
Between Now and Success
Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.
Latest episodes

Sep 28, 2023 • 53min
Manisha Thakor on Escaping the Cult of "Never Enough" and Finding "MoneyZen"
Guest: Manisha Thakor, MBA, CFA, CFP®, a national thought leader and personal finance expert with more than 25 years of experience working in the worlds of personal finance and investing. She's also the author of a great new book, MoneyZen: The Secret to Finding Your "Enough." In a Nutshell: Society trains us to believe that the answer to all of our problems is More: more stuff, more clicks, more Likes, and, of course, more money. But financial advisors know that the connection between true happiness and money is a lot more complicated than that. Shifting your focus from improving clients' return on investment to improving their Return on Life can help folks find that healthy balance between what they have, what they want, and what's really important. On today's show, Manisha Thakor and I have a wide-ranging conversation about the meaning of money in our life and how it can evolve over time, Manisha's personal journey to "enough," and how to find joy in living simply.

Sep 13, 2023 • 1h 6min
Louis Barajas on Transforming Mindsets and Navigating Money's Complexities in the Latino Community
Guest: Louis Barajas, an author, speaker, CFP®, an the CEO and founder of International Private Wealth Advisors, where he serves as a wealth manager for influential Latin celebrities, athletes, executives, and other high-net-worth individuals in the entertainment and sports industries. Louis also serves as the founder and CEO of Business Management Lab, where he provides comprehensive business management services for iconic Latin artists. In a Nutshell: As a financial advisor, you've probably learned that it's very difficult to help someone who isn't ready to accept your help. But advisors also need to work on the skills that will help them meet clients and prospects where they are in life. That emotional intelligence becomes even more important as our industry continues to improve its diversity and broaden the impact that we can have on a wider variety of people. On today's show, Louis Barajas discusses how the desire to make a difference in his own community transformed how he felt about financial services. He also shares experiences that taught him more effective ways to reach people and improve their lives.

Aug 22, 2023 • 59min
John Furey On How Multi-Billion-Dollar RIAs and Private Equity Are Reshaping the RIA Landscape
John Furey, Founder and Managing Partner of Advisor Growth Strategies, discusses how large RIA firms and private equity investors are reshaping the financial advisory landscape. Topics include the growth and challenges of independent advisors, the Alliance for RIAs, private equity-backed firms, breakaway brokers, small lifestyle advisory firms, asset concentration, and the importance of strategic planning in the RIA industry.

Aug 11, 2023 • 56min
How to Become a Masterful Storyteller
Story is software for the heart. A great story well told is your greatest tool for influencing behavior. Your listeners can “call up” that story in the future and apply new input specific to the current situation. The story “programs” your listeners to take action based on the emotions the story generates. And this is how a story can continue to influence long after you've told your story. Becoming a masterful storyteller and story receiver will enrich your life, reignite your relationships, and grow your business. In this podcast, Mitch Anthony and I discuss: The power of masterful storytelling. How to craft your own stories to deepen your client connection. How to elicit stories from your clients. The critical role emotion and empathy play in storytelling. Why putting your client’s LIFE at the center of the planning conversation is critical. This podcast is a rebroadcast of the live July 19 webinar Mitch and I did that more than 1,300 people registered for. We are following up on this highly successful webinar with 4 hours of storytelling training on September 14. You can learn more about this virtual event and register by visiting roladvisor.com/stories. See you there!

Aug 1, 2023 • 40min
Tim Gerend on Recruiting, Training, and Leading 20,000 Advisors Who Compete on Client Experience at Northwestern Mutual
Guest: Tim Gerend, Executive Vice President and Chief Distribution Officer for Northwestern Mutual. In a Nutshell: You can't turn a tanker around in the Panama Canal. Instead, insurance giant Northwestern Mutual is carving a new lane for itself by adding wealth management to the services its 20,000 advisors, leaders, and team members offer nationwide. With this unique combination of advice, products, services, and technology, Northwestern believes it can compete on client experience while also attracting the next generation of independent advisors into the fold. On today's show, Tim Gerend and I discuss the five components of Northwestern Mutual's client experience, how the firm recruits and train advisors to hit the ground running, the importance of diversity, and how Tim thinks the financial advisor profession will evolve over the coming years.

