Mike McGoohan, Biofreeze (@Biofreeze) CMO

Mike McGoohan, Biofreeze (@Biofreeze) CMO joins us to discuss the company's strategy with sports sponsorships including sponsorship of the brand new Golden State Warriors Performance Center, the jersey patch for the NBA's Portland Trail Blazers and partnerships with the New York Yankees, Boston Red Sox, Chicago Cubs, Boston Celtics and San Francisco Marathon. McGoohan also discusses the importance of authenticity in marketing and branding. Biofreeze is the #1 clinically recommended pain relief product. The company started 25 years ago but just became available over the counter in the past 2 years. Listen to the Sports Business Radio podcast on iTunes and Spotify. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio.

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