Business Wars Dating App Wars | Dating Apps Pivot as COVID-19 Continues | 7
Aug 12, 2020
Ashley Carman, a senior reporter at The Verge and co-host of Why'd You Push That Button, dives into the booming world of dating apps during the pandemic. She discusses how platforms have adapted with innovative features to keep users engaged, emphasizing the rise of virtual dating and new app entrants like Facebook Dating. Carman also explores privacy concerns in the dating ecosystem and the financial success of giants like Match Group, showcasing the resilience of online romance amid crisis.
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Pandemic Boosts Dating Apps
- The pandemic boosted dating app use due to increased virtual interaction opportunities.
- Dating apps adapted by incorporating video features and virtual activities.
Dating App Adaptations
- Tinder introduced features like trivia and global mode to facilitate virtual interactions.
- Other apps added voice notes and "Ship Party," where friends and family can swipe for users.
Global Mode and Shared Experiences
- Tinder's Global Mode eliminates geographical boundaries, requiring users to find common ground through cultural exchange.
- In-app games and interactive experiences like "Swipe Night" give users conversation starters.