

Sports Business Radio Podcast
Brian Berger
Sports Business Radio focuses on the issues and people directly impacting the world of sports business. Guests on the show offering an insider's perspective include pro sports league executives, agents, college athletics administrators, sports apparel company reps, ad agency executives, media executives & athletes. Follow us on: Instagram | Twitter | Facebook | YouTube
Episodes
Mentioned books

Dec 23, 2019 • 1h 25min
Top 10 Sports Business Stories of 2019
Sports Business Radio reveals its Top 10 Sports Business stories of 2019 and previews the biggest Sports Business stories ahead in 2020.
We also reflect on an amazing year of interviews on Sports Business Radio in 2019 including conversations with Damian Lillard, Jeanie Buss, Alex Honnold, Tim Howard and Maryann Turcke.
Happy Holidays and Happy New Year from our team at Sports Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 9, 2019 • 1h 4min
Maryann Turcke, NFL COO at the Sports Business Radio Road Show presented by Boingo
Maryann Turcke (@MaryannTurcke), NFL Chief Operating Officer joins us of a wide-ranging conversation about the business of the NFL at the Sports Business Radio Road Show presented by Boingo at Canoe Studios in New York City. The conversation was conducted in front of a studio audience comprised of students from Montclair State University's School of Communications and Media as well as from Columbia University.
Maryann Turcke oversees all facets of the NFL’s business operations and was named one of Adweek’s Most Powerful Women in Sports.
During her conversation with Brian Berger, Turcke discusses her career and leadership style, the future of content distribution for the NFL, the league's 100th anniversary, NFL events such as the Super Bowl and NFL Draft, Los Angeles and Las Vegas as NFL markets and Turcke offers her advice for students who are soon entering the work marketplace.
Listen to this conversation on iTunes and Spotify.
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Nov 26, 2019 • 47min
Brian Grant (@BrianGrantOrg) - Founder, Brian Grant Foundation, Former NBA Star
Brian Grant (@BrianGrantOrg) - Founder of the Brian Grant Foundation and former NBA star joins us to discuss his charitable foundation and how it is assisting those people living with Parkinson's. Grant was diagnosed with Parkinson's a decade ago following a successful 12-year NBA career with the Sacramento Kings, Portland Trail Blazers, Miami Heat, Los Angeles Lakers and Phoenix Suns.
Sports Business Radio is teaming with the Brian Grant Foundation for Giving Tuesday. Purchase a Sports Business Radio t-shirt from Parish Project and a portion of the proceeds will be donated to the Brian Grant Foundation (www.briangrant.org). Order a Sports Business Radio t-shirt by emailing Steve Ullrich at Parish Project at sullrich@ignite-design.net. Designs available on our Twitter feed @SBRadio or on our Instagram feed @SportsBusinessRadio. Donate to the Brian Grant Foundation directly on Giving Tuesday by going to www.briangrant.org.
Also joining us on Sports Business Radio this week is Melissa Harper, Co-Founder and CEO of Good Sports (www.goodsports.org). Good Sports is a national nonprofit connecting Fortune 500 companies and the sports industry directly to underserved communities in an effort to save youth sports. Over the past 15 years, Good Sports has provided more than $50M worth of new sports equipment, footwear and apparel to 4265 youth programs impacting 7.2M kids in all 50 states.
Happy Thanksgiving from all of us at Sports Business Radio! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 19, 2019 • 41min
Maria Taylor (@MariaTaylor) - ESPN studio host & sideline reporter
Maria Taylor (@MariaTaylor) - ESPN studio host on NBA Countdown and College Gameday and sideline reporter for ESPN’s college basketball and football coverage joins Brian Berger on Sports Business Radio.
Taylor attended the University of Georgia where she played volleyball and basketball for @UGAAthletics. She was named to the All-SEC volleyball team three times and was also a member of the USA A2 National Volleyball team. She graduated from Georgia in 2009 with a degree in broadcast news. She returned to the University to pursue her Master of Business Administration which she completed in May of 2013. She is a native of Alpharetta, Georgia.
Taylor continues to mentor aspiring students looking to go into broadcasting by allowing them to shadow her on game days.
In 2015, Maria Taylor co-founded a non-profit organization called The Winning Edge Leadership Academy. @theweleadership develops the next generation of women and minority leaders in the sports and entertainment business by providing mentors, an influential network, financial and cognitive resources as they begin their journey. We also work with the general student-athlete population to prepare them for life after college. Learn more at https://winningedgeleads.org (https://winningedgeleads.org/home)
During our interview this week, Taylor shares with us how she prepares for her studio and sideline reporting as well as tells us the story of how her interview with President Obama came about at last season's Duke - North Carolina basketball game.
Listen to the Sports Business Radio podcast on iTunes or Spotify. Follow us on Twitter @SBRadio or on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 12, 2019 • 52min
Nick Sakiewicz - National Lacrosse League Commissioner
Nick Sakiewicz (@NLLCommish) - National Lacrosse League Commissioner joins us to discuss his rapidly rising league, the NLL's heavy investment with showing their games on digital on BR Live and what they are doing to entice their demo of 35 and under. Sakiewicz also discusses the strong group of owners who own NLL franchises, franchise values and what's ahead for the league.
Lofa Tatupu (@LofaTatupu) - The former NFL and USC standout joins us to discuss his new company ZoneinCBD and the increasingly crowded CBD market, which could be a $22B market by 2022. Tatupu discusses how CBD has had a remarkable effect on his health since he retired and how he started ZoneinCBD.
We also announce the date, location and Featured Guest for the next Sports Business Radio Road Show presented by Boingo.
Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 5, 2019 • 1h 15min
Andrew Hawkins (@Hawk), former NFL WR/Podcaster/Uninterrupted Biz Dev
Andrew Hawkins (@Hawk), former NFL WR turned broadcaster & businessperson joins us to discuss the remarkable path he has taken as an undrafted player to the NFL, who earned an MBA from Columbia University while he was playing and then transitioned to a successful broadcast and business career after leaving the NFL. Hawkins is now a broadcaster for the NFL Network, a podcast co-host of the “ThomaHawk” podcast and he is the Director of Business Development for Uninterrupted, a digital sports media platform that empowers athletes to take control of their own stories and has the backing of LeBron James and Maverick Carter. Hawkins discusses his current roles as well as the importance of maximizing the value of being a current pro athlete during his career instead of waiting to think about his post-career until he retired.
Also joining us is Greg Czerpak, President & Chief Operating Officer of 2nd Skull (@2ndSkull), a lineup of headgear products that uses scientifically engineered materials to protect the heads of athletes in sports such as soccer, football and lacrosse. The company received a grant from the NFL and is making tremendous advances in order to reduce concussions for athletes.
Subscribe to the award-winning Sports Business Radio podcast on iTunes and Spotify and download 15 years of podcasts featuring interviews with the biggest names in sports and business. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio.
This week's edition of Sports Business Radio is presented by Mizzen and Main. Visit mizzenandmain.com and enter the promo code "SBR" to save on your next purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 29, 2019 • 52min
Jeff Kearney - Global Head of Sports Marketing, Gatorade
Jeff Kearney - Global Head of Sports Marketing, Gatorade joins us on this week's edition of Sports Business Radio. A 15-year veteran of Gatorade, Kearney has worked across many facets of the Gatorade marketing organization. From managing partnerships with key sports practitioners to overseeing the brand’s youth sports platforms, Kearney has driven many of the brand’s key equity and partnership platforms.
We discuss Gatorade's origin, their portfolio of products and their targeted audience. Within the United States, Gatorade accounts for approximately 75% of market share in the sports drink category.
Kearney tells us what Gatorade looks for in its athlete endorser partners, such as Zion Williamson, whom the brand signed to a partnership deal recently (Gatorade has also partnered with elite athletes such as Michael Jordan, Serena Williams, Derek Jeter and Peyton Manning). We also discuss the NBA G League and the league granting access to incubate innovation and test professional athletes year-round.
Kearney and Berger discuss some of the best all-time Gatorade commercials as well.
Listen to the Sports Business Radio podcast on iTunes, Spotify or wherever you find your podcasts. Follow us on Twitter @SBRadio or on Instagram @SportsBusinessRadio.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 22, 2019 • 39min
CJ McCollum (@CJMcCollum) - Portland Trail Blazers star & PullUpPod Host
PODCAST: Wide-ranging interview with Portland Trail Blazers star CJ McCollum on this week’s edition of Sports Business Radio. CJ discusses his podcast @PullUpPod (and the guests he still wants to interview on his pod), the @trailblazers culture he has helped to create with @DamianLillard, what he looks for in business partners like Moda Health, Li Ning and Jamba Juice, how his inner circle keeps him grounded, #fashion, #MentalHealth, his home state Cleveland Browns (who he roots for passionately) & his love of #Oregon #wine. Listen on #iTunes, #Spotify or by clicking on the link in our bio.
This week’s edition of @SportsBusinessRadio is presented by @ZipRecruiter. 4 out of 5 employers who post on #ZipRecruiter get a quality candidate within the first day. See why ZipRecruiter is effective for businesses of all sizes. Our listeners can try @ZipRecruiter for FREE at http://ziprecruiter.com/SBR.
#CJMcCollum #TrailBlazers #RipCity #Portland #NBA #sportsbusiness #NBA #basketball #business #fashion #swaggycasual #sportsbusinessradio #brianberger #Culture #DamianLillard #KevinHart Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 15, 2019 • 1h 7min
Mike Finley (@MikeFinley) - CEO of Boingo (@Boingo)
Mike Finley (@MikeFinley) - CEO of Boingo (@Boingo) joins us to discuss connectivity at sports venues, 5G and his role as CEO of Boingo. Boingo helps the world stay connected to the people and things they love. They build Wi-Fi, cellular and small cell networks at big venues like Soldier Field in Chicago, Vivint Smart Home Arena in Salt Lake City, Phillips Arena in Atlanta and the Hollywood Bowl. Then Boingo monetizes those networks with a number of unique products and services. Nearly 80% of consumers use their phones at a sporting event for posting on social media, watching highlights, ordering food or merchandise or soon to place a bet on a game.
Boingo is our partner on our Sports Business Radio Road Show series as well.
Sports Business Radio Host Brian Berger also weighs in with his thoughts on the NBA's partnership with China and the fallout that has come from Houston Rockets GM Daryl Morey's tweet and Los Angeles Lakers star LeBron's James' recent comments about Morey and China.
Subscribe to the award-winning Sports Business Radio podcast on iTunes or Spotify. Follow Sports Business Radio on Twitter @SBRadio or on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 8, 2019 • 27min
Mike McGoohan, Biofreeze (@Biofreeze) CMO
Mike McGoohan, Biofreeze (@Biofreeze) CMO joins us to discuss the company's strategy with sports sponsorships including sponsorship of the brand new Golden State Warriors Performance Center, the jersey patch for the NBA's Portland Trail Blazers and partnerships with the New York Yankees, Boston Red Sox, Chicago Cubs, Boston Celtics and San Francisco Marathon.
McGoohan also discusses the importance of authenticity in marketing and branding.
Biofreeze is the #1 clinically recommended pain relief product. The company started 25 years ago but just became available over the counter in the past 2 years.
Listen to the Sports Business Radio podcast on iTunes and Spotify. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices


