Christopher Lochhead Follow Your Different™

On this episode of Christopher Lochhead: Follow Your Different, we have a radically different dialogue about thinking with the legendary Roger Martin – a man who has been called, “the world's number one management thinker” by former Ford CEO Jim Hackett. Roger Martin is a Professor Emeritus at the Rotman School of Management at the University of Toronto, where he served as Dean from 98 to 2013, and as Institutional Director of the Martin Prosperity Interest Institute from 2013 to 2019. In 2013, he was also named Global Dean of the Year. In this remarkable conversation, we dig into the definition of thinking. We also discuss the difference between what Roger calls reflexive versus reflective thinking, and why thinking is a meta skill. So if you are interested on expanding the way you think, stay and listen to learn more. Roger Martin on Thinking about Thinking The conversation starts off on the topic of thinking about thinking, and if it’s weird to do so. Roger offers his thoughts on the matter: “I don't think so, no. But you know, I am surprised at the number of people who seem to not think about how they think – they just think. And then when something kind of bad happens, they're kind of flummoxed. The ones who are more inclined to think about how they're thinking are more likely to say, “well, maybe I wasn't thinking about that the best way I could, what would be a different way to think about it?” ” – Roger Martin The Definition of Thinking Before heading into deeper topics, we discuss the definition of thinking. Roger gives an explanation of his definition of thinking below: “I see it as the process of reflecting on your world against a model you have of it. So you'd be thinking, if you say, that person just smiled at me as we walked by each other. So that was stimulus to your senses. And to think about it, you have to have some kind of a model in your head interpreting it. So you would say, when the corners of the lips go up like that, it generally means that that person is kind of happy, or is favorably disposed toward me, and not they have a nervous tic. But that could be another interpretation of it. But you have some kind of model that says, “this is my method of interpreting what is happening to me.” “ – Roger Martin The thing is, other people might not have the same model as you do, unless you are privy that information. This often results in clashes in models, or a misinterpretation of other people’s model because they are unfamiliar, or radically different from yours. That is where thinking about thinking plays a role. Reflexive versus Reflective Thinking Roger was then presented with a thought about the current way of thinking: “We live in a world today that what that says that what most people call thinking is actually the mental retweeting of something they heard that they like, that often confirms and existing thought. And that existing thought was something they were taught to think, ergo, what most people call thinking today is actually not thinking.” Roger’s response is that conceptually, that is correct. But in a way, it is also another type of thinking. “What you describe is also thinking, but it is a much more reflexive form of thinking, then reflective form of thinking. So it's sort of a bit of a, like a reflexive pattern recognition. But I don't object to calling non reflective thinking to be just barely thinking or maybe not thinking at all.” – Roger Martin To learn more about Roger Martin & the different kinds of thinking, download and listen to this episode. Bio Roger L. Martin is Professor Emeritus at the Rotman School of Management at University of Toronto, where he served as Dean from 1998 to 2013, and as Institute Director of the Martin Prosperity Institute from 2013 to 2019. In 2013, he was named Global Dean of the Year and in 2017, he was named the world's number one management thinker by Thinkers50. He has published 12 previous books including When More Is Not Better and Play...

Many people are asking how do we create legendary cultures in a digital / hybrid work environment. On this episode of Christopher Lochhead: Follow Your Different, we ask Daniel Coyle this question: how can we create legendary cultures? Daniel Coyle is a New York Times bestselling author. His book, The Culture Code, was named the Best Business Book of the Year a little while back by Bloomberg. He has a new book out now, called The Culture Playbook: 60 highly effective actions to help your group succeed. He is the man on all things culture, so stay and listen to learn more. Daniel Coyle on Writing His New Book The conversation starts of with congratulating Daniel Coyle on publishing his latest book, The Culture Playbook. Daniel follows up on his thoughts on how he feels when launching a new project or book. “We are living through a moment, aren't we? It's like, when you start a project like this, you're never quite sure when it's going to land. And everybody's trying to figure out, “How are we going? How are we going to do this? How are we going to work together now? Everybody's having that conversation now. It is a moment, and it's kind of fun to explore what's possible” – Daniel Coyle The Transition Period Daniel was then asked about his thoughts on certain huge companies that are telling their people to go back to the office. Another thing to note was that those who are pushing for these things are usually those who are Native Analogs – people whose life don’t revolve in the digital sphere. Daniel thinks that this current period is a transitional phase, and it’s a way for companies to see what works and what doesn’t. “Is it transition and it is totally fascinating to see us people self-organize in this new world. And there's basically two schools of thought about it. The first school of thought is, this was a rupture. People things will never go back to the way they were, people discovered that they had lives outside of work. Then there's another school of thought, which says, Yeah, this is kind of part of a larger, longer journey, there was a sort of zoom out where people realized, hey, life's a lot bigger than work. But at the same time, that there is kind of a joy and a pleasure and a positivity and a productivity that comes out of being in the office. It's maybe not five days a week, maybe it's three, maybe it's two.”    – Daniel Coyle Daniel admits that he himself falls under the second school of thought, and that going to the office can be quite beneficial for productivity, even if it’s just 2 to 3 days off a week. Organizing Your Office for the New Work Experience On the topic of adopting the hybrid workplace, one of the issues brought up was the lack of coordination. For example, one could be scheduled to be at the office, yet the people who they have to work or have a meeting with are staying at home. Daniel agrees that this is currently happening in a lot of offices, and is something that the teams and management need to address. They have to be intentional and work out schedules where everyone in the team is in the office at the same time, so they can meet and collaborate on what needs to be done for their projects. Management can also help in coordinating schedules, so that different teams that need to work together can have overlapping schedules. But at the end of the day, the initiative to coordinate should come from the teams themselves. Otherwise, you’ll be stuck in your cubicle, still doing zoom calls with your teammates. To hear more from Daniel Coyle and how to create a legendary culture in your workplace, download and listen to this episode. Bio Daniel Coyle is the New York Times best-selling author of The Culture Playbook, The Culture Code, The Secret Race, The Little Book of Talent, The Talent Code, Lance Armstrong's War, Hardball: A Season in the Projects and the novel Waking Samuel. Winner (with Tyler Hamilton) of the 2012 William Hill Sports Book of the Year Prize,

Welcome to the second part of our extraordinary, unfiltered, unfettered real dialogue with David Gergen. On this episode of Christopher Lochhead: Follow Your Different, we dive into the key themes of his new book about leadership, called Hearts on Fire: How great leaders are made. David Gergen has served as an adviser to four United States President Nixon, Ford, Reagan, and most recently, Clinton. He is the rare political leader to serve his country from both Republican and Democratic vantage points. Professor Gergen also teaches public service, and as the founding director of the Center for Public Leadership at the Harvard Kennedy School. He is also the winner of two Peabody awards for excellence in broadcasting. If you want to check out the first part our dialogue with David Gergen, you can check out FYD episode 266, where he talked about his thoughts on the war in Ukraine, and the people with important roles to play in it. David Gergen: Hearts on Fire The conversation starts off on the topic of David’s new book, and how it is different from his previous work. His new book, Hearts on Fire, felt more like a love letter to the Native Digital generation, and encouraging them as they face the future ahead. David explains that he felt as though people that are currently handling the reins are going in the wrong direction. But he could see potential in the new generation, and would like to share his knowledge to them and help them grow. “There were a lot of individuals in my classroom. So I thought the world of them, and I thought they were really impressive. They have the capacity to change the world, or just manage to change this country. So this was a an attempt to call them, to summon who would like to get in the arena. I think they can make a huge difference.” – David Gergen For David, his latest work was like a Legacy book; a message he wanted to leave for the next generation. Turning Adversity into Purpose A huge topic in this book is how to tackle adversity – not just to overcome it, but to use it to find your purpose. David explains that a lot of the younger generations can do great things. But they are hampered by the fact that they have not figured out what their purpose is. “We can draw hope from the quality of the people who are coming in these next generations. They're just people who will knock your socks off when you spend time with them. But they're still searching how they can make a difference.” – David Gergen Like David said, he wanted his book to be a guide, or at the very least, share his own experiences so that the new generation can derive what they can do better in their life. David Gergen on Passing the Baton For David, writing this book was like passing the baton to the next generation. That said, he thinks that the older folks should be willing to do so, rather than clinging to power. This also leads to the discussion about how leadership is evolving nowadays. We are no longer living in a world in which leaders are only formed in our nation's most lead institutions. Rather, the current leaders of the generation come from the crowd themselves, like Greta, the Parkland students, and Malala. To hear more from David Gergen and how the younger generation’s hearts of fire can help spark change in the world, download and listen to this episode. Bio David Gergen is a professor of public service and founding director of the Center for Public Leadership at the Harvard Kennedy School. In addition, he serves as a senior political analyst for CNN and works actively with a rising generation of new leaders. In the past, he has served as a White House adviser to four U.S. presidents of both parties: Nixon, Ford, Reagan and Clinton. He wrote about those experiences in his New York Times best-seller, Eyewitness to Power: The Essence of Leadership, Nixon to Clinton (Simon & Schuster, 2001). In the 1980s, he began a career in journalism. Starting with the MacNeil-Lehrer NewsHour in 1984,

Free speech is often called the first freedom and the bedrock of democracy. Our guest today says that on one hand, free speech around the world has never been better. But right now, we are experiencing a free speech entropy in the United States. On this episode of Christopher Lochhead, we have a deep dialogue about Free Speech with Jacob Mchangama. Jacob Mchangama is a global expert on free speech. Political satirist PJ O'Rourke says that his new book is. “The best history of free speech ever written, and the best defense of free speech ever made.” That book is called Free Speech: a history from Socrates to social media, and it is out now. Jacob is a Danish lawyer, and the founder of Justicia, a Copenhagen-based think tank that focuses on human rights, freedom of speech, and the rule of law. So if you want to learn more about free speech, how it has evolved through history, and what it will look like in the future, stay tuned to this episode. Jacob Mchangama on Free Speech The conversation begins on Jacob’s work on free speech, and his new book about it. He was then asked about what his thoughts on the current state of free speech in the world today. According to Jacob, we’ve never had it better. It may not be as apparent in the US, but if you consider the rest of the world, people get to speak out more than ever before. Most of which was born with the proliferation of the internet, and the wide reach it provides. “You and I can speak there's no censor, making sure that we don't say inappropriate things. And you know, so technology, internet has given us unprecedented opportunities.” – Jacob Mchangama Recession of Free Speech It is really the golden age of free speech. Though according to Jacob, it is an age that is currently in decline. As things enter a more stable period after a boom of ideas, a state of entropy starts to set in. It is no different with free speech, as Jacob explains: “Every time there's a period in history where free speech is now sort of secure and we've turned the corner, a process of free speech entropy sets in. “ – Jacob Mchangama This comes after the European Union is in the process of adopting a law which would, which says that social media companies have to remove your illegal content within a short timeframe or risk huge fines. Social media themselves are almost self-censoring to a point, restricting certain content from appearing on people’s search results and feeds. The Evolution of Free Speech in the US Moving the topic to the US side of things, Jacob finds the US and its take on free speech fascinating. According to him, it seems that free speech has evolved and grown over the years, and yet the first amendment and its wording has remained the same. The evolution stems on how the US society interprets these words, leading to the growth of its scope and reach. As Jacob puts it, nowadays it’s difficult to imagine what you could say to a sitting US president that would get you in jail, short of direct threats or incitement of violence. Yet in the old days, you could go to jail for making a snide remark about an incumbent president. But this same flexibility and reach is what’s putting free speech in a tight spot. With the wide reach of the internet also comes rampant misinformation. The issue is some of the people peddling misinformation is hiding behind the notion of free speech, which makes it difficult to remove once and for all. Though for Jacob, it will all boil down to how we, as a society, will decide on what's acceptable or not. “Ultimately, I think that the culture of free speech is probably more important than the legal language, or a legal statute, or constitutional protection. Because ultimately, the culture of free speech is what will inform where we draw the limits, and how we interpret the legal protections that we have.” – Jacob Mchangama To learn more about Jacob Mchangama and the current state of free speech in the US and around the world,

On this episode of Christopher Lochhead: Follow Your Different, we go deep into topics that traditional television could and would not go. Specifically, we talk about the war in Ukraine, and where all of this might end with our guest, Dmitri Alperovitch. We also talk about cyber threats, and how capable the US is against it. Dmitri Alperovitch is one of America's top cybersecurity experts. He is on the US homeland security advisory council, and the co-founder and former Chief Technology Officer of the $50 billion market cap CrowdStrike. Right now, he is also the chairman of Silverado Policy Accelerator. So when he talks about cyber threats and security, you’d best listen in. Achieving Escalation Dominance The conversation starts off with Dmitri explaining that the United States has the capability to take Russia off the internet. They could it temporarily, or even permanently – though it could prove complicated to do so. Both of which can be escalatory and provocative. Dmitri’s point on this is that rather than slowly matching Russia’s actions with certain sanctions or retaliating in a similar manner, the US can use this to send a message and stop those attacks from further escalating in the first place. “If they do launch those attacks, in my opinion, we need to be very thoughtful about our response. We need to make sure that we achieve escalation dominance, in that we stop those attacks that in their tracks that we send a very strong message to Moscow: that this is not going to be tolerated, this is not going to be acceptable.” – Dmitri Alperovitch Life Without Internet As to why this would serve as a great deterrent, Dmitri explains that while they could still send people to do cyberattacks on the US from other places, this would send a strong signal to make them think twice about it. Because like the rest of the world, they are also dependent on this digital resource to run their country. Nowadays, energy sectors, healthcare, and logistics see the highest usage rate for it. So in effect, shutting down their internet capabilities could have a strong effect on their economy as well. “The goal of the internet shutdown is not to stop cyber attacks; that is an impossibility because they can launch them from any place. And we're not going to go around the world shutting down countries from the internet. That's not an interest in the United States. The goal is to demonstrate the type of effect we can have on their economy, if they continue to judge those attacks from wherever they may launch them, from Russia or elsewhere.” – Dmitri Alperovitch Though Dmitri warns that this should only be done as a retaliatory action or response to an attack, rather than a pre-emptive strike. Because if they decide to do the latter, it might suddenly invite attacks, so the US should consider things carefully first. The Effectivity of Cyber Attacks Dmitri describes cyber attacks as a perfect tool for inflicting damage but having the option of anonymity or deniability. One can execute it remotely, and still have impact on a far-away area or country. Though for something as overt as what Russia was doing, defaulting to kinetic weapons and outright war could achieve their objectives. Though it is not to say that cyber attacks is ineffective in this case, as Dmitri shares what happened in the first few hours or the Russian attacks on Ukraine. “One of the attacks that has not gotten a lot of attention was the hack of a US-based satellite provider called ViaSat that has a subsidiary that provides satellite communication services to Eastern Europe, particularly the Ukraine military. The Russians had actually hacked that satellite provider, or actors are believed to be Russian. They were able to essentially cripple satellite modems, thousands of them that the Ukrainians were using in the first hours of the war. My understanding is that that actually did have a significant impact on their ability to communicate in those initial hours and potent...

On this episode of Christopher Lochhead: Follow Your Different, we ask the question: Who are You?  What do you want to be? What's the difference between being and doing? And who better to help us answer those questions that the legendary Minter Dial. Minter Dial is a B2C Branding Master, having had a legendary career with L’Oreal and the CEO of hair care brand REDKEN. He’s also an extraordinary storyteller; his first two published books be international prize winners. His new book, called You Lead, is definitely a must-read. If you believe in the power of dialogue to change thinking, you’re going to love everything about this episode. You Lead The conversation starts off about Minter Dial’s new book, and how it has brought up several great points as you progress through it. One of the most thought-provoking ones is the idea of being yourself makes you a better leader. This makes sense, as one of the biggest causes of struggle and pain in life and one’s career is trying to be something you are not, just to accommodate others. Minter explains that one of the issues that bad leaders face is that they probably do not have the proper people skills for the job. That disconnect, more often than not, stems from their lack of awareness about who they are. “Essentially, there are probably very few good leaders. And the reason for that isn't that they don't have people skills, its that they haven't done the work to figure out who they truly are. My observation is that a lot of people think they know who they are. They might have a broad idea of who they want to be. But they haven't done the hard work that says more precisely “who I want to be.” “ – Minter Dial The Ability to be Good Christopher shares that one of his friends think that his superpower was the ability to go deep in anger. That he was able to embrace and utilize it to make powerful statements, but not let it consume his rationale. Minter explains that he thinks that people are wired to be good, in general. The reason why we are like that is the need to be together rather than stand alone. The only way that would work is if we are good to each other. “If you're an evil person, as a CEO, you might do well in the short term. But as soon as you leave the vacuum that you've created, and all the damage that you have sown will cause an impossibility for the follow up act. And so it might be a short term approach. So the bottom line is, I think that we all have the ability to be good.” – Minter Dial Sure, all people have dirt, a bit of evil and naughtiness in all of us. But it is important to be aware and understand how much of that we should bring to the table. But it’s also not good to hide it all. Showing some of your foils or imperfections shows that you are still human. Minter Dial on Radical Self-Awareness and Roundedness Christopher continues with this line of thought, saying that it isn’t radical transparency that CEOs need, but radical self-awareness. To know your own strengths and weakness, so you know what to work on and keep yourself well-rounded. You are also then aware of what you lack, and can surround yourself with people that can fill those gaps. Minter agrees with this assessment, and adds that sometimes, we tend to exclude people that could attribute to this roundedness. His example for this is journalists. If you’re building a tech team, you’d get the usual suspects: HR, finance, and marketing. But what a bout hiring a journalist? At first, you might think it’s an odd fit. But if you think of what journalists do rather than the industry they came from, they are probably really good at discerning the tastes of the people. They would have to be when writing up articles to entice people to read them. His point is, learn to diversify in your choices, and it could end up with a more rounded group than you normally would. To hear more from Minter Dial and how to figure yourself out, download and listen to this episode. Bio Minter Dial is a storyteller,

On this episode of Christopher Lochhead: Follow Your Different, we continue our focus on the current situation in the world and in the United States. Because in times of great change and great uncertainty, we turn to great, though in some cases, counterintuitive minds. Today, we talk to one of the great minds of today, David Sacks. David Sacks is a legendary entrepreneur, category, and company builder – and now, venture capitalist. He is the founder of Craft Ventures. In Silicon Valley, David is a living legend. You see, he was the co-founding CEO of Paypal, founder and CEO of Yammer, which sold to Microsoft for over a billion dollars. He has been an early investor and advisor to companies like Facebook, Twitter, Uber, SpaceX, Airbnb, Slack, and so much more. He’s also co-hosting an amazing podcast called All In, which has become one of the most popular dialogue podcasts in the world. So if you want to listen to the thoughts of this legendary individual, stay tuned to this episode. If you want to check out our past dialogues with David Sacks, you can check them out here. This episode was recorded on March 29th, 2022 David Sacks Goes All In The conversation starts off with what’s new with David, particularly, his relatively-new podcast. David explains that it started out as a conversation pod with his “besties”. It was something they did to pass the time during COVID. Little did they know, it would grow into what it is today. “It's been kind of a surprise. We started doing it at the beginning of COVID when we were all trapped in our houses and had nothing else to do. So it's me and three friends, the four besties as we ironically say, and yeah, we've been doing this weekly pod. Amazingly, it's climbed the charts. I think the new episodes tend to be in the top 30 or 40 podcasts. And it's done really well.” – David Sacks David shares that at first, they tried to focus on talking business and markets, as well as private investing in VC. But there was only so much you could talk about that without circling back on itself. So they eventually started talking about current events, politics and world affairs, and how it can affect the world of business. Having a Healthy Conversation David muses that what makes them different from other business and marketing podcasts, except for their discussion on current affairs, is that they get to have a healthy conversation. Unlike your typical podcast that has the host and maybe one or two guests to discuss a certain topic, the four of them talk it out amongst themselves, and sometimes even lead to heated discussions. Because it’s not simply an echo chamber, it’s a place where ideas are presented, and confirmed or challenged by the other hosts. “One of the things people say they like about it is the fact that we can get into debates, vigorous debates about politics, and yet we're all still friends. There's that vibe to it. But there's also people on the show breaking each other's balls, that kind of stuff. And they like that vibe, too.” – David Sacks Since it’s the same four people having the conversation each week, each episode feels like a continuation of the last. Which makes you want to listen to it and look forward to the next. David Sacks on the War in Ukraine When asked about his thoughts on the current situation in Ukraine, David responds that it can be difficult to say what exactly is happening at a particular time. Despite technology giving us easier access to information, there is just too much conflicting information being touted around. That said, he felt that some US media is escalating the current situation to the point that as if we are already at the brink of World War III. As a man who preaches for peace rather than an escalation of conflict, David hopes that our politicians and leaders steer clear of the war and help pursue for peace in the region. To hear more on David Sacks and his thoughts on the current affairs of the world,

