The Hiring Question You’re Avoiding and It’s Costing You

Most hiring problems do not come from bad people. They come from asking the wrong questions too late.

In this episode, we break down how to actually think about hiring in service-based businesses, especially online coaching and fitness. Why most staff will be a stepping stone, not a forever role, and why building as if they will stay forever often leads to bad structures, bad incentives, and messy exits.

We walk through the four-way fit framework every hire should pass before you talk contracts, pay, or titles. Financial fit, culture fit, values fit, and long-term intent. Not assumptions. Actual conversations.

We cover the real differences between contractors, employees, and hybrid models. When each makes sense, when they quietly create risk, and how to structure pay, KPIs, and progression without killing profit or control. Including why percentage splits are a trap, how to scale pay with performance, and how to create stability without overcommitting.

This is not about keeping people forever. It is about building roles people actually want, protecting the business, and making decisions based on numbers, not hope.

If you hire, plan to hire, or have ever been burned by getting this wrong, this episode will save you years.