Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books
Jan 8, 2020 • 26min
Boeing vs Airbus - Cleared for Takeoff | 2
In 1970, Boeing's ambitious 747 soars into the skies, but not without a costly battle for survival. Financial chaos looms as they funnel $800 million into its development, all while facing intense pressure from the competition. Meanwhile, Airbus emerges across the Atlantic, attempting to navigate the tricky waters of airplane sales. Discover the hurdles Airbus confronts as they strive to carve out their place in a Boeing-dominated market, including a groundbreaking deal that could change everything.
Jan 6, 2020 • 24min
Boeing vs Airbus - Get Your Wings | 1
The podcast dives into the thrilling era of the 1950s jet age, starting with the catastrophic crash of the De Havilland Comet that shook the aviation world. It highlights how Boeing seized the moment to dominate the civilian aircraft market after the Comet's demise. Listeners learn about the fierce competition that birthed the Boeing 707 and the struggles of European manufacturers leading to the creation of Airbus. The narrative captures the ambitions, rivalries, and the transformative events that reshaped commercial aviation.
Jan 1, 2020 • 31min
Ford vs Chevrolet - Technology in the Fast Lane | 4
In a fierce battle of automotive giants, Ford and Chevrolet face new challenges from Japanese competitors like Honda and Toyota in the 1970s. The deadly design flaws of the Ford Pinto lead to serious legal repercussions, exposing vulnerabilities in American manufacturing. Amid recalls, both brands struggle to regain consumer trust as preferences shift toward smaller, fuel-efficient cars. The rise of innovative technologies, including electric and self-driving vehicles, adds another layer to the industry's transformation.
Dec 30, 2019 • 26min
Ford vs Chevrolet - Fast and Sexy | 3
The 1960s ignite a thrilling battle between Ford and Chevrolet as a new generation hungry for fast cars takes the wheel. The rivalry embodies cultural shifts, with Henry Ford II and Lee Iacocca pushing boundaries against Bunky Knudsen’s Chevy. The Ford Mustang emerges as a game-changer, captivating young drivers and sparking competition with the Chevrolet Camaro. Meanwhile, Ralph Nader challenges the industry over safety, changing consumer advocacy forever. Buckle up for a fast-paced tale of automobiles and ambition!
Dec 25, 2019 • 28min
Ford vs Chevrolet - Detroit Joins the War | 2
World War II ignited fierce competition between Ford and Chevrolet, as the nation geared up for mass production of military vehicles. President Roosevelt’s vision turned automakers into key players in the war effort. Ford's struggles during the 1930s contrasted with Chevrolet's rise, while both companies navigated a shift from car manufacturing to military supply. After the war, they faced new challenges in reclaiming market dominance, highlighted by the culturally significant launches of iconic cars like the 1949 Ford and the legendary 1957 Chevrolet Bel Air.
Dec 23, 2019 • 30min
Ford vs Chevrolet - Tin Lizzie Becomes Roadkill | 1
The dawn of the automotive revolution began with Henry Ford's quirky quadricycle in 1896, sparking a transformation in American life. The podcast dives into the intense rivalry between Ford and Chevrolet, exploring how each brand shaped the industry. Discussions among early pioneers reveal the roots of innovation, while Ford’s assembly line revolutionized car production. Tensions rise as economic hardships and the approach of World War II force both companies to adapt from consumer to wartime production, altering the landscape of manufacturing.
Dec 18, 2019 • 22min
Macy’s vs Gimbels - Last Store Standing | 6
The 1960s retail scene sees fierce competition as Macy's and Gimbels grapple with shoppers moving to the suburbs. Gimbels' Chairman struggles with declining customers and a risky upscale investment, while Macy's thrives with innovative strategies and a revitalized shopping experience. As department stores face the rise of discount retailers and mall culture, Gimbels' failure to adapt spells disaster. The rivalry intensifies, leading to a dramatic buyout and the closing of Gimbels' flagship store, highlighting the harsh realities of retail survival.
Dec 16, 2019 • 22min
Macy’s vs Gimbels - Wartime Wagers | 5
In the late 1930s, Gimbels takes daring steps by stockpiling goods and hiring a rival's top copywriter. The looming war and resulting resource shortages spark intense competition with Macy’s. Price wars erupt, leading to chaos as Macy’s grapples with maintaining its historic discount policy. Tensions rise during an urgent board meeting, highlighting the stakes of the ongoing rivalry. Meanwhile, Gimbels launches bold marketing strategies that resonate with consumers, shifting the dynamics of suburban shopping forever.
Dec 11, 2019 • 25min
Macy’s vs Gimbels - Diversify or Die | 4
Journey back to the 1920s, where the rivalry between two department store giants heats up. Gimbels makes a bold move by acquiring Saks Fifth Avenue, navigating family challenges during the Great Depression. Meanwhile, Macy's pulls out all the stops by hiring a trailblazing female advertising executive and embracing radio to reach a wider audience. As competition intensifies, personal struggles and strategic shifts reshape the landscape of retail, revealing the high stakes behind glamour and innovation.
Dec 9, 2019 • 20min
Macy’s vs Gimbels - Showdown over Manhattan | 3
As the 19th century draws to a close, the tension between Macy's and Gimbels heats up over Manhattan. Discover the ambitious plans of the Straus brothers to build a flagship store amidst personal turmoil, including their fateful connection to the Titanic. Meanwhile, tensions rise with Bernie Gimbel's scheming to outmaneuver Macy's. The contrasts between opulent experiences aboard the Titanic and the competitive strife in retail set a gripping backdrop. Love and rivalry collide as family legacies are tested in a turbulent market.
