Sports Illustrated golf writer Daniel Rapaport (@Daniel_Rapaport) joins us to discuss Tiger Woods' historic and emotional win at The Masters - Woods' 5th green jacket and his 15th major.
From the record-setting TV ratings for CBS to the sponsors that activated most effectively around Tiger's big win, to the impact the win had on Nike's stock, we have lots of data for you for what this win meant to the businesses impacted by Tiger.
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