This is an extraordinary time in history COVID recession, radical social change. The shift from native analogues to native Digital's increased internal violence in the US and in many other democracies. In times of great crisis, we turn to great minds for deeper understanding and perspective. So, on this episode of Christopher Lochhead: Follow Your Different, we ask David Gergen: what's really going on here in the world? David Gergen has served as an adviser to four United States President Nixon, Ford, Reagan, and most recently, Clinton. He is the rare political leader to serve his country from both Republican and Democratic vantage points. Professor Gergen also teaches public service, and as the founding director of the Center for Public Leadership at the Harvard Kennedy School. He is also the winner of two Peabody awards for excellence in broadcasting. So when it comes to the world of politics, there is no other better suited to make sense of everything that is going on. So if you are interested, stay tuned to this episode. David Gergen on the State of World The conversation starts off with David getting asked about what he thought about the current situation of the world today. David says that it’s looking pretty grim at the moment. “We've just had a cascade of crises over the last 20 years and it is sort of bewildering. How many have hit us? And you know, some have come and gone and some would remain with us. The latest one? Ukraine. I it's just really hard to see a good outcome in this.” – David Gergen A lot has happened over the past weeks in the development of the Russian Invasion of the Ukraine, and David shares that it may last for a while until both sides have exhausted their arsenal, like two punch- drunk fighters. But he still hopes that Putin sees reason at cuts his losses, and start accepting peace talks sincerely. Because as it is, their current situation doesn’t only affect them, but the rest of the world as well. Choosing Sides When asked about the weird rise of support for Putin from some politicians and celebrities, David agrees that the trend is not mainstream, but it is visible now. He also comments that this line of thought is dangerous, and could only serve to prolong the war, as Putin might continue thinking that he is justified for doing so. “I think the degree to which people move over to Putin's hog(wash) will only prolong this war, and very, very likely would politicize it. We will pay a price for that for a long time to come, because we'll never settle down. We'll never get back to a smoothly running democracy again, if we keep playing games.” – David Gergen He adds that we should all double down with our original stance and that is one of morality. Putin is being a tyrant, and we must support Ukraine in any way we can. On Bush and Biden’s Responses to Crises David was then asked how he compares Bush’s actions right after 9-11 and Biden’s response in the current Ukraine crisis. He first makes a point that both took a stateman’s approach, which is to protect the United States first and foremost. In Bush’s case, he protected the people of Islamic faith that reside in the US, while simultaneously planning a precision strike on the people responsible for the attack. As for Biden, he did his best to keep us out of war. He prevented us from being directly being involved by not deploying troops to Ukraine. Now, whether that turns out to be the right decision as a policy, I think is still uncertain. Whether it proves to be the right thing or not will remain to be seen in the coming days. To hear more from David Gergen and his thoughts on the current state of the world, download and listen to this episode. Bio David Gergen is a professor of public service and founding director of the Center for Public Leadership at the Harvard Kennedy School. In addition, he serves as a senior political analyst for CNN and works actively with a rising generation of new leaders. In the past,

We live in a time of radical acceleration in the creation of very different futures with marketing category after marketing category. That goes the same for the world overall as well, which also adds a threat and challenge to most businesses. But at the same time, it can also be a great opportunity. On this episode of Christopher Lochhead: Follow Your Different, we make sense of it all with our guest, Gina Bianchini. Gina Bianchini is the founder and CEO of Mighty Networks. She is in the business of creating different futures. She has raised over $67 million in top tier Venture Capital, and a pioneer in the digital and social space on creating a platform for businesses and creators to build communities. Gina has also been a guest before. You can check out what she has said on The Power of Niche Networks in FYD episode 65. So if you want to hear more from her about the power of communities, stay tuned to this episode. The Importance of Knowing Category Design Gina starts off the conversation by stating that she loved what they were doing with Category Pirates, and how it being a collaboration means ideas are more fleshed out and multi-POV than just having one person do it. That said, she mentions being in a conference recently that was showing a product that she immediately recognized as someone who took category design and ran with it. “I was at this conference yesterday, I saw one of the best category design presentations in like, eight minutes. It was it was it was a masterclass in category design. It's a company called Coalition. And they do cyber insurance. And their category that they have is active insurance.” – Gina Bianchini Gina could tell that the company was not going to compete in the cybersecurity market, it was creating a new market for itself with a new category. So if all things go well, Coalition could find themselves the Category Kings in this new market they are trying to create. Overdone Languaging is Bad