The Undeniable Show

Rhys Livingstone
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Jan 5, 2026 • 13min

The Hiring Question You’re Avoiding and It’s Costing You

Most hiring problems do not come from bad people. They come from asking the wrong questions too late.In this episode, we break down how to actually think about hiring in service-based businesses, especially online coaching and fitness. Why most staff will be a stepping stone, not a forever role, and why building as if they will stay forever often leads to bad structures, bad incentives, and messy exits.We walk through the four-way fit framework every hire should pass before you talk contracts, pay, or titles. Financial fit, culture fit, values fit, and long-term intent. Not assumptions. Actual conversations.We cover the real differences between contractors, employees, and hybrid models. When each makes sense, when they quietly create risk, and how to structure pay, KPIs, and progression without killing profit or control. Including why percentage splits are a trap, how to scale pay with performance, and how to create stability without overcommitting.This is not about keeping people forever. It is about building roles people actually want, protecting the business, and making decisions based on numbers, not hope.If you hire, plan to hire, or have ever been burned by getting this wrong, this episode will save you years.
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Sep 27, 2025 • 16min

Sometimes Your Best Isn't Good Enough (The truth about hard work)

Discover the tough truths about hard work and why effort often feels inadequate. Rhys shares his late-night grind experiences, emphasizing that real success comes from outlasting setbacks. He warns against comparing yourself to those lacking ambition and reveals how compound effort over years leads to meaningful outcomes. Learn the value of intensity, commitment, and focusing on high-leverage tasks, alongside practical exercises to boost productivity. Embrace the grind — it’s the path to lasting achievement!
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Jul 29, 2025 • 9min

Throwback: Business Bites | Knowing When To Shift Your Model (Spotify Exclusive)

Business throws curveballs. Life does too. Sometimes you need to pivot your model to fit your life. In this episode, we talk about how to adapt without killing momentum.We break down a sell-by-chat framework, the impact-confidence-ease model, and how to use a loss leader to keep stacking cash while you adjust. Know what to cut. Know what to keep. Know when to shift.If you are a business owner and have friends who are business owners, share this episode with them. Someone you know needs this.
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Jul 27, 2025 • 7min

Throwback: Oct 24 | Business Bites. Building The Content Funnel (Spotify exclusive)

The Undeniable ShowQuick Bites are short, one-sided calls with clients who scaled while working with Undeniable. No context about their business. No fluff. Just fast, tactical models that work.In this episode, we break down content funnels. How to create top, middle, and bottom of funnel content. How to document instead of forcing “talking head” videos. How to track what’s working beyond vanity metrics like views. And how to build a feedback loop that shows you what drives real leads and revenue.If you are a business owner and have friends who are business owners, do them a favor. Share this episode. Post it to your story. Send it to them directly. Someone you know needs this.IG: https://www.instagram.com/rhyslivingstoneBecome Undeniable: https://form.typeform.com/to/l0pfSngD?typeform-source=linktr.ee 
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Jan 28, 2025 • 54min

Building from the Ground Up: The 1FIT App Journey

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Dec 27, 2024 • 1h 25min

Scaling Business Success: Overcoming Chaos, Retention Strategies, and Scaling Smarter

In this episode, we dive deep with Matt and Mark into the realities of scaling a service-based business. From understanding churn and client retention to building systems that support long-term growth, this conversation is packed with actionable insights. We also explore the mindset shifts required to break through plateaus and sustain success. Whether you're a coach, business owner, or entrepreneur, you'll walk away with strategies to elevate your game.Timestamps:00:00:00 - Welcome Back, Matt & Mark00:03:00 - Why Ads Get a Bad Rap and How to Fix It00:08:10 - Moving from Chaos to Order: Steps for Business Owners00:17:00 - Toxic Fuel for Motivation: Fear and Anger in Business00:23:45 - Prioritizing Growth Over Preference00:30:00 - Calculating Your Ideal Lifestyle and Business Goals00:37:30 - Understanding Churn: The Key to Doubling Profits00:45:15 - Building Systems and SOPs for Scale00:54:10 - Hiring Criteria: Stress Tests and Scaling with the Right Team01:05:20 - Leveraging Retention and Strategic Offers for Profit01:15:10 - Ambassador Programs and Social Proof Strategies01:22:00 - Final Thoughts: Building Confidence to ExecuteDon't forget to like, comment, and subscribe for more episodes packed with valuable business insights!
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Aug 24, 2024 • 52min

HOW TO CREATE IRRESISTIBLE ADS THAT CONVERT - Brandon Willington

 Join us in this episode as we sit down with digital marketing expert Brandon Willington, who shares his journey from being a club promoter to becoming a powerhouse in the world of paid advertising. Brandon dives deep into the strategies that have helped him and his clients dominate their industries, including how to create data-driven ads, master the art of customer avatars, and optimize your sales funnel for maximum conversions. Discover why most businesses struggle with paid ads and how you can avoid common pitfalls by focusing on the right metrics, honing your sales skills, and getting comfortable on camera. Whether you're just starting out or looking to refine your marketing strategy, Brandon's insights will give you the tools you need to succeed. Don't miss this opportunity to learn from one of the best in the business! 
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Aug 18, 2024 • 54min

HOW TO GO VIRAL ON SOCIAL MEDIA IN 2024 - Switch Stephens

In this episode, Rhys Livingstone sits down with Switch Stephens from Run It Up Media to delve deep into the world of content creation and media strategies. They discuss the importance of high-volume content, the benefits of streamlined media production, and how businesses can leverage video to enhance their brand. Whether you're just starting out or looking to refine your content strategy, this conversation is packed with actionable insights.
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Jul 25, 2024 • 58min

How Kate Morris does $40,000 months (in her online business)

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Jul 11, 2024 • 18min

How This Sales Framework Increased My Revenue by 103%

 In this video, we dive deep into the art of selling with a focus on understanding buyer psychology and authentic sales techniques. Learn how to move beyond just listing features and benefits to addressing the core problems of your customers with effective solutions. Discover the Eight Ps Framework, a structured sales process designed to make your sales more predictable and successful. We also cover strategies for handling objections and guiding customers through the decision-making process to close the sale. Whether you're in fitness or any other industry, these insights will revolutionize your sales approach. 🚀 Key Points Covered: Buying vs. Sales Psychology: Focus on understanding the buyer's mindset rather than just sales techniques. Features vs. Benefits vs. Solutions: Address the customer's core problems with solutions, not just features or benefits. The Eight Ps Framework: Use a structured sales process to make sales more predictable and effective. Importance of Authentic Sales: Sell authentically to ensure customers feel good about their purchase. Handling Objections and Closing: Effectively address concerns and guide customers through the decision-making process to close the sale 🔗 SocialsWebsite: https://www.rhyslivingstone.com/home Instagram: https://www.instagram.com/rhyslivingstone/

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