Jul 11, 2023 • 59min
Cheryl Strauss Einhorn on Making Complex, High-Stakes Decisions Using the AREA Method and Problem Solver Profiles
Guest: Cheryl Strauss Einhorn. Cheryl is the creator of The AREA Method, an evidence-based decision making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. She developed AREA during her two decades as an award-winning investigative journalist, writing for publications including The New York Times, Foreign Policy Magazine, Barron's, and Harvard Business Review. She's also the author of three books, including Problem Solver: Maximizing Your Strengths to Make Better Decisions. In a Nutshell: Rather than making decisions by gut feel or pure instinct, Cheryl presents a well-researched framework that helps you make better decisions when the stakes are high. On today's show, Cheryl Strauss Einhorn explains the AREA Method and the five "problem solver profiles" that will help you determine your most effective course of action when making big decisions.

Jun 27, 2023 • 48min
Mark McGrath on Using Twitter to Build His Business and the Impact of His Deeply Personal Tweet That Went Viral
Guest: Mark McGrath, CFP®, an advisor with Sweeney Bride Strategic Wealth Advisory in Squamish, British Columbia. In a Nutshell: Back in March, I saw a tweet from Mark that had gone viral. In it, he shared a very personal story about the hidden challenges of retirement that really struck a chord. As I write this, Mark's tweet has racked up 3,034 retweets, 900 quotes, 17.6K likes, 5,401 bookmarks, and an incredible 5.2 million views. We talk about that powerful story and how Mark uses social media to connect to his community and turn clicks into new clients.

Jun 13, 2023 • 1h 21min
Jason Pereira on Using AI to Optimize and Grow Your Financial Planning Practice
Guest: Jason Pereira, Partner & Senior Financial Consultant at Woodgate Financial Inc. in Toronto. Jason is a financial planner, writer, speaker, teacher, and podcast host with 20 years of experience in finance, practice management, and fintech. In a Nutshell: The rise of generative AI like ChatGPT, Bard, Midjourney, and Dall-E is creating a new series of challenges and opportunities for advisors. First-mover advisors, like Jason, are integrating this fast-moving technology into their practices so they can grow more profitably and free up more time for human-to-human interaction that no technology can ever replicate. Listen in as Jason and I discuss how you can take advantage of AI instead of being taken advantage of by AI.

May 30, 2023 • 50min
Danielle Howard on Dismantling Money Scripts That Impede a Rich and Fulfilling Life
Guest: Danielle Howard, a Certified Financial Planner and the Founder of Wealth By Design, a boutique wealth services firm that works with individuals and families that value a holistic financial approach to the fall season of life. Danielle is also the author of Your Financial Revolution: Time To Recognize, Revitalize & Release Your Financial Power. In a Nutshell: Living a rich, full life goes well beyond how much money someone has. On this episode, Danielle Howard and I discuss how advisors who put their clients' lives ahead of their money can help them break free of the limiting beliefs, delusions, and scripts around money that can prevent them from enjoying the journey, especially in retirement.

May 15, 2023 • 58min
ChatGPT and I Recorded a Podcast
Guest: ChatGPT, a natural language processing tool driven by AI technology that allows you to have human-like conversations and complete a variety of other mind-blowing things. This artificial intelligence (AI) chatbot developed by OpenAI was released in November 2022 and has been upgraded since then. In a Nutshell: With all the excitement and interest around artificial intelligence, particularly ChatGPT, I thought it was time I did an episode on AI. And as I looked around for potential guests, I thought, why not go directly to the source and interview ChatGPT. So I connected ChatGPT to a text-to-speech AI from ElevenLabs named Rachel. She was gracious enough to answer my questions and give me a snippet of what AI is capable of.
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