Sports Business Radio Podcast

We dive into the NBA and NHL Playoffs TV ratings as well as tell you what the local TV ratings were for NBA and NHL teams for the 2018-19 season on this week's edition of Sports Business Radio. Which teams saw the biggest increase and decrease in TV ratings? How have the leagues fared on the national TV broadcasts? We also recap a HUGE NFL Draft - both the TV ratings and the record setting attendance in Nashville (and we compare the numbers to last Sunday's record setting numbers for HBO's Game of Thrones episode). You'll be up to speed on all of the other sports headlines of the week as well. Doug Terfehr of Mizzen + Main joins us to discuss the company's performance fabric dress shirt worn by Phill Mickelson, JJ Watt and #1 NFL Draft pick and Arizona Cardinals QB Kyler Murray. We also announce a new partnership between Sports Business Radio and Mizzen + Main. And we preview the upcoming Sports PR Summit on May 21 in New York City and let you know the big names from across the sports world who will be joining us at The Players' Tribune. This week's edition of Sports Business Radio is presented by Zip Recruiter - the smartest way to hire. Sports Business Radio listeners can try Zip Recruiter FOR FREE at ZipRecruiter.com/SBR. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Please subscribe to, rate and review the Sports Business Radio podcast on iTunes. Our podcast is also available on Spotify, Audioboom and Stitcher. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Levick (@JeffLevick), CEO of The Players' Tribune (@PlayersTribune) joins us for an in-depth conversation to discuss Derek Jeter's digital publishing company. From The Players' Tribune's various content platforms, to their distribution and monetization strategies, to the unique way they tell the stories of athletes from around the world, we dig into the elements that have made The Players' Tribune a success. We also preview the 2019 Sports PR Summit, which is hosted by The Players' Tribune at their headquarters in New York City on May 21. Follow us on Twitter @SBRadio and on Instagram on @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sports Illustrated golf writer Daniel Rapaport (@Daniel_Rapaport) joins us to discuss Tiger Woods' historic and emotional win at The Masters - Woods' 5th green jacket and his 15th major. From the record-setting TV ratings for CBS to the sponsors that activated most effectively around Tiger's big win, to the impact the win had on Nike's stock, we have lots of data for you for what this win meant to the businesses impacted by Tiger. Follow us on Twitter @SBRadio and on Instagram on @sportsbusinessradio and subscribe to the Sports Business Radio podcast on iTunes and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

BONUS podcast to celebrate 15 years of Sports Business Radio. Our show launched on April 11, 2004.  During this podcast, Sports Business Radio host Brian Berger and Executive Producer Bryan Griggs reflect on the 15 year history of the show. We also listen to some of our favorite moments in our show's history including highlights from interviews with Mark Cuban, Jack Nicklaus, John McEnroe, Charles Barkley, Michael Vick, Chris Evert, David Stern and Mark Emmert. Thanks for 15 great years and we look forward to bringing you many more insightful conversations on Sports Business Radio in the future. Subscribe to the Sports Business Radio podcast on iTunes, Spotify, Audioboom and Stitcher. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Windhorst (@WindhorstESPN) joins us to discuss his new book LeBron Inc., which takes a look at the inner workings of the business empire that LeBron James and his team have built. Windhorst discusses how James has scored big with equity deals instead of taking flat fee endorsement deals, the business team he has surrounded himself with and the sneaker battle that took place to land James coming out of high school that resulted in Nike signing one of the most marketable athletes of this generation. Windhorst and Brian Berger also discuss Klutch Sports and James’ role with the agency led by Rich Paul, but heavily influenced by James’ star power. Get Brian Windhorst's new book LeBron Inc. on Amazon or available at bookstores everywhere. Subscribe to the Sports Business Radio podcast on iTunes, Spotify, Audioboom and Stitcher. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sports Business Radio Road Show presented by Boingo with Los Angeles Lakers owner Jeanie Buss (@JeanieBuss). The wide-ranging conversation took place on the campus of Loyola Marymount University in Los Angeles before a studio audience of students and invited guests. Buss discussed the Lakers season, having alignment with Magic Johnson on the future direction of the team and the business impact of LeBron James. Buss also discussed the impact that her late father Dr. Jerry Buss and her mentor Billie Jean King have had on her, the current dynamic with her siblings, mental health in the NBA and she offers valuable nuggets of advice for those wanting a career in the sports business.  Listen to the Sports Business Radio podcast on iTunes and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Blake Lawrence (@Blake_Lawrence), Co-Founder & CEO of Opendorse (@opendorse) joins us on this week's edition of Sports Business Radio. Lawrence, a former football player at the University of Nebraska, launched Opendorse in 2012\. Since then, Opendorse has become the world's leading athlete marketing platform. More than 6,000 athletes around the world use opendorse to receive content from partners and publish to their personal social channels like Twitter, Facebook and Instagram with one click. Leading sports organizations like the PGA TOUR, NFLPA, MLBPA and LPGA use the platform to send video highlights, photos, GIFs, and more to athletes. Lawrence discusses his company, the recipe for "engaging" content on social media, which athletes use social media the best and how athletes are partnering with brands like never before to activate campaigns on social media. We also bring you the sports business headlines of the week including the TV ratings for March Madness on CBS/Turner, lawyer Michael Avenatti's arrest after his attempt to extort Nike and how Apple's announcement of a new streaming service will impact the sports landscape. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Step inside March Madness with JoAn Scott - Managing Director of the Men’s Basketball Championships for the NCAA joins us to take us behind the scenes for this year's NCAA Tournament. Scott discusses how she oversees the operations for one of America's biggest annual sporting events, the 18 media platforms the Tournament is now shown on, the Selection Committee and seeding for the Tournament, what the NCAA has done to cover costs for families of the players participating in the Final Four and advice for managing many people for a large-scale event like the NCAA Tournament. Also on this week's edition of Sports Business Radio, we discuss Mike Trout's record-setting 12-year, $430M contract with the Los Angeles Angels and Odell Beckham Jr.'s trade to the Cleveland Browns. This week's edition of Sports Business Radio is brought to you by ZipRecruiter. Try ZipRecruiter for FREE at ziprecruiter.com/SBR. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kara Lynn Joyce (@KaraLynnJoyce), 4-time Olympic medalist & 3-time Olympic swimmer, 18-time NCAA champion and Founder & CEO of the LEAD Sports Summit (@leadsportssummit) joins us to discuss her annual event that connects young female athletes with accomplished women in sports during a 4 day, 3 night all-inclusive summit. She also discusses life after her decorated Olympic career. Learn more about the LEAD Sports Summit at LeadSportsSummit.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Lavelle (@KevinSLavelle), Founder & CEO of men's dress shirt company Mizzen and Main (@MizzenandMain) joins us to discuss how the company is cleverly parlaying relationships with high profile athletes like Phil Mickelson and JJ Watt into increased visibility for the company. The TV/digital/social media campaign featuring Phil Mickelson and another campaign around "Textile Dysfunction" have gone viral and lead to big sales for the company.  Lavelle also discusses how the company was started, how he came up with the Mizzen and Main name, the unique deal structure with his athlete ambassadors, why the company handles its ad campaigns in-house, the advantages of being a small and nimble company, advice for entrepreneurs, how to make yourself relevant with high profile people and why he chose to launch his own podcast - Founders 15 (available on iTunes).   Listen to the Sports Business Radio podcast on iTunes, Spotify, AudioBoom, Tunein and Stitcher. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices