. Morgan Wright on Looking at the Problem Wrong Morgan then talks about the Cybersecurity conferences that he has attended over the years. His shares that his recent favorite opener is what Elon Musk did different to become a rich guy in the world. That is, he thought differently, and revolutionized the space industry through SpaceX. He then explains that sometimes the problem is not the biggest problem, but the way we think about the problem. “What I say is the problem isn't the problem. The problem is the way we think about the problem. That's not what counts. What really counts is the way our adversaries think about the problem. And they beat us every time because they out-think us about what to do.” – Morgan Wright Another example he has is about bank robberies. It makes sense that if you want to beef up your security, you need to learn how the people on the other side thinks. Instead, managers and bank owners just get into their conference rooms and say what they think works, which often turns into an echo chamber of sorts. Prevention is ALWAYS Better than a Cure In line with this train of thought, Morgan Wright mentions that cybersecurity experts need to start looking at the problem from a different perspective. Because up until recently, the implications on cybersecurity have always been Response and Recovery. While that it all well and good, the problem with that is your systems are reactionary. Morgan thinks that cybersecurity should be proactive, where you stop and prevent cyber attacks from happening in the first place. “The reason we keep getting the results we have is because of the words you keep using you keep talking about Response and Recovery. That means it's already happened to you. What you're saying is that we should continue to buy effective fire alarms that say congrats, your house is successfully burned down. So let's start talking about stopping and preventing. And the minute we start doing that, we will start changing what we think about the problem.” – Morgan Wright To hear more from Morgan Wright and the current state of Cybersecurity and how the fight against cyberterrorism is done,

As we all know, Context is everything. Around here, we believe that thinking about thinking is the most important kind of thinking. So if you want to design a different future, the context of your thinking matters. In this episode of Christopher Lochhead: Follow Your Different, we discuss context and much more with Kevin Maney. Kevin Maney is the co-founder of Category Design Advisors, where he and his partners advise CEOs on how to design and dominate market categories. He is also one of the godfathers of Category Design, and one of the co-authors of Play Bigger, alongside Al Ramadan and myself. We talk about a lot of topics that will help frame your think, and why the barriers to entry for Category Design keep dropping. We also discuss why Category Design is more important now than it was in 2006. To know why that’s the case, stay tuned to this episode.   Kevin Maney On Playing Bigger It has been five years since Play Bigger came out, and there have been a lot of changes in Category Design over the years. Kevin suggests that they should get together again and pool together what they have learned over the years. That said, Kevin has noticed a few things that were big drivers of why category creation and design is so important. Some of them they have touched on in Play Bigger, but did not have the bandwidth to delve deeper into. These drivers are what Kevin and the others have been explaining to CEOs over the past years, so they can be aware of how important it is in dominating the market. Though the most obvious catalyst in the recent years has been COVID. COVID has accelerated the amount of category breakthroughs, mostly brought about by necessity.  “One of the things that always happens in these times of crisis or radical change like wars, a pandemic, or other things that truly shake up the world (is that) everybody starts doing things in different ways, or looking for new solutions. And it really opens up the possibility of creating new things and new categories that didn't exist before, solving old problems in new ways or, or addressing problems that have never existed before that arise because of what's going on.” – Kevin Maney Kevin Maney on the End of Friction In any business or market, there will always be friction present. One of the friction Kevin talks about is the friction of geography, and how that can affect the market. Because of such frictions, most people are limited to choose what is available, instead of the category leader for that market. Fast forward to today, and those frictions are slowly being removed. Now that people have access to a wider variety of the market, they will tend to gravitate towards the category leaders of said category. Which makes aiming to be a category leader is a must now, lest you get left behind. “The more that the friction of geography disappears, the more we can all choose the global, or at least national category leader of any particular category. So that makes it all the more important in whatever business you're in to try to be that category leader, or you're really just going to get sucked down the drain.” – Kevin Maney The Prevalence of Disintermediation Today The conversation then shifts to how different things are done today compared to just a few years back. In a way, there’s more disintermediation nowadays compared to the .com era. One of the way it’s very visible now is how we consume entertainment. With the advent of different social media platforms, normal people can interact directly with their idols, rather than having to go to concerts or shows. On the entertainers themselves, the old formula is getting discovered and debuting on TV or film. Nowadays, people could go viral on their own efforts, or at least without the backing of a major corporation and such. All this because we have reduced the friction required to make things possible. In the early 2000s, you’d need a lot of equipment, money, and know-how to shoot a simple video,