Languaging They then talk about how languaging seems to be going to a bad trend nowadays. While languaging in business itself is not bad, it is bad when done to an excess. We call it Technobabble, and it’s when you just spout out jargons and techspeak just to make yourself sound competent in the tech field and to potential clients. While smooth-talkers who sell snake oil are not new in the business world, it screams lazy and incompetent when you just take a bunch of technobabble and dump it in your company’s mission statement, in hopes of sounding smart. Languaging is supposed to help you differentiate yourself from the rest, not to obscure and hide your business’ lack of ingenuity. The Big Brand Lie Gina brings up one of the articles and minibooks that Category Pirates has created, which was the Big Brand Lie. I share with her the story on what happened after we released that article on Category Pirates. Because a lot of marketing people were upset, some as a knee-jerk reaction, others because it challenged their prior knowledge and ideas in marketing. But at the end of it all, whether it changed someone’s ideas on marketing or not, it did start a conversation on how to approach marketing. If nothing else, that spark alone is rewarding in and of itself. Gina agrees and also echoes the sentiment that product alone is not enough to dominate a market. And if you want to create different futures, you need to look at how you can drag that future into the present. To hear more from Gina Bianchini and her thoughts on Category Design and the power of building a community, download and listen to this episode. Bio Gina Bianchini is an American entrepreneur and investor. She is the Founder & CEO of Mighty Networks. Before Mighty Networks, she was CEO of Ning, which she co-founded with Marc Andreessen. In addition to Mighty Networks, Gina serves as a board director of TEGNA, a $3 billion broadcast and digital media company, and served as a board director of Scripps Networks,

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation about a wide range of topics. From why startups should slow down, the current state of Covid19 and how it has affected our healthcare systems, to Silicon Valley’s response to Russia’s attack on Ukraine. Who better to have this conversation than with one of the smartest minds I know, Bryan Roberts. Bryan Roberts is a Senior Partner at legendary venture capital firm Venrock in Silicon Valley. He is the man that many people consider the number one healthcare tech VC on the planet. So if you want to know our thoughts and be part of the dialogue, stay tuned to this episode. Also, pay special attention to what Bryan thinks CEOs should be thinking about and doing to survive and thrive over the next 12 months. Bryan Roberts on the Growth of Startups We open up the conversation about the state of startups over the past 6 months. According to Bryan, the have been some noticeable changes on how the public and markets interact recently. Before, when the public markets go down, it usually takes 6-12 months before the private markets also start going down. This is because those two markets are working on different capitals. But recently, there has been a crossing over of public to private and vice-versa, which has made the shifts in the market almost simultaneous due to these crossovers. Bryan Roberts then talks about how he wishes startups would slow down a bit. He knows that this is contrary to the current popular belief that blitz-scaling and creating value quickly for your product is better, but he has this to say on the matter: “I think there's something to be said for, for getting your stuff right. Like, it takes 10 years to build a good product, and probably takes 5 years to build a functional product that you’re embarrassed about.” – Bryan Roberts For Bryan, rushing growth might look good in the short term, but it might not translate the same long term. In 2-4 years, all your customers will figure out that the products are not delivering the value you are selling them for, and you are left with a declining product and scrambling for the next short-term fix. Covid19 and Its Effects on Healthcare On the topic of the pandemic, Bryan thinks that it has pushed changes in behavior towards healthcare forward for a decade or two in the span of a year. People suddenly have to learn things about healthcare they never bothered about before. They might get pissy or annoyed about it, but they still did it because it was an essential knowledge now. Virtual Primary Care and telemedicine are some of the examples of the things even older people had to learn and have access to. Of course, it won’t replace the brick-and-mortar / traditional way we have access to medicine and healthcare. There are still some things that cannot be handled virtually or over the phone. But it is good that services that can transition over to remote access are doing so, and is reaching more people than ever. Bryan Roberts on Covid Deniers Despite all the evidence and news that has been going on, it seems that there are still people who downplay the severity of Covid19. While it has been tempered to lower numbers nowadays due to vaccines and weaker strains, it still doesn’t deny the fact that we got our collective asses kicked by this pandemic this past two years. For Bryan, it would be a disservice to the countless healthcare workers and their efforts for the past couple of years if people continue to say that this pandemic was some government ploy or a way for healthcare to make more money. He also stresses that it’s a dangerous line of thought, given how this particular virus operates. While past viruses like Ebola had such a high mortality rate that it eventually dies out when contained, Covid does not. Which means it has more time to spread. It can even spread before the person spreading it shows symptoms, so it’s really hard to say if a public space is safe